Ikubeka Iiarhente zentengiso Russian: list. Imarike lweenkonzo yokupapashwa

Naliphi na ishishini uya ingeniso, ukuba babhengeze kakuhle. Wena musa - kukho umngcipheko wokulahla ixesha kunye nemali ziphanzile. promotion brand enqwenelekayo owonithemba iingcali wokwenene. Kakade ke, pre-mfuneko ukuhlolisisa simo Iiarhente zentengiso kwaye khetha inkampani zifanelekileyo.

Yintoni na le arhente zentengiso?

arhente Advertising - zoshishino olusekelwe kwiingcamango okunobuchule. Oku liqela labantu abayaziyo nendlela yokutsala abathengi kunokuba nomtsalane ngabathengi. Ngokuqhelekileyo, ezi mibutho ezizimeleyo asebenza abameli hayi kuphela imisebenzi creative, kodwa amagqwetha. Ngapha koko, uphawu kufuneka nje kuphela ukuza up, kodwa umba ngokusemthethweni.

Iiarhente zentengiso Russian kufika iintlobo eziliqela. Ethandwa kakhulu jikelele. Ezi nkampani ukuba baxhotyiswe nazo zonke izixhobo eziyimfuneko ukuze imisebenzi ulwazi. Iingcali ntiyiso benza kuphuhliso iilogo, iimpawu, eze kunye neentengiso umdla zombhalo kunye nemithombo intanethi, ukudala iividiyo ecacileyo.

Kukho kwakhona ziinkampani ezizodwa. Iinkonzo uphawu lwepesenti, kule meko kukuba ukufumana slot. Oko kukuthi, le mibutho abe ngumlamli.

YokuReyitha u-arhente zeentengiso ezifundisa iinkonzo zabo eRashiya, ithiwe thaca apha ngasezantsi.

russ yangaphandle

Eyona ethandwayo namhlanje intengiso yangaphandle. Le yindlela engaxabisi kakhulu nesebenzayo ukwazisa umbutho omtsha, imveliso eqaqambileyo okanye ukukhumbula inkampani endala. Agency Russ yangaphandle namhlanje yenye yabaqhubi inkulu intengiso yangaphandle eRashiya. Akukho kwenzeka ukuba luvula rating. iibhodi Huge, iipowusta isiko, ifenitshala yesitalato - uphuhliso nasiphi na isigqibo kusala ukuba iingcali benkampani.

Ukuba sicinga ukalisho-arhente zeentengiso, lo mbutho uya kuthatha indawo yokuqala, nabo bonke ngenxa amaxabiso asezantsi kunye ezintsha iminqweno lwabathengi. Namhlanje, agents brand iinkonzo ezifana, ezifana Sberbank, Nivea, BMW njalo njalo. D. Kukhuselekile ukuthi Russ yangaphandle kunceda ukwakha ishishini.

-панелями. Eyona nto iyimbalasane abaqhutywa inkampani, kungathathwa a stand-alone uyilo kunye Ndaphila-panel. Ukuba unesisombululo eliphezulu kunye engile ukubukela okulungileyo ikuvumela ukuba ubone iintengiso kwi kumgama enkulu.

"Alcazar" - indawo yesibini kwi simo

Kuyinto-arhente zeentengiso inkulu sele usebenza iminyaka engaphezu kwama-10. Ngeli xesha le nkampani yakwazi azuze intembeko zabathengi. Agency Mission - impembelelo entle kwezoqoqosho ngokudala amajelo onxibelelwano phakathi kwamashishini kunye nabasebenzisi lokugqibela. Ukufumana ulwazi malunga neenkonzo kunye neemveliso, abantu benze izigqibo benolwazi. Advertising kufuneka zingabi namkhethe. Oku Qiniseka ukukhokela umbutho phambi kwethu. Yintoni kanye libandakanywe "Alcazar"?

