Wasendlini zentengiso: iintlobo kunye neempawu

Kumabonakude, kwirediyo, ezitratweni kwi bekwilift yonke imini enye ubona iintengiso elinesibini ezimbalwa, nto leyo ithetha imveliso okanye inkonzo. Bulelani kule ndlela abantu zonxibelelwano baba uthango okanye ngenjongo, kodwa yorhwebo.

Isibhengezo: ukuba yintoni na?

Wathi igama kwisiLatini lithetha "akhwaze" okanye "bakhale", yaye ilapho undoqo intengiso - ukuthetha into ngaphandle kwemvume kumphulaphuli. intengiso yangaphandle okanye esendlini - olu lulwazi malunga nale mveliso, nomthengisi, umsebenzi ocwangcisiweyo okanye isiganeko. Ngenxa ubunzima yonxibelelwano luye lwaba injini lorhwebo, kunye ukhokho wayo - ugqirha French nentatheli uTheophrastus Rondo, ngubani kuqala waxelela ngaye kule ndaba.

Yintoni na le zentengiso yangaphakathi: Iifomu

Wonke umntu wabona Ngokupapashwa ilifti, kwi-ofisi, embindini qete, yaye singaqondanga afikelela kwizigqibo ukuze ufumane iimpahla okanye uthathe ithuba inkonzo ezifundiswayo. izaziso ezinjalo kuthiwa zangaphakathi, okanye endlwini-ntengiso.

umsebenzi wayo ophambili - ukutsala ingqalelo kwabathengi ezinokwenzeka yempahla kunye neenkonzo, kodwa ukuyenza isebenze, kubalulekile ukubeka ngokuchanekileyo apho umntu uchitha ixesha elininzi. Umzekelo, ukuhamba kwizithuthi zikawonke, afumane itikiti, nto leyo ukwakweli ngasemva intengiso okanye ikhwele zekheshi, kwaye kananjalo utsalela ingqalelo ulwazi kwaye ufunde malunga kwezinye iinkampani.

Nangona kunjalo, lo intengiso yangaphakathi lungohlulwa lube kwi-store (enika ulwazi malunga neemveliso nokwenyusa ukuya kwindawo ethile yentengiso) kunye nentengiso kwiindawo zoluntu, nto leyo aziswe ngokupheleleyo malunga neemveliso ezahlukeneyo.

Evenkileni ngoncedo POS-izinto zidla ukutsala ingqalelo imveliso ofuna ukuthengisa ngokukhawuleza eme phakathi okhuphisana, t. E. Ukukhuthaza isigqibo ukuthenga le. Eyona ezithwala Nazi:

• Design ntetho character (ntsimbi zilapha phezulu, umi, ongcamla iitafile).
• yemizobo Floor.
• isakhiwo umisiwe - athwalekayo (Ubeko imveliso), Dummies okanye izithiyelo (imizobo yeTafile ziqhotyoshelwe kweshelfu kunye imilenze ngeplastiki bhetyebhetye).
• intengiso Iyashicilela - iipowusta, amaphetshana, izitikha, iiflegi.

Advertising nokuzibonakalisa evenkileni wenza imisebenzi efana ikwazisa umthengi wemveliso, nolwazi umgangatho kwaye iimpawu imveliso khumbuzo lwe ezinxulumene nemveliso.

Advertising kwiindawo zikawonke

izibhengezo esendlwini ayikho nje kakuhle, kwaye maxa wambi nkqu nangaphezulu eyingenelo, kuba akukho kuthathwa ukuba abe kanti izifaka, abathengi ngokufuthi ikudika ezinokwenzeka. Umzekelo omhle intengiso ithathwa ngokuba zekheshi, apho uyakwazi ukugubungela phantse-100% ye ababukeli bayo ekujoliswe. Ukongeza, ukuba inani kophindo musa ukuthatha i kwentlawulo engaphezulu, njengoko, umzekelo, kwi-TV okanye irediyo, kukho ihlawulwa kuphela ixesha apho intengiso odangeleyo kwiiteksi, phezu pizza, ngokuba Internet kunye nakumabonakude osuka - yonke into efunekayo ukuze umntu ukuze yonke into ekhaya kunye nezidingo.

Kodwa kuyimfuneko ukuchitha ixesha ngakumbi ekuphuhliseni eli yentengiso kungaba umdla kumntu, ekwaziyo ukuba abe client. Itekisi kufuneka ibe mfutshane, umfanekiso eliqaqambileyo, kodwa hayi nokungafunekiyo - umntu kufuneka ngoko nangoko walithimba kakuhle oko kuthethwayo, kunokuba funda-ngokutsha izihlandlo eziliqela. Qiniseka kunye nokufumaneka bonke abafowunelwa, ukuze isigulane ithuba ukubiza ngoko nangoko.

Yini enye indlela lwangaphakathi intengiso, nalapho inokufumaneka? Zoba ingqalelo umboleki kunokuba xa ulindele into ethile, umzekelo, bemi emgceni ebhankini okanye ehleli eklinikhi. Emva koko, nto leyo yayimenza ngokuxilonga yonke ingcaciso ekhoyo phambi kwamehlo kwaye mhlawumbi sithathe ithuba kwaye uthenga le mveliso. Into esemqoka ukuba ad sifanelekile.

Ngoko ke, iibhanki post ulwazi malunga neemveliso zabo: nezivumelwano zokubambisa, mboleko, iidiphozithi kunye nokufunyanwa debit kunye credit cards. Ezibhedlela, post ulwazi malunga iziyobisi, kodwa, umzekelo, amaziko ukufaneleka, izibhengezo ngeke kuphela intliziyo, kodwa imveliso emidlalo ezinxulumene kwivenkile ethile, apho kukho intsebenziswano.

buhle

Ngaphambi kokuba isigqibo, ngoncedo nentengiso ekusasazeni ingcaciso engabo, kubalulekile ukukhumbula amandla kunye nobuthathaka zayo, uze ukhethe umenzi intengiso yangaphandle kunye endlwini.

Makhe sihlolisise izinto eziluncedo intengiso yangaphandle;

• Ukuhlanganisa enkulu;
• iimpembelelo abaphulaphuli ekujoliswe kulo;
• contact elide wasiphinda nabathengi ezinokubakho;
• Ikwenza ukubacaphukisa kwakhona kubathengi;
• Inika ithuba lokuba ulwazi malunga yokupasa kunye nezaphulelo.

Ngenxa yoko, ebhengeza kwiindawo zikawonke okanye izithuthi uyakwazi ukwandisa ulwazi brand kwaye sixhase kwiintengiso iimpahla okanye iinkonzo.

ukushiyeka

Njengezinye iintlobo, intengiso yangaphakathi unawo izinto ezidweliswe ngasentla, nezingeloncedo ukuba uziqaphele ntengiso nganye. phantse umthetho asiwenzi ukulawula olu hlobo intengiso, kodwa oku akuzange eziluncedo kuphela kodwa nobubi:

1. Eyona nto ibalulekileyo kukuba xa intengiso nangakuthandiyo, ezifana njengeziko ukufaneleka, inkampani inkonzo okanye i-ofisi eyintloko, azisayi kufumaneka kwaye azisayi kufumaneka isizathu.
2. Kunzima kakhulu ukubala, kunye nokusebenza nentengiso: bangaphi abantu ukubona ulwazi malunga imveliso kwi ilifti, weza ukuba kuthengwe okanye bangaphi abantu abaye bafumanisa ukuba akuphumelelanga.
3. Kuzo zonke iindawo ixabiso nokubekwa neemeko nisekelwe olawula ndawo, kwaye kwakhona azilawulwa nabani na.

zentengiso mishini: ifoto kunye nomzekelo

Ukuqonda intengiso luzakujongeka ngayo ngathi uza emva iya kuqwalasela imizekelo yimpumelelo wazi ababukeli ekujoliswe. Ukususela ngoko, kwaye kufuneka uqale. Kufuneka wazi ukuba abaphulaphuli ekujoliswe kukuthi, yintoni uhlobo lokuzonwabisa ekhetha apho ukuthenga impahla, angene apho izithuthi zikawonke-wonke.

Umzekelo, ukuba uthengise imveliso zabantwana, nto leyo ethetha ukuba abaphulaphuli ekujoliswe - oomama abaselula kunye nabantwana abathanda ukuthenga uye ilifti izihlandlo eziliqela, njengoko uhambo. Umntu ngokuqinisekileyo ukusebenzisa izithuthi zikawonke-wonke, kodwa kubalulekile ukubala le pesenti nentengiso endlwini akazange kuzisa ilahleko.