Indlela igama le nkampani: imizekelo amagama

Igama - esi sithembiso ... lo wokuqala ukuba umboleki efunda malunga inkampani okanye imveliso yalo ...

Henry Charmesson

Igama lo mbutho onokufaniswa igama lomntu. Iba kakhulu, ityhila ubuntu kwaye umi phakathi isihlwele. inkampani nganye kwakhona inencasa yayo kunye neempawu.

Igama Apt ibonakalisa ixabiso le nkampani kunye nemveliso yayo ezingqondweni lwabathengi. Bambalwa siyazi ukuba siqithi zeCaribbean eyaziwa ngokuba eParadesi, akazange ukutsala abakhenkethi, ngoxa eyaziwa ngokuba Swine. "Goosebumps" ukusuka China zaye zasasazeka kakhulu eUnited States, emva yajika yaba "kiwi".

Indlela igama le nkampani? Imizekelo amagama uhlobo ngempumelelo ukunceda ukuvavanya ixabiso langoku ngamagama.

Yintoni nokuthiywa esemgangathweni?

Ukuthiya - ayikho nje ukudlala ngamagama, into elibalulekileyo lorhwebo. Ukukhetha kobungcali amagama neenkampani, iimveliso, brand, iye ibaluleka.

ngokuqamba esemgangathweni sisiseko ukunyuselwa lophawu yokhuphiswano kwaye kakuhle emarikeni. Eyona njongo iphambili yale nto ke wesijikelezi-inkampani, imveliso, inkonzo.

Ngokuqamba isetyenziselwa ukusombulula neendidi zemisebenzi, kuquka:

1. Imfuneko igxininise iimpawu ezizodwa, ayivalele into imveliso phakathi kwabanye.
2. Umnqweno ukuzisa unxulumano ezintle neemvakalelo: intembeko, sincoma, inzala.

Sour cream "Cottage" okanye restaurant "Demyanova indlebe" ... Igama elilungileyo uyakwazi kusiphembelela umsimelelo nkampani, ibe isiseko esihle nokukhuthazwa brand.

5 izigaba igama

kufuneka element olufunekayo nokuthiywa sobhaliso ngokutsha osemthethweni izihloko kuphuhliswa. Kwiimeko ezininzi kuye kufuneke ukuba banikele ingqalelo intsingiselo yegama ngeelwimi zasemzini.

Ngale ndlela, wonke umsebenzi omkhulu igama elitsha - ukuba amanyathelo ezimbini. Okokuqala, kufuneka ukuba aqulunqe umyalezo kumthengi, yaye okwesibini, ukuba ukuguqulela umyalezo ngohlobo yorhwebo.

10 iindlela ukukhetha igama lenkampani

1. Ukusebenzisa ulwimi kunye namazwi zabathengi. Yintoni ixabiso kwimveliso okanye owayefuna inkonzo? Yintoni yinzuzo izothola? Imveliso ecetywayo kufuneka ibe kufutshane neqondakalayo kumboleki, njengoko 'Realtor Wakho "okanye" Agusha ".
2. Cebisa isigama wakho uncedo nezichazi-magama. iingcamango entsusa angathunyelwa kufumaneka ngokusebenzisa izichazi-umbutho, olunye okanye kwamanye amazwe.
3. Ingcaciso eqokelelweyo iya kunceda ukuqulunqa nemishini yombutho, ukuba beze slogans. Akukho mfuneko yokuba baqale kunye nesihloko. Ukuthiya - yinkqubo yoyilo.
4. Uhlalutyo ezikhuphisanayo yeenkampani izihloko. Xa ukhetha igama kubalulekile ukuqwalasela Ukrainian lunee ntlobo zazo ngempumelelo okanye iimpazamo - umzekelo, yokufuna ulwazi ezifana "Labor ingqolowa" iinwele salon "iinwele omtsha" inkampani okanye ibhanki "Padun".
5. Musa ukusondela ukuba uhambe iingcinga ekhethiweyo esuka kuluhlu, uze ususe iintsuku ezimbalwa. Emva kweeveki enye ezimbini lokuvavanya ukhetho efanelekileyo kuya kuba lula ngamehlo amatsha.
6. Phambi ekugqibeleni isigqibo oko ukufowunela ngokuqinileyo, imizekelo ezixabisa spool ukohluka.
7. Ukuvavanywa izimvo Umboleki likhawuleze kakhulu phezulu usetsho. Xa oku akwanelanga nje ukuba nabahlobo okanye izalamane. Ququzelela uphando umxumi ukuvavanya iinketho ezikhethiweyo, cela ukuba beze amagama abo.
8. Kwezinye iimeko kuluncedo ukuba sijonge kwi olujongwayo lubonwe. umbono omuhle lizalwa ngokungalindelekanga. Umsunguli we Adobe wakhetha eli gama imbeko lomlambo kufuphi nekhaya lakhe. Khumbula ukuba ubhaliso nje lokuthengisa iingqiqo generic kwaye ethile ayinakwenzeka.
9. Sebenzisa psycholinguistics data, ukukhetha igama lenkampani. Imizekelo lamagama, ngokutsho izifundo, ukunika iziphumo kunye lokukhetha lasekunene lwendibaniso ncwadi. Kucetyiswa ukuba zisebenzise le leta "D", "L" (kubangela iimvakalelo yovuyo). Le leta "K" uxelela abathengi malunga isantya. Kodwa nokufutha okanye imfama kubhetele ukuba ukuthatha, bamisa phezulu negative. Le leta "Z", njengoko kanti, ibangela uloyiko.
10. Amagama Education ezintanjeni ngaphezu mathathu. Ukususela amagama iingcambu yamandulo Latin amagama anemvano. Umzekelo, uMdali uphawu emidlalo ihlabathi Adolf Dasler phakathi abahlobo sasisaziwa ngokuba Adi (slozhnosokraschennoe wajika «Adidas»).

Indlela igama wenkampani yokwakha? izibonelo

Igama ukuba inkampani yokwakha kufuneka ingqalelo abaphulaphuli ekujoliswe kulo yaye zibonisa ububanzi bemisebenzi ye nkampani. "Bystrostroy" - ukhetho, njengoko igama le nkampani ngempumelelo ngokukodwa kulwakhiwo lwezindlu ngexeshana elifutshane.

I-arhente "Apartments de luxe" ukutsala abathengi ukuba umba othile ingeniso, kwaye "indlu entsha" - igama ngakumbi lwentando yesininzi.

Indlela igama le nkampani? Imizekelo amagama, afana "Stroigarant", "Stroytekh" ndaqonda luluntu nabathembekayo. Uyiqonde "Stroygefest", "unomoya" okanye "StroySiti". Ufinyezo ayikho ezifanelekileyo, njengoko unako lali- banokuba ngabathengi.

Kuba imibutho esebenza nabantu, uguqulelo olufanelekileyo ilula "uMofokeng", "StroyNaVek". Esebenzisana kunye namaqabane angaphandle, kubalulekile ukuba acinge nzulu malunga ukuba zifonele inkampani lokwakha. Imizekelo kufuneka zibonise izinga eliphezulu. Kukhethwa igama ingalibaleki in IsiNgesi. Umzekelo, «Leader Builder» okanye «kwisakhiwo Prof».

Ukukhetha igama yomthetho nkampani

imigangatho kushishino nempembelelo enkulu ishishini ngokusemthethweni endilisekileyo. Ukukhetha okukhethwa igama lenkampani ulinganiselwe. Indlela ukubiza esiqinileyo umthetho?

Le mizekelo ibonisa ukuba ngentsimbi aqhelekileyo kunye namagama ngamagama Latin isigama ngoncuthu okanye amaqabane, indibaniselwano ne iingqiqo ngokubanzi ( "advice", "League zomthetho", "Office", "iqela"). amagama amatsha nazo kusetyenziswa, kodwa akasoloko ezinxulumene client imisebenzi yabo esemthethweni.

Kwi iinketho kakhulu ziquka «Zetra» okanye "Asters". Lo ngumzekelo wendlela elifutshane kunye noko ukufumana izihloko phakathi kuyaqondakala kumagama abantu, afana "Zoncedo Lwezomthetho".

Amagama Popular, zithwele monumentality, ukuzithemba yaye zikhuthaza. "YurMagistry", "Arman", "Legal Centre" yaye "zezoMthetho Inkampani".

trade kwamagama

Ezi zikhundla Igama intengiso ikhuthaza imveliso. Indlela igama le nkampani yorhwebo? Imizekelo kufuneka kukhunjulwe kwaye ezintle. Umbono evumelanayo igama kwi amarhe idlala indima enkulu. It bathengisa yintoni ebangela unxulumano ezinqwenelekayo.

kunye bebabaza amagama amaninzi asetyenziswa izakhiwo zorhwebo kunye nothungelwano (Mega, ezongezelelweyo, embaxa, Super). Indlela umdla amagama ngokuzenzekela. "GastroGnom" endaweni "Deli", "Abachaphazelekayo" endaweni «Steakholders».

umdlalo igama othandwayo, umzekelo, ivenkile lokuloba "Cleve indawo," shop "uTerry iparadesi", apho bathengise bathrobes neetawuli.

Enoba kunjalo, kufuneka uphephe amagama okutshatyalaliswa njenge "World of Ngcamlani" okanye "imveliso enkulu".

Indlela ukukhetha igama lenkampani yefanitshala na?

Imarike ifanitshala yenye kakhulu nomvuzo. Ukuze ivelele okhuphisana nabo, kufuneka yokuqala, kodwa ke, ukuthengisa igama.

Njengoko inkampani impahla ebizwa? Imizekelo - ezifana "Servant`S", "isofa Divanich" okanye "Mr.Mebel", ziya kudlala indima intengiso ze wonge imali nokupasa.

abavelisi abaninzi bazama uyoyiswa zinendawo ethile kwimarike. Kwiinkampani amancinane kunye naphakathi ugxininiso luncedo ngemisebenzi kunye lokufunda izifundo ezikhethiweyo. "Ifenitshala workshop / studio ...", "Formula isofa", "ikhitshi".

ifenitshala Luks, kuthathelwa ingqalelo iimfuno zabaxumi abazizityebi uya kufuna igama, kubonisa ukuba ubume "GrantMebel", "Ifenitshala House", "IntererLyuks".

Kukho kwakhona amagama funny: "ibala ethambileyo" (othengisa sofas kunye armchairs), siqinise "Sidaun" okanye phantsi igama "ifanitshala".

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