Amaphuzu okukhutshwa kweeklasi zeCoca-Cola. Iiglasi ezineebhere

"Iholide ifika kuthi" sele isisigxina sokubaluleka kweeholide ezayo, njengesihlahla somthi weKrisimesi okanye isaladi eneolidi. Kunyaka ngamnye, ukuthengiswa ngeenqwelo ezibomvu ezithwala ibhotile, ezibonakalayo kwintambo yokubhiyozela, ukubonisa ukuba namhlanje kuya kuyeza, ukuba ummangaliso weNtsha weNyaka uza kuzaliseka. Abanye abantu emva nje kokubonakala kumabonwakude kule ntengiso bathi ekugqibeleni banengqondo yeholide.

Ukuthi i-Coca-Cola ibinzana elidumileyo emhlabeni akuthethi nto. Ukubaluleka kwale nkampani kwimbali yoluntu sele idlulile kule mida. Kodwa ingaba yintoni ngaphandle kokukhangisa ngempumelelo? Ngubani phakathi kwethu owayengafuni ukuba ne-Coca-Cola-glass okanye i-Sosa-Cola-teddy bear? Kutheni zidume kangaka? Bangayifumana njani? Ngoku siza kufumana konke oku.

Fortune, lottery!

Enyanisweni, ukuphuhliswa kweenkampani, ezinye izenzo zentengiso ziyadingeka. Yonke into yaqala ngeempawu eziphantsi kweengubo: zithengela ibhotile, zifumane iinombolo ezithandwayo phantsi kwesiqhekeza, zi thumele ngomyalezo we-SMS kwinani elifutshane kwaye uthathe inxaxheba kwimibhozo yokudweba. Ngokuphuhliswa kwe-intanethi, i-SMS yagqitywa ngokubhaliswa kwiwebhusayithi esemthethweni. Olu hlobo lweentsebenziswano zoluntu alukabi kakhulu - abantu abakakholelwa ukuba baya kunenzuzo ngokwenene, becinga iirektli ezinjengehlobo lothotho.

Ukuqokelela ... iifowuni - kwaye uzuze ...

Kukho imeko eyahlukileyo kunye nolunye uhlobo lwentengiso. "Hlanganisa ... iibhondi kwaye uyitshintshiselwe inqaku ..." - ngubani phakathi kwethu ongazange akuve le ntetho? Ngenye ihlobo, phambi komcimbi ngamnye wezemidlalo oxhaswa yi-corporation, kwaye nangaphambi koNyaka omtsha izenzo ezinjalo ziqhutywa. Kwaye kubonakala ngathi banabantu abathembeke ngakumbi: uqokelele inani elithile leempahla, ufumana indawo kwindawo yeCoca-Cola, apho utshintshana khona izibilini zeglasi, umdlalo, ibhola okanye enye into, ukukhusela umgca, ufumene umvuzo wakho kwaye ushiye umxholo wokuthanda Nkampani.

Ngokuphathelele iimpawu zezabelo

Izenzo ezinjalo, ngendlela, ziyahlukana kwifom. Ngo-2014, umzekelo, ukufumana iintengiso kwi-Coca-Cola (iiglasi kunye neebhere), kwakudingeka ukuqokelela inani elithile lamaphupha (inani lamaphupha lanyatheliswa kwisibambo ngokwaso). Ngoku ke inani leenqwelo zihlala zizinzile, ukuze zingabinzima ubomi kubantu. Enyanisweni, ukuphepha ukulahleka, umzekelo, umntu uya kusela iziphuzo ezivela ku-Sosa-Cola unyaka wonke, kungekuphela kokungagqibekanga kwimveliso efanayo, njengoko intsapho yesi siqhwala kubandakanya i-Fanta kunye ne-Sprite, nabo bahlala bebandakanya ukukhushulwa okukhulu.

Kwaye ke lo mntu uqobo wethu uza kubonakala kwiindawo zokukhutshwa kweziglasi zeCoca-Cola kwaye uya kuthatha kalula ihafu yezinto ezifumanekayo - iifake ziyakuthatyelwa unyaka. Yingakho izikhuselo zokuphromotha zivame ukusebenzisa umdwebo, ngandlela-thile zidibaniswe nesizathu senkampani yokukhangisa, kwaye ukusuka kwintsebenzo esitokisini kufuneka ifatshintshwe - unako emva kokuzisa zonke iifotyi ezishiye kwihlobo lasehlobo, umzekelo. Ngesinye isihlandlo esiyinqabileyo ngokwenene abantu abanomnqweno wokufumana i-Sosa-Cola-glass.

Iintsebenziswano zoshishino - inkcazo yamaphulo okupapasha

Iglasi leNtsha elitsha kunye neebhere ze-teddy ezivela kwiCoca-Cola - impawu kunye nenyaniso efunyanwa. Kakade, i-brand yavelisa isixa esikhulu "seesitsha" - oku, ngokusemgangathweni, kwaye kunengqiqo, unikezelwe ngokucacileyo, kodwa kwakuyizi glasi ezabonakala kuphela ebusika ngo-2014-2015. Ukongeza kubo, kukho uluhlu lweglasi olutsha lweNtsha, apho uphawu lwekampani limi, ngelixa abanye babonisa inkampani yaseSanta. Eyona ndlela ihamba phambili yokuzama ukuthengisa yonke igalazi ezine: malunga neentlawulo ezi-9 zedola.

Okwangoku, ekuqwalaseleni ukwanda kwamanani ukususela ngo-2014 kunye nokukhula kwedola, intengo yeelitha kunye neebhotile ezimbini-i-0.9 ne-1.2 yezigidi, ngokulandelana. Oko kukuthi, ngenxa yeendleko zeebhotile ezilishumi ungathenga ezine iiglasi. Oku kukutshintshisana, njengokuba ngokuqhelekileyo yonke into iyafani. Kodwa inyaniso yokuba abantu bazama ukucamngca into enjalo, iyanceda kakhulu.

Icala eliphambene nenye yemali

Ngokwesiko, nayiphi na ipromoshini, ingaba iiglasi ze-Coca-Cola Zonyaka omtsha, iibhere, okanye ibhola enye into edlala kwiimvakalelo zabaxhasi. Ngokuqhelekileyo kwimveliso ethile ekhangelwe ukuba bafune ukufumana iifowuni ezilishumi, ngokuqinisekileyo, isampuli. Ngaloo ndlela, kuvela ukuba enye iglasi ene logo kunye nabanye, mhlawumbi, umzobo, umthengi uya kuhlawula eso sixa, apho angathenga khona iiglasi eziqhelekileyo kwiijesi eziqhelekileyo zeglasi. Kodwa apha kugxininiswa kwi-brand, ubodwa kunye nemikhiqizo engumthi.

Ngesizathu esithile ifa leyiphi na into ebalulekileyo kule ndawo inomntu ibeka umntu kwisinyathelo esiphezulu sabantu abathandayo. Ngako oko, ukhetho luyakho ngokupheleleyo: ngaba kufanelekile ukuchitha imali kwezi bhotile ezilishumi ukuze ufumane iglasi enye, elinganayo kwixabiso kwizinto eziqhelekileyo, okanye umntu unokukhohlisa kwaye, njengabantu abangamaRashiya abangenayo, bafaka uphawu kunye nomzekelo othile kwizinto ezilula Iiglasi kunye nesitywina esifanayo kwiglasi.

Amaziko okukhupha amaxabiso: njengokungathi kusasa kusayi kuza

Kodwa uye kwiimvu zethu. Ziphi iindawo zokunikezelwa, apho ndingayifumana khona le ngqayi yeCoca-Cola? Ewe, kwiindawo ezixubileyo. Ngokuqhelekileyo zifakwe kwiindawo ezinkulu zokuthengwa, kwaye imigca emva kwabo injengokuba ngaba kusasa kuze kubekho abo bangenayo inkompo ekhanga. Zingaphi iidrama kunye neentlekele zidibene nokuhanjiswa ngokuthe ngqo kwamabhaso. Zingaphi izihlandlo ezaziphelile ngokuqinisekileyo xa bekuyixesha lakho, zihlandlo kangaphi ama-caps ngokwawo alahlekile, okanye into eyenzekayo kunye nabo, ngenxa yoko bangenakukwazi ukufumana isikhungo esamkelekileyo!

Yaye yeyiphi into enyanyekayo ye soda onokuyifumana ekuphishekeleni uMnyaka omtsha kwaye kungekhona nje umvuzo! Yaye malunga nesilonda esiswini ngenxa yokusetyenziswa ngokugqithisileyo kweSosa-Cola efanayo kwaye ukuthetha akuyimfuneko. Ngoko cinga kwakhona, uya kuthatha inxaxheba kwisiganeko esilandelayo sokuphromotha.

Yaye yintoni na eyenzayo?

Zonke iintlobo zeekomityi zogqirha azikwazi ukubala. Ngokomzekelo, iminyaka embalwa edlulileyo, xa iNdebe Yehlabathi ibanjwe, kwakukho into ekwakhiweni kweekomityi ezivela kwindebe yenkompo yowomqhubi-lobungqina obufanelekileyo ukuba ukhange umdlali. Ukongeza, i-Coca-Cola-ingilazi ayikho kuphela kwifomu eyaziwayo yeglasi - umenzi wenza iimveliso zeekheram nemifanekiso yabadlali bebhola, ephinde yazalisa ukuqokelela kwabalandeli bebhenki. Lo nyaka, kwisakhelo sobungqina obuzayo, sinokulindela umgca omtsha weglasi.

Kwaye, ke, asifanele sikhohlwe ngezipho ezisasazwa ngonyaka emva kwesikhokelo semikhankaso yokukhangisa yonyaka omtsha - iimbotyi ezimhlophe ezidumileyo zeSosa-Cola ezinobumba obomvu. Ngamanye amaxesha atshintsha utshintsho kunye nobukhulu babo, kodwa ingcamango iyahlala enye, ibonisa ukunyaniseka kwizithethe zenkampani yenkampani.

Esikhundleni sendawo yokubhala

Umehluko omkhulu phakathi kweSosa-Cola kunye nabaphiswano bawo yiendlela ezicatshulwa kakuhle kunye neengqinisiso zokuthengisa. Inkampani iyakwazi ukutsala ingqwalasela ngokwayo kwaye ibukelele abathengi bayo ngokukhetha kwayo, ngoko ke iqhuba izenzo ezifanayo. Kwaye akukhathazeki ukuba kukuphi ibhere, ibhola, ingilazi okanye into ethile, ukubhala isipho kubalulekile apha. Iilesi zamagumbi okukhutshwa kwamabhaso zingafumaneka ngaphandle kobunzima, ngaphezu koko, ngamanye amaxesha kuboniswe kwiibhile zeemveliso, ukwenzela ukuba abantu bangaboni kwakhona.

Yiba nengqiqo xa kuziwa ekukhusheni, apho kufuneka uchithe inani elikhulu lomkhiqizo, kwaye ungakhohlwa ukuba ukusetyenziswa ngokugqithiseleyo kweziphuzo ze-carbonated kuyonakalisa impilo yethu. Kwaye yonke into iya kuba yi-Sosa-Cola!