Distribution - yintoni na lo mzobo?

Distribution - ntoni na? Le Izinga lobukho kwempahla okanye iinkonzo kwindawo ethile, okanye kuthathelwa ingqalelo i-channel lonikezelo. bungabonakala iintlobo ezimbini eziphambili zokusasaza: kwezondlo lwamanani (zamanani). Ukuba ngaphambili ukuza kwimarike umvelisi kuqala, kukho iinkampani ezivelisa impahla, wabeka iimeko zakho, ngoku kwindawo yokuqala imarike umthengi. Indawo shopping kunye lula iye ibaluleka ngakumbi. Loo nto, lubonakala kwixabiso lemveliso leyo.

Nokwabiwa ngamanani zokulinganisa

Ukulinganisa, okanye umgangatho, ukusasazwa - ntoni na? Esi salathisi sibonisa isabelo yokuthengisa ye mveliso kwicandelo elithile. Kuba ekubaleni lonikezelo lobungakanani bemfuno zithathelwa ingqalelo kuphela ezo zirhoxo ukuba kufuneka ubuncinane enye imveliso ye LCY.

Ngamanani, okanye ubuninzi, ukusasazwa - sisalathisi ipesenti zakwa, nto leyo limelwe iimveliso ubuncinane omnye ucc.

uphuhliso lonikezelo

Ukuza kuthi ga ngoku, ukubaluleka ezizodwa indawo apho imveliso ethile ufundwa. Emva kokuba zonke iimveliso kuhlobo omnye phantse twatse, kwaye iindleko zabo nokupakishwa. Asimele silibale ukuba ngaphandle ukwabiwa lomthengi awukwazi ukufumana impahla emzimbeni. Kulo mzekelo, ukuba kuphosakele, impahla iya kuthenga abantu kakhulu ngaphantsi kwe ukuba luchanekile.

Ukuhanjiswa kweempahla kuyimfuneko ukuze kuqinisekiswe ukuba iimveliso wawusuka umlimi ekupheleni yabathengi. Njengomgaqo, ngenxa yale njongo imiphantsi zokuthengisa: ezothutho, izinto ezifunyanwayo, kubekwa kunye nokuthengiswa kwi neevenkile. imenza ongalindelekanga kweli nqanaba inokuba negalelo idabi kakhulu kwiintengiso.

endaweni imveliso

Iinkampani ezininzi ukuze angene ezinkulu ezinkulu, ukulungele ukuba bathengise imveliso yabo phantse kwi ilahleko. Ukubambisana kwiivenkile ezifana kufuna ukubeka yabo, oko kukuthi, wazithwala phandle unikezelo emzimbeni. Yintoni na nendlela kuxhomekeke kwi ndawo? Ngendlela yaye apho iimpahla ziya kungeniswa kuxhomekeke iza kuba yintoni izinga lonikezelo emzimbeni. Into oyiyo: ukukhetha, olunzulu kuphela. Umzekelo, abameli iinkampani kunye fashion lophawu eqinileyo ziyafuneka ukuqinisekisa ukuba iimveliso zabo brand azithengiswa kwiimarike okanye kumaziko eevenkile, equka bayiminquba ezincinane, njengoko kuchaphazela indawo brand.

yokumaketha multilevel

Le ndlela kokuthengiswa, njengoko urhwebo multilevel onokufikelela isantya kakhulu. Kodwa distribution onjalo (leyo ukuthengisa, siye sele ezichongiweyo) usesikhundleni ekhethekileyo ezingqondweni kwabathengi. Kwelinye icala, abantu abaninzi kwesi sikhundla abakwazi ukuthenga iimveliso ezithengiswa kuphela ngokusebenzisa isixokelelwano sabasasazi ekhethiweyo kwiivenkile ezithengisa. Kodwa ke, nangona kunjalo, ukulahlwa kwale nxalenye abaphulaphuli ekujoliswe uyahlawulwa batsala abathengi ezongezelelweyo, leyo, ngenxa kule ndlela zokusasaza bayakwazi amalungiselelo yonke loo ntetho ukukhuthaza imveliso.

Kufuneka kuqatshelwe ukuba ulawulo mbambano kulo mgaqo engavunywanga kuluntu hayi kuphela eRussia kodwa phantse onke amazwe ehlabathini. Kukholelwa ukuba njengabalamli imali emoyeni, yaye ngenxa yabo ekugcineni ukubaluleka yempahla izihlandlo eziliqela ngaphezu ixabiso lentengiso.