Ukuxutywa Marketing kwanangamacandelo alo nje indlela ephumelelayo ukwandisa yokuthengisa kunye neengeniso.

ukuxutywa Marketing kwanangamacandelo alo - yiseti eziguquguqukayo ezilawulwa imiba yentengiso, umbutho esetyenziswa eziqalisa impendulo evela ekujoliswe rynkov.Pod impendulo ithetha idla njengokubonisa eyandileyo umdla yabathengi kwimveliso ethile, eqinisekisa ukukhula ngengeniso yenkampani.
ukuxutywa intengiso kwanangamacandelo alo lukwa yinxalenye yale nkampani, enjongo yayo ephambili kukwandisa yinxalenye yengeniso.
Ezi ndidi zilandelayo somxube yentengiso:
1) Umxube neentengiso (4P) ibandakanya namacandelo amane: ngemveliso, ukunikezelwa imveliso kubaxumi, ixabiso kunye nokukhuthazwa ukuthengiswa emalikeni.

Imveliso - kuxhomekeke kuvavanyo lokungena nokuphuma kwemali, iintsingiselo zazo kunye noqikelelo. Indlela kuhlanganiswa ukuze bandise kuzo zombini ngaphakathi kumsebenzi womnatha yayo ukuhanjiswa, kwaye xa engena kwiimakethi ezintsha.
Ixabiso - isixhobo yezoqoqosho ephambili umxube nokuthengisa, kunefuthe elingqalileyo inzuzo kule nkampani. Kuxhomekeka ngokwamaxabiso, le nkampani inokuba umgaqo-nkqubo amaxabiso ephantsi okanye aphezulu, okanye enye enomahluko, ecalulayo okanye ngendlela ekhethekileyo, obungazinzanga okanye izinzile.
Kakuhle eli nokuphakanyiswa iimpahla kwimarike yi ukukhuthazwa igama imveliso, ukwanda umthamo inani layo kunye nokudalwa umfanekiso imveliso entsha. Strategies uthuthe iimpahla luqulathe ekwenzeni zonke iintlobo izimpi, Sweepstakes, inkuthazo ngetyala, izaphulelo, njl

A indlela kwentengiso yeempahla nga kwenziwa kwishishini, mhlawumbi nge njengabalamli urhwebo (abasasazi, zithengise, abathengisi, brokers, izinto ezahlukeneyo, njalo njalo).
concept 4P ngokwesiseko indawo urhwebo, apho umthengisi uyila isicwangciso yokuthengisa, kwaye umboleki uyabubona njengethuba lokuba bafumane inzuzo, kunye nenzuzo ezithile.
2) Ngelo xesha langoku ukuya umxube kurhwebo (4P) kunye kwanangamacandelo alo, amacandelo ezongezelelweyo ziyongezwa ukwenzela uphuhliso iimodeli ezifana ne-6P, 7P no 12P. Ezi zixhobo ziquka: ukuphakheja, ukuthenga, abasebenzi, abaxhasi, inkqubo ukuthenga, okusingqongileyo, ingeniso kunye nobudlelwane noluntu.
3) Ukuza kuthi ga ngoku, kukho umkhwa ngawo ukuphucula eseleyo lwangaphakathi nolwangaphandle bume nokuthengisa ngokwandileyo 4C ingqiqo uyasetyenziswa. Umxube yentengiso kwanangamacandelo alo nezi zixhobo zilandelayo: Iimfuno yabathengi kunye neemfuno, unxibelelwano, ukuthenga iindleko, lula. Into ephambili iphambili yale imbaxa obonelela kwabathengi. Ngokwale mbono, imiba ezibophelelayo unguye ngabathengisi, okhuphisana nabaphulaphuli contact. Noko ke, njengoko amava abonisa, ezi zinto ziya kuba izigqibo.
Phezu kwayo nje imigudu eziphathekayo ukwandisa inani yeekhomponenti umxube nokuthengisa, ngenxa yoko, kuhlala ingatshintshanga. Kodwa ke, nangona oku, ngalo mzuzu kuba nokuphunyezwa ngqo inkqubo impefumlelwano ukhuselo lokusingqongileyo kunye nophando umxube urhwebo, izixhobo zokuthengisa kunye nezibonelelo.
ukuxutywa Marketing kwanangamacandelo alo ziyinxalenye ebalulekileyo ezahlukeneyo iingqiqo nokuthengisa. Ukhetho oluchanekileyo lwe-ingqiqo ngokupapasha kuquka ukunyuka kwingeniso. Oku kukhetha ixhomekeke iinjongo zakho zoshishino, ngokunjalo iimeko zangaphakathi nangaphandle yomsebenzi bume.

Enye iingqiqo engundoqo ingqikelelo lorhwebo yemveli, eli edulusele kwi orientation lenkampani kumboleki. Ukusetyenziswa kolu luvo kuthetha: kukho iimfuno ezingenako ukuhlangabezana iimveliso ezikhoyo, imfuno imarike likhulu kunokuba ubonelelo, umthengi uhlawula ixabiso eliphezulu imveliso oluhlangabezana potrebnosti.Eto wayo amathuba kakhulu umsebenzi ufumene imarike niche oku okanye inkampani ukunika kwaphakama izidingo kunye nokufumana ukukhula ngemali, leyo ke intsingiselo naliphi na ishishini.