Cosmetics "Clarins": ukuphononongwa, imbali, i-assortment

Inkampani yokucoca "I-Clarins" engaphezulu kwesigama sekhulu inxaxheba kwisingeniso, ukufundisisa nokudala iindlela ezintsha zokunyanga kunye nokunyamekela umzimba, obangela ukuphucula nokunyusa ulutsha. Olu hlobo lugqwesa ekuveliseni izityalo zezityalo, abavelisi balo baye bazinyamekela kuphela ngabasetyhini, kodwa kunye nabameli bezesondo eziqinileyo - oku kwafunyanwa ngokwenene kwi-industry beauty.

Umgca weempahla ezikhethekileyo unomfutho ococekileyo ongenakunqandwa kunye nokubunjwa kwezilwanyana, indoda nganye iya kukwazi ukuqonda zonke iindlela zegama elidumileyo elithi "Clarins". Amazwana avela kumadoda malunga nemveliso yalo mqondiso ayanconywa, asebenzayo kubo bonke abasebenzisa imali, bembona umphumo obonakalayo ukusuka kwiintsuku zokuqala zokusebenzisa emva kokucheba i-gel, i-lotions, imithi, i-creams. Iindlela azibangela ukuba i-reactor reaction, ngokukhawuleza inamathele kwesikhumba kwaye iyenyilise kakuhle, ukukhusela ukoma kunye nokucima.

I-Cosmetics "I-Clarins" iyathandwa kuwo wonke umhlaba, ifakwe kwiintlobo ezi-5 eziphambili zeemveliso ze-cosmetic zeklasi. Umsunguli wayo uye wathi ngokuphindaphindiweyo ukuba uyinyaniso yobuhle besifazana - injongo yakhe ephambili kukuba onke amabhinqa afaneleke kwaye afaneleke. Ngokuqinisekileyo, waphumelela, kuba phakathi kwabammangalisa bakhe ababukeli behlabathi, abadlali be-cinema kunye nendawo yokuzonwabisa.

Ingxelo ethile malunga nenkampani

Inkampani yaseFransi "Clarins" yasungulwa ngo-1954 nguYacques Curtin-Claren. Umntu wokuqala owamemela kwinqanaba lakhe beogqirha abaqeqeshiweyo, abadematologist nabaphandi. Umsebenzi wabo oyintloko kwakuwukufumanisa ngokucacileyo zonke izixhobo ezenza izixhobo. Ngaphambi kokuba iimveliso zifakwe kwiimarike, zahlolisiswa ngenyameko, kwaye nazo zafumana ulawulo lwe-dermatological kwii-laboratories.

Ngombulelo lo lawulo olupheleleyo, iimveliso zazingumgangatho ophezulu kwaye zinandipha imfuno enkulu, nangona kukho iindleko ezithandekayo. Okwangoku, inkampani ayinayo kuphela inamba enkulu yeevenkile, kodwa kunye neziko zobuhle (kukho i-110 kuzo zonke ihlabathi), apho bonke abathengi bangayama imikhiqizo yegama "Clarins". Ukuphonononga malunga nezonyunithi zikhangeleke kakhulu - into ebalulekileyo kukuba ukhethe iimveliso ezifanelekileyo, ukuqwalasela iimpawu zesikhumba.

Ukuxhaswa kwezilwanyana

Kwinqanaba lamazwe ngamazwe, iimveliso zaphuma kuphela kwiminyaka ye-70 yekhulu lama-20. Oku kubangelwa ukuba imveliso yokunakekelwa kwesikhumba ephakamileyo yasemgangathweni yahanjiswa kwii-salon ezikhethekileyo kunye neeklinikhi "Clarins". Impendulo evela kubasebenzisi yayinempilo. Kwaye kuphela kwikhulu lama-21 kuye kwaba lula ukuthenga kwiivenkile zokuthengisa, ii-boutiques, ii-salon ze-intanethi, ezivulekileyo kwiizwekazi ezahlukeneyo.

Uluhlu lweemveliso lusetyenziswe nje kuphela ngamaqonga omdabu ekunyamekeleni kakhulu ubuso, izandla kunye neenyawo, inkampani ivelisa uluhlu lweekhwalithi zekhwalithi kunye nezimonyo zokuhlobisa (kwiintlobo ezahlukeneyo zesikhumba). Kwi-assortment kukho i-phytotherapeutic kunye namalungiselelo anamakha ajoliswe ekuphuculeni inhlalakahle. Ngokuqinisekileyo, zonke iimveliso zidlula ubuncinane izifundo ezingu-86 ukuqinisekisa ubungqina kunye nomgangatho. Nabani na okhangela ukhilimu olunzulu ukukhusela imibimbi, unokuwufumana kwelinye uluhlu lwezilumbiso "Clarins".

I-Russia iyangenisa iimveliso kwaye inika kuyo nayiphina indawo. Ngomgca weengxowa-mali ongayifumana kwiivenkile ze-intanethi zolu hlobo. Inkampani ivelisa ngonyaka irekhodi yeenombolo ezahlukeneyo kunye nemigca eyenzelwe ukujongana neengxaki zesikhumba. Eyona edumileyo phakathi kwabo:

• Ngokuqinisekileyo;
• Multi-Active;
• Energizer Daily;
• Ukunyamekela.

Inkampani ihlawula ngokukhethekileyo i- sunscreens kunye nezimonyo zamadoda. Kwakhona, uphawu ludala iqoqo elimangalisayo lezithunzi ezinemibala, i-blush and lipsticks. Ukuze kwenziwe ukulungiswa okugqibeleleyo, isiseko se-tonal, esenziwe ngokusetyenziswa kwezithako zemfuyo, ezingagcini nje ngokugqithisa, kodwa nazo zinempembelelo yokwelapha, ifanelekile.

Ubungqina benkampani kukuba unabasebenzi bezakhono zobugcisa kunye nophando lwazo lweebhuriji. Iingcali zidibanisa ngcamango izinto ezifana nezicatshulwa zezityalo kunye namafutha ezendalo ezenza iimveliso zisebenziseke, zikhuselekile kwaye ziphezulu. Zonke ezilungileyo ziqokelelwa kwizonyuka "iiClains". Ukuhlaziywa kwabaThengi kuphela kuqinisekisa umgangatho wayo ongafanelanga kunye nokupakisha okupakethe.