I-Egist Eau de Toilette: ukuphononongwa, inkcazo yephunga kunye nokuphonononga

Enye yeentlobo ezidumileyo ze-French brand Chanel - amanzi angasese "I-Egoist" - inembali yayo engavamile kunye emangalisayo. Kaloku namhlanje kunqulo ngokubhekiselele kwiimpumu. Kwaye konke kwaqala ngasekupheleni kweminyaka engama-80 kunye novavanyo lwangaphambili.

"I-Egoist" yafika njani?

Amanzi angasese angasese abantu uBois Noir uguqulelwe inguqu yakhe. Indlu yefestile yavumela ukuba iphosakelo kwindawo ebalulekileyo njengento yokuthengisa. Kunoko, kwakungumzamo ophelile ukusilela ngokupheleleyo. Le phunga alikwazanga ukuthengwa naphi na, linikezelwa kumthengi kuphela kwiivenkile zeChanel ezizodwa, kwaye ngaphandle kokusebenzisa nayiphi na intengiso. Umongameli webhodi yabalawuli benkampani yaqonda ukuba ukunyuka kokuthengisa okunjalo kungavumelekanga nje ukuzisa inzuzo kodwa ukushiya iphunga elingaziwayo, ngenxa yoko ngo-1990 kuye kwagqitywa ukuba kuyenyulwe phantsi kwegama elitsha, kwaye ngoku likhutshwa njengamanzi angasese kwi-"Egoist".

Ngoku ayinakuphela

Ukuqalisa iphunga elizithengiswayo ngoku lihamba kunye nephulo lokukhangisa ngokubanzi, kuba ifilimu yethelevishini idalwe, ivuselela, kunye negama lamanzi angasese. Umfaki-zithombe uJean-Paul Goode wamphatha ngaphandle kobukho bomntu. Ngowesifazane kuphela ovela kwinqanaba elithukutheleyo, uyakhala, afune, athande. Indlu yokuthengisa yaseKhanel yayifuna ukubonisa ukuba amanzi angasese yangasese "i-Egoist" yenziwe ngokuchanekileyo kubantu abanjalo - abantu abahlala egocentric abazixabisa ngokwabo.

Inkcazo yeziqhumiso

Omnye wabatye abadumileyo uJacques Polje wasebenza ekudaleni le nkcubeko kuyo yonke into. Wazama ukwenza ukwakhiwa kwenene kunye nesibindi, ukuyakha kwizinto eziphikisanayo kunye ezicacileyo ukusuka kwi-amber, i-sandalwood, i-vanilla, i-coriander, i-rose, i-lavender ne-mandarin. Amanqaku angama-spicy kunye nokudibanisa kweentyantyambo kunye neziqhamo zivula umnikazi walo amanzi yangasese "I-Egoist". Ixabiso layo lihluka phakathi kwama-ruble amawaka amahlanu anesithandathu ngebhotile kwi-50 ml.

Iingcamango zabantu malunga nale nto

Le ndlu yangasese kwiinkalo ezininzi zibukeka njengento enqabileyo, ekhangelekayo, eninzi, eyindleko kunye nomntu oyinyani. Baphinde baxelele ukuba kuhle kumadoda angaphezu kwemashumi amathathu, kuba phezu kwazo iziqhumiso zityhilwa ngendlela efanele. Ekuqaleni isiphumo sesinamoni kunye neziqhamo zivezwa ngokucacileyo, i-rose exquisite kunye ne-carnation iyangena phakathi kwayo, ehamba ngokukhawuleza kwi-vanilla yemvelo kunye namanqaku angenayo. Iphunga lihlala eluswini kulo lonke usuku, ixakeka, ixhatshazwa kakhulu kunye nomtya wecoleta enomnandi.

Iphunga lemanzi aliyonto, lilungelelanise kwaye lihambelana. Mthandeni kunye nesondo esilungileyo, odla ukufumana le mpepho ngenxa yabakhethiweyo. Bakhangwa apha ngobumnandi kunye "nokulunga", olu luhlobo lwe-ennobles, lubonisa ngokucacileyo uhlobo kunye nesimo, akukho zibuyekezo ezimbi malunga nalo, isiphetho kukuba amanzi angasese yangasese "I-Egoist" yinto ethanda ngayo yonke into.

Ubomi boBomi beSibili

Ukuqala kwamashumi asithoba kwaba yinto enzima kwindlu yokurhweba yaseChanel, engazange iphumelele ngelo xesha kunye neendoda zesilisa ezinjengeRalph Lauren Polo kunye noCalvin Klein. Iinzame zatshatyalaliswa, i-Egoist ayizange ithandwe kakhulu emva kokuba ihoxiswe kumakethi yaseMelika, kwaye kungekudala ukuthengisa kwayo kwaqala ukuwa. Nangona kunjalo, oku akuzange kudambise abameli beenkampani kwaye emva koko baphendula ngokuthi iMelika yayingakulungele ukuqonda ukuvumba okunjalo.

Isimboli sokwenene isibindi

Ukunikezelwa zonke iimpazamo ezenzelwe kwaye kungenakufuna ukuyeka, indlu yokuthengisa ikhulula inguqulelo entsha, ephuculweyo. Waba ngamanzi angasese "uChanel Platinum Egoist". I-premiere yenzeke ngo-1993. Ngoku ukuvumba kwakunokuvavanywa, kwaye ngenxa yokukhangisa bakhetha umfanekiso oqondakalayo wendoda eqhelekileyo-umntu omdala onamandla. INkosi yaseKhanel, engayithandi indlela eya kumthengi "ngeendleko zokuqhelanisa," kwafuneka avume ukuba ukukhangisa okukhethiweyo kwanikezela iziphumo zayo, i-perfume yaba enye yezona ziqhankqalazo ukuya kwiimpawu zamanani zobuninzi phakathi kwezinto ezivuthayo kunye nokuthandwa kakhulu yindlu yangasese yamadoda amaninzi.

Inkcazo yeziqhumiso

Igrafti yefriji yeli -ist-extrovert yazama ukufakwa kwindalo yayo ngabadali bayo. Kwaye ininzi ibango, kwakulungile kakhulu kubo. Ukusuka kule ntloyile yangasese kuphuma iphunga leklasi edibeneyo yewayini, ebandakanya ukuhamba phakathi kwamanqaku amacwecwe kunye namaphepha atsha. Kukho uvakalelo lwegunya lamadoda. Ukuqala kwepiramidi kubonakaliswe yi-rosemary, i-lavender, i-neroli kunye ne-petitgrane, kwimiqulu yentliziyo kukho iinkolelo zamadoda ezivela kwi-sage, i-geranium, i-jasmine ne-galbanum. Ngesiseko, ihamba nomnini wayo yonke imini, ngaphezu kwendawo esele isaziwayo, i-vetiver kunye ne-sandalwood, kukho ukungcola komnquba omncinci kunye nomsedare omhlophe.

Umbono weThengi

Ngokombono wesininzi, amanzi angasese egoist yangasese, anqabileyo, anqabile, anqabileyo kakhulu, amema, akhanya kwaye ahlaziya. Ukuphambuka kwakhe kumdumisa kakhulu kangangokuthi ukubahlula kwabo bonke kuya kuba nzima. Indoda ithanda ukuthanda kwakhe okuthakazelisayo, kwaye abantu abaninzi bathi yonke into iyinhlakanipho elula kwaye yile mfihlelo yokuphumelela kwesi sivumba. Uyabiza kwaye ixabiso lifanele, lifanelane nabantu abanokuzithemba, babhekisela kumntu ngamnye kwaye banomdla ngokuzibonakalisa ngokwabo kwesikhumba.

Oku kugxininiswa ngabasetyhini abathi ekubukweni kwabo bathi le yinto enokuthi inikezwe kumntu othandekayo. Eli qhumiso, njengewayini elungileyo, livula kancane kancane, likhupha umnini walo ngomfuziselo wefriji. Abafazi bathi banomnqweno ongenakunqwenelekayo wokuwamkela ngokumnandi kumntu. Unxulumano oluninzi nalo mgubo lunxulumene kakhulu nolwazi lokuqala, umhla, isithandane. Ngaphambi kokuthenga ukucetyiswa ukuba uphezulu, ulungele ihora ukuva ngokuvakalayo kwaye uqonde isandi sayo. Umvelisi uncoma amanzi angasese kubantu abagcina isitayela sezoshishino kwiimpahla kwaye banzulu ngokubonakala kwabo. Ixabiso lebhotile le "Egoist" lincinci ngaphantsi kwelo lingaphambili, ngoko umthamo we-50 mg uza kuxabisa malunga nama-ruble amawaka amahlanu.