Igor Mann kwaye iincwadi zakhe

Igor Mann namhlanje eyaziwa ngokuba ungumqeqeshi obalaseleyo zoshishino kunye nombhali weencwadi emininzi urhwebo kunye nokukhuthazwa kwimicimbi yemali. Waziwa ngokuba abanetalente marketer, umcebisi, isithethi. Igor Mann wazalelwa ngoMatshi 26, 1965 e Odessa. Ulutsha kunye nolutsha wegqitha phantsi Isaci "bafunde yaye bakhule kwi wobugcisa, ukunceda ukuphucula kwabanye." Incwadi Mann baba malivakale eRussia kowama-2000 kwaye sihlale ethandwayo kule mini.

Ukuqaphela ngenxa lweetekisi zakhe? Kuwo umbhali yabonisa iziphumo uphendlo lwabo kwaye zokwazisela evela kwikhosi lokwakha ishishini. yabelane ngesisa abafundi izinto ezifihlakeleyo uloyiso bakhe, Igor Mann. iincwadi zakhe umdla ukusuka kumaphepha kuqala kuxhomekeke ekubeni ixabiso elikhulu. Eli nqaku uhlola izicatshulwa ezisisiseko umbhali, ngubani kufuneka ufunde onke ngumrhwebi yavelisa amagqabi.

Igor Mann, "Urhwebo ngaphandle mali"

Le ncwadi iqulathe izincomo ngoku guru, indlela aphumelele ngayo nayiphi na ayenzayo ngaphandle utyalo izinto ezikhethekileyo. Asingabo bonke abantu, ngelishwa, kunokwenzeka ukuba ukutyala ngqo izityhwentywe zemali ukuya ukusekwa ishishini labo. Kukho osomashishini na ekuqaleni kolawulo lwakhe, akuzange kufuneke iimali eziyimfuneko ekuphuculeni kunye nokukhuthaza iprojekthi. Noko ke, oku akuzange kumthintele ukuba impumelelo kwixesha elizayo. luck Good na ayenzayo kuxhomekeke kungekhona imali echithwa, kwaye Usomashishini izakhono ezifana lweshishini, umsebenzi, purposefulness bafuye ukuzithemba.

Igor Mann ingqalelo kakhulu kukungabikho wezemali kumsebenzi ekuqaleni. Lowo uthetha imfuneko, kuqala kwiinto zonke, ukuba bafumane amava kunye nolwazi. La macandelo, kwaye ekugqibeleni kukhokelela ekubeni impumelelo yomntu, hayi inani lemali eyafakwa. Kuyenzeka ukuba abantu ngaphandle ukucinga nantoni na elungileyo, ulahlekelwe yimali. Kodwa nje ngenxa yokunqongophala isicwangciso ecacileyo ukuphumeza adingekayo.

On imfuneko yokuba wena ngokucacileyo injongo nayiphi na iprojekthi uthi Igor Mann. "Marketing ngaphandle lwabiwo" - enye intle imibhalo yakhe, leyo, ngokungathandabuzekiyo, kufuna ingqalelo ekhethekileyo.

"Enye Number"

Le ncwadi ethetha njani ukuze uphumelele kwezoshishino yakho oyithandayo. Okokuqala, kufuneka achithe ixesha elininzi kunye nengqalelo. Umbhali ugxininisa ingcamango yokuba kakhulu ebomini kufuneka asebenze kuphela lo mbandela, bengethixo ke umphefumlo. Ukuba unayo iphupha, walibeka zifezeke ngamandla akho. Ukuze sibe "omnye inani", kufuneka eze into yokuqala, creative ngokwenene yaye inika umdla. On imfuneko yokwenza ngokukhululekileyo nangokunyaniseka utsho Igor Mann. Indlela ukuba ezona kwishishini kwaye kuxhomekeke kwabanye?

Ngelishwa, abantu abaninzi baphelelwe ngokwayo xa bekhula kwaye musa ukuba uzame ukuphumeza nantoni na engakumbi, ngaphandle ukuhlangabezana neemfuno zemihla ngemihla. Olu luphawu kwindawo engalunganga, nto leyo akavumeli ukuba sondle iziphiwo zabo. "Number One" luhlobo ikhwelo lokuba kusetyenzwe, ukuze zikhule njani isazela sakho ukuze uloyiso ubukhulu nokunyusa ukusebenza zobuqu. Kubaluleke kakhulu ukuba ukwazi ukucwangcisa imini yakho, iingxaki ezininzi kunzima ukucombulula ekuqalekeni imini, kubaluleke kakhulu ukuba bahambe kwisiqingatha sesibini sale mini. Zonke ukusilela kwimisebenzi ngokufuthi avela isibakala sokuba abantu abazi ukuhlela indlela ngokwabo, ukuba kwakhiwe lula-to-umsebenzi schedule.

"NeNtengiso 100%"

Lo mbhalo kufuneka Kucetyiswa wokufundela yavelisa amagqabi oosomashishini kunye noosomashishini. Iqulathe yonke ingcaciso eyimfuneko malunga ukwakha njani ulwalamano kushishino ukuba zicwangcise iiyure zomsebenzi. izicwangciso Marketing - ngumba elahlukileyo kufuna ingqalelo. Ukuze ufunde indlela yokuhlala yokhuphiswano kwaye hayi ukuba ulahlekile phakathi ubuninzi iinkcukacha ezahlukeneyo, elibalisa Igor Mann. Marketing, ekuqondeni kwakhe, sisixhobo kuyimfuneko yaye kubalulekile ukuphumeza iinjongo zoshishino.

"A Unyaka Good"

Mhlawumbi le yeyona ezintle lonke ncwadi. "A Unyaka Olungileyo" i marketer ngeveki yimpumelelo ozinikele iziphumo enentsingiselo impumelelo. Kuyo umbhali uchaza ukuba lo usomashishini kufuneka ukwazi oko kufanele nendlela bafikelele kwinjongo oyifunayo. Le ncwadi iza kukunceda ukwazi ukucwangcisa ixesha lakho babele ngobulumko umthwalo. Kule kubonwe ngeveki "90 IsiCwangciso Days", nto leyo sisixhobo esibalulekileyo ukukhuthaza impumelelo.

"Machine Marketing: indlela ube kumlawuli elungileyo"

Yinto eyaziwayo ukuba bebonke isiphelo yayo nayiphi na inkampani ezandleni umsunguli wayo. Le ncwadi lihlola umbuzo kufuneka ibe yintoni yinkokheli yokwenene. Ayizizo zonke umlawuli wenkampani bakwazi ukulungiselela imisebenzi enemveliso.

Abanye abaphathi ubunzima imikhwa emibi loo nto negalelo ekukhuleni eyinkunzi. Uxanduva phezulu Igor Mann. iincwadi zakhe Ngokungathandabuzekiyo ukugxininisa mbono.

endaweni yesiphelo

Ngoko ke, imibhalo ngasentla liya kuba noosomashishini abo basandula kuqalisa luncedo kakhulu. Ke ingafunyanwa lonke ulwazi oluyimfuneko ukuze uphuhliso ishishini. Amava, ukupha apha ngayo abafundi Igor Mann, lifanelwe imbeko ekhethekileyo. ulwazi olunjalo abe ixabiso nanto, njengoko zinceda ukwakha indlela echanekileyo usukelo lwakho.