Indlela yokufumana ilungelo lokuba babeke iintengiso factors "Yandex". Certificate of "Yandex"

Enye yezona ndawo idumile zokubeka intengiso lomxholo namhlanje "Yandex". Ukuze odola iintengiso kwi "Yandex" kuyimfuneko ukubona oyingcali ngenkxaso yobugcisa, kunye nawokuyeka yayo nokubonelela olu hlobo lweenkonzo zoshishino, kufuneka ufumane "Yandex" isiqinisekiso specialist. Indlela ukukwenza oko?

Inyathelo One - Access

Okokuqala, kufuneka ukhangele ukuba unalo ithuba lokuba bafumane isiqinisekiso, kuba asingabo bonke umsebenzisi unelungelo kuyo. Abasebenzi-arhente zeentengiso ukuzuza ukufikelela emva kweenyanga ezi-3 zomsebenzi kunye "Yandex". Indlela yokufumana isatifikethi "Yandex" Ngokuqhelekileyo abathengisi? Kufanele:

• ngenkuthalo athwale isiqulatho yentengiso ngaphezu kweenyanga ezi-6;
• xa uyila ujongano oqeqeshiweyo ukusebenzisa "Yandex";
• ukuchitha kweentengiso kwezi nyanga zidluleyo ezintathu ngaphezu zeedola 300.

Ukuba le meko ziyafikeleleka, ungafaka i "Yandeks.Ekspert" kwaye uqale amalungiselelo.

Inyathelo Two - uqeqesho

Kufuneka kuqatshelwe ukuba ukuze ufumane isiqinisekiso "Yandex" kunzima. Kuya kufuneka ukuba baphendule imibuzo 42 ezinokuthi yahlula nokuba yingcali onamava, ukunika 39 iimpendulo ezichanekileyo, kwaye konke oku lilincinane ixesha lemizuzu engama-30. Aphinde ukuba bavunyelwe ukuba okokuqala ngeveki, ngexesha yesibini neyesithathu - kubekho isithuba seenyanga ezi-3, ixesha lesine - emva kweenyanga ezintandathu. Ngoko ke, phambi kokuba kuqhutyelwe phambili uvavanyo, kubalulekile siqwalasela ukulungiselela okunzulu uviwo, ukuba ningethi xesha, ngoko phezu kuliwe.

Imfundo ungaya ngokwabo, ukufunda imibuzo emviwo engundoqo (uluhlu lwezihloko kuba vavanyo ngezantsi) okanye abhenele ngoncedo abaqeqeshiweyo kweentengiso OMFUTSHANE kwaye abo bafumana isiqinisekiso "Yandex".

Inyathelo Three - Lokuqinisekisa

Njengoko sele kukhankanyiwe, isiqinisekiso i simahla online uvavanyo equka mibuzo 42, 39 ka ekufuneka inikwe impendulo echanekileyo kuphela. Uvavanyo luthatha ukuba ulwazi eliphezulu lobungcali theoretical endle umxholo kunye nokwazi ukusebenzisa kubo practice. Nalu uluhlu isampulu sezihloko kufuneka bakhokelwe examinee:

• nqakraza ixabiso kunye nentlawulo iphulo lokwazisa;
• Strategy kunye ibonisa imithetho;
• ukuba umongo kweemfuneko;
• zokukhetha kunye amagama ezimbi;
• CTR «Yandex»;
• Uhlalutyo lwamanani kunye nabanye.

Ecacileyo, sinikela eminye imibuzo isampula enokuthi ibambeke uvavanyo.

1. Yintoni iveki yonke unqakrazo iphakheji?
2. ukuvimba izindlu uluvo aqinisekisiwe?
3. Indlela yokulungiselela itemplate manani?
4. Zingaphi ezimbi amagama okunokuqulathwa ku Kusenjalo enye?
5. Oku kuchaphazela CTR?

Ngenxa kokugqiba ngempumelelo yoviwo uya ufumene isiqinisekiso "Yandex", lo nyaka-1 ngoku, engqina direktologa yakho zemfundo.

Yintoni onika direktologu isiqinisekiso?

Kwiinkampani ezenza wokunyusa Internet, isatifiketi "Yandex" kuvula indlela eya iiprojekthi kakhulu yaye zibiza imali eninzi. Okukhona i-arhente iintengiso eqinisekisiweyo direktologov, kungona isimo sakhe emarikeni intengiso yengqiqo, abathengi abaninzi ufuna ukusebenza naye. Ingakumbi ukuba "Yandex" iDrum, ishicilela iziphumo unyaka iziqinisekiso.

Kuba ingcali ngayo kwakhona kulinyathelo elibalulekileyo ukuze kukhuthazwe. Direktolog ukuba isiqinisekiso "Yandex", eqinisekiswe ukuba ukwazi ukuqhuba iphulo lokwazisa ezikumgangatho ophezulu, ukujonga mali kangangoko yona, yenza umyalezo umxholo abanobuchule, ukuhlalutya amanani nokuvavanya ukusebenza umsebenzi owenziweyo, ngaloo ndlela ukuvumela ukutsala isixa esikhulu yezithuthi ekujoliswe kuzo.

Kakade ke, lo isiqinisekiso "Yandex", imibuzo apho uchazwe apha ngasentla akuthethi kuthi ulwazi "Yandeks.Metriki" omsebenzi osemqoka, kumazwe yakho Excel okanye API imiyalelo kunye namanye amacandelo analytics web njengoko direktologu efunekayo ofanelekileyo, kodwa xa kukho imfuneko, ungafumana isiqinisekiso kwi ulwazi olufanayo "Yandex".

"Yandeks.Metrika" Isiqinisekiso

Eli nqaku ingqalelo, indlela yokufumana isatifikethi "Yandex", ngoku singathetha kancinci malunga isiqinisekiso "Yandeks.Metrika" - kubalulekile, kodwa kakhulu izixhobo nobunzima kakhulu kumthengisi-intanethi.

Ukuba siza "Ngqo" kuqinisekisa ulwazi ingcali entsimini intengiso factors, i "metric" iqonga ibonisa indlela umphathi uyakwazi ukuvavanya iziphumo kunye nokusebenza yomsebenzi wabo. Certificate "Yandeks.Metriki" ukulinganisela:

• ulwazi abaphulaphuli site;
• ukuqonda ukuziphatha kunye umsebenzi iindwendwe icebo;
• .. Ukukwazi ukuhlalutya uguqulo kwisiza, okt bangaphi abantu abatyelela kwisiza wenza ngokwenene kuthengwe;
• ukukwazi ukuba sihlaziye ukusebenza uthengiso lwe-intanethi kunye kweintanethi;
• ukukwazi ukuhlalutya imithombo yakho kwezithuthi kunye nangaphezulu.

Fumana isatifiketi kule nakwezinye iindawo (i-Google AdWords, i-Google Analytics), wena ikhono wakho yincutshe. Okukhona ulwazi lwakho iza kutyalwa kweli phulo, impembelelo kokukhona uya kwenza ngayo abaphulaphuli bakho target.

Musa ukuyeka ukuphucula, nina atshintshwe ngaphezulu!