Udidi kweempahla kunye neenkonzo: inkcazelo, ngokuhlelwa kunye neendidi

Kuqala phambi kokuba kuqwalaselwe ukuba udidi kwempahla umiselwa imfuneko ukuqonda imigaqo esisiseko. Umgangatho iimveliso unguYe yonke into lixabiso ethile kwimarike namhlanje kwaye kuthengiswa. Ngako oko, isigaba imveliso ingaba ezahlukeneyo kakhulu, kunye neemveliso phakathi bagxothe amawaka zethu, yaye nganye kuzo ifuna indlela yentengiso eyodwa ngokupheleleyo kunye nokusetyenziswa kwezisombululo izibhengezo ezifanelekileyo.

Yintoni le ngxaki?

Ngokuhamba kwexesha kuba nzima ngakumbi ukuphumeza ezithile nempumelelo kurhwebo yanamhlanje, ngenxa amashumi amawaka iimveliso ezahlukeneyo ezithi ukuthengisa kunyaka ngamnye, uninzi enkulu ekugqibeleni unyamalale ngokupheleleyo, nabaqhubi zabo ilahleko eninzi. Kulo mzekelo, usenokuba esemgangathweni ngokwanelisayo ophezulu, kwenziwe ngokungqinelana kunye nophuhliso eninzi kwaye emva kokuba uphando lokuqala emarikeni.

Kwakhona, ukungaphumeleli inokuba kwenqanaba elithile kwempahla, nto leyo ibe yimpumelelo kwezinye iimarike. Ngokukodwa, ufumaneka kwiimarike ezisakhulayo, apho ukuthengiswa kweemveliso ngaphambili ophumelelayo awe kakhulu. Ukongeza asifanele, silibale ukuba omnye kudidi kwempahla inokuba nomahluko ngokupheleleyo wathengisa ziinkampani ezahlukeneyo.

Kutheni le nto isenzeka?

Phakathi inani elikhulu kwiimbangi i waziwayo kule meko kunokwenzeka kuphela mnye - umthengisi mihla kunye lezentengiso bangakwazi ukwenza ucazululo olupheleleyo imveliso yayo ngokuchanekileyo, kwaye ayikwazi va bonke ubuqili yayo. amava Practical lubonisa ukuba ukusetyenziswa ngobuchule le ubuqili imveliso nganye ekugqibeleni unika implementor iingenelo omkhulu, yaye ngendlela efanayo kwimeko nokungahoywa iinkcukacha ezithile elikhulu, ityala kubaguqula ibe ukusilela ngokupheleleyo.

Ukungakwazi ukwenza uhlalutyo zobuchule ngenxa yokuba kwiincwadi mihla kunzima kakhulu ukuba ukujonga yokuhlela ngqo imveliso uze ubone ukuba yeyiphi ixabiso iindidi kwempahla abanye criteria. Kungenxa yesi sizathu ukuba oosomashishini abaninzi bazama ukuba bajongane koko, yintoni umahluko ophambili phakathi iindidi ezahlukeneyo yempahla kunye nendlela yokufundisa ukuba ukuqonda nokusebenzisa emsebenzini wabo.

Njani na ukwahlulwa?

iindidi Umgangatho kweempahla - yeyona ndlela iphambili ukwabiwa olunemiqathango kwamaqela ukutya. Oobawo ngaphandle kobunzima ukubhala iindidi eziphambili iinkonzo kunye neemveliso ixesha, kodwa eneneni wethu phantse msebenzi akunakwenzeka, ngenxa yokuba abantu mihla esijikeleza nentaphane iimveliso ezahlukeneyo kunye namacandelo, yaye nabo babe ngakumbi nangakumbi qho ngonyaka. Kubalulekile ukuphawula yokuba usiba ngakumbi nangakumbi kunyaka abapasa ngamnye. Kwaye kwakhona ukuze ziqondwe kakuhle.

A indawo ekhethekileyo kufuneka yabelwe kwi nqanaba kwempahla ugqitywa (imveliso), abathi isihloko ezintsha, kuba ekuqaleni imveliso loo ayixhomekekanga naliphi iqela elithile. Kulo mzekelo, siphawula kuphela iintsingiselo iimpawu izigaba, nto leyo nzima umsebenzi abathengisi namhlanje kunye lezentengiso eziphambili.

commoditization

ILizwi yorhwebo, nto leyo eza kuthi evela ulwimi IsiNgesi, ithetha imveliso ethile eziqhelekileyo zingathengwa phantse naphi na. Ngokukodwa, oku kubandakanya iindidi kwempahla evenkileni, ezifana imifuno kunye neziqhamo, kwakunye nezinye izinto ezininzi asetyenziswa yonke imihla ngemihla.

Uluhlu iindidi ezinjalo rhoqo ngakumbi nangakumbi linyuke phindwe "commoditization". Le meko kungenxa yokuba ngokusetyenziswa kwemveliso zero-ezigqibeleleyo, kwakunye nezinye impumelelo mihla, uninzi eyinhloko iindidi ezisemgangathweni kweempahla ebulungelelanisile off ngokomkhamo ukuba abathengi phantse nokuba ngubani na ingcono bathenge imveliso ethile.

umzekelo

Ngokomzekelo, ungasebenzisa uhlobo olwahlukileyo iimveliso - iikhompyutha. Ukuba phambi abaninzi ngoko nangoko ukwahlula ikhompyutha evela brand ukhetho oluthile "gama" ezaziwayo-kakuhle, ukwenzela ukuba yokuqala wanika nama-20-40% xa kuthelekiswa ne khetho yokugqibela, kodwa namhlanje abantu abaninzi bakhetha ukuthenga nje ikhompyutha kunye iimpawu ezifanelekileyo ezifanelekileyo iimfuno zomsebenzisi . Kukwanjalo uya kuba zefeksi, phones kunye iintlobo yezinye izigaba.

Kufuneka wenze ntoni kule meko?

Kwimeko ukuba udidi ethile impahla waba kommoditizirovana, kufuneka ukuchaza okanye ukudala iingongoma ukuthengisa noba inobuqhophololo ngaphezu kwazo, uze uzame ukuba uyakukhetha ngakumbi ngenxa ukuziswa kunye nokuhlawulwa ngokoMthetho, inkonzo, ixabiso, ukufakwa lula, iziqinisekiso kunye neminye imiba enxulumene noko. Kulo mzekelo, ufumana inzuzo ecacileyo kubathengi ezininzi, njengoko inikeza iimeko kangangoko ukuze kufunyanwe umdla nemveliso yazo.

Ngaba kukuchitha imali zentengiso yeemveliso ezinjalo?

Iimpahla yodidi ethile banokuya usebenzisa banality ngokupheleleyo, kodwa isekhona ngokupheleleyo wonke umntu uya kuthi: "Nika izonka zibe zithathu, mna" nokuba naluphi na uhlobo oluthile ekuthethwa.

Ngelo xesha, ukuba wenze kwimveliso yakho ibhanile kwezinye izinto ezintle, ekhoyo eneneni, oko kukuthi, yenza lubalasele udidi yayo, kule meko iya kuba kunokwenzeka ngokwenene ukucinga ukusetyenziswa intengiso, leyo achaze kubasebenzisi eziqhelekileyo esisiseko iingenelo ukuba esinokuzifumana zokuguqulwa ezisetyenzisiweyo. Kubalulekile ukuphawula ukuba uninzi amatyala, ukuba imveliso wakho kudidi, phantsi "commoditization" iinguqulelo ezinjalo sazivelela ngokwaneleyo ngokubonakalayo kubonisiwe ekwibhokisi.

iziphakamiso ukukhula

Xa iindidi ezininzi namhlanje kwaphawula ukukhula ngokukhawuleza kweenkampani ezikhuphisanayo. Kulo mba, ukongeza commoditization, kuba nzima kakhulu ukhetho zokuthenga, kunye nabathengisi kunye lezentengiso eziya ziba nzima ukunxibelelana wokukhuthaza imveliso yayo.

kakuhle uthsintsho

Iindidi kwempahla kunye neenkonzo bahluka Dynamics. Abanye sele ekhona amashumi eminyaka, okanye iinkulungwane, khon 'ukuze kungabikho namnye elinde ukuba kuzo naziphi na iinguqu ezinkulu. Kwangaxeshanye, kwiindidi namhlanje eziphakamileyo-teknoloji kuloo ndawo utshintsho kakhulu, ngokukhawuleza kakhulu.

Kwimeko yokuqala ezentengiso incinane ngokwaneleyo, uyakwazi ukuthetha kangangoko kwaye inkcazelo esisiseko eyaziwa kakuhle, elinesibini kudla ukuqinisekisa intengiso ngempumelelo kuya kufuneka ukuba uchaze bekuthi yobungqina kubathengi abangawaziyo kule ndawo.

ukuthamba

Umbutho kweendidi lwemveliso lukwabonisa ukuthamba ethile nokoma. Kulo mzekelo, ibinzana elithi "ethambileyo" kuthetha ngokwayo ukuba umthengi uya kwala ukuthenga impahla kweli qela xa kuthe ukuba imarike yawo nawuphi na brand ekhethekileyo. Ngoko ke, ukuba akukho Coca-Cola, kuthatha Pepsi ezininzi okanye nasiphi na isiselo, kwaye kungekho ezinye Mercedes wagqiba kwelokuba alinde iinyanga eziliqela, imoto ekunene, kodwa bafumana nje enye imoto.

ukubaluleka

Kuyimfuneko ukuba ukuqonda kakuhle isizathu sokuba abantu banamhlanje bahlawule ixesha elininzi ukhetha ukutya okuthile, ngoxa abanye bathenga phantse ngaphandle ukucinga. Apha ngongoma kukuba iimveliso zibaluleke ezahlukeneyo ngabantu, yaye uninzi lwabantu iimeko ixhomekeke ixabiso kwenqanaba elithile impahla.

Ukukhetha iimveliso kubaluleke ngenene, abantu abaninzi bakulungele ukuchophela isixa esikhulu bethengisa ulwazi, kwaye ngokufanelekileyo kufuneka ithathelwe ingqalelo xa kusakhiwa iphulo lokwazisa.

impahla

Ngokuhambelana ezininzi mihla uphando kwimarike namhlanje kukho ngaphezu kwesigidi iimveliso ezahlukeneyo, yaye ezinkulu mihla kunokubonwa ngexesha elifanayo kwiimveliso 40,000, nganye eneyazo iimpawu zayo, ezilungileyo nezingalunganga.

Eyona njongo lorhwebo - kulungile ukwazi nokuqonda abathengi ngoko ke kufuneka iimpahla okanye iinkonzo ingafundwa ngokusondele kangangoko kunokwenzeka yaye ngenxa yoko baqalisa ukuba bazithengise. Ngoko kuyimfuneko ukuba ukuqonda kakuhle bona ukuba athengise akakwazi yonke imveliso, yaye oku kwenzeka kuphela kwimeko, nje ngokujonga imveliso, umntu ukuqonda yonke into malunga nale mveliso, okanye ubuncinane kakhulu.

Ukuba iimveliso ukubona zonke ngendlela elula, kunye ayibonakali imeko inzima kakhulu. Ngoko kuyimfuneko ukuba uqonde ngokuchanekileyo, ukuba kukho unxulumano ezahlukeneyo non-obviousness imveliso, kwaye umzekelo, ikhompyutha enye, nto leyo ilula ngokwaneleyo ukuze bafunde ngembonakalo, kodwa kuya kuba nzima ukufumanisa kuba iimpawu zayo.

Ukubonakala inani elikhulu iimveliso Unga nto malunga njongo iphambili ye mpahla, okanye ukuthetha ngayo akuphuhlanga kakuhle kuphela. Ngoko ke, kwiimeko ezininzi izixhobo nenzuzo electronic mihla bamele iibhokisi kusho eqhelekileyo.

iinkonzo

Kwi-avareji, phantse 70% of GDP kumazwe aphuhlileyo namhlanje oko kubonelelwe licandelo iinkonzo, kunye necandelo has a amazinga kakhulu, phezulu kakhulu ukukhula. Njengoko iintlobo ezininzi ngeenkonzo kunzima kakhulu ukuqinisekisa nazo naziphi na iimpawu ezifanayo, kwaye zahlulwe abo zifuna inxaxheba ngqo abathengi inkqubo ukuphunyezwa, ngokunjalo ezo ezingenako kungenziwa ngaphandle inxaxheba ngumthengi. Phakathi wokugqibela zingahlukaniswa zonyango, Consulting, ukubhengeza neenkonzo zemfundo ekuphunyezweni umboneleli kufuneka bakwazi ukujongana kakuhle abantu.

Iinkonzo zahluka impahla ngenxa kwakhona yokuba xa kuthe imfuneko ukuba ube nje ngokwaneleyo ukutshintsha, ukuze lezentengiso unesithuba okunobuchule.

Iimpahla kunye neenkonzo

Xa inkqubo commoditization le iindidi ezahlukeneyo edabini lokumaketha iibhonasi ezongezelelekileyo ngenxa ngcembe uqalisa uyele kwiinkonzo. Ngenxa yoko, iivenkile mihla bakhuphisane kuphela kwiindleko imveliso ezifundiswayo, kodwa iinkonzo ezahlukeneyo, ngokubonelela isantya lokuthenga enkulu, ukufumaneka ixabiso nokuziswa iimpahla ezithengiweyo, iimoto kunye nangaphezulu.

umxumi abanamava Unga overpay kancinane ukuba iimpahla xa kuthe ngaxeshanye iza kubonelela ezikumgangatho ophezulu iinkonzo ezinxulumene ngexabiso elifanelekileyo kuthelekiswa abadlali. Ngoko kuyimfuneko ukuba ukuqonda kakuhle ukuba abenzi mihla kunye nabathengisi yeentlobo ezahlukeneyo zezixhobo badla uzuze ngakumbi kanye yi inkonzo olucetywayo.