Agency Advertising inikeza ngeenkonzo ezahlukeneyo kwindawo yabo. Oku neevidiyo, nemifanekiso icace unomathotholo, kunye nophuhliso lweemveliso eprintiweyo. Le nkampani isebenza nolwalathiso amajelo TV Russian. ungathatha ishishini lakho ukuya izigaba ezimbalwa nje omnye Bulelani ngexesha kwintsebenziswano kakuhle.

Ingate

Ukuba sicinga uluhlu-arhente zeentengiso, inkampani iya kuthatha indawo yesithathu. Ezi nkcukacha zomsebenzi kukutsala abathengi ngokusebenzisa web yenyani. Internet ezuza kuthandwa omkhulu kwiminyaka yakutshanje. abasebenzi Ingate siyazi nendlela yokutsala abathengi ngalo kwinethiwekhi. Le nkampani kuphela benza kuphuhliso intengiso, kodwa kwandisa ingqalelo brand ngenxa ukukhangela promotion injini.

Le nkampani iye ukusebenza iminyaka engaphezu kwe-15. phezu 3000 iiprojekthi web enemibala sele ziphunyezwe ukususela 2000. Mveliso eyenza isigqibo ukusebenzisa iinkonzo arhente zeentengiso, bakwazi ukuthatha inyathelo elikhulu kuphuhliso loshishino lwabo. Ingate phakathi abathengi - brand ezaziwayo-kakuhle olandelayo: "Sportmaster", "Nestle", "Gazprombank", "The Messenger", Peugeot, etc ...

"Poster"

Abo banomdla Iiarhente zentengiso eSt Petersburg, kubalulekile ukunikela ingqalelo inkampani, "poster". Le nkampani yenye ethandwa emarikeni ngemibhalo eshicilelweyo Russia, zodidi kwindawo yesine. Umsebenzi main - ukubeka inkcazelo yentengiso kwiibhena kunye iibhodi. Kwama-50% eziphantsi yangaphandle intengiso "poster" lenkampani kwikomkhulu emantla.

Advertising arhente ochaphazelekayo nje kuphela yoshicilelo-format enkulu. Abasebenzi nabo ekuphuhliseni iimveliso zezikhumbuzo, amakhadi oshishino, Iikhathalogu. Xa yokugcina inkampani - kukho izixhobo yoshicilelo enamandla ukuvelisa iimveliso ezikumgangatho ophezulu ecacileyo.

Inkampani "poster" yasekwa ngo-1993. Iminyaka engaphezu kwama-20 inkampani iye phambili kummandla kwimveliso intengiso yangaphandle. Ukususa inkampani nayo kwinkalo uthengiso lwe-intanethi. Noko ke, kule niche iincopho aphezulu sifike arhente intengiso eRashiya.

Izikhokeli Media - sesihlanu indawo ranking

arhente Advertising yasekwa ngo-2002. Le misebenzi iphambili swi ekuqhubeni kwintengiso neyokusithela kwi Internet. Inani iifem abathengi baqala ukwandisa ngokukhawuleza kunye nophuhliso information technology. Kuyo yonke indlu kukho internet namhlanje. Oku kuthetha ukuba umbane ofunekayo liye laba izibhengezo zentengiso kwi-intanethi.

Izikhokeli Media i ingcali eyinyaniso entsimini intengiso kwimarike amayeza. Malunga ne-40% yeentengiso enxulumene ngeemveliso zamachiza adalwe yile arhente. Abafunwayo advertising efihlakeleyo. iinkampani Copywriters bayacetyiswa ngobuchule ukuthenga elinye okanye elinye ichiza inqaku malunga nesifo ethile. Ukongeza, efana nezinye ii-arhente zeentengiso Russia, izikhokeli Media inikeza ukwenza nokukhuthazwa site, ukuba ukutsala abaphulaphuli ekujoliswe kulo. Xabisa siqinise kunye nentengiso wentsholongwane egazini. Noko ke, inkqubela ebanjwa, ukuze yahlule abathengi ezikhoyo.

umCwangcisi weQela izikhokeli Media kwakhona inika iinkonzo nokudalwa iilogo, uphuhliso website, ukukhuthaza kunye nenkxaso lwezixhobo lusekiwe. Ingabinani ke ezithathwa nje multi-functional. Hayi abasebenzi kuphela benza neemveliso zophuhliso eprintiweyo.

leader ividiyo

"ASINH Video International" - i-arhente, apho ubona iintengiso ezininzi iindlela zasekhaya. Le nkampani isebenza emarikeni kangangeminyaka engama-30, umsebenzi yasungulwa ngo-1987. Kwiminyaka 90 siye sagqiba izivumelwano ngemizila ezinkulu TV, NTV, RTR, ort, TV-6. Nabo, i-arhente intengiso uyasebenza namhlanje. Inani abathengi luyanda minyaka yonke. Kwiminyaka yakutshanje, inkampani eze ukubandakanya imarike Internet.

Ngemini ekhoyo imiwe enkulu iqeshe malunga 2,000 abasebenzi. amasebe umCwangcisi weQela basebenza eUkraine kunye Belarus. Imali yorhwebo yonyaka idlula engange-3 billion. Ube yinkokeli nabenzi iintengiso vidiyo nako ngenxa ubuchule kunye namaxabiso aphantsi kwi lokuqala inqanaba lophuhliso yayo. Namhlanje, ebhengeza iinkonzo agency eqolo. Ayizizo zonke inkampani ukufikelela zorhwebo kumabonwakude. Ngoko ke, indawo wesithandathu yenkampani simo.

"World of Ntengiso" - indawo wesixhenxe

Le nkampani ke arhente eendaba ngokupheleleyo-nkonzo. Phowusta kwindawo izithuthi zikawonke, iibhodi esitratweni, izibhengezo-intanethi, izibhengezo-ntengiso kunomathotholo - zonke ezo ungahlela inkampani. I-arhente yasekwa ngowe-1996. Ekuqaleni, lo umsebenzi eliyinhloko uphuhliso izinto eziprintiweyo. Kuninzi iye yatshintsha kunye nophuhliso information technology. Ngenxa yokwanda kwenani abasebenzisi Internet yaqala ukuvela, kunye neevidiyo ezikumgangatho ophezulu online ukusuka 'World of Ntengiso "yenkampani.

Namhlanje, i-arhente isebenza amaqela eziliqela. ISebe zokuprinta kunye nobhaliso iindawo yentengiso - ivenkile yokwenene yoshicilelo ifomati enkulu. Iimveliso woshicilelo High-ezinobulunga ezenziwe apha. Ukuba sicinga simo Iiarhente zentengiso ababandakanyekayo kuphela ushicilelo, "World of Advertising" neyendlu isikhundla phambili. I-Media iCandelo le nkampani ligxininisa ekukhuthazeni yemiyinge online. isebe advertising City ithatha unonophelo nokusasazwa kolwazi ezothutho, kwiibhena ezitratweni.

"Prof-Media"

Le nkampani ubambe isikhundla esiphezulu kurhwebo Russian ngeenkonzo zentengiso (yesibhozo indawo ranking). Media Ephethe yasekwa ngo-1997. Iminyaka 20 likwazile ukuphumeza iziphumo entle entsimini intengiso kumabonwakude, i-Internet, nakwiincwadi phambili. "Prof-Media" uyasebenzisana ndlela zilandelayo: TV-3, 2x2, "ngoLwesihlanu."

IMNO

Le nkampani athengise isithuba intengiso ukukhuthaza isiza Runet. Owona msebenzi - ukukhuthazwa bophawu kwi web, uphawu. Yasungulwa ngo-1999 yi-arhente zeentengiso. waqala Business ukukhula ngokukhawuleza xa ukwanda kwenani abasebenzisi Internet zasekhaya. Namhlanje, onoxanduva lweentengiso kwezi zibonelelo hyped: "Yandex", "Rambler", "Bill", "Auto" njalo-njalo ..

arhente Advertising lidibanisa iindawo ezingaphezu kwama-30 web kuphela umxholo ezinelayisenisi. Roller zisekelwe abaphulaphuli ekujoliswe kulo. Ngenxa yale nkampani, ukuba bacele uncedo, unako ukwandisa ngokukhawuleza inani zabathengi. azikho cheap iinkonzo arhente iintengiso IMNO. Kunye nale indlela ekunene kungekudala uza kukwazi ukubuyisela iimali wachitha. Company IMNO zibalwa yesithoba simo.

"Dizaynmaster"

Ukuba sicinga simo Iiarhente zentengiso eSiberia, le nkampani neyendlu isikhundla phambili. Eli lizwe-jikelele "Dizaynmaster" Yiyo le indawo ranking yeshumi. I-ofisi ephambili use naseNovosibirsk. nkampani Based ngo-1995. Iminyaka engaphezu kwama-20 yobunkokheli iye yaphumelela neemveliso zophuhliso eprintiweyo. Namhlanje "Dizaynmaster" lingena Top 5 Iinkampani Russian entsimini intengiso yoshicilelo. Ngaphandle naseNovosibirsk, le nkampani imelwe imizi zilandelayo: Irkutsk, eOmsk, Yekaterinburg, saseChelyabinsk, Samara, iyavuma, Vladivostok, Barnaul.

Eyona engundoqo iintlobo zeenkonzo: uyilo logo, ushicilelo, izinto ezifunyanwayo, inkxaso iziganeko mzi, lweentengiso izakhiwo zangaphandle (amaphepha ezaziso, iibhanile, iibhokisi ukukhanya). indlela ngamnye kumntu ngamnye - sama-arhente yokupapashwa. Innovative izisombululo kwatsala abaphulaphuli enkulu abathengi.

Ukuba uyakholwa manani ukuba arhente "Dizaynmaster" qho ngenyanga, ngaphezu kwama-500 yokwazisa olusebenzayo. Abathengi Ungathatha ingqalelo yonke iipakeji zeenkonzo. Oku kuquka ukuphuhliswa ubeko uyilo, intengiso kwizakhiwo phandle, nokubekwa ulwazi malunga inkampani amanye amajelo eendaba.

"Street Media"

Ngaphandle kwento yokuba inkampani ayiphumelelanga ukwenza Top 10, kusesemini ezithandwa kakhulu. arhente Advertising yasekwa ngo Tomsk ngo-1996. Owona msebenzi - intengiso yangaphandle. Le nkampani ibandakanyeka ukufakwa supersite ngaphandle izibhengezo, iibhodi, iibhanile, izikrini ukukhanya. Eyenziwa nezisombululo lwesiko (promotion uphawu ngoncedo iibhaluni). Ukuza kuthi ga ngoku, i-arhente intengiso lisebenza nje kuphela Tomsk. Umelo e Penza, saseChelyabinsk, Barnaul, Saratov, Krasnoyarsk, Tyumen.

Ngenxa high-high-arhente yoshicilelo ifomati enkulu uqhuba promotion lophawu, ulwazi lohlobo inkxaso. Le nkampani iye izixhobo eziyimfuneko ukulungiselela ukuveliswa lemiboniso, eminqubeni, iibhokisi bulk, iibhokisi ukukhanya. It yahluke kakhulu, kwaye iindleko zeenkonzo. Iingcali nga anikele isisombululo zexabiso kunye nenoqoqosho. On mali luxhomekeke ngqo kwi ngenxa yephulo.

endaweni yokuba UYobi

Kweli nqaku ndiye avavanywa-arhente intengiso uthandwa kakhulu eRashiya. Ezi zinkampani ziye zafumana iziphumo ezilungileyo kubulelwe indlela ebubuchule. Kuyinto ngenxa ezikumgangatho ophezulu wenkonzo lwabathengi achaza le nkampani unako ukungena phezulu 10 kweli shishini. Nangona kunjalo, umsebenzi ngokomgangatho ubuncinane kunye nezinye ii-arhente kunye namava. Ngokunjalo, iindleko zeenkonzo zabo ziya kuba ngaphantsi kakhulu.