Abamajelo eendaba - lo cofa, unomathotholo nomabonwakude njengoko media

Amajelo osasazo, amajelo eendaba, mediapotrebitel ngokwenene kuchaphazela mdibi progressive ulwazi. Kwakhona kuba nempembelelo enkulu ebomini kwezopolitiko. Yeyona kumajelo ubunzima, okanye imidiya, igalelo ekwakhiweni izimvo zoluntu kunye nezigqibo kwi miba ibalulekileyo yezopolitiko. Ukusebenzisa media umthombo weenkcukacha ezosulela ezibonakalayo, ngomlomo, isiginali oluvakalayo. Yinto uhlobo losasazo ijelo kubaphulaphuli abaninzi.

Ingcamango media mass

imibutho yoluntu, imibutho engekho phantsi korhulumente, amajelo eendaba isasazwa rhoqo kwimithombo eyahlukeneyo yolwazi. Amajelo - zizinto ezikhoyo oko ngokukhululekileyo, ukudlulisa esidlangalaleni inkcazelo ngokusebenzisa izixhobo ezizodwa. Eyona evelele ezingundoqo zokunxibelelana nabantu abaninzi - i emaphepheni.

Inkqubo, kunye nokusasaza ulwazi isikali mass media. Media - iyafana naleyo eendaba. Ngokubanzi, baya ngokukhawuleza kwazisa uluntu malunga iziganeko ngezimanga ixesha lethu.

Iindidi zemidiya

Ngoko ke, lo eendaba - imbaxa zobugcisa ibonelela ngomlomo, umbhalo, imifanekiso, isandi, izixhobo zomculo. Njani lisenokuthetha zonke iintlobo ulwazi olalele? Media - eendaba okwazi ekudluliseleni iindaba losasazo ijelo. Kukho ezimbini iintlobo zemidiya :

1. mass elektroniki (umabonakude, unomathotholo, iincwadi online).
2. Press, yoshicilelo kwegazi.

Press, unomathotholo nomabonwakude njalo sisebenzela kunye nabaphulaphuli elikhulu, wamzisa isandi, ezibonwayo saziso, ngomlomo. In Russian, ibinzana elithi "media" uvele 70s zenkulungwane yama-20, phambi kwakhe kwakukho ingcamango "System Quality Management" (mass media). Igama mihla eendaba. Le yinkqubo eyenziwa ezininzi kuThixo lamajelo: iinkqubo iincwadi, amaphephandaba, leekhalenda, iimagazini, iincwadana, TV nonomathotholo, sites intanethi.

zenja

amaziko Old mass eendaba - eli phephandaba, iincwadi, iimagazini, leekhalenda, iidayari. Imveliso ephuma eendaba, kuzisa i data ekrwada ngendlela yesicatshulwa ileta. Kwakhona, kunokuba imizobo, iitshati, iipowusta, imizobo, iifoto. Umfundi aqonde le nkcazelo, akukho mfuneko yokuba oku zobuchwepheshe ezincedisayo, ezifana neradiyo, TV okanye ikhompyutha. Emva kokufunda le okanye elo nqaku, umntu wuhlahlele ngokwakho.

iincwadi zokushicelela zokugcina ezibalulekileyo iinkcukacha. Xa umntu yoshicilelo kuye kwafuneka ithuba lokuvakalisa izimvo zabo nobuganga obukwanjalo. Kufanelekile ukuba zinikeze umzekelo Greece yamandulo intsomi malunga uKumkani Cadmus. Lo mlawuli unako na, ukuba ahlwayele amazinyo gongqongqo. Xa isayithi ye iqhuma bangamajoni ngemipu. Kule intsomi, baba uhlobo umfanekiso we-alfabhethi: igama unako ngokuchanekileyo yaye ngokukhawuleza ukuze uwine, ezifana nezixhobo. Iinkokeli ezininzi ezepolitiki nako ukwandisa amandla abo ngelizwi oluprintiweyo. "Umphakathi" Indoda wakwenza ishicilela.

Ukuza kuthi ga ngoku, i-ndaba ngomba ucikizeko luphulukana eendaba encinane elektroniki. Oku kubangelwa yinto yokuba imveliso yoshicilelo ihamba, amanani, ukwenziwa yabo kuthatha ixesha elide. "Ndaba Real" iintatheli bakholelwa i "iindaba ezimbi", oko kukuthi, kufuneka ukunika isuntswana mood elibi. Ngoko ke, majelo kuqwalaselwa kakhulu into yakhiwe.

media mihla

Kwihlabathi lanamhlanje, eendaba iimilo uluvo loluntu kule okanye eso siganeko. Ngamanye amaxesha eendaba - yinto eyonwabisayo kunokuba ukwazisa iindlela. Namhlanje, wabaphulaphuli kuchaphazela kakhulu iindlela ngolwazi, ukuze wonk 'ubani ithuba lokuvakalisa umbono wabo okwenzekayo. Ngenxa kule olukhula ngokukhawuleza inkqubo yokunika ingxelo. Amaxesha amaninzi indlela eendaba ezisetyenziswa sabathengisi ukuhambisa imiyalezo zentengiso. Ngamanye amaxesha amajelo eendaba kunganxulunyaniswa-bhanya.

iimpawu uphawu eendaba

Eyona iphambili eendaba ke amaza, iindaba kufuneka ihambe ubuncinane kanye ngemini. Enye iBEE ikhonza ubunzima, zenzelwe ukuba abaphulaphuli abaninzi. Enye into ebalulekileyo kungathathwa kunyanzeleka xa ngumsasazi uya ezininzi abaphulaphuli. Nazi izinto ezingundoqo eendaba ubunzima:

• ukwabiwa ngamaxesha izinto;
• print media: iimagazini, iincwadana, leekhalenda, amaphephandaba;
• kwavezwa newsreel;
• ukudalwa iinkqubo kunomathotholo nakumabonakude;
• zemali iincwadi kumathala eencwadi;
• ngokudala blogs intanethi;
• ukukhululwa malotirazhek;
• iinkomfa, amaqonga eengxoxo;
• udonga amaphephandaba ukukhululwa.

Russian media mass

Kuba Russia, luphawulwa iimpawu zayo ahlukile ukuba ichaze eendaba. Nawuphi ncwadi kufuneka abanalo umlinganiswa abaninzi kwaye kusasazwe iikopi ezingama-1000. Basekhaya amaphephandaba, iimagazini, iincwadana kufuneka uye ngamaxesha athile, okt ubuncinane kanye ngonyaka. Upapasho kufuneka bendawo forced: abaninzi abaphulaphuli ulwazi kufuneka ivela kumthombo omnye.

media Russian komKrestu nitrogen in Roskomnadzor. Kuprintwa kudluliselwa phambili ngokuyimfuneko kwithala leencwadi, leyo igcina ngonyaka. Amajelo akhuselwe amalungelo kunye isiqinisekiso. Kwakhona engavunyelwayo yile yonke imizamo imingcele.

edition nganye iindlela zayo ukudluliselwa kwedata lokuqala nokunikezela ukuba kuluntu. Ukuza kuthi ga ngoku, 23 channel asebenza eRashiya, leyo eyenzelwe lonke elo lizwe. Ukongeza kwezi amajelo eziphambili kusasazwa 117 USB kanye satellite imigca, 15 kuzo kusasazwa ngaphandle Russia.

Kwezinye iindawo zeli lizwe zekhefu neenkqubo zazo zosasazo. Ngokubanzi, ngaphezu kwama 3,000 amajelo TV zosasazo kwi wonke ummandla ka-Russia.

Eyona zixhaphakileyo Russian mass zosasazo ndaba neemagazini. Kwi-avareji, eli lizwe ebhalisiweyo kwamaphephandaba ngaphezulu kwama-27,000 kunye weeklies, ngaphezulu kwama-20,000 iijenali, 800 anthologies. Kwizixeko ezinkulu eRashiya phantse-12% yabemi ifundeka cinezela ngemihla. Iimagazini ezinomdla abafundi ngakumbi, ngaphezu kwama-60%. Ulwazi yeyona ethandwa ibonisa TV.

Internet Indawo kumajelo eendaba

Ukuza kuthi ga ngoku, i-Internet iye yaba phakathi isizukulwana kwencinane mthombo oqhelekileyo ulwazi. amaphepha Internet kwaye pestreyut iindaba zakutshanje kwiinkalo ezahlukeneyo zezinto ezenziwa luluntu, emasondweni ezisemaphandleni kulo mhlaba. Internet media - ndlela mihla lula kwamajelo abaninzi. Ezinye iisayithi apha kuphela ayifumaneki! Kuyinto elula kakhulu, ngenxa yokuba nanini na ixesha uyakwazi endaweni ulwazi lungaqinisekiswanga.

Internet rhoqo ukuphucula, ukutshintsha amajelo intanethi, zizincamathisele nabaphulaphuli ngokuya wonke. Uninzi mass media zesintu iiwebhusayithi zabo, apho intengiso ifakiwe.

zokunxibelelana nabantu abaninzi eendaba mass

transmission ngendlela lemiyalezo nge-TV, unomathotholo, amaphephandaba, iividiyo kunye ushicilelo lwamaculo ukunika ifuthe lezopolitiko, yembono, ngokwasengqondweni, ezoqoqosho, ekuthiwa zokunxibelelana nabantu abaninzi. Kuyinto enokuba nempembelelo yokuziphatha kunye nezenzo zabantu. Le yinto Impembelelo mass yonxibelelwano - abantu. Kukho iindidi ezine nabaphulaphuli:

• umthengi;
• professional;
• pubescent;
• ngokomoya.

Ingaba yintoni lolona hlobo luqhelekileyo zokunxibelelana nabantu abaninzi? Ngamazwi, izafobe, ulwazi zomculo ikhutshelwa ngokukhawuleza ngoncedo ezi fom zilandelayo:

• imfundo;
• inkolo;
• esitsha;
• yenkcubeko;
• intengiso.

Ngenxa ubunzima yonxibelelwano ngokuthi kuphuhliswe evumelanayo ubuntu, ukuqinisekisa ulawulo loluntu nakubantu. Kubalulekile kananjalo eziqhuba inkqubela kwezentlalo. Ukwabelana ngolwazi ivumela abantu ngabanye ukuba kuziswe iipateni yentlalo nenkcubeko apho ukuba izimvo intsapho, urhulumente kunye nenkolo esekelwe. Intsingiselo yegama elithi "unxibelelwano" kulo mzekelo - "unxibelelwano kunye uqhagamshelo." Kubalulekile ukukhumbula ukuba inkcubeko yabantu ngamnye lixhomekeke eendaba.