Indawo Financial macro kunye nokusingqongileyo yangaphakathi

Iimeko ezikhoyo emarikeni, ngamnye iinkampani kubonwa njenge "inkqubo ephangaleleyo." Ngoko ke, ezona zinto zifuneka kuqala ezingundoqo ukusebenza lwazo ngempumelelo - ayikho kuphela okusingqongileyo lwangaphakathi lweshishini; kodwa izinto yokuthengisa le bume macro, ie, Impumelelo ixhomekeke kwindlela esiphendula kakuhle ngayo nkampani malilungiselelwe kokusingqongileyo lwangaphandle - i lwenzululwazi nobugcisa, uqoqosho, ezopolitiko. Ukusuka oku kuxhomekeke kakhulu into yokuba ezi nkampani ngexesha ukufumanisa ezisongela ukusebenza kwayo, ukumelana izinto ukutshintsha, ukwamkelwa ngexesha nokusetyenziswa amathuba, yaye ngenxa yoko, inkampani nako ukuwutsala ekwiqondo eliphezulu kulo - lo iikhrayitheriya ezingundoqo ukusebenza ngempumelelo.

Imeko yangaphakathi ziphononongwa nkalo zilandelayo: abasebenzi inkampani, izakhono zabo owodwa; uphando kunye nophuhliso; ubume besebe kunye nenkcubeko; iimali umbutho; intengiso. indawo yangaphakathi uyahambelana kwaye ngokusondeleyo esinxibelelana eziyingqongileyo.

microenvironment Financial iqulathe kuphela ezo zinto echaphazela ngqo ukusebenza kwishishini, ukukwazi layo ukuba angene emarikeni. Ezi zinto zibandakanya:

• abanikezeli zempahla ekrwada, izixhobo eziyimfuneko ukuze imveliso iimveliso;
• abathengi.
• okhuphisana nabo abalamleli;

Nganye kwezi zinto ngokomgangatho ezahlukeneyo, kodwa kufuneka neziphumo ezithile ngqo kwi kwezigqibo kunye nokusebenza lweshishini.

Imeko yangaphakathi ivumela ukubonelela resource kunye namathuba lweshishini ngokwawo kwaye zisekelwe ukukwazi kwabaphathi kuphuhliso lwesicwangciso, umbutho, imveliso, kunye nokuphunyezwa kweenkonzo, isebenza okanye imveliso.

ishishini Macro-mali yintlanganisela izizathu, awukwazi ukutshintsha ulawulo yenkampani, kodwa kunyanzelekile ukuba ubasuse ingqalelo umsebenzi wabo. Imiba ukuthengisa bume macro kuchaphazela inkampani kunye microenvironment yayo, ngenxa yoko, naziphi na amathuba amatsha okanye iingozi ezintsha ezivelayo. Ezi zibandakanya ezi zinto zilandelayo:

1.Demograficheskaya ngoLwesithathu. Nabathengisi kwi ngasinye kwezi iinkampani ahlawule ingqalelo kakhulu kule into, njengokuba market ibandakanya abantu, ngokunjalo iimpawu ezibalulekileyo kakhulu ezifana ezinoxinano kunye nobukhulu nokusasazwa yabemi. Ukukhula ubuninzi yale index imisela ukwanda korhwebo kunye neemfuno zabantu.

2. Environment Operating iquka amandla jikelele nokuthengwa labemi, ezinxulumene kwinqanaba lwangoku lokonga, amaxabiso, ingeniso kunye nokufumaneka ngetyala, ngokunjalo ngqesho. Crisis lomnotho kugqiba isilumkiso xa sithenga, kwaye ibangela ngokutsha yeendleko. Ngelo xesha nye ichaziwe, neeyantlukwano ezithile lonikezelo yengeniso.
3. Imeko ngezobugcisa kunye eziphilayo kwenza kube yimfuneko ukuba esweni ulawulo benkampani iintsingiselo eziphambili: yokunyusa inkqubela yenzululwazi kunye nobugcisa, ukukhula-mali karhulumente ukuze uphando kunye nophuhliso, izicwangciso yophuculo, kwakunye zisancumisa yolawulo karhulumente ukhuseleko nomgangatho kweempahla.
4. Okusingqongileyo kwendalo, ngenxa indlela eyiyo kunye nokuveliswa kwezixhobo zendalo. Kule nkalo, umsebenzi zoshishino ilawulwa kuphela yi amagunya karhulumente, kodwa amaqela oluntu anempembelelo, wabele ngalinye ishishini iinkalo kufuneka inxaxheba ekufumaneni izisombululo kwiingxaki zokusingqongileyo.
5. I-bume zezopolitiko ichazwa imithetho kunye neminye imiqathango karhulumente, kwakunye neemfuno amaqela asekuhlaleni ukuba ibe nefuthe lo mbutho. ulawulo Government ngenxa imfuneko nokukhusela abathengi.
6. Isiko esiphakathi.

Ngoko ke, i imeko ayimfuneko ukusebenza yenkampani - ekubalele umphathi mali lweshishini micro macro.