Inkqubo yolawulo ubudlelwane abathengi: imigaqo esisiseko

Kakhulu kutshanje, umsebenzi wezandla owawugquba kwicandelo lezoqoqosho. Ekuhambeni kwexesha uye indawo yemveliso mass, apho isabelo inxaxheba umntu lehla kakhulu. Ngelo xesha linye intsilelo sisusiwe, iimveliso ezininzi ziye zifumaneka. Kunye nophuhliso loluntu ukutshintsha neemfuno zamalungu ayo. Namhlanje, ingakumbi, abathengi ekuthengeni izinto abafani abanye. Noko ke, abaninzi bayavuma ukuba ahlawule ngaphezulu imveliso ekhethekileyo. ishishini Modern ayikwazi bacinge ngaphandle abathengi. Enyanisweni, benza njengecandelo isitshixo sesibini impumelelo kwishishini emva ezahlukileyo ezilungele eso sipho. Kule uqhagamshelo ukubaluleka eyodwa yinkqubo yolawulo ubudlelwane yomxhasi. Makhe siqwalasele ngokweenkcukacha.

Ukuhlobana umbuzo

Ukumisela ubudlelwane obuza kulinceda kunye nabathengi le nkampani kufuneka ukuphuhlisa imimandla emibini. Okokuqala kuyimfuneko ukuba aququzelele imveliso yawo ukuze ibe nezi ngokungqinelana uguqulo lonikezelo lwe imveliso lomthengi. Okwesibini, kufuneka ukuba kuqulunqwe inkqubo kunaniselwano ngolwazi kunye abathengi kunye namaqabane. Ngethuba lokhuphiswano umgangatho weemveliso nama efanayo kubo bonke abalimi. Phantsi kweemeko ezinjalo, kwanciphisa izinga leengeniso lweshishini. Njengoko ekuphela kwendlela ukuze uhlale kwimarike na uphuhliso unikeza ngamnye kumsebenzisi ngamnye.

isisombululo lwangoku

Okwangoku, ulawulo ukwanda ulwalamano inkqubo umthengi. Ngaloo ndlela umsebenzisi waqonda ngokubanzi. Bathi akukho ngqo kuphela nomsebenzisi imveliso. Isifinyezo kwenkqubo yolawulo, ubudlelwane abathengi IsiNgesi kuvakala ngathi Management Customer Relationship. Le modeli ijolise ekwakheni ubudlelwane ishishini esitalini umthengi. Kusebenza qhinga soshishino kumashishini. Undoqo kwayo kumi indlela ukuba ijolise ekukhawulelaneni neemfuno ngamnye yomsebenzisi.

Iimpawu ingenzeka

Ingcamango yolawulo ubudlelwane yomxhasi (CRM-system) yaye yaqaliswa ziingcali kwinkalo kwentengiso. Lo mfuziselo ukwenza njengoko iteknoloji swi nga kumthengi. Sebenza ubuhlobo neenkqubo zolawulo lwabathengi ejoliswe ekuphuculeni inzuzo ngumthengi, inzuzo yalo, ukwandisa ixesha ukunyaniseka kwakhe, njalo-njalo. Oku kusekelwe kwiteknoloji inkcazelo phambili, ekuthe inkampani iqokelele ingcaciso malunga nabathengi bayo. Le nkampani kwizicatshulwa iinkcukacha ezifunekayo kwaye zisebenza ukuba izinto ishishini ngeendleko wokwakha intsebenziswano eyinzuzo elinganayo.

Okukodwa

Kwinqanaba lolawulo ubudlelwane umxhasi iteknoloji yiseti iinkqubo, encediswa apho imisebenzi ebalulekileyo, ezifana:

1. Intengiso iinkonzo kunye nempahla.
2. Service, iwaranti kunye nenkonzo ifakiwe.
3. Marketing.

Ukongeza, inkqubo yolawulo ubudlelwane umthengi ivumela ukuba bafunde ukuziphatha kwabathengi. Okufunyanisiweyo kunye neenkokheli abaphathi lweshishini zisetyenziswa ekucwangciseni imisebenzi elizayo.

ulawulo Uhlalutyo systems Customer Relationship

njani le modeli? Xa sithetha nje ngokubanzi, eli ulawulo ulwalamano umxhasi yinkqubo eyodwa umkhondo imbali yenkampani ukusebenzisana kunye nabaxumi. Igalelo data owenza zonke ulwazi malunga ngumthengi kunye nezenzo zakhe (isini, ubudala, injongo lwentengo, indlela yokubhatala, ingeniso) kunye nemveliso ethengiweyo. Zonke ezi ulwazi olufunyenwe kwimithombo eyahlukeneyo. Ezi kuba emails, emibuzo, udliwano-ndlebe lomntu. Yemveliso data kwi ukuba ulungise indlela imisebenzi zenkampani ukuphucula intsebenziswano kunye sifundo. Olu lwazi kungabelwana, yaye oko kufuneka ithathelwe ingqalelo xa kuqulunqwa okanye ukutshintsha ingqiqo okanye uthunyelwe kumqeshwa ethile.

imodeli le ngxaki

Okwangoku ke ukubuzisisa imifuziselo inkqubela ebonakalayo, kodwa ngendaleko kweenkqubo zolawulo ke, ubudlelwane umthengi alikapheli okwangoku. Okwangoku, kukho ezininzi iingxaki ekufuneka isonjululwe nayiphi na inkqubo:

1. Ukuqokelela ulwazi. Ulwazi kungongezwa umsebenzi elikhankanyiweyo ngokuzenzekelayo okanye ngesandla.
2. Ukugcinwa nokulungiswa kwedatha. Ulwazi sekholbheki systematized neyathunyelwe kumaqela athile.
3. Ukutshintshelwa ulwazi kubasebenzi. Ulwazi phambili kufuneka kube lula ukuyiqonda le fomu. Kuyimfuneko ukuba abasebenzi ukuba ukuhlalutya kwaye ziveze izinto ezifanelekileyo. Ukuze kube lula ulwazi alufumene iitshati, iitheyibhile. Kwezinye iimeko, inkqubo ngokwayo uvelisa ezinye iingcebiso.

bangazisebenzisa

Inkqubo ehlanganisiweyo kunceda ukuqinisekisa ulungelelwaniso phakathi kumasebe ahlukeneyo. Le program inika bonke abasebenzi yeqonga eliqhelekileyo ukuzamazamana abathengi. Eyona njongo iphambili yale nkqubo kulo mzekelo kukuqinisekisa umsebenzi eququzelelweyo yamasebe inkonzo, ukuthengiswa kunye neentengiso. Ngokufuthi ukuba ingadibani omnye komnye. Noko ke, ukumelwa kwabo kubathengi, njengoko umthetho, musa idibana. Xa siqwalasela ukuxabiseka kweenkqubo zolawulo lwamashishini ngengcamango, isiphumo ukuphunyezwa kwazo iboniswe ukutshintshwa izigqibo kumanqanaba aphantsi matshini. Ngako oko, oko konyusa isantya ukuphendula imibuzo, ukukhawulezisa turnover kwemali kunye nokunciphisa iindleko. Iinkqubo Isicelo xa kusenziwa kwandisa ukhuphiswano nkampani, kwandisa inzuzo.

abasebenzisi Primary

CRM ingakumbi ngokuphathelele kumashishini amancinci ezisebenza kwiimarike wokhuphiswano kakhulu. Kwiimeko ezinjalo, ephambili unikwa hayi ixabiso ukongama, yaye inqanaba eliphezulu lolawulo. Ukhuphiswano ndibazuze iinkampani bagqwese ngokupheleleyo CRM-nkqubo. inkqubo Imfuno for kwezolimo ukuba womnatha encinane umthengi. Ukuphonononga okuthandwa, uyakwazi ukuchaza imfuno imveliso ethile kwi icandelo ngexabiso elithile. Ngenxa yoko, kunokwenzeka ukuba bacwangcise ukusebenza imveliso emarikeni. ulawulo iinkampani demand. Abaphathi zamashishini onjalo esweni ukuvuthuluka izixhobo, ezifumanekayo umxhasi, kunye nemfuno yolondolozo zokuthintela kunye nokulungiswa, breakdowns rhoqo kunye iziphene. Ngokusekelwe kokukhethwa ngabathengi iinkampani nkonzo anika ubuchwepheshe oluhlaziweyo.

isiphelo

Ukusebenzisa inkqubo yolawulo leendibano kunye nabathengi, inkampani ungazuza ebalulekileyo inzuzo nokhuphiswano xa kuthelekiswa nezinye iinkampani kwicandelo layo emarikeni. Le nkqubo ikuvumela ukuba isindululo eziphathekayo ukuba umthengi ethile. Kwimo ezenzekelayo lushwankathela iimfuno zakhe. iinkqubo zokulawula inokusetyenziswa yi naliphi na ishishini, kungakhathaliseki ububanzi imisebenzi yayo.