Inkampani "Henderson": zomntu impahla, izihlangu, izincedisi

Ekuhambeni kwexesha lethu phakathi abavelisi ingubo kukho ukhuphiswano olukhulu, nto leyo iba nefuthe entle kumgangatho yezinto. Zonke inkampani uzama ukusebenzisa ezona zengxowa ukuze atsale abathengi. Ngoko ke, lo ivenkile inkampani imodeli ezithandwayo kunye ezinamagama "Henderson": zomntu impahla, izihlangu kunye nezincedisi. Makhe siqwalasele iimpawu kunye inzuzo yalo brand iimpahla.

indaba brand

Zisuka nje, i-brand "Henderson" yeyesinye iinkampani ezinkulu Polish. Ngokuthe ngcembe inkampani waqala ukunika imveliso kwimalike of Western neMpuma Yurophu, kuquka i-Russian Federation. Phakathi kwiminyaka embalwa ombutho igxalaba onke amalungelo brand "Henderson" ukumelwa i eRashiya. Namhlanje, "Henderson" House of fashion, banxibe madoda nelawula ukoyisa abemi kumazwe amaninzi ibhiyozele iminyaka eli-20 ukususela ekusekweni kwayo. Inani ezithengiswa yorhwebo yale brand kuphela Russian Federation imalunga 160. Baya ibekwe kwizixeko amahlanu anesihlanu.

Ntoni ebantwini?

Ekuqaleni phantsi kwegama "Henderson" kwiimarike kunye neevenkile zanikelwa iisuti zoshishino, neehempe kunye nezihlangu. Zincediswa yingqokelela ezinye izincedisi stylish. Umzekelo, inika ezahlukeneyo onokukhetha kuzo seCufflinks, iiphothifoliyo zoshishino kunye neebhegi. Zonke ezi zinto ngoko nangoko waqalisa ukuba akhuphisane bumabumela ezaziwayo-kakuhle Hugo Boss. Olu khuphiswano waba yimpumelelo ngenxa isicwangciso zorhwebo ephuhliswe kakuhle kwaye udibaniso ngobuchule "ixabiso - esemgangathweni".

Ibanga namhlanje

Okwangoku, uluhlu imveliso iye kakhulu iilebhile. Yintoni ngoku wathengisa phantsi igama lebrendi "Henderson"? iimpahla zamadoda iintlobo ezahlukeneyo, izihlangu, kukho uluhlu olubanzi lwezincedisi. Ngasinye abacebisi yokuthengisa cabin idini ujongo uzame kwi iinketho izambatho kwi version zakudala kwakunye into veki, eyenziwe indlela ongathandani naye. Apha uyakwazi ukufumana phantse zonke izinto ngubo kwisiqingatha iinkunzi labemi, phakathi kukho iisuti zoshishino, amaqhina, izikipa, yangaphantsi, hosiery. Kwakhona ezikhoyo ezishelfini cardigans, T-shirt, takwabipa, pullovers, polo. Ukongeza, zonke ivenkile, "Henderson" menswear uya kunikela Ukrainian lunee ntlobo ezahlukeneyo iimpahla sangaphandle ukuze ugqibezele lo mfanekiso.

Izinto kunye noyilo

ozinikezele abaninzi bezisoloko uqinisekile ukuba zonke iimveliso evela kwinkampani, "Henderson" kwizinga eliphezulu kakhulu: ngezinto kuphela zendalo zisetyenziswa xa isenziwa (umqhaphu, nelinen, njalo njalo). Ngamanye amazwi, ukuba umthengi ugqiba ukuba kuthengwe iimpahla "Henderson" salon, iimpahla zamadoda kunye nezihlangu iza kushiya okhule kuphela.

Njengoko ngokuyilwa, zonke iintsingiselo fashion kunye nemisinga zithathelwa ingqalelo. Ngoko ke, iindlela ezintsha ezinamagama abakhululwa qho ngonyaka. Ngaphandle kwento yokuba iimveliso brand Henderson zona ngokukodwa kubekwe Italian, amanani asezantsi kakhulu kunokuba kwiimveliso osentshona efanayo. Oku kwenza iimveliso zenkampani olunokhuphiswano kwimarike Russian.

