Firm "Adidas": icon

Le midlalo brand edumileyo ehlabathini nezambatho, "Adidas" linxulunyaniswa i icon eyenziwa imicu ezintathu. Kwaye zonke ngenxa umseki wayo , Adi Dassler, kunye bumabumela "Adidas" icon abeza. Yaba nguye lowo kunye ingcamango yeza ukudala izihlangu kwiimbaleki ukuba ivelele abanye. Kuba ngenxa Adi ndathatha imicwe emithathu, leyo kudala ngcono. Emva kweminyaka embalwa, waqala ukuvelisa izihlangu kuphela, kodwa kwakhona impahla ezikumgangatho ophezulu.

A incinane

Kwiminyaka 70 siqinise "Adidas", ogama icon sele yazuza ukuthandwa, naguqulwe kancincane kwi logo kakhulu. Impumelelo olungathethekiyo inkampani isivatho lezemidlalo waphefumlela abaqali diversify ilogo eziqhelekileyo. Ngoko kwakukho Shamrock, olusekelwe phezu imicu ezintathu. Zonke ezi ziganeko ngaphambi into yokuba inkampani "Adidas", nto leyo i icon - a Shamrock, ndizuze ithandwa enkulu kwaye iye yaba nezemidlalo kwihlabathi brand.

Kutheni ezintathu ezahlukeneyo icon?

Namhlanje, inkampani "Adidas" aqalisa ukuvelisa, ukongeza impahla, izincedisi ezemidlalo kunye neempawu. Ngenxa yale ngokoqobo wonke umntu uyazi ukuba kukhangeleka ngathi i icon "Adidas". Le ithandwa enkulu, imfuno aphezulu kwiintengiso kwimarike, nizihlabe inkampani ukudala logo ezintathu zaseburhulumenteni.

Eyona nto kukuba ngalo mzuzu, "Adidas" liye umgca nezemidlalo ezintathu:

• Original - iimpahla, esibe imvelaphi inkampani, ngendlela kude ngo-1970. Blazers, sweatshirts, T-shirt kunye enemikhono kunye elastic bands, izihlangu ezemidlalo. Uphawu le layini yaba Shamrock imivumbo ezintathu tye.
• Performance - iimpahla midlalo kwakunye amateurs. A phawu yale bamacandelo kuphuhliso zakutshanje izinto kunye technologies. Oku impahla yenzelwe kanye neminye imidlalo. Kuba le layini yabanyulwa siqinile "Adidas" unxantathu icon imivumbo ezintathu.
• Y-3 - iimpahla ozinikezele kunye ozinikezele-ebizwa ngokuba iklasi "kubunewunewu". Abavelisi ngokwabo ubona nje ezinjalo impahla ye elizayo. Lo mgca isebenzisa i icon isangqa apho ubumba ezintathu.