Brand Guide - a ... Ukudala incwadi brand. Ukuphuhlisa incwadi brand

Ukubaluleka yokuphuhlisa ukubonakala kwentsebenziswano eqhelekileyo kukuqonda ngaphezulu ngoosomashishini. Ukunakanwa yenkampani loshishino imiqondiso, imibala, iilogo kuzisa inzuzo yokwenene. Ukuba sithembela kunjalo, kubalulekile ukufunda kakuhle zonke izinto ungubani corporate, chaza ubuchule zonyuselo brand kwaye ubonise ngokucacileyo ukuba akuhambise nini, phi nanjani. Ukuze wenze oku, kufuneka incwadi brand. Olu hlobo myalelo kuphuhliso nokuphunyezwa kwe ukubonakala kwentsebenziswano.

Yintoni incwadi brand

Le nguqulelo yokoqobo elithi "ncwadi brand" lo kuthetha encwadi kraca. Esi sikhokelo, nto leyo ebonisa iimpawu eziphambili ukubonakala kwentsebenziswano. Ngokuqhelekileyo beeches zikhutshwa ngohlobo lwencwadi eprintiweyo. It has ulwazi malunga inkampani, umnqophiso wayo, imilinganiselo kunye neengcamango. Ezi sampuli yabe namagama kukhona kule ncwadana, yaye ezinikiweyo Ukrainian lunee ntlobo ezininzi (yandile ezahlukeneyo, umbala, omnyama nomhlophe).

incwadi Brand - ingqokelela izinto njengohlobo selo le nkampani, kunye neenkcazo ezicacileyo zonke iinkcukacha (ukusuka logo ukuya ibhiznis khadi), ebonisa iindlela ukukhuthazwa popularization of brand. Njengomgaqo, iinkampani akhuphe iintlelo eneenkcukacha kakhulu kwaye inemibalabala, ezinye zazo iisampuli art ophezulu.

Ubume ethi kraca

Kakade ke, izikhokelo ezicacileyo malunga nokuqulunqwa kwenqaku iincwadi ezizizo lebyi apho. Ukanti xa yakhe 'ukubhala' ukubambelela ngcono imithetho ethile yavuma.

Ngoko beech yakho mfuneko ukuba ibe (eqhelekileyo) amacandelo amathathu:

• Kwicandelo lokuqala, beka ulwazi ngokubanzi malunga inkampani, nezimiso zayo ingcamango yokuba lukhuthaza. Apha kufuneka ukhankanye abantu ababandakanyekayo kuphuhliso ukubonakala kwentsebenziswano. Chaza indlela izinto ezithile isimbo uza xa besebenza kunye nabathengi, amahlakani kunye nabasebenzi.
• Inxalenye yesibini lunikezelwa izibonelelo eziphambili zokwakha kunye nesicelo eziliqela lophawu olubonakalayo. imibala brand emiselweyo, iziqalelo apho inkampani yakho ukuchonga (ukubona).
• Icandelo lesithathu ikhonza ulwazi malunga ngokusebenzisa izinto ungubani loshishino zonke izinto zokukhuthaza. Wena ibonisa ngokucacileyo indlela yesazisi yakho yenkampani kufuneka ziboniswe kwi ezentengiso kamabonakude, phezu amakhadi oshishino, intengiso yangaphandle, kwi-Internet.

Umxholo we

Kakade ke, ukudalwa ethi brand - inkqubo yoyilo. Kunye nezakhiwo ngenxa yahluke kakhulu ukusuka ngentla. Izahlulelo ayikwazi zingajongwa ngokucacileyo ekuqaleni iliso ayvumi, inkupho enemibala akayi kuba ulwazi ulindele ukuba ubone apho.

Kodwa ukuba uhlolisisa nkongomiso ecetywayo kwi "Isibonakaliso" inkampani ngenyameko, uya kubona ukuba umxholo wayo wawubonisa isikhundla iqhosha ukudala nomfanekiso nkampani.

Ngoko ke, incwadi kraca - yiseti kwiimo, iindlela kunye kuthetha ukuba uphuhliso kunye nokukhuthazwa brand. Le isikhokelo promotion izibhengezo. Le inkcazelo qhinga sentengiso zeNkcazo izibophelelo yomxhasi (umsebenzisi) ukwenza umfanekiso ethile. Oko kukuthi, zonke izinto incwadi brand yenzelwe ukuba kuhlenga-nokumisa ngokuqhayisa isicelo buciko. Usebenza kunye nabo okanye abathengi unokuqiniseka ukuba uya kufunda yinxalenye nje omnye.

Kakade ke, musa ukulibala malunga nokuqulethwe esemgangathweni uphawu. Emva kwemi entle ixesha elide kwaye isakhiwo eyomeleleyo. imveliso yakho kufuneka ibe umgangatho esemgangathweni. Kungenjalo, yonke imigudu yakho nijike uphawu nombono oko iisimboli akho aya kusabela kakubi, eyinxulumanisa ngemveliso embi okanye inkonzo.

Malunga ukubaluleka logo

Ukuphuhlisa incwadi brand akunakwenzeka ngaphandle nokudalwa a logo. Le logo kufuneka ngokuqinileyo edityaniswe zoonke ukubonakala kwentsebenziswano. Ngokubanzi, i-logo - kuluphawu eyodwa igama lenkampani, soloko ilandelwa yi ezinye iimpawu.

Kubalulekile ukuba zibe nesicwangciso onoxanduva lumelo olubonakalayo loo inkampani yakho. I-logo ibonisa ubuntu bakho, embi ukuba iza ukubonakala logo kwenye inkampani leyo. Awunayo mfuneko ukudideka? Kwaye kwesimangalo akayi ukwengeza uvuyo. Kwaye baya; ukuba omnye umbutho ugqiba ukuba usebenzise logo lwabo yenkampani.

Xa kokudala logo, ukuthintela naziphi na unxulumano ezimbi. Kubhetele ukuba uqale ukusuka iinkcukacha ndiphethe kwentlawulo entle. Mhlawumbi lilandele logo ngendlela cala.

Ngobuninzi kujonge xa yokuyila logo ifuna ukuba ulwazi ivamile kunye neziphiwo. Ngoko ke kungcono ukuba ukushiyela lo msebenzi ukuba iingcali.

Elements of style corporate

Kodwa ke umfanekiso yenkampani ayiphelelanga logo. Ezinye izinto kufuneka zifakwe encwadini yakho kraca. style Corporate - nto akho amakhadi oshishino, njengencwadana yokuthatha, iikhalenda, iimvulophu, izinto zokubhala, elinophawu.

Kuphela ke uphuhliso umfanekiso yobambiswano njengendibaniselwano xa abasebenzi bakho ufunde kwi amakhadi oshishino efanayo, senziwe ngendlela efanayo. Xa amaqabane akho nabathengi ufumane unobumba kwiletahedi, kwiimvulophu, zinokuhonjiswa logo aqhelekileyo. Xa abasebenzi bakho basebenzisa i-ofisi yobunikazi.

iifolda Corporate, drives, flash drives, iidayari kunye nabacwangcisi, nkqu yabeka izinto ezinophawu - inkcazo yazo kufuneka ibe sikhokelo ngentambo. Ukusuka kwezi bemchukumisa ezifihlakeleyo kuphuhlisa umfanekiso lombutho wakho.

izigaba zophuhliso

Ukuveliswa incwadi brand - hayi nje imizuzu. Kuphela ekuhambeni kwencoko yenu, ingqalelo kunye nokuvunywa kwiindawo ezahlukeneyo azalwe ngokwenene ecacileyo, iseti neqondakalayo lwemithetho ukukhuthaza umfanekiso yequmrhu.

Asinto kuyimfuneko, odola isikhokelo lophawu, sithembele iingcaphephe ngaphandle. Wena luxanduva ukuqhuba uphando yemalike wesijikelezi yenkampani.

Balaselisa iinkalo eziphambili sizalwa kuwe. Kuxhotyiswe inkampani iimpawu zakho oluntu: ubuhlobo, nokusabela, ukuthembeka kunye cordiality. Phawula indlela ezi mpawu ziza kuboniswa kule miba indlela yakho.

Musa ukulibala malunga kucwangciso lwexesha elide. Cinga nje indlela brand yakho iya waqonda ngabathengi. Kodwa oko kuya kuxhomekeka ekubeni yintoni umsebenzi uya niyibeke. Abathengi, abasebenzi kunye amaqabane kufuneka àbamazi kuphela, yaye ngoko nangoko ukumisela imigaqo ukuba ulandele kwaye transliruete.

ophuhlisa

Ukuba sixoxa kufuneka ababangela incwadi lophawu, kukho iindlela ezimbini.

Unga kuqokelela phantsi iphiko isebe eziya kujolisa indalo kunye nokukhuthaza ukubonakala kwentsebenziswano. Eli sebe kufuneka abahlalutyi, lezentengiso, PR abantu kunye nabayili.

Uyakwazi ukwenza ngokwahlukileyo kancinci. inxalenye kohlaziyo ukuphuhlisa ngokwabo. Kodwa yonke into eseleyo kwi iingcali sadlayo inja phezu indalo kwabakhokeli ukuya brand. Wena uxoxe kuphela, izilungiso incwadi kraca. Le isampuli efunyenwe kwi imveliso, uya kwakhona kuvavanywa ngononophelo ze wamkelwe kwi yabaneziphumo ezihle.

Nokuba lelinye khetho pluses zayo minuses. Kwimeko yokuqala ufuna ukuqokelela iingcali, kungekhona into yokuba uya kuqhubeka kufuneka iinkonzo zabo. Kule meko yesibini, kufuneka ukuvavanya umgangatho wesithathu iingcali iinkonzo. Khumbula ukuba kuya kuba cheap yincwadi brand elungileyo.

ukuqaliswa

albhamu ezimibala kufuneka abe omnye isiqalelo yomhombiso kwi-ofisi yentloko. incwadi Brand - sisixhobo umsebenzi. Inceda ukuqinisekisa ukuba uhlale saphumeza amalungiselelo zalo.

Xa wenza iphulo lokwazisa, ekupheleni kobambiswano ixesha elide, sebenzisa izinto ukusuka kwincwadi yalo wezindlu. Co-operation iya kuba nempumelelo ngakumbi ukuba unikeze incwadi yakho brand (format pdf) ngereferensi.

Partners kuya kuba lula ukuqonda imigaqo esisiseko, ebe nibabeka phantsi umfanekiso walo. Baya kwazi ukulungisa indlela yokusebenzisa logo wakho njengoko kunjalo ukuba limele ushicilelo, izixhobo ze-elektroniki kwi-Internet. Awunayo nayiphi na ukungaqondi kunye release iletterhead, amakhadi oshishino, iiflaya, iibrowutsha.