Ukuya izinto e Henderson?

Ngokutsho kweengcali fashion, ukuba skrola khathalogu "Henderson", menswear kunye nezihlangu yale brand ukuba ngokukodwa ngenxa ishishini kunye namadoda ezingenamandla. Ingakumbi iisuti zoshishino ezifanelekileyo abaselula kunye izama. Bonke bephela eyenziwe ezikumgangatho ophezulu amalaphu Italian kunye yasekuqaleni - lo nto iyimbalasane kule Umkhuba yeemveliso ezintsha. Okubangel 'umdla kukuba, unozakuzaku uhlobo lolawulo yenkampani bakhetha Henderson zolinganiso Konstantina Habenskogo. Igalelo lakhe kuphuhliso lophawu, kakhulu, kubalulekile, kodwa kwayo uqinisekiswe amanani owomileyo.

Ngokusekelwe kwi-manani, zodidi iivenkile zempahla oyindoda "Toto Henderson" Kuyinto eliphezulu xa kuthelekiswa koontanga. Njengokuba kuphawuliwe yi abalimi ngokwabo, indlela yabo yingqokelela ngenjongo labafana uyayixabisa isimbo kunye nentuthuzelo ngexesha elinye, indlela zemveli kunye ezintsha lokuthunga. Loo ndoda angathanda ukuba imandla ukuxoka isixando phezu kwesingqengqelo.

Le bambiswano ngokusemthethweni

Njengoko sisazi, "Henderson" byi ingqalelo enkulu kuphuhliso lezemidlalo eRashiya. Ngokuphathelele kule ndlu yefashoni yaba ngokusesikweni iqabane ephawulekayo i-Ice Hockey Federation eRashiya. Minyaka le abayili abaphuhlisa, iindlela ezintsha kuphela iimpahla ukuze abadlali nabaqeqeshi kwamaqela abaziwayo Russian. Ngaphandle kwezemidlalo, uhlobo lwasekhaya "Henderson" watyunjwa liqabane fashion for the State Chamber Orchestra "Moscow Virtuosi". Iimvumi Famous eqongeni iimpahla evela Henderson, eyenziwe ngokukhethekileyo abantu creative.

ukuqokelelwa impepho

Okwangoku, kukho uluhlu olubanzi ngokufanelekileyo iimveliso ezahlukeneyo ezinikezelwa yinkampani "Henderson". iimpahla zamadoda, izihlangu kunye izincedisi - ukuba iimveliso eziphambili. Kodwa ngoku kuluhlu linamafutha esongezwa ngaphezulu. Ngoko ke, ukususela 2013 phantsi baqalisa uphawu ukuba akhululwe ukuqokelelwa amakha zamadoda phantsi kwegama Henderson thululela Homme. Le mveliso esixhotyiswe ngokukodwa kuphuhliswa isandla eFransi.

Awards for izinga

Kubalulekile ukuqaphela ukuba le ndlu yefashoni "Henderson" sele ikwazile ukufumana bekuthi namabhaso kakhulu amaxabiso abaziingcali. Phakathi kwabo:

• Le uloyiso ukhuphiswano ukuba umrhwebi ilungileyo nyaka, ezilungiselelwe yi-Ernst & Young ngo-2007.
• Umvuzo "Brand of the Year 2006" kuluhlu ebizwa ngokuba "Shoes, iimpahla kunye nezincedisi."
• Uloyiso kukhuphiswano kumphakamo "Company of the Year 2012" kazwelonke (kudidi amakhulu iifem ukuchuma).

Impumelelo yale nkampani ibandakanyeka kwiiprojekthi zentlalo ezahlukeneyo. Ngokukodwa, indlu yefashoni ngenkuthalo Ngokubambisana Charity Fund K. Knightley kunye Fund International Office of Vladimir Spivakov.