Iindlela zophando lokuthengisa

Nayiphi na inkampani evelisa impahla okanye iinkonzo ezithile, ufuna ukukhuthazwa imveliso kumboleki. Ukuze kufikelelwe kule njongo kusebenza iindlela zophando sentengiso okanye isebe yokumaketha okanye arhente baqesha ezikhethekileyo. Ezi zifundo zenzelwe ukuba ukufunda nokuhlalutya ukhetho yabathengi, iziphumo izicatshulwa entengiso kunye neevidiyo engaba umthengi, ezahlukeneyo iintengiso kunye namanye amajelo eendaba uluntu malunga imveliso okanye inkampani ngokubanzi.

Eli lezentengiso uphando uphando kwimarike ukwenzela ukunika iziphumo zovavanyo echanekileyo nolunyanisekileyo yenkampani, siqhutywa njongo. Zokulindela kwakhululwa imveliso entsha ngayo ukuchonga abangakwaziyo nkonzo, ekufundweni amandla lomthengi asabela ngayo imveliso, izifundo yemveliso ukukhuphisana, ukuchonga iinzuzo imveliso omtsha phezu ezikhoyo emarikeni, uvavanyo imveliso kunye nokumisela obonelela iphakheji.

Iindlela uphando lwentengiso, kukho ezahlukeneyo: Uhlalutyo ingcali, uphando, amaqela ekugxilwe, indlela yolwazi uhlalutyo lomxholo. Kukho iindlela kwikhabhinethi, iindlela zokujonga kunye olunzulu ndlebe. Ngokuqhelekileyo, xa uphando imakethi kusetyenziswa iindlela ezininzi ngendlela entsonkothileyo ukuba kumiselwa iseti ukulungiselela iinjongo lezentengiso kunye neenjongo.

Intengiso, ngokubanzi, nguye lo wesijikelezi-iimpahla okanye iinkonzo ezisekelwe kwi-izinto. iindlela zangaphambili zophando lokuthengisa zaye kuphela ikakhulu ukufumana amajelo ukwabiwa ezintsha kunye neendlela ukwanda yokuthengisa. ukuqonda ngoku nabathengisi ukuba xabiso ezisisiseko umsebenzi wabo isifundo kweemfuno kunye nokukhethwa kubathengi. F Kotler iyayichaza kanye kakhulu ngumzekelo i mzekeliso omdala Spanish, nto leyo ithi ukuze umntu abe bullfighter elungileyo, kufuneka kuqala afunde yenkomo.

ngoku kusetyenziswa iindlela ezininzi lwazi ukufumanisa iimfuno zabasebenzisi, ukuvavanya emarikeni kunye nokusebenza yayo emarikeni. Ezinye zazo zezi:

1. Ukwakhelwa ezivenkileni. Apha sifunda yokuziphatha abathengi, intshukumo yabo yonke engoovimba, ukugcina umkhondo into etsala ingqalelo yabo kwindawo yokuqala, yintoni na ukusasazwa ingqalelo ngesondo, ubudala kunye namaqela oluntu, ifuthe ulondolozo kunye njalo njalo.
2. Ukubekw 'esweni ekhaya - abaphandi zithunyelwa kubaxumi amakhaya ukufumanisa indlela kunye neentsapho zabo lilungu le mveliso nokuba ukusebenzisa njani oko ekhaya, naziphi na izimvo neengcebiso ukuphucula imveliso.
3. Uphawula kwezinye iindawo.
4. focus groups. ithandwa kakhulu ngenxa yokuba ukhetha iqela elithile labantu, kunye nabo ixesha elithile, kubanjwe iingxoxo, uphando, uvavanyo. Konke oku irekhodwa yevidiyo okanye audio losasazo ke ihlalutywe, kwaye izigqibo kunye neziphakamiso iziganeko elizayo.

Ukuthengisa inkqubo Uhlalutyo ulwazi yenzelwe ukuba yonke idatha efumaneka iindlela ezahlukeneyo kwaye wenze izigqibo ezifanelekileyo. Uhlalutyo kufuneka uqale ekuqaleni ekukuyo iinjongo isigqibo, kungenjalo kuya kubakho ukuqonda ngokucacileyo oko kufuneka ingafumaneka kwi iziphumo zokugqibela yaye kuya kukhokelela kwizigqibo rasplyvchivosti kunye okusecaleni.

Ekuqhubeni uhlalutyo iinkcukacha eziqokelelweyo engamelanga ithathwe njenge uluvo lobuqu, imvakalelo nomphandi ozikhethayo. Izibakala efanelekileyo ethathwe sabaphenduli zisathe kuphela, babe ziyaphikisana, iquka ucalucalulo njalo njalo, kodwa kuya kunceda abenzi baqonde ukuba ayinonophele njani isigqibo esisiso kuye. Kuba kuyo ukwenza njalo, kwi imbono elide, kwaye ezi zifundo yenziwe.