Promotion umsebenzi: ingqiqo kunye neentlobo nokukhuthaza

abasebenzi Ukukhuthaza umsebenzi nokusebenza ngempumelelo kwemisebenzi isebenza sisixhobo esihle ukunceda ekufundiseni sengqondo andizincini emsebenzini, ukuba andise ukusebenza kweenkqubo kwemveliso kunye nokuqinisekisa uqeqesho kwi qela.

Ixabiso yokukhuthaza

Yomqeshwa ngamnye umvuzo ibaluleke ngemigudu yakhe umvuzo ofanelekileyo kwaye ihlawulwe kwangexesha. Kodwa ke kubaluleke ngokulinganayo kukho inkuthazo eziphathekayo neyokuziphatha inkqubela emsebenzini. ukusebenzisa kwabo echanekileyo ivumela ingqeqesho zabasebenzi kunye nokugcina kwinqanaba elifanelekileyo. Ezi ubuchule ukuvelisa nempembelelo enamandla oluvuselela ukuzityhala imibutho yabasebenzi 'ukuba baqhubele phambili impumelelo imveliso, aze abe ngumzekelo omhle ukuze namanye amalungu eqela.

Ukukhuthazwa kwabasebenzi isoloko isetyenziswa kwiimeko yokuziphatha engumzekelo (iinkonzo zengqesho). Esifundo benze abasebenzi kunye namaqela nganye.

amanyathelo enkuthazo: definition nangomoya

Promotion wabiza ezinye uhlobo lovavanyo entle yokuziphatha okanye iziphumo zomsebenzi umqeshwa ngumqeshi, nasemigudwini ngokuhlangeneyo okanye karhulumente. amanyathelo enkuthazo zihlelwa ngokusekelwe ngubani nokuba zeziphi na iinkonzo abazifumanayo.

Enyanisweni, ukukhuthazwa kwempumelelo yomsebenzi kunokuba umvuzo, amalungelo, amalungelo, okanye imiboniso yoluntu nombulelo nembeko. Ngenxa yoko amanyathelo ezinjalo zandisa iwonga le umqeshwa okanye iqela. Oku yingqiqo Ukufuna ukuqatshelwa, nto leyo sizalwa ngomntu wonke. Award-umsebenzi uziva Sikwabulela ubunkokheli, yaye uyakuqonda ixabiso layo uluntu kunye nakumashishini.

Promotion umsebenzi ovuselela abantu ekwenzeni emkhosini imisebenzi yabo, lisola nabo nomnqweno ukufikelela phezulu ezintsha wobugcisa, ukuze babe luncedo ngakumbi kule nkampani.

zibaluleke kakhulu inkampani abasebenzi Ndilale. Ngenxa mibala zabo olomeleleyo eqaqambileyo, ke kakuhle kakhulu kwaye nomsebenzi ezikumgangatho ophezulu, ngononophelo imbuyekezo epheleleyo imikhosi limiswa ubunzima kunye neengxaki ezivelayo ngokukhawuleza ukufikelela iinjongo zabo.

Iintlobo inkuthazo yomsebenzi: umvuzo impahla

Phakathi nenkuthazo kakhulu ngempumelelo ukwahlula ezibonakalayo kunye nezo zingabonakaliyo.

imivuzo eziphathekayo ziquka inkqubo amanyathelo ejolise kukuqinisekisa umdla zezimali abasebenzi kwiziphumo ezithile emsebenzini.

Oku ingaba:

• Intlawulo ipremiyamu.
• Ukunikezela isipho esixabisekileyo.

Award ethumela abasebenzi ukongeza umvuzo, kuba yintoni zafumana iziphumo ezibambekayo umsebenzi wabo.

Ibhonasi njenge unomvuzo umsebenzi isetyenziswa ngokuchanekileyo ngokwendlela oluvunywe yinkampani. Iimeko zokufumana ubonise isixa ntlawulo yesivumelwano esihlanganyelweyo okanye ingqesho, isivumelwano, imithetho kamasipala lo mbutho.

inkqubo Premium kwenza umqeshwa afumane isixa esikhulu semali ngaphezu iholo echaziweyo. Noko ke, uya kufuneka asebenze nzima, kuba imali ehlawulwayo ukuze izikhombisi impumelelo, ngaphezulu kwe amaxabiso avareji.

Iimpawu isicelo kwenkqubo yebhonasi

Imbasa - zokuvulwa zixhaphakileyo zemali impumelelo njengozalayo. It is a esinamandla ukuba abasebenzi yenkampani kwaye kudla ngokuba nempembelelo entle kwimveliso kunye nokusebenza nzima.

Kuba umqeshi, ukuphuhliswa kwenkqubo yebhonasi kakhulu kuthetha ukuba nako ukutsala nokugcina iingcali abafanelekayo kakhulu.

inkampani nganye inkqubo yaso yokubala kunye nokuhlawulwa iipremiyamu oluhlangabezana neemfuno ngamnye zamashishini. ilinge lokuyiphuhlisa kunye nokufakela isebe elifanelekileyo lombutho.

Ibhonasi kwenziwe ngokungqinelana nale migaqo ilandelayo:

• Umvuzo kufuneka yabelwe umsebenzi ethile umnikelo ethile imisebenzi zenkampani.
• Promotion ngomsebenzi (umvuzo) kufuneka zibandakanywe yomvuzo. Kubalulekile ukuba umqeshwa kukwazi ukwahlula ezi ntlawulo.
• Ukumisela ubungakanani iibhonasi kufuneka babe isizathu kwezoqoqosho.
• Premium kufuneka kuhlawulwa ukuzaliseka kweemeko ezithile okanye ukufikelela kwiithagethi ezithile.

Iimeko neendidi iibhonasi

Kukho iibhonasi ukuba kunganxulunyaniswa inkqubo yentlawulo, nabo ukuba aliquki.

Okokuqala ezichongiweyo kwi imeko iibhonasi, okanye isivumelwano sengqesho esihlanganyelweyo okanye esinye isenzo olumisiweyo asekuhlaleni yenkampani. Olu hlobo zenkuthazo ezihlawulwa abasebenzi abaye bafikelela isiphumo kwangaphambili ngenxa iibhonasi zentsebenzo. Isibakala sokuba ukuphumeza ukusebenza elikhankanyiweyo ilungelo umqeshwa afumane umvuzo, kungenjalo (yeziphumo bengawafumananga) ilungelo lokunikeza qha.

Types neebhonasi zentsebenzo:

1. Ubuninzi (isicwangciso igqityiwe kwaye ngaphaya imveliso kwaphunyezwa ngendlela efanelekileyo izinga imveliso, elichule izinga lemveliso ngcembe, njalo njalo).
2. LoMgangatho (kuncitshiswa iindleko zabasebenzi, izinto kusindiswa, izinto ekrwada okanye izibaso, landa inani iimveliso top-umgangatho, izinga eliphezulu lenkonzo yomxhasi).

Ukongeza yokusebenza, inkampani Unokuyifaka iimeko ezimbalwa (iimfuno ezongezelelweyo), ezo ezifunekayo ukuhlawula izavenge. Kwimeko yokuhlukunyezwa zokukhuthaza umqeshwa ingabalelwa okanye ubungakanani bayo lincitshiswe.

Uhlobo lwesibini imali engekho phantsi kwenkqubo emvuzweni, ziya kuhlawulwa kube kanye kuphela. Imivuzo ukuze omigudu uvavanyo jikelele umsebenzi ethile kwishishini, kunokuba ekuhlalutyeni kwiziphumo ezifunyenwe. Oko sisiseko ekubaleni ibhaso onjalo uba isigqibo ngomoya omnye umqeshi.

Ngaphandle ulwahlulohlulo ngasentla, kukho kwakhona ukwahlulwa premiums ngokwamaqela ezininzi:

• Periodic (ngenyanga, ngekota, ngonyaka).
• iintlawulo off-Enye ukuba impumelelo ngokuthi inkqubo yemveliso (ngokuba nemveliso ephakamileyo, ukulungiselela ukuphunyezwa ngempumelelo imisebenzi engxamisekileyo okanye kubalulekile ukuba intsebenzo othembekileyo imisebenzi yomsebenzi iminyaka emininzi).
• Ukunikezela ukuba ezinye iziganeko hayi ezinxulumene inkqubo yemveliso (iiholide, imigubho okanye abasebenzi inkampani, umsebenzi umhlala-phantsi).

abasebenzi umvuzo engabonakali

Kunye iintlobo eziphathekayo basivuza, amashishini abaninzi ngenkuthalo usebenzisa ukhuthazo yokuziphatha yabasebenzi. Xa olu hlobo kushukunyiswa ziquka amanyathelo ezahlukeneyo imvume zentlalo okanye ukulahlwa ejoliswe ukwanda okanye ukuncipha iwonga umsebenzi othile.

Loo manyathelo ezinjalo kufuneka umphathi ngempumelelo ukuthobela le miqathango ilandelayo:

• Ukuba kuziswe ulwazi kubasebenzi malunga isikhundla kunye nobume incentives yokuziphatha.
• Khathalela ukusetyenziswa kwezi iintlobo ezahlukeneyo inkuthazo, kuba inegalelo kuphuhliso kwiphulo lokudala yaso.
• Dibanisa ubuchule zenkuthazo yokuziphatha kunye nenkuthazo eziphathekayo, ukubonelela ngentsebenziswano yabo ukuphucuka okuqhubekayo, kuthathelwa ingqalelo imingeni emitsha akhawunti, utshintsho umxholo, umbutho okanye iimeko zomsebenzi.
• Khathalela a ukusasazwa olubanzi lolwazi kwiqela ngenxa kwimeko nganye ukhuthazo yokuziphatha.
• Ququzelela kubekho festive, eya kuthabatha indawo le ntetho yamabhaso kunye recognitions.

• Ukuqinisekisa ukufaneleka ukhuthazo yokuziphatha. Oko makwenziwe ngoko nangoko emva kokuba impumelelo.
• Nophuhliso lemigangatho iintlobo inkuthazo, kwakunye nokubonelela ufakelo yoxanduva engqongqo yokuziphatha zomqeshwa ngamnye ukulungiselela ishishini apho ke ukwenza.
• Ukwenza uhlalutyo yokusebenza ukusetyenziswa zenkuthazo.
• Qinisekisa ukuba yokukhuthaza yokuziphatha emsebenzini isicelo ngokucwangcisiweyo yaye zithotyelwe imithetho iirekhodi engqesho afanelekileyo abasebenzi.

Inkqubo isicelo zenkuthazo kunye nemivuzo

Kufuneka kuqatshelwe ukuba ukusetyenziswa zenkuthazo eziphathekayo ugwetyelwe ukuba abasebenzi zenkampani kufuneka imfuneko ukuhlangabezana neemfuno ezisisiseko (kunyanzeleka ukuba atye ukutya okungekho mpilweni, aphile kwigumbi kwinqanaba ubuncinane intuthuzelo, akaqinisekanga "elizayo").

Kwimeko yokuhlangana ezi mfuno, bakholisa ukufumana ezinye inkuthazo, ngaphandle eziphathekayo. anomdla ngayo iifayile yokuziphatha inkuthazo yomsebenzi kubasebenzi abanjalo, njengoko bathi bakwazi ukusebenzisa inkuthazo yasekhaya enamandla amanyathelo anokuthathwa.

Umdla yomqeshi abaqeshwa abazi nokukhuthala ucacile: imiphumo yomsebenzi wabo bayanda ukwenzela ukuba ngaphezu hlamusela imali echithwa kwi inkanuko yabo.

Enye indlela esebenza kakhulu ukwandisa ukuzibophelela kwabasebenzi kwinkqubo yabasebenzi kunye nokuqinisekisa ukunyaniseka kwabo umbutho uba inkqubo gqith apho idibanisa intlawulo premium kunye nokukhuthazwa nohlobo engaphathekiyo. Kuyenzeka ukutshintsha yinxalenye umvuzo okanye izibonelelo zentlalo ukunika izibonelelo ezongezelelweyo (gym corporate, swimming pool, izifundo zolwimi).

Yintoni ebonisa ukusebenza nokukhuthazwa engaphathekiyo

Kukho ezinye iintlobo ze nemivuzo ezingaphathekiyo nga ukuba maxa wambi kwandisa i "umoya ukulwa 'yabasebenzi yaye ubanike besigxina kakhulu ezinamandla inkuthazo:

• inkqubo yoqeqesho corporate. Oku kuyinyaniso kwabasaqalayo yebhongo kwakunye imisebenzi emitsha, enzima kakhulu ukuzicwangcisa phambi kwakhe entloko, evezwa ngokwembono lokufumana amava amatsha niwuzalise uluhlu nokugqwesa yena ubuqu.
• Ukuwiswa emagqabini kuluntu: indumiso, amabhaso, nembeko umqulu kunye nabasebenzi bhanya kumajelo eendaba, ukufakelwa iflegi desktop.

Umvuzo njenge ukwandiswa kwendawo buqu (ukwahlulwa yikhabhinethi, itafile enkulu).

• A kwinqanaba elitsha ithemba, nto leyo ebonakaliswa isimemo ukuya kwiintlanganiso, iisemina, iinkomfa kunye neentetho.
• intuthuzelo ezongezelelweyo (ngokunika ezibiza kakhulu ikhompyutha, izinto ofisi, ukufakelwa isixhobo kwisebe).
• Ukwandisa uluhlu lwe benefits. Abaqeshi abaninzi kwizivumelwano kunye namaqabane, yokubonelela ngotshintshiselwano iinkonzo kunye nempahla. Kulo mzekelo, babaphatha bonke abathathi-nxaxheba ngokufanelekileyo cheap.

Olu luluhlu encinane kuphela iindlela kunokwenzeka ukuba sokukhuthaza. Inokubuyiselwa zincediswa entloko, ukuze bafunde iimfuno kunye neminqweno baphantsi kwabo.

Indlela yokusebenzisa inkqubo yokukhuthaza

Naliphi na ibhaso, ibhaso okanye iindlela ezingaphathekiyo ukukhuthaza kufuneka isetyenziswe emva nganye impumelelo yomsebenzi umqeshwa ukuba nomvuzo.

Umphathi kufuneka avumele ukucinywa okanye ukulibala zonyuselo. ubukhulu okanye isikali kufuneka lincitshiswe. Amaxesha amaninzi, abasebenzi, ukuzazi ezi iinkampani ezikhoyo kwinkqubo lokukhuthazwa, abakhathalele kukugcina ephakamileyo yokuziphatha yabasebenzi. Ukunyuselwa ixesha ayilibalanga zalungisa okanye irhoxisiwe, ezinokubangela ilahleko umnqweno ukusebenza, ndidanile kwaye, ngenxa yoko, ukuba kukho ukwehla umgangatho nobungakanani kweziphumo.

Isiphumo efanayo inkqubo entsonkothileyo kakhulu nemivuzo, esinika ekufikelelweni yamanani zokuzicingela. Ubukhulu nemivuzo ngomsebenzi kwaye izicelo zazo kufuneka yenzelwe kuphela ezinamandla nakumndilili abasebenzi. Phantsi kweemeko ezinjalo, abasebenzi kunye namandla siethe ukuphulukana umnqweno emsebenzini, yayiliva abameli ezinawo yentlalo asezantsi. Isisombululo inokuba ukuphuhlisa inkqubo nokunikwa enomahluko, enika iintlobo ezahlukeneyo kunye neendidi nemivuzo.

isiphelo

Umbandela wokukhuthaza ngokwenene kunokwenzeka ukuba bacinge ixabiso layo kunye nsimbi. Ngenxa yoko, ngamnye abasebenzi ngokucacileyo kuzuze inzuzo yomsebenzi ngokunyaniseka.

Mhlawumbi imeko sibalulekileyo nokukhuthaza olusebenzayo izibonelelo ubukhulu bayo. Ipremiyamu Ubuncinane, oko akuthethi ukuba njengendlela yokuphucula iwonga womsebenzi akuthathwa nguye njengomvuzo ufanele ukuba iinzame ezingaphezulu. Nentlawulo iibhonasi ukukhuthaza abasebenzi ivumela kuzaliseka kwixesha elizayo kuphela xa ufumana kuphula inqanaba yengeniso yabo. Kule ndlela, onke amalungu band kucacile ukuba basebenze kakuhle, unako ukufumana ngokundilisekileyo, kodwa ukuba wenza ubuncinane kuyimfuneko, kwaye ingeniso iza kuba efanelekileyo.