Classical kunye Academic umbhalo isicaphucaphu. yokuqinisekisa umbhalo

Lo msebenzi zithatha ingxenye enkulu ebomini bethu. Ukongezelela, abaninzi kuthi achithe ixesha elininzi ukuya kwi-ofisi okanye imveliso, uze ubuye. Plus, iziphumo bengqondo zophando wacinga malunga oyintloko okanye iqela Akutywine akuvingce inxalenye ezilungileyo labantu abasebenzayo. Kakade ke, sithetha ngalo avareji engqesho. Kwaye ukuba ukhumbule ukuba, ngelixa abanye Thixo ukuba phezulu, ingcinga ubomi enzima ngemihla livuselela iinkumbulo nje nostalgia. Ngoku zonke ithandwa enkulu ukuzuza indlela entsha - abazisebenzelayo. Wena Nifuna ngabathengi ukhethe projekthi ofuna ukusebenza, ndibanikele ekuhambeni kwexesha. Amasebe uqhelekileyo freelancing - lwenkqubo, uyilo web, 3D-ngumzekelo kunye copywriting. Namhlanje siza kuqwalasela le yokugqibela. Siya kukuxelela ukuba yintoni na, kwaye cinga ingqiqo ezifana "isicaphucaphu kokubhaliweyo", "amanzi" kunye nabanye usebenza copywriters.

Yintoni copywriting?

Ngamagama alula, copywriting - ukubhala isicatshulwa ekhethekileyo. Kwaye ngoko ke ngxaki zinokuba nomahluko kakhulu. Umzekelo, Yeremiya u - a ngokubalisa kwakhona kwezinto ogqityiweyo ngawakho amazwi akho. Kakade ke, oku akuthethi ukuba ungakwazi 'ucingo' bububhanxa yaye imiqathango ukugcina intsingiselo ncwadi ogqityiweyo. Kufuneka ulungise kancinane izinga ebhaliweyo ukuze kufikelelwe ubunjalo eliphezulu.

SEO copywriting - izicatshulwa ukubhala igama eliphambili. La manqaku kufuneka ukukhuthaza isayithi umthengi xa iinjini zokuphendla. Bhala isicatshulwa esitsha yaye ngokulungelelanisiweyo angena kuyo, "amagama" - kwakungelula, yaye ngoko ke "seo" kuhle. Kufuneka kuqatshelwe ukuba copywriters - abantu enokuza ne igama lophawu okanye sesikwenzile. Izihloko ukubhala unako unganikeza ezahlukeneyo, kodwa ubukhulu becala le sayithi umxholo kumanqaku izilwanyana, okanye ukupheka phezulu zentengiso okanye blogs malunga zobuchwepheshe.

Indlela ukuba ube copywriter?

Nomakhi - yinto uphendlo ezimeleyo-odolo. Sele emva kwethuba, xa bafumane amava, izakhono kunye nolwazi ukuba abathengi zikhululekile ukuba banikele kuwe umsebenzi. Unokukhangela TK kwi enkulu World Wide Web. Ke kulula kakhulu ukuba ukusebenzisa iinkonzo Exchange online.

Exchange copywriting kwi Internet

Apha kukho umsebenzi omninzi ukuze zombini abaqalayo kunye nezimbi. Icebo lomsebenzi ilula. Wena hamba nge yobhaliso standard uye kufuna umyalelo, kulandele kokungeniswa isicelo. Ke umthengi lowo ucinga candidacy yakho, ukuba uyaneliswa yonke, ukwamkela bid. Iphepha kufuneka zicaciswe terms of reference (TOR), ixesha ukuphunyezwa kwayo kunye nemali yentlawulo. On utshintshiselwano ezisezingeni emva ukwamkela-akhawunti yoMthengi sinamafu isixa sentlawulo, yaye emva komhla okubhaliweyo nokuqinisekiswa yayo imali idluliselwa umabi (okt). Isiphumo kuthetha idla isipaji elektroniki okanye enye inkqubo yentlawulo ngekhompyutha. Ngophanya nje lweliso, kubonakala ukuba oko ilula kakhulu. Kodwa ukubhala amanqaku ezizodwa okwenza, uxanduva zonke izinto TK - kwakungelula. The terms of reference lingakhankanywa kuphela inani loonobumba eziprintiweyo, imixholo okanye amagama, kodwa ipesenti ukohluka, isicaphucaphu itekisi, isixa "amanzi" ngaphezulu. Makhe uqhelane kunye nezimaphambili ezingundoqo.

isizothe-zothe

Kude kube kamva nje, ukuba izithuba ye Internet kwakunzima ukufumana ulwazi isicaphucaphu, apho iintlobo na, njalo-njalo. N. Abadlali kwakufuneka ukucinga ukuphuma okanye wena, kuthetha ntoni oku, okanye dibana ngqo kunye ngumthengi. Ngenxa yokwanda kwenani copywriters ulwazi malunga nokusebenza kunye itekisi iye ngaphezulu kakhulu. Kule ncwadi, yaye thina nabanye ngamava abo.

In isicaphucaphu jikelele - linani ukuphindaphinda amagama kwitekisi yakho. Ngamanye amaxesha ziba zininzi gqitha ukuba umfundi jikelele izinto ezinjalo bekuya kuba nzima kakhulu ukuba, ukuba ukukhankanya into yokuba ngokubanzi akayi kubangela umdla. Xa into iba kakhulu, sasidla sithi ukuba uyagula kuyo. Ngale trope ibonakele phambi kwethu eli gama. Umfundi ogulayo ngokoqobo na nabameli abangaphezu kwemfuneko.

isicaphucaphu Classical and Academic

Copywriters kunye SEOs asetyenziswa ukubhala lyrics for amagama. Ngezi amabinzana ulwazi ekunene ngokukhawuleza nangokulula lo umfundi ubani ongena umbuzo ibe injini yokukhangela. Ngenxa yoko, indawo elibamba okubhaliweyo liphuma ngaphezu amaphepha umbuzo wophendlo. Kungakuhle, kusenokwenzeka kwiphepha lokuqala. umbono ngaphambili ukuba okukhona amagama umculi kuya kungena kwisicatshulwa, kokukhona uya kwenza umsebenzi wayo. Noko ke, le "ihlombe 'kungekudala kakhulu yadlala joke ngenkohlakalo, kunye nesayithi kunye zokwanda ngamabinzana efanayo yawa kuphela kwezi zixeliweyo. Eyona nto kukuba abafundi ukususela imigca ngqa ukuqonda ukuba inkcazelo "ukuthantamisa", yaye endaweni izinto eluncedo bacela ufunda "izitshixo" kwisangqa kuphela. Ibuhlungu amehlo kunye nophindaphindo yike amagama kwisicatshulwa.

Ekuhambeni kwexesha, loo indlela umsebenzi wala. Namhlanje indima enkulu ekumiseleni umgangatho kunye novavanyo nemidlalo ebhaliweyo isicaphucaphu. . Esi sisalathisi egqiba nezihlandlo ukusebenzisa ilizwi uxwebhu lokubhaliweyo. Maxa wambi nezisu iintlobo ezimbini - zemfundo yamandulo. Okulandelayo, khangela nganye iinkcukacha ezingaphezulu.

isicaphucaphu Academic ukhuphela ubukho kophindo lwe amagama athile okanye amabinzana amabinzana isitshixo okanye amaqhosha ezifanelekileyo futhi Classic ufumana kophindo lwe mazwi, nkqu izalathandawo zithathelwa ingqalelo. Khangela le salathisi ngabanini, uthabathe nje ezo zinto zifundwayo kunye nokuqonda leyo isuswe yaphikiswa, khon 'ukuze ulwazi ngokulula waqonda, kwaye kwanika umdla ukufunda. Kodwa ukuze angachithi ixesha elininzi kwi kohlolo ezinjalo (ithemba xa umsebenzi copywriter njalo ngokwaneleyo), ungakwazi basebenzisa iinkonzo ezizodwa.

Indlela ukukhangela isicaphucaphu kwisicatshulwa?

A uncedo olukhulu malunga noku iya kuba inkonzo Advego. ukusetyenziswa kwezibonelelo ukhululekile. Uya kubona i window apho kuya kufuneka ukuba ukukopa inqaku lakho kwaye nqakraza ku iqhosha le "Khangela 'ngezantsi. nawe ngemizuzwana uya kubona manani epheleleyo, khangela okubhaliweyo ngokwayo kuthatha imizuzu 1-2 ubuninzi kunye intanethi kade. Kuya kubakho inani loonobumba amagama ezizodwa kunye nentsingiselo, kwaye kakhulu ngakumbi. kufuneka sinikele ingqalelo iingongoma ezimbini zokugqibela - "uxwebhu isicaphucaphu zakudala" yaye "uxwebhu isicaphucaphu academic". Emva koko, uyakwazi khangela TK yabo. Kodwa kufuneka singalahlekani kulo mzobo, kwanokuba oko akukho abhalwe ngaphandle lo msebenzi. Kwi-avareji akademichekuyu isicaphucaphu okusemandleni ukugcina phakathi 8, kwaye Classic - 3-4. Le yokugqibela ibonisa abathengi ngokufanelekileyo ngamaxesha, kodwa kufuneka sinikele ingqalelo kuyo.

Phonononga ongundoqo yesemantiki kwitekisi - oku, kakhulu, kubalulekile. Kaloku, ukuba amaza ilizwi ngaphantsi kwe-3%, kodwa ukuba abathengi anikeza ngokwahlukeneyo. Nje ukwenzela ukunciphisa isicaphucaphu wezifundo, ukunciphisa inani kophindo, amagama adweliswe kwi kwindawo yokuqala kuluhlu. Buyisela kubo kunye nezithetha-ntonye okanye une siphakamiso njengoko ukusebenzisa kubo akuyomfuneko. Qwalasela umbhalo kwakhona. Isicaphucaphu umbhalo kufuneka incitshiswe. Kodwa kukho ezinye neziphawuli bafanelwe ingqalelo.

ukuhlela umbhalo

Khangela ukohluka kwitekisi - ngenkankulu mhlawumbi hayi umsebenzi omkhulu ejongene copywriter. Le nkqubo ke lifa ukwenza kwindawo yokuqala, ngaphambi kokuba lo myalelo. Ukuze wenze oku, oko kudala iqela elikhulu kwezibonelelo ezahlukeneyo kunye nezixhobo ezizodwa. Ukuba umthengi ngenxa ukohluka ipesenti ngamnye (umzekelo, kubalulekile ukuba eli nani wayengekho ngaphantsi kwe-90%, 89% abanelisekanga nayo), mhlawumbi, uya kukwazisa ngoko uhlobo lwenkonzo kuya kufuneka ukuba ukujonga kuxwebhu. Kuyenzeka ukuba iziphumo zeetshekhi ngokusetyenziswa kweenkonzo ezahlukeneyo ziyahluka kakhulu.

zaspamlennye

Ukuba nithe neva into efana "umbhalo spammed", niyazi ukuba sithetha efanayo "toshnotno", wabiza nje lo mba ngendlela eyahlukileyo. Ukuba "Advego" ubala kanye umlinganiselo ngawona amagama asetyenziswa yonke umthamo itekisi, umzekelo, kwisiza Text.ru le parameter zibalwe ngepesenti. Khangela isicaphucaphu okanye okubhaliweyo kwaye spammed nge Istio.com.

"Amanzi"

"Amanzi" - sisixa amagama, amabinzana okanye iziqwenga ngamnye lokubhaliweyo, kungekho nto leyo ibonakala ngengqiqo ngasentla. Ezi ingeyanto, apho umbhali inscribes ukwandisa umthamo lilonke 'imisebenzi' okanye ngaba ngempazamo. Amanzi kwi isicatshulwa copywriter elungileyo kuncitshiswe. Ukuze ubone le parameter, sebenzisa iinkonzo ezifana Text.ru, okanye uzame eyakho "ezihlambulukileyo" kubhaliweyo. Susa ingento neengcebiso, kwaye ukuba ngaba kuchaphazela ingqiqo jikelele, ndiziva ndikhululekile ukucima ngokupheleleyo. Le ukuqinisekiswa yombhalo kuya kunceda copywriter mafikizolo ukubona iimpazamo zabo.

Xa ndiqukumbela, ndifuna ukuthi ukuba umsebenzi we copywriter yinto enzima. msebenzi kufuna unyamezelo kunye nolwazi. Namhlanje ke sidibana imiqathango eziphambili asetyenziswe copywriting, waze wafunda oko isicaphucaphu isicatshulwa. Oku kuthetha ukuba unako uphephe ukwenza iimpazamo ezifanayo. Siyathemba ukuba ulwazi kuya kukunceda uyeke phezulu ezintsha kumbandela ubuncwane anjengokubhala iitekisi ezizodwa, abanobuchule nabasebenza umdla.