"Havana Club" rum: inkcazelo, ncomo brand. Havana Club

"Havana Club" - rum, eyaba umqondiso wesizwe Cuba. On Liberty Island uvelise distillates ezininzi befanelekile. Kodwa brand "Havana Club" ethandwa kwaye athengiswe phakathi ihlabathi Roma. Kuba ilifa kwisibonda ukulawula kwiminyaka engamashumi amathathu nzima kubalimi inkulu utywala - Inkxalabo "Bacardi" yaye "Pernod Ricard". Ngokwemiqathango kwentengiso rum "Havana Club" ubekwa kwindawo yesihlanu ehlabathini. njani ukuwina iintliziyo yabathengi kuwo utywala le brand? Kutheni abantu bakhetha rum "Havana Club"? Oku kuza kuxutyushwa kwinqaku lethu.

Imbali rum Cuba

Yonke le nto yaqala kunye uChristopher Columbus, owathi ngo-1493 woziswa Yehlabathi Elitsha ummoba evela North Afrika. Wakwenza oko ekuveliseni rum. Kodwa ke isimo esihle isitya zeCaribbean umhlaba ochumileyo ityhile banekhono engalindelekanga wathabatha izityalo aphesheya. Olu uhlobo udondolo, apho kukho ubusi yayo ubumnandi, juiciness, kunye nokukwazi ukuphucula ibile, intsimbi ezisetyenziselwa ukuvelisa balapha TAIF (yevodka). Nokufika kwinkulungwane yeshumi elinesithoba, ekwenziweni ezenza i utywala kunye neempahla ungamngcwabi intsimbi zobhedu kusetyenziswa iteknoloji yomhlaba ngenxa sesichengeni (ekuthiwa-aguardentes indlela). Kuyenzeka ukuba kakhulu ngcono umgangatho yesiselo. Noko ke, rum de phakathi kwenkulungwane XIX yayigqalwa imveliso kuba abalimi kwabangazi noomatiloshe alatyuzayo. Kwabakho imfuneko kwizidingo ezithandwa ecwengileyo yabantu basebukhosini. Ngoko kwabakho ethambileyo kwaye ukukhanya, "Ron Superior". Imfuno kuba njalo ngo-1870 kwi-siqithi, kukho ngaphezu kokuba izityalo yewaka ukwenziwa lwabo olukhulu. Yaye kungekudala omnye kubo uya Havana Club.

Imbali rum "Havana Club"

Ngowe-1863, elunxwemeni Cuba Wasondela Jose Arechabala Aldama. Lo mfana lalingekafiki elinamithandathu xa nezalamane Biscay kwango kunobhala yakhe endlwini yokurhweba Bea e Havana. Inkwenkwe wabonisa ubuchule oluphawulekayo kwezorhwebo. kweminyaka elishumi kamva, i-Marquis de Alava Julian Zulueta wacebisa ukuba ndawo Jose oselula ummeli kwisixeko Cardenas. Xa eli zibuko sasigcwele ubomi ishishini. Zulueta yimpahla ehlathini omkhulu umoba. Saba kwizityalo bakhe ilifa kunye nokuqwalaselwa isityalo. Kodwa neswekile ligqibe lokuthengisa Arechabala. rum Ukukhanya ukusuka eCuba sele iphumelele iintliziyo gourmets eYurophu nakuMntla Melika. Don Jose waqala ukuveliswa le distillery kwaye esebenza ngayo. Kwaye xa Marquis wafa Zulueta, inkampani ethengwe iindlalifa. Ngo-1923, inkampani joint-stock "Arechabala", nto leyo ekhokelwa inzala sele Aldama, uzuze igama elihle kwaye yabizwa eUnited States naseKhanada. Ngowe-1933 phezu Cuba Storm zihlasela, kutshatyalaliswa ngokupheleleyo-mveliso. Arechabala intsapho iye wakha kwindawo enye wabiza i "Havana Club". Rum eveliswa esi sityalo, waba negama elifanayo. Ngoko nabanxilayo kwemini ingaqatshelwa kokuzalwa ngoMatshi 19, 1934.

Wengxabano Titans

Ngoku kuyimfuneko ukuba ukucacisa umbuzo ukuba kutheni rum "Havana Club" ifumaneka mazwe mabini - eCuba kunye Puerto Rico. Emva kokuba revolution 1959, yonke impahla Arechabaly zadliwa uhulumeni, yaye intsapho ngokwayo wabaleka amazwe. Le nkampani e Cardenas waqhubeka ukuvelisa rum, leyo zathunyelwe eSoviet Union kunye namanye amazwe yobusoshiyali. Ekupheleni koo-, kunye noRhulumente Cuba iye yaqhagamshelana mmeli "Pernod Ricard", nto leyo ethe wafumana isabelo amahlanu ekhulwini lweshishini karhulumente "Havana Club". Rum le nkxalabo kuqhubeka ukuba senziwe Cardenas. Ngelo xesha, inkampani "Bacardi" bathenga phandle usapho Arechabala onke amalungelo Rum "Havana Club", yaye kunye yeresiphi wokuqala othululwayo. Eli qela iye yasekwa imveliso e Puerto Rico. Kwaye ngoku, ukumangalelana phakathi Titans zotywala inxaxheba World Trade Organisation, i US Congress ne-EU.

Cuba okanye Puerto Rica imveliso: yeyiphi ingcono?

Simple kwabathengi ziya kuxhamla kulo elithathe iminyaka eyi-amathathu ukuba brand. Ngapha koko, le "Pernod Ricard", yaye "Bacardi 'uzama ukwenza Emsezile kangangoko kunokwenzeka ngakumbi. Ngomhla kwiibreakfast iibhotile Cardenas flaunts nombhalo abanekratshi: "rum Cuba Havana Club» (El Ron de Cuba). Ngokuba amanzi njengoko elilandelayo "ncam Rohner." Ukuba abe inkosi-blenders, wena prouchitsya iminyaka elishumi elinesihlanu. Ngubani na ophethe le post Jose Navarro. nolawulo lomgangatho inkxalabo ekuqaleni wayalela "Bacardi" abonisa ibhotile rum, into eselwayo akadalwanga eCuba kunye Puerto Rico. Oku kungathathwa nokubi, ukuba akukho namnye "kodwa." "Bacardi" Inkampani engumnini iresiphi yokuqala, apho iminyaka engaphezu kwama asibhozo. Emva kokuba usapho Arechabala wamgcina kuyimfihlo. Ngokuqinisekileyo ithekhnoloji ezinye bokuqonda ukuba ukunika incasa rum "Bacardi" a ompe ethile. Kwaye ke umhlaba kunye nemozulu e Puerto Rico ezifanayo Cuba.

technology lokuvelisa

kakhulu indlela zebranti ixhomekeke kumgangatho ngenduku. Kunokuba juicier kwaye zimnandi, i nembeleko ngcono - nembeleko. Ukususela kulo, kwakunye umxube wamanzi kunye igwele ecocekileyo, ilungisiwe, ebizwa "batisonom". Emva kokuba inyathelo ibile lwenzeka kwi okumile ulwelo. Emva kokuba icocwe. I-alkoholi rum ukuzithengela abadala imiphanda imithi kweentlobo oki emhlophe. Eli nqanaba kwimveliso - iifem ixilongo "Havana Club". Rum yale brand usoloko mellow. Ixesha ingahluka kwiminyaka emibini ( "Blanco"), ezintathu ( "Años Añejo 3) ukuya kwishumi elinesihlanu okanye ngaphezulu (" uMphanda Ubungqina "). Ngoko kukho rum alpha alkoholi ezahlukeneyo. Rohner ukwenza womculo ngokwakhe. itheyibhile enziwe sithunyelwa sesichengeni wasiphinda izithako ifakiwe umanyano. E Cuba, kukho "Museum of Havana Club." Ezizodwa Exposure kubonisa zonke izigaba imveliso, ukususela kwizele ukulima ukuya kwimveliso ogqityiweyo ngabaphi na incasa.

Brand of rum "Havana Club"

Inkxalabo "Bacardi" luvelisa uhlobo olunye kuphela, ekuthiwa Havana Club Anejo Clasico Puerto Rican Rum. Le nqaba rum izidanga mane. Uphethe incasa elungeleleneyo nabakhulu, abazizityebi isipha kunye esihle emnyama yegolide evuthiweyo umbala. Uluhlu olubanzi kakhulu nemveliso evela kwiqela "Pernod Ricard". Ukongeza kwisityalo rum Cuba uvelisa iintlobo ezine ezisezantsi utywala (5%) cocktail 'Havana Club Loco ": ukudla okunencasa, kunokutshiseka iziqhamo, grapefruit epinki, yelamuni kunye umango. I-alkoholi komncinane (ukusuka kwiinyanga ezilishumi elinesibhozo ukuya kwiminyaka emibini ubudala) ezisetyenziswa kwi "Añejo Blanco". Le - isiselo degree-40 enemibala. Le bamphathele idibanisa amanqaku cherry rum, vanilla kunye ekoko. Isongo othululwayo-mzimba, kodwa Bluff encinane, kunye incasa omncinane utywala.

Rum "Havana Club Añejo 3 Años"

Oku - i-yathengiswa kakhulu indlu yorhwebo. Xa ixabiso layo kunye ezisemgangathweni ngeyona ndlela inenzuzo enkulu uxhulumanisa. Kukhuphiswano lwamazwe ngamazwe "Iwayini Imimoya Kompetishn Isiphelo", ebibanjwe ngo-1996 e-London, le brand zebranti iye yaphumelela imbasa yesilivere. Njengoko igama libonisa, alkoholi liyakhula imiphanda ubuncinane iminyaka emithathu. Ndisela a umququ umbala entle. Ivumba, nto leyo iba seminyaka emithathu-rum "Havana Club", izimvo uchazwa caramel-vanilla, ezinomnyinyivane banana, emibhaka kunye umsi oki elinyukayo. Isongo zisele chocolate kamnandi. Kuye iimpawu ezifanayo kunye ezintlanu iseti.

brand Luxury

iziselo ezibizayo le distilleries baziswa elide kunye umxube sisityebi. Rum "Havana Club 7 Iminyaka" ngumbala le mahogany amanene. ivumba layo zigqutyuthelwe iithowuni ze vanilla kunye ntlobo elite icuba. Ngcamla isiselo soft, kunye bokuqonda iziqhamo yimvula kunye koko. Ishumi elinesihlanu rum empahla Akumangalisi kutyhilwa ngokuthe ngcembe. isongo sayo yanjalo livele ubusi, uyawathena, banana emibhaka. Amber ethululwayo exudes ivumba iziqhamo. "Havana Club Reserve" imbaxa, iyi- ezikhethiweyo ngenyameko ye-alkoholi bobudala ezahlukeneyo. Le bamphathele usukela iithowuni rum of caramel, emibhaka necuba. "Havana Club Añejo Espeshial" - umxube distillates exposure kabini. Rum inuka ezifana neentyatyambo, nobulawu, Chuba-orenji kunye vanilla. Taste zisele ochazwe ncomo nje caramel. Kwaba namaphetshana icuba kunye nesinamon.

Indlela kusela rum "Havana Club"

Luks kunye izitampu collectible kufuneka zisetyenziswe ngokwahlukeneyo. Kuphela ngale ndlela iya kutyhila zonke halftones kunye bokuqonda ocacileyo rum. Uyakwazi angayiphosa eglasini ezimbalwa ice iityhubhu. iintlobo elite rum "Havana Club" okuseleyo ukuze ekugqibeleni kuba elide okuneziqholo, leyo ukuyichaza iziqhamo candied nobukrakra elinyukayo oki. brand abaqhelekileyo kwakhona usele solo - imazi yegusha kunye icuba lam Havana. Kananjalo zingasetyenziswa lokulungisa cocktail odumileyo "Cuba Mahala", "Mojito" yaye "Daiquiri".