CMP - ntoni na? Indlela yokusebenzisa CMP in zentengiso?

Ngokuthi aququzelele losasazo iphulo lokwazisa lomxholo kwi-network, nayiphi lomthengisi ubala mali intelekelelo. iphulo advertising Customer kubalulekile ukubona indlela iimali ezabelwe ukusetyenziswa kwayo, nokuba imali echithwa kunye nokusebenza ngazo zisetyenziswa ekujongwe. Ukubalwa ukwanela intengiso lemveliso in media ngokusekelwe kwizibonakalisi eziliqela, enye yazo kwisalathiso CMP. Yintoni na le nani ukusebenzisa njani na - ukufumana phandle ngezantsi.

CMP - kutheni kuyimfuneko

Yintoni iintengiso CMP, kuye kwaziwa ukususela kwinkulungwane yokugqibela. Imodyuli esetyenziswa kuzo zonke yokwazisa kwenzeka kumajelo eendaba. Publishing, izikhululo umabonwakude nonomathotholo zisebenzise eli nani ukubala iindleko izibhengezo. CMP isetyenziswa kwimeko xa kufikwa ixabiso lweentengiso libonisiweyo akukho kwindawo enye, yaye amawaka abathengi kunokwenzeka. Kwangaxeshanye, waza wafakwa ejikeleza kule kota. Abanini lwamaqonga zentengiso akwazi ukusebenza kuphela ekujikelezeni kwazo nengqwalasela weendawo, ngoko izinga CMP wayezimisele, izibhengezo, kuthathelwa ingqalelo eli xabiso wachuma.

CMP Ukuchaza

A nkcazelo elula CMP - iindleko amawaka nganye. Lisuka kwigama le umnqongo amagama IsiNgesi Iindleko-Per-Eliwaka, apho M - lelo nani Roman, elithetha 1000. Ngoko ke, umbuzo wokuba yintoni CMP, ungenza bathi oku ixabiso ngamnye ezinikezwe amawaka. Ixesha ngaphezulu kukho kupapashwa kumaphepha-ndaba neemagazini, i kaninzi idlalwa irediyo okanye ufunde kwi umjelo TV - inkulu izinga kule inkalo.

Wokubalisa amaphulo online iintengiso CMP

Kwi-Internet, indima kwezo zokukhawulelana badlala izibhengezo - abo okukruqulayo pop-up, leyo zithandwa kakhulu kubasebenzisi, kwaye bazise imali kumnini lwamaqonga zentengiso. I ethandwayo kakhulu le ndawo, abantu abaninzi ujonge kweli phepha lewebhu, advertising ebiza kakhulu kwesi siza buxabise umthengi.

Iintengiso ezinomdla elona nani likhulu kangangoko lwabasebenzisi akubona kwesibhengezo. Ngoko ke, yintoni na CMP, kunokubonakaliswa ngokwezibalo ngolu hlobo lulandelayo:

CMP = (ixabiso lilonke komyalelo izibhengezo) / (awayecwangcisiwe zemboniselo nganye ibhena ngosuku) * 1000.

Ngoku ke kucacile, CMP - yintoni na. Xa zentengiso yenye yeempawu ezibalulekileyo. An lomthengisi Ungabala ufuna njani imali eninzi ukuhlawula umnikazi wendawo ukuqinisekisa ukuba ulwazi luye lwabonisa abasebenzisi eziliwaka kwi-network.

Ezibonakalayo, eli yokubala Makhe umzekelo olula. Ixabiso ngokubeka ibhanile kwisiza le Portal, umzekelo, $ 400 ngeveki, la manani kule website ubonisa ukuba kwiveki ubrawuza isiza malunga-10 amawaka. Abasebenzisi. Ngoko ke, ukubala elula unika ixabiso:

CMP = $ 400/10 000 * 1000 = $ 4 nganye eliwaka ukuvela ulwazi ntengiso.

kufuneka baqonde Iintengiso ukuba umboniso elula kwebhanile kwi website weendawo oluninzi ulwazi. Akukho siqinisekiso sokuba bonke abantu amawaka alishumi abo batyelela page, qiniseka ukuba nqakraza kwi kwesibhengezo. ingaba otyelele apho uya ofuna ukudibanisa okanye hayi - kuxhomekeke kwi nomtsalane kwesibhengezo ulwazi kuthunyelwe kuyo. Isiza ngasinye kufuneka banike zonke data yakho ukubala CMP ukhetho. Kukulungele kanye ukuba umnini site, uyakwazi ukuqonda. Kodwa izibhengezo, umgangatho walo umdla kumsebenzisi isiphelo zifakiwe kwi umsebenzi ngumthengi.

imodyuli Support CTR, iindlela zokubala

Ukunciphisa iindleko ukuqwalasela enye salathisi - CTR index. Igama kwakhona livela ulwimi IsiNgesi kwaye isandi ngokupheleleyo ngathi unqakrazo-abaziphumelelayo - rate CTR. CTR ibonisa indlela abantu abaninzi unqakraza kwesibhengezo uye umthengi intengiso iphepha. Lo mnqongo ixhomekeke ukuchaneka site ekhethiweyo, kuba izibhengezo ezifanelekileyo kuyimfuneko look, kokukhona okuba ukuba ndwendwe abanomdla ulwazi kunye konqakrazo banner. Indlela yokubala le salathisi ngolu hlobo lulandelayo:

CTR = (inani yabasebenzisi unqakraza kwebhanile) / (inani ecwangcisiweyo ngezimvo ngemini Banner) * 100%.

Ngokomzekelo, xa abantu-20 amawaka, bakubona iintengiso, walandela ikhonkco abasebenzisi 800, ngoko ke CTR le 800/20 000 * 100 = 4%, nto leyo ngaphezu kumda ongezantsi.

Empirically kubonakele ukuba ubuncinane CTR ka-3-5%. Ukuba ngaphantsi, ngoko ke ixabiso ngalinye ongase luya kugqithisela ingeniso elindelekileyo, kwaye iintengiso ziya kuqwalaselwa alusebenzi.

ukusebenzisa ekwandiseni

CMP ingasetyenziswa xa ukhetha abaphulaphuli ekujoliswe elimxinwa. Ngokomzekelo, xa eyalela iqonga site ibhena inika umthengisi ulwazi malunga ubudala, isini, indawo yokuhlala, izinto zonke iindwendwe ezibhalisiweyo. Ngaloo kwebhanile olifunayo kuphela ezo abasebenzisi, apho imveliso zokwazisa yabalelwa. Uhlahlo lwabiwo kwephulo ngexesha elifanayo lutyabula kwezoqoqosho ngakumbi nangakumbi eyiyo.

Kufuneka uthathe ingqalelo umsebenzi amalungu asisigxina. I-njalo ngakumbi ndwendwe efanayo ubona imveliso ad olufanayo, loo mali ithathwa evela umthengisi, kodwa umthengi kwi ngumthengi kule akusayi kuba. Ngoko ke ubalo ukufunda nokubhala indices CMP kunye CTR ngokusebenzisana kunye nocazululo olunzulu lolwazi enikwa iqonga izibhengezo oku ukuzisa iziphumo ezinqwenelekayo ukuya umthengi.

Enye ingongoma ekufuneka ithathelwe ingqalelo ekuqaleni kweli phulo. Intlawulo Wayechanabeka okanye ngokwemiqathango CMP, okanye CTR. Ngamanye amazwi, umthengi kufuneka baqonde kakuhle lweentengiso modulo CMP ibhena - asikuko yintlawulo unqakrazo, kodwa kuphela ebhengeza umboniso imveliso

UPawulos

Xa ebuzwa ukuba yintoni na CMP, nina nithi ukuba olu khetho yenye yezinto ezibalulekileyo ekuhlalutyeni ukusebenza wentengiso ethile, kwaye kufuneka luthathele ingqalelo xa kubalwa mali zentengiso. Kuthathelwa ingqalelo kwaye isixa Kuthiwa abafowunelwa umthengi ngolwazi zentengiso, yaye iindleko ibhena nokubekwa kwiindawo ezininzi kujoliswe efanayo weendawo. Xa sijonge ezi parameters, kunokwenzeka ukuba ukubala ukusebenza iqonga yentengiso kwaye bayazi ngempumelelo loo mali zentengiso.