Logo: iintlobo iilogo. logos Company. indalo logo

Imisebenzi yayo nayiphi na inkampani iqala nokudalwa ukubonakala kwentsebenziswano, icandelo ephambili yoyilo logo uyabalisa. Yeyona Umfuziselo ibonisa yano iimveliso okanye iinkonzo njengequmrhu ethile, libonisa ingqiqo yayo kwaye ithwala intsingiselo ethile. Makhe sihlolisise ngokweenkcukacha yintoni eyenza logo, iintlobo logo kunye nemigaqo engundoqo kuphuhliso lwabo.

Inkcazo kunye nentsingiselo

Logo - libonisa ulwazi malunga inkampani ngendlela lomzobo, bokumelwa kwalo yo fanekisela, a isimntwiso yokomfuziselo, ekukhuthazeni ukuqatshelwa nasegunyeni nkampani. Ngamanye amazwi - its emfutshane Igama lombutho amelwe ngokohlobo ukope yakuqala, usebenzisa bomgca okhethekileyo, isimbo kunye umzekeliso. Ixabiso le logo kwezoshishino kakhulu, nto eyenza baqiniswa phakathi amashishini ezifanayo, etsala ingqalelo basenokuba ngabaxhamli beenkonzo, "uthi," loo nto, yenza umbono wokuqala. Ngapha koko, oko kuya ulogos na iinkampani kunye nabasebenzisi kuphuhlisa imbono ecacileyo malunga nemisebenzi yabo.

Amandla nempembelelo

Logo, efana uphawu, usoloko yaye yonke emehlweni ngeemfakamfele ngokokwakhiwa iletterhead, imiqondiso, amakhadi oshishino, amaxwebhu, zakha abasebenzi. Ngoko ke, indalo yayo kufuneka ithathwe uxanduva kakhulu, ukufumana ukulingana phakathi ebambekayo kunye nobuchule. Logo - hayi nje enhle, wadala iinjongo zobugcisa. waphumelela lo mlinganiswa ngoyena nako ukutsala abathengi ukuba ashiye ngasemva kontanga yayo, ukuze kuqinisekiswe uzinzo yokusebenza ukukhula kunye nengeniso yenkampani. Ngoxa yenzelwe Congress i-logo embi ngokukhawuleza ezilahlekileyo phakathi mfo eqaqambileyo, ukwakha igama elibi malunga mbutho.

Njani na logo: Ilogo iintlobo

uphawu graphic neesimboli

Ibonisa ulwazi malunga inkampani ngokweesimboli graphic - iifoto, imifanekiso, imifanekiso - ngaphandle kokusebenzisa lwesicatshulwa. lumelo olubonakalayo logo uphawu imele kakuhle eli imveliso ngokuthi obonisa imisebenzi okanye igama lenkampani. Umzekelo, i-logo lokhozi asenokubonisa ukuba igama lombutho, "uthethe 'ngeempawu zakhe eziphakamileyo echubekileyo yokuziphatha, isetyenziswa ziinkampani zokuhamba njengophawu moya ekhuselekileyo kunye nempumelelo. imifuziselo begrafiki kwifomu yayo enyulu isetyenziswa kunqabile, yaye wakhetha brand ethandwayo. Nangona kunjalo, kunye namava italente ukudala ilungelo, logo elinesoya kwaye onamandla into enkulu.

yemboniselo

ezihlola Letter Umbhalo esetyenziswa kakhulu kaninzi ngaphezu imizobo. Logos ukuba zininzi izinto esifana: igama emfutshane lenkampani okanye imisebenzi yayo, izifinyezo adla ichazwe ngokwegrafu usebenzisa iifonti ezikhethekileyo, iimpawu ezizodwa (umzekelo, Coca-Cola, Panasonic, Bosch). itekisi logo inzuzo kukuba umbutho ecacileyo nembono efanelekileyo yenkampani.

Ukusebenzisa iintlobo

Ukudityaniswa kweentlobo ezimbini iilogo kuvela ngokuqhelekileyo ifomu ngokuncedisana umqondiso obonakalayo graphic (isilogeni, niqinile okanye igama lebrendi). uphawu idibene mveliso zithathwa ezifundisayo kakhulu nempumelelo kwiinkampani neraskruchennyh.

uhlobo oluza

Olu phawu - iinkampani ziqhelekileyo kwaye abaninzi belizwe zisetyenziswa ngenxa ulwazi lwabo yemephu ngqo. Exube iimboniselo logo lilula kuyilo, eyona ulwazi kwaye igcina nesimbo ngamnye uphawu nasemva kokuba processing yoshicilelo. Imizekelo: Ford, Kodak, Sony, Nokia.

Ezona mpawu ziphambili logo ngempumelelo

logo eyenzelwe emihle, iintlobo iilogo, apho ugqiba ukuba ukhethe, awukwazi ukuqinisekisa iziphumo abafezekileyo, ukuba uphuhliso zange ithathelwe ingqalelo iimfuno ezingundoqo:

• Ukusebenza. Ubizo ephambili logo - ukuba umthengi nomthengisi.
• Conciseness. Umothuko kufuneka kwenziwe ngendlela esithintelweyo ngqo, ngaphandle kokusebenzisa inani elikhulu iinxalenye ezincinane, kunzima kakhulu ukuba batshintshele iphepha.
• Informativeness. Kakuhle logo eyenzelwe iqulethe umongo osisiseko imiyalezo ulwazi malunga inkampani, emele umnqamlezo phakathi nenkangeleko laconic kunye nokumelwa olugqityiweyo kuyo.
• Ukusuka nokwahluka kwenu. Uphawu kufuneka sibandakanye ingcamango ezibiweyo zokuveza, kwihi ka komnye lophawu, kwaye ukuchonga imveliso yakho okanye inkonzo.
• Encomekayo - ifuthe kubathengi ngenxa iimvakalelo, umbono kubuhle.
• Memorability. Ukudala logo kufuna ingokufumana ukulingana phakathi nentsusa kwento kunye ezahlukileyo kophawu kunye lula okuqonda.
• Elivumelana umfanekiso, isimo, imisebenzi kunye neenjongo nkampani.
• Ukukwazi - a ecacileyo logo umfanekiso phezu maxwebhu, kunye ishishini amakhadi, iimveliso kunye zezikhumbozo.

Ingakumbi ukudalwa logo

Xa eyila a logo likubona kubaluleke kakhulu umbala, ifonti nokumila Umfuziselo, nto leyo enokuchaphazela ngqo okanye ngokungathanga ngqo imbono yalo ukusuka kwindawo engqondweni ngayo.

• Umbala. Scheme umbala logo ekhethiweyo ngokungqinelana kunye neempembelelo umbala kwi psyche yabantu. Umzekelo, luhlaza, bhlowu, nemiphumo ethandekayo, oludambisa egudileyo imibala eluhlaza kwi zabantu, lo gama i-orenji kwiplanga elimcambalala obomvu kwaye lithe ivuselela kunye nodlame. Ukongeza, kufuneka uthathe ingqalelo ukubaluleka unxulumano kunye nombala, ukuze ukuba abanjwe. Iingcali bacebisa ukusetyenziswa uphawu kuyilo hayi ngaphezulu kwe ezintathu imibala, wayishiya ngokupheleleyo amathunzi, kwezidalwa kunye lwe alpha.

• Font kuxhomekeka kugqaliso yenkampani kunokuba kakhulu, laconic, entsonkothileyo, kunye whorls kunye amagophe. Ufanele ufunde lula yaye aqondwe.
• Form. iimilo ekucetyiswa - unxantathu, isikwere, isangqa, kunye nendibaniselwano zayo. Ifomu echanekileyo ye-logo - ubuchule, ingena kakuhle kwi nawuphi na umgangatho, inkqubo inxenye yeesimboli ngaphandle kokusebenzisa namalungu amancinane.

Qala-up inkampani, ephantsi uphuhliso ukubonakala kwentsebenziswano, kuyimfuneko ukwazi ukuba yintoni na ilogo, iintlobo iilogo, iimfuno kunye neempawu zendalo zalo ezisisiseko. Ngenxa logo eyenzelwe kakuhle kubalulekile ixabiso loshishino.