Uphawu "Zara". Zara zokwakha e Moscow

Zara - chain Spanish ngemiyinge emincinci, ogama imisebenzi swi kwimveliso nokuthengiswa kwempahla kunye nezincedisi. Le nkampani anawo iintlobo ezifana: Uterqüe, Bershka, Massimo Dutti, uTsalo no Bear, Oysho, Stradivarius, kwakunye eyona i Zara kunye Zara Home. Stores eMoscow nakwezinye izixeko ehlabathini lonke zinika imigca eziliqela iimpahla ngenxa abathengi.

inkampani History

Brand "Zara" ivele kude 1975, xa Amancio Ortega kunye nomfazi wakhe wokuqala Rosalia Mera wavula ivenkile yokuqala. Yayikumgama kwisixeko La Coruna e-Spain. Kukho wena ngoku, yaye i-ofisi eyongameleyo nkampani.

Shop ingeniso abanini bazo. Kwaye Amancio Ortega waqalisa ukuvula iindawo ezintsha lonke eSpeyin. Kuyo yonke le '80s layilwa ngokutsha, iindlela zemveliso kunye nokuthengiswa kwemveliso. Konke oku kwenziwa kunye nenjongo enye - ukukhawulezisa inkqubo oda.

Ngowe-1988, inkampani baqalisa ukuvula iivenkile zazo kwamanye amazwe. Yonke le nto yaqala kunye Portuguese, uze emva koko - eUnited States, France, Mexico, Belgium, eSweden, Greece kunye namanye amazwe. ukwanda International namhlanje inabela kumazwe 88. Ngoko kwakukho Zara izitora eMoscow.

Le neentlobontlobo inkampani

Iinkqubo zemveliso ukuvumela ukuba avelise ingqokelela entsha iimpahla ngeentsuku nje 10-15. Oku ngaphantsi kakhulu neminye imibutho (nge-avareji ukuya kwiinyanga ezintandathu). Ngenxa ezinjalo ngesantya olukhawulezisiweyo "Zara" luvelisa izinto ezintsha ukuya ku-12 000 ngonyaka. Efunyenweyo zityalwe kuvulwe yeevenkile ezintsha. Ngenxa kwiimveliso le nkampani zithathwa kwaye ayafikeleleka kwabaninzi. Ebhengeza uluhlu yayo "Zara" engaganwanga.

igcina zara eMoscow nakwezinye izixeko zinika abathengi yayo imigca ezininzi iimveliso:

• Female, nto leyo yenziwa ukusuka kwimicu zendalo (neyesilika, umqhaphu, uboya). Imifuziselo Style - ushishino khulu. Uya kuthetha izinto le layini kwabasetyhini abaphakathi kweminyaka engama 25 ne 45, abakhetha lobuhle, umgangatho kunye nentuthuzelo.
• umgca lamadoda inika imizekelo style zoshishino zakudala.
• Baseline, kuquka iimveliso ngemihla amadoda kunye nabasetyhini. Luphawulwa nolongezelelo macandelo laphu eyenziweyo ekunciphiseni iindleko.
• line Youth. Oku kuquka imizekelo iintlobo ezininzi (ezemidlalo, club, okwethutyana). Products imibala eyahlukileyo eqaqambileyo, umphetho engaqhelekanga. imifanekiso kubanikela ukuvumela ukuba sibonise ubuntu babo ngenxa izambatho. Iimveliso zithengiselwa ngamaxabiso aphantsi.
• line eyoonyana amalaphu zendalo.

Brand Zara Ekhaya inika uluhlu olubanzi yemveliso ekhaya nomphakathi.

network Trading "Zara"

Ukuza kuthi ga ngoku, i-network yorhwebo "Zara" kuquka malunga namawaka amabini amanqaku zentengiso. Kumazwe 88, kukho iivenkile Zara.

E Moscow, boutiques uphawu-mali ibekwe nakwiindaw ezininzi. Ezi ziquka iziko lokuthenga "City Ryazan emibuzo neememo" Shopping Centre "Euro Park" TC "Okhotny Ryad" TRC "intendelezo".

Ukutyelela Zara Iivenkile e Moscow, umthengi ngamnye unako ukuthenga imveliso olunobulunga ngexabiso elifikelelekayo.