Intengiso kunye nobudlelwane noluntu. Advertising imidiya. Uphuhliso nobuDlelwane

Ukuba - umnini weshishini, kungekudala emva koko, phambi kokuba nanku umbuzo, indlela ukuxelela abantu malunga inkonzo okanye imveliso? Mhlawumbi ukuvelisa iimveliso ezigqwesileyo esixekweni okanye ehlabathini, kodwa akukho bani owaziyo ngayo kwaye andazi. Ngapha koko, ubunzima kwimarike kweemveliso efanayo, sele kwaziwa kumthengi. Le nto yonke nkampani kufuneka izibhengezo kunye nobudlelwane noluntu. Njengoko umthetho, inkampani liya kuququzelela isebe igama elifanayo, ojongene nokukhuthaza yakho brand kwinginginya. Ziziphi iingenelo ukuba inkampani kweli candelo, wobeka phi oko kuyingozi, nokuba izibhengezo iyasebenza ehlabathini namhlanje, sikwenzele kweli nqaku.

Yintoni bumdaka 'karhulumente' yaye kutheni nayo?

Nayiphi na inkampani awusebenzi emoyeni, kodwa kwisithuba ulwazi. Esi sithuba ibandakanya kungekuphela nje ngabathengi, kodwa okhuphisana nabo, amajelo eendaba, nabantu bonke abathengi bakho, kodwa angaludlulisa zombini ngeenkcukacha ezintle nezimbi. Umbutho yonxulumano loluntu - ukuba ukuseka ukuhanjiswa kolwazi kuwe zonke ezi mithombo. Ukuba ngaba ubona imfuneko ulwalamano olunjalo, ngenxa yokuba isebenza ngempumelelo yaye isangqa rhoqo kubathengi, ke nina monopolist emarikeni. Zonke ezinye iinkampani kufuneka avakalise ngokwalo ngokukhwaza imveliso yakho.

image inkampani

Naliphi na ishishini ukususela iqaliswa emarikeni na umfanekiso walo. Okokuqala ke cala, wena nemveliso yakho azivavanywanga. Kamva, nangona kunjalo, naziphi na izenzo zakho unako ukwenza umfanekiso nokuba intle okanye imbi. Imarike umiselwe ukuze ufumane umfanekiso onganambithekiyo kulula kakhulu kunokuba lokuphumelela igama elihle. Ngaphezu koko, ukuba uthi namhlanje malunga ezintle, loo nto ayithethi ukuba oku kuya kuqhubeka ngomso, ngenxa yendlela entle kufuneka sisebenze rhoqo.

Kodwa nohlolo ezimbi yenza kube lula, kwaye yokuzifumana kunzima kakhulu. Nayiphi umthengi idluliselwa kwindlela engemihle abathengi yakho ushiya ngaphandle ngokucela ixesha elide.

Ngoku cinga ngayo, impahla umdla kumthengi lweshishini kwindawo yokuqala, isibakala sokuba yonke indumiso, okanye oko kuvakala kuphela izinto ezimbi? It kukudala nokugcina umfanekiso omhle lweshishini rhoqo idala intloko olufanelekileyo yesebe lobudlelwane noluntu.

Indima unxulumano noluntu kwihlabathi lanamhlanje

Ukuba awuqinisekanga imfuneko iSebe okhoyo of Public, ngoko makhe sijonge indima edlalwe yile yunithi noshowo kwintlangano yakho.

Okokuqala, oko kukudala yasendle iinkcukacha ezifanelekileyo malunga nenkampani yakho. abakhandi abanamava bayakwazi ukubonelela inkampani kunye umfanekiso omhle, ukuhlala kuyo. Intengiso kunye kawonke - izinto eziyimfuneko ukulungiselela ukusebenza ngempumelelo nkampani, kunye isebe ngokusemthethweni okanye accounting.

Pr-PR

Abantu abaninzi ukubhidanisa entengiso kunye PR-imisebenzi. Enyanisweni, ukuba izinto ezahlukeneyo. Relations the Public (unxibelelwano noluntu), kwaye ungumzekelo segama, kuquka na izibhengezo kuphela, kodwa intengiso kunye nophando lwezenhlalo, unxibelelwano, lobuntatheli. Ukuba ngenjongo yokwazisa - ukunyanzelisa ngokutsha kule kwimveliso ungathengisi ngayo, umsebenzi PR ngakumbi jikelele, injongo yaso - ukwenza izimvo zoluntu malunga inkampani kwaye, ngenxa yoko, malunga yonke imveliso yenkampani.

Iingcali ze eli sebe nobuDlelwane ukusebenza ngolwazi: uhlaziye idatha engenayo, ukufunda abaphulaphuli ekujoliswe kunye ezilindelekileyo zalo kwaye anike umboleki ulwazi oluyimfuneko malunga neemveliso kunye nempahla ngohlobo intengiso.

Ukongeza, abasebenzi pr-isebe rhoqo ukufumana ingxelo kubathengi kwaye uthumele iingcebiso zokuphucula kumlawuli yemveliso yenkampani. kufanele bakwenze njani abantu abaninzi kule misebenzi? Oku kuxhomekeke ekubeni umbono njengeenkokheli. Kwezinye amashishini kwakhiwa isebe abasebenzi eziliqela, yaye ukuba inkampani lincinane, ngoko yonke imisebenzi kwaye ingaphatha enye indoda.

Ukunyaniseka abasebenzi zombutho brand ngokwakhe

Asimele silibale ukuba intengiso kunye nobudlelwane noluntu kwakhona kubandakanya ebizwa ngokuba "intra-pr». njani na ukuqinisekisa umphakathi ukuba imveliso yakho bukhulu, ukuba u nga pfumelelani kunye nabasebenzi zombutho wakho? Yeyona inyathelo lokuqala eyenza i onamava pr-igosa. Yena ibongoza bonke abasebenzi ukubaluleka koko bakwenzayo. Ukulungiselela le njongo, iindibano zocweyo, imithendeleko, amaqela corporate. Onke la manyathelo kukuqinisekisa ukuba ilungu ngalinye inkampani yakho waziva ukufaneleka kwayo kumgudu omnye, kwaziswa wayemthanda umsebenzi wakhe kwaye imveliso kwi kwendalo apho yena inxaxheba.

Advertising njengenxenye yemisebenzi ngokusekwa yonxulumano loluntu

Advertising - lo ukukhuthazwa impahla kwinqanaba gross, yaye kwangaxeshanye kakuhle ngakumbi.

Xa abasebenzi kwisebe leMicimbi kaRhulumente waqokelela inkcazelo kulindelo yabathengi, lixesha ukuzisa basenokuba ngabaxhamli benza kanye oko kufuneka bavelise imveliso okanye inkonzo. Ngapha koko, ukuba imveliso "gama" hits emarikeni, akukho nabani sikhubekile nguwo. Abantu ukuthenga yintoni imilebe. Musa ukucinga ukuba sithetha nje malunga intengiso kumabonwakude okanye unomathotholo, iindlela ezifana zonyuselo ayabiza kakhulu kwaye akusoloko olusebenzayo. Iingcali ekukhuthazeni bazazi iziseko intengiso ziquka ebizwa ngokuba 'ilizwi emlonyeni ", iincwadi eendaba, iibhanile, iibhodi, ukukhuthazwa lokuthengisa ngoncedo Abakhuthazi, eqhuba Ukungcanyulwa nevuselelayo nokuthengiswa esitokisini impahla.

Yimalini uluvo loluntu?

Advertising akuthethi buxabise inkampani isixa "round". ngovuyo iimpapasho Local ukushicilela i inqaku malunga neshishini lakho, ukuba mema iintatheli kwinkampani, baya kuchitha ukhenketho, ukubonelela ngezinto ezikumgangatho ophezulu. Musa ukulibala malunga World Wide Web, ngaphandle site lakho namhlanje ayikwazi ukukwenza.

kuluncedo kakhulu kuba inkampani yakho inxaxheba kwiinkqubo yokudlalela, uncedo ezintandane, amakhaya iinkedama, ukuxhasa iziganeko zemidlalo kunye nemibhiyozo. Nxaxheba iya kuba simahla, kodwa ngokuqinisekileyo zitshiphu zenze ngexesha yinkulumbuso. Abahlali omzi wakho ncam kakhulu ngokwentshukumisa yakho uze uqaphele igama lakho.

Khumbula ukuba intengiso imali linembali arsenal, kwaye i-nomphathi pr abanamava kwaye kufuneka baqonde oku. Ukuba inkampani yakho isebenza phantsi isebe unxibelelwano noluntu kuhlala ayaziwa, uyazi ukuba abasebenzi abasebenza okungafanelekanga.

Yintoni akufunekanga inxaxheba PR-kwisebe?

abaphathi abaninzi lufune "umthwalo» pr-Abaphathi zonke iintlobo zomsebenzi lombutho. Oku kunokuba impazamo, ngokuba ekuzalisekiseni isabelo sakho ngoku lombutho, asiyi kuba nako ukwakha isicwangciso ixesha elide elizayo umsebenzi. Akukho mfuneko yokuba ukunikezela pr-isebe?

1. Yiba umsebenzi "kwi kwamaphiko". Ukuba ufuna unobhala okanye yekhuriya, ngoko qasha naye. Kodwa musa ukudlulisela imiyalelo olu hlobo kwi yakho pr-manager, kuba ke baya kubandezeleka umsebenzi ebandakanyekileyo ngqo, - intengiso kunye PR.
2. Ngokuzimeleyo imali imisebenzi. Kakade ke, abasebenzi kufuneka izixhobo basebenze. Amanqaku kumajelo eendaba, iintengiso ibhena, ahlawule abakhuthaza emsebenzini imali iindleko, kwaye kufuneka ukuqonda kusengaphambili ofuna kangakanani ukuba abele nentengiso. Noko ke, khumbula ukuba, ukuba imali iza kutsala abaphathi zentengiso lakho, umsebenzi wabo uza kuba kuphumelele.
3. Ukuze isigqibo ufuna njani imali eninzi ukuze isebenze. Le yesibini kakhulu - ukunika i "izintso 'ezandleni abaphathi zenu, abothi kugqiba mali wayo. Kholwani ndim, ukuba yobungcali onamava yokudala azihlubayo umntu achithe kuzo imali yentengiso ilingana umvuzo wakho wonyaka.

Pr-umphathi oyinkampani encinane: intlawulo ngemigudu yakhe

Uphuhliso lobudlelwane noluntu, njengoko sele waqonda - yiyo le nto ngeendleko ekufuneka nangoko yafakwa mali yenkampani. Head akafuni ukubuza malunga nendlela eninzi lubekelwe imixholo isebe accounting, kodwa PR abaninzi kubonakala ukuba into engaqhelekanga, akaphenduli kakhulu. Le impazamo enkulu, khumbula ukuba ngaphandle kwentengiso, wena nje Nohlala kwinqanaba elifanayo, ezo namhlanje.

Zithini iindleko urhulumente ngabaphathi umxholo yonxulumano loluntu? Kuxhomekeke kwisayizi inkampani yakho.

Ukuba usebenza kwinqanaba lesixeko, awufuni kakhulu kwabasebenzi. Kwanele ukuba babe ngabantu omnye okanye ababini abakwaziyo ishishini. Khumbula ukuba pr-umlawuli onamava yi "-mntu mnye band." Yena uyakwazi ukwenza, ukuze aye nabo ukuthethana apho. Ukuba umphathi eqashwa mindlessly ehleli computer, ezifana "ingcaphephe" a engavumelani nawe. Kwinyanga kamva, emva uya kuba inkonzo yonxulumano karhulumente, nkqu nokuba sele sijamelene bomntu, kufuneka ube website, kumaphephandaba afundwa kule ngingqi kufuneka ubone ulwazi malunga nawe kunye ishishini lakho iza kuba ezindlebeni zabemi. Kangakanani ukuhlawula mphathi? Kakade ke, ingcali iqwalasela yena gqitha, kodwa ngokubanzi, umvuzo wakhe awufanele sinikezele umvuzo abaphathi yenkampani yakho aphambili. Khumbula ukuba lo mntu nguwe kwimarike, futhi " 'ubuso inkampani yakho.

Umbutho pr-nkonzo ukuba inkampani enkulu

Ukuba inkampani yakho amasebe kwizixeko ezininzi, kubalulekile ukucinga ngendalo kwisixeko ngalinye isebe elincinane yonxulumano noluntu. Kwidolophu nganye, abaphulaphuli uye ezilindelekileyo zabo kunye ozikhethayo.

Umbutho kweenkonzo yokupapashwa lunganikezelwa ngendlela yokudala isebe eqhelekileyo zentengiso ezinxityelelanisiweyo, ngokunjalo nokutsala abaphathi brand ukukhuthaza uphawu yakho kwinqanaba likazwelonke kunye uphume evela kwilizwe kwiqonga lelizwe jikelele.