Indlela - "Lewis" okanye "Levays"? KwaLevi - Ukubhalwa

Namhlanje jeans - oku yayinqabile, kwaye banxibe nje. Noko ke, kwiminyaka engama-25 kuphela eyadlulayo, baba lwepaki yokwenene, kufumaneka kuphela kubemi ezikhethiweyo USSR. Ebudeni kusilela elipheleleyo abanini abonwabileyo izinto ngubo zanashivali zibe imingxunya kunye namagama eenkampani kugqame kunye sinexhala.

Phezu kwayo yonke intlonipho kwiinkampani zangaphandle, uvelisa ijini, egameni ezinye iimpazamo zabo. Ngoko ke, umzekelo, kwathi brand odumileyo kwaLevi, ogama lakhe elalibizwa ngeendlela ezahlukeneyo. Yintoni na yaye ukufunda, "Lewis" okanye "Levays"? Sazise malunga noko, kwaye ngexesha elinye ukufumana imbali imbonakalo uphawu.

Ngumdali edume ijini kwaLevi,

Ngaphambi kokuba siqwalasele nokuyipela igama elidumile jeans lophawu, ufanele wazi, njengoko kwakuhlwa lwasungulwa olu hlobo yokunxiba.

Iblukhwe ebizwa "ijini '(apho ngelo mzuzu Unxibe isiqingatha abafundi inqