Iintlobo izicwangciso zophuhliso lweshishini

Strategy - isicwangciso esimbaxa pre-yenzelwe, nto leyo efunekayo ukuze sifezekise iinjongo zenkampani kwaye sifeze mission. Amaninzi, isicwangciso siqulunqwe ngabaphathi abaphezulu le nkampani, encediswa ngabaphathi kumanqanaba ngamanqanaba olawulo. Iintlobo ze izicwangciso zahlukahlukene. Ngamnye kubo lakha iinjongo ezithile, ngoko ke isetyenziswa kuphela xa Kwandile luyimfuneko. Cinga ntlobo ziphambili zobuchule ukuba iinkampani ezininzi eziqhele ukusetyenziswa ukuphumeza iinjongo zabo.

Iintlobo izicwangciso zophuhliso lweshishini

amathuba Strategy kwiimarike / yorhwebo

· Development Product - ngempumelelo xa inkampani banandipha ithandwa enkulu phakathi kwabathengi. Ungazama oku kulandelayo: ukusetyenziswa kwemali (traditional) standard zentengiso ukwenza ngcono ekugxilwe zentengiso oko iimveliso ezintsha ngaphezu omdala, kugxininiswa ngakumbi phezu imifuziselo ezintsha, ezo zinxulumene ngokusondeleyo iimveliso esele zaziswa.

· Ukungena anzulu emarike - iphumelela xa nkampani ukusebenza esiqhelekileyo, hayi kwaneliswe imarike. Eyona nto ibalulekileyo apha - ukunciphisa iindleko zemveliso. Ungasebenzisa: intengiso olunzulu, izaphulelo, iinzuzo, ulawulo ukuseka phezu umsebenzi okhuphisana ', ukuba athengise impahla ngexabiso eliphantsi kunokuba okhuphisana.

· Development Market - olusebenzayo ekwandiseni kwimarike, ukuvela izicelo ezintsha iimveliso ezithandwayo kunye-yaziwa kakuhle. izenzo Inkampani ukuze kwenziwe ngolu hlobo lulandelayo: kwii-kwiimarike zommandla, umnqweno ukwandisa yokuthengisa iimveliso ezikhoyo kwiimarike, faka ezintsha namacandelo eemarike, apho imfuno esebenzayo engonelisekanga, kuba ukukhuthazwa impahla asetyenziswa ukusebenzisa iinzame ezinkulu.

iqhinga ukuhlanganiswa

· Progressive - kubonisa ukukhula lenkampani ngenxa yokufumaneka nokusetyenziswa kwezityalo, ezithi zibekwe phakathi umenzi kunye umsebenzisi ekupheleni.

· Kwabo bahlupheke - lubonisa ukukhula nkampani, nto leyo iya kuphunyezwa ngokuthi afumane izinto ezintsha kunye nokudalwa nkampani, ziye e mveliso.

· Tye - imisebenzi lweshishini ngqo kukufakwa sikhuphisana, okanye ukumisela esweni engqongqo lemisebenzi zabo emarikeni.

iqhinga diversification

· Tye - ukufumana iindlela ukukhula kwiimarike ezikhoyo ngokukhuthazwa yeemveliso ezintsha, ezahlukeneyo kwezo zisetyenziswa. Kulo mzekelo, imveliso entsha kufuneka zenzelwe kubathengi ezidlulileyo.

· YeMetro - ngokwandisa ishishini ngokusungula iimveliso ezingachazwanga Nngokobuchwepheshe kunxulumene iimveliso efanayo.

· Concentric - ukukhangela okanye ukusetyenziswa izakhono zoshishino ezikhoyo iimali ezongezelelweyo ukuze kukhululwe iimveliso ezintsha, iimpahla kunye neenkonzo abufana ekhoyo iimveliso, iimpahla kunye neenkonzo lweshishini.

Ukuqhubeka kunye iintlobo qhinga, sinikela ingqalelo oku kulandelayo:

Strategy ngokunxulumene imveliso

· Iindleko Low - uyalela ulawulo yenkampani kwimveliso ngobuninzi kwempahla, ngenxa apho kunokwenzeka ukunciphisa amaxabiso ukuze kuncitshiswe iindleko.

· Lamanani - uyalela ulawulo ukusebenza unique okanye ezizodwa kakhulu kwempahla, iinkonzo, iimveliso.

· Ukwahlula - lo mba ngoku yimveliso enomtsalane ukuba uza kuba nomdla abathengi. Xa le mveliso ifumaneka kwiinguqulelo ezininzi, ngamanye uyilo ezahlukeneyo, umgangatho kunye nokupakishwa.

Strategies kumashishini amancinci

· Ubungakanani Optimal - lisetyenziswa kwimiba yoshishino generate inzuzo encinane amashishini amakhulu.

· Ikopi - ukhokelela amashishini amancinci ukuze bavelise iimveliso eziya kuba iinguqulelo engaxabisi generic iimveliso ezikumgangatho ophezulu yaye zibiza kakuhle yaziwa abenzi.

· Ukusetyenziswa eziluncedo kunye neenzuzo umlimi ezinkulu - umzekelo bekuya kuba nalo ilungelo - ubudlelwane nezivumelwano phakathi abavelisi ezincinane nezinkulu, apho umvelisi encinane unelungelo ixesha elithile ukusebenzisa uphawu lwe ngumenzi enkulu, bafumana ubuchwepheshe yakhe nezixhobo.

· Uthatho-nxaxheba iimveliso yomvelisi inkulu - umgca osezantsi kukuba kwiinkampani ezinkulu benza umba iimveliso ezimbaxa kunye kokungena onke amanqanaba imveliso ngokwabo, kufuneka ulungise imveliso abasakhasayo ukuba akusoloko ephumelelayo ROI. Kungenxa yoko le nto umenzi ezinkulu buyanceda ukumisa imveliso asakhasayo kunye nje bathenge iimveliso ukusuka yokugqibela.

iqhinga lokunciphisa

· "Ukuvuna" - eli ligatya ekuzibandakanyeni elide kwishishini ukuze bafumane ingeniso engakumbi kwixesha elifutshane.

· Wokukhutshwa eluhlwini - "umanyano" lwamashishini, apho omnye wabo iyapheliswa ukuze kuncitshiswe iindleko kusebenzisana.

· Iindleko cut Buso - njengenyathelo elifutshane yexeshana, injongo yazo kukuba ukunciphisa iindleko zemveliso, ukunciphisa abasebenzi kunye yokuqesha, kuncitshiswa ukuveliswa kwezinto xa kukho isoyikiso nenokuthenjwa le ntlekele.

· Iiyunithi zokunciphisa Buso - intengiso okanye nokuvalwa lweshishini engeluncedo lwanto iiyunithi, ingca. Eyona njongo ephambili - ukufumana imali kuphuhliso loshishino ixesha elide, ezintsha, njl

Ngoko ke, iintlobo qhinga - sisixhobo esinamandla uphuhliso na, nkqu lweshishini kakhulu yintlekele. Kuyinto ngenxa ezahlukeneyo wabo Ungakhetha isicwangciso ifanelekileyo ukuphuma ukusuka kwimeko ethile. Iintlobo qhinga kuvumela inkampani ukuze lokuthengisa imveliso yawo entsha, ngempumelelo alungiselele ukuthengiswa kweemveliso ubudala, lwazise iiteknoloji ezintsha kwi kwimveliso elifutshane, inzuzo apho ngaphambili kwakungenakwenzeka ukuba simunce.