Umbrella brand: Izinto eziluncedo nezingeloncedo

Le mbono "iambrela brand" kutshanje waya ebomini bethu bemihla ngemihla. Yintoni imela, yintoni olwahluke sayo neempawu, ezilungileyo nezingalunganga. Oko kuya kuba ngumxholo kweli nqaku.

Ukuze siqonde kakuhle yokwenene umbuzo, kuyimfuneko ukwazi amaxabiso ngcamango kule kwisigaba PR, ezizezi - brand. Eli binzana ngokuqhelekileyo ziqondwa graphic umfanekiso okanye boonobumba umenzi imveliso ethile eziqhelekileyo ezithile. Nabathengisi ukuba ngokubeka uphawu njengoko kwimbono zokomfuziselo ezinzileyo uphawu phakathi kwabathengi. Yiyo le nkalo psyche kwabantu kubangela imbono ezintle impahla kunye ukulahlwa kubakho enye.

brand Gnostic kufuna "ukukhuthazwa" ngempumelelo inkqubo kweentlobo eziliqela yemveliso phantsi logo ezaziwayo-kakuhle. Ngoko kwenzeka ukuba ukuzithemba yabathengi umgangatho umenzi wemveliso eyaziwa, kunokwenzeka ngakumbi ukuba bafumane enye, xa ebona igama abaziqhelileyo okanye uphawu umenzi. Umzekelo, inkampani evelisa iziselo ezibandayo, ukutya usana, ehla, iti nekofu, aziwa kuthi phantsi amagama eemveliso ezahlukeneyo - isambuleli brand. Umzekelo olothusayo lobuninzi oku kunokuba lophawu Nestle, Swarzkopf, Coca-cola, Danon kunye nabanye abaninzi.

brand iintlobo

Namhlanje kukho iintlobo ezininzi brand:

- intanethi. It yenzelwe ukuba imveliso olunye okanye imveliso, ngoxa kumgca kunokuba iintlobo eziliqela. Umzekelo, i-bar "Bounty".

- Ukukhanya. Le nguqulelo kuquka ukongeza lothotho iimpahla imveliso modified (uhlelo kuphela Pepsi umbala engaqhelekanga blue). Kulo mzekelo, akuyomfuneko ukwanda ngakumbi kwiintlobo kwempahla.

- I brand kunye ukwandiswa. Esi sicwangciso ivumela umenzi ukuvelisa iimveliso ezintsha phantsi kwegama okhoyo. Umzekelo, ingqokelela entsha iingxowa kraca odumileyo. Kusenokubakho naliphi na inani amaqashiso; kodwa igama ayitshintshanga.

- eqondile. Lo mahluko kumgca imisela phambi kwempahla zemveliso eziliqela, edityaniswa yinto enye (uthotho iimveliso zokhathalelo iinwele: ishampu, izimiso, iimaski iinwele, njalo njalo).

- isambuleli brand. Maxa wambi ibizwa ngokuba 'ireferensi. " kubume bayo - xa imveliso injongo ebanzi, ukusukela toilet paper professional Kosmet, okanye iimpahla kunye nezihlangu, umzekelo. Loo qhinga akanako ukunikela inkampani leyo sele ezithandwayo nothembekileyo ngabathengi.

Izinto eziluncedo ze-reference brand

Le miba ephambili ezintle inkampani ngokupapasha ukuqesha iambrela brand zezi:

- umzobo owenziwe lula ukuba popularization lemveliso ngenxa kolwazi brand;

- ukunciphisa iindleko ixesha emarikeni. Akudingi iintengiso brand elikhulu-isikali eninzi okanye ukufuna igama original imveliso entsha: umthengi recognize logo eqhelekileyo kwi imveliso okanye igama yomenzi-sicelo;

- ukwanda kwiintengiso ngenxa yenani elikhulu yemveliso iinjongo ezahlukeneyo.

izinto ezimbi

brand Gnostic iye kakhulu ethile ebalulekileyo, owona kwicala flip yeenzuzo wayo: logo, ezifana isimboli eyaziwa-kakuhle okanye uphawu lophawu ethandwayo, isoloko isetyenziswa yi nabakhohlisi kokukhutshwa zomgunyathi iimveliso mgangathweni. Badana kunye manga, umthengi ungadlulisela i imbono embi yonke imveliso xa iyonke.