Finnish chain iimfesi nangoku kwikomkhulu. Iidilesi "Stockmann" eMoscow

Uthungelwano odumileyo Stockmann linenjongo yokuvala iivenkile ezininzi amanyeneyo kwi eyinkunzi unyaka wonke izicwangciso ukuba arhoxe ngokupheleleyo emarikeni Russian Lindex kraca. сохранятся, а какие исчезнут, говорить пока рано. Okuthethwe "Stockmann" eMoscow uya kuhlala kwaye uza kutshitsha kusekwangoko kakhulu ukuxela. Guess esona sizathu siphambili sokuba ingekho ilula: ukwehla ngokukhawuleza yaye ukungazinzi okwalandela engange.

abathengisa Finnish

Weza eSoviet Union omnye zokuqala, emva yee-, inkampani Finnish "Stockmann" ngokukhawuleza ndizuze udumo kwimarike Russian. Ngaphandle kwento yokuba nkampani ingongoma kumazwe kweshumi ngaphezu kokuba, inkoliso asethi ibekwe eRashiya. , Санкт-Петербург, Екатеринбург) и сеть брендовых точек продажи «Сеппала» и «Линдекс». Le nkampani Finnish ngexesha ubukho layo, iye yavulwa emizini likhulu kwiivenkile isebe lizwe kunye "Stockmann" (eMoscow, eSt Petersburg, Ekaterinburg) kunye neendawo branded kothungelwano yokuthengisa "Seppala" yaye "Lindex".

Iilahleko ngenxa yobunzima

Njengoko kuchaziwe abameli yinkampani Finnish, uphelelo usiko engange kwakhokelela ekubeni unciphiso enkulu ingeniso epheleleyo thuba. Ukususela ngo-2014, intengiso phantsi baba yi-10% ngonyaka ngamnye, nto leyo eyakhokelela ekubeni ekubunjweni ilahleko lenkampani kulo nyaka ukuya euro ngaphezulu kwezigidi-60. Ukuwa yokuthengisa kwaqondakala kuphela eRashiya, kodwa eFinland, nangona kunjalo, ilahleko lolona masihambelane kanye kunye namagatyana Russian.

Eyona ngeniso zenkampani (ngaphezu kwesiqingatha iyonke ingeniso) ibalwe ngenxa yoovimba yomnyango omkhulu. Ke ngenxa yoovimba lophawu, kufanele kuqatshelwe ukuba imfuno iimpahla ezivenkileni of "Lindex" ekuqaleni konyaka banda kuwo onke amazwe, kwakhona ngaphandle weRashiya kunye aseBalti.

Ukushicilela iziphumo yentengiso kunye neengxelo zonyaka, "Stockmann" liye lasungula inkqubo anti-ntlekele apho kulindeleke ukuba iziphumo ukunciphisa ilahleko nge Euro ubuncinane 50 yezigidi kulo nyaka. Ngokutsho izicwangciso, nokuncipha abazange izibonelelo zorhwebo kuphela Russian, kodwa ezinye iivenkile eFinland.

, аналитики видят в следующем. Isizathu apho ikhadi laqala ukunyamalala iidilesi "Stockmann" e Moscow, abahlaziyi elilandelayo. Okokuqala main ndwendwe ezineevenkile Finnish wonke eRashiya lelakhe abakumgangatho ophakathi. Oku aba bantu ngenxa yeentlekele yawa okuthenga amandla, kwaye ukusuka imali eninzi ukuze abangaxhalabisiyo eninzi bayiminquba abathengi bathontelana ukuya discounters zitshiphu. Njengoko yaziwa, injongo lengxaki amalungiselelo abathengi iimpahla kwicandelo na ipremiyamu ayihlawulwanga-qhinga esiphumeleleyo.

iidilesi abakhoyo "Stockmann" eMoscow

Kunjalo, thatha inkampani ngaphandle imeko enzima zemali - kwakungelula. Ukuncitshiswa amanyathelo anti-lobunzima kweli nyathelo kuya kuthatha ixesha kwaye ukutyelela iindawo Finnish kusenokwenzeka eMoscow. amaziko amabini evenkileni kunye iivenkile, "Stockmann" ukwakweli iLeningrad emendweni, le "Mega Khimki" (23 km) kunye "Sisixeko" (i 16a indlu / 4). One - on Ithemba Mira, 211 - "Golden iBhabheli Rostokino". Ukuhambisa ecaleni Ring Road, i-ikhilomitha 41, ungatyelela iziko lokuthenga "Mega Teply Stan". Kwaye ekugqibeleni, kwidolophu Kotelniki, xa 1st Pokrovsky sicatshulwa, 5, nguye enzima "Mega Belaya Dacha".

Iidilesi "Stockmann" (Moscow) Kungekudala kuza kuncitshiswa ukususela-5 ukuya 2. Yinto eyaziwayo ukuba avale zokwakha e onke amaziko zokuthenga "Mega" Noko ke, ixesha wokuvala nangoku ayaziwa. Umnini entsha iipropati yemiyinge iya kuba inkampani "Revivo Holdings", thaca kwimarike Russian uthungelwano kwiivenkile zesebe "Debruss".

, поскольку уход финской компании с российского рынка уже предрешен. Ukuceba uhambo ezivenkileni, kuyimfuneko ukucacisa ukubaluleka idilesi ethile "Stockmann" e Moscow, njengoko zokurhoxa nkampani Finnish ukususela emarikeni Russian sele ekufanele bayifumane.