Zokumaketha, Tips Marketing
Uhlalutyo lokusingqongileyo lwangaphakathi lweshishini
Ukuze kwishishini akwazi ukusebenza ngempumelelo kwaye isikhundla esiluqilima emarikeni, kuyimfuneko ukuhlola njalo imisebenzi yabo. Ukuze wenze oku, kukho uhlahlelo kokusingqongileyo lwangaphakathi lweshishini, nto leyo ebonisa ezinamandla icala olubuthathaka kakhulu. Ekuhambeni lo msebenzi ukuhlalutya icala zemali, imveliso kunye nokuthengiswa yenkampani imisebenzi, umsebenzi ukuthengiswa kunye namasebe ubonelelo, ulungelelaniso kuzo zonke iiyunithi zoshishino njalo njalo.
Umhlaba wokuhlahlelwa bume lwangaphakathi kuya kunceda ekucaciseni le meko kwaye iza kunika ithuba lokuba athathe amanyathelo xa kuthe ezisongela lweshishini. Iza kubonelela ithuba ukuphucula ukusebenza uhlahlelo, wabele ukuba amanani ezingundoqo, abenzi bezigqibo kuwo kwishishini.
Iindlela localulo bume ngokupapasha kuquka, kuqala kwiinto zonke, ekuchongeni imiba ezinkulu abe nempembelelo ngayo. Zezi:
- Ukuchongwa kwamaqela esisiseko ngokuthi ezichaphazela siphene.
- Concretization kunye nokuvavanya imiba yangaphandle.
- Ukukhomba izinto eziphawuleka kakhulu.
- Chonga iqondo azinampembelelo inkampani ezi zinto.
- Ukuphuhliswa kweendlela zokunciphisa impembelelo engalunganga okanye iziphumo ezingafunekiyo.
- uqikelelo Development ukuze uphuhliso imeko ixesha ekucwangciselwa yena.
Uhlahlelo bume yangaphakathi nga ziquka oku kulandelayo:
- Inqanaba ngabalawuli bombutho.
- Ubukho lwazi kwi nkampani.
- uphando Consumer.
- Uphononongo iindlela ukukhuthaza iimveliso.
- Ubukho kwisiseko semveliso.
- Inkqubo yoqeqesho lwabasebenzi.
- Le nkqubo nezizathu.
Umhlaba wokuhlahlelwa bume macro kufuneka iquke ummandla osondeleyo lweshishini:
- abenzi yeemveliso efanayo;
- impembelelo abathengisi isitokhwe ekrwada lweshishini, ukwenzela ukunqanda surplus kwempahla kweli qonga phezu koko, kukuphazamiseka ubonelelo izinto ekrwada;
- ukukwazi ukusebenza kunye nabathengisi ezinkulu, nto leyo eyenza kube lula ukuba bawandise izaphulelo, wokubolekisa ngemali kunye notyalo-mali neenkonzo;
- ukufunda ngamandla kukhuphiswano okukwazi;
- ukulawula umsebenzi kwinkqubo lorhwebo le;
- Abalimi ezinokwenzeka imveliso efanayo;
- abenzi yeemveliso ababambeleyo.
Uhlalutyo lokusingqongileyo lwangaphakathi lweshishini inezi njongo zilandelayo: ukucacisa imeko zesicwangciso kwishishini, ukusetyenziswa ngokufanelekileyo izibonelelo ezahlukeneyo, imeko yangoku weshishini. Isebenzisa i feedback on-analysis, echaza ubuthathaka kwi nkampani kunye nendawo yalo emandla. Ukuze wenze oku, ingqalelo ngokupheleleyo zonke iinkalo umsebenzi kwenkampani: umbutho kunye nolawulo, intengiso, imveliso, ukuthengisa, ulawulo lwezemali kunye nabasebenzi.
SWON - Analysis uphonononga iintsingiselo zenkampani uphuhliso, ukusetyenziswa izinto zayo, kwakunye isifundo yokusingqongileyo macro ukuze Nokwethisa kwi neziphumo ezibi nya. ulwazi lwabo
amandla nkampani kuya kunceda ukusetyenziswa ngcono mathuba ilungileyo kwemarike, kunye nombono ubuthathaka - ixesha lokuthatha amanyathelo nokwakha ukhuselo.
Uhlalutyo lokusingqongileyo macro kuya kunceda ukuqaqambisa ezi ngongoma zilandelayo:
- imeko zobugcisa kwezixhobo;
- ukusetyenziswa umthamo ukusebenza;
- inkqubo yolawulo uluhlu;
- lokulawula umgangatho imveliso;
- iindleko izinto ekrwada;
- ukusebenza kwenkqubo zokuthenga;
- uphando;
- ezintsha;
- ixabiso iindleko.
Kwakhona kule khosi zohlalutyo kusini iingenelo eziphambili inkampani, nto leyo yamenza inzuzo encumisayo.
Technique kwakhona rhoqo isetyenziselwa ekuhlalutyeni zohlalutyo Pest, nto leyo ethatha ingqalelo kwezoqoqosho, kunye neemeko zezopolitiko enokuchaphazela okusingqongileyo lwangaphakathi lweshishini nihle umngcipheko ethile.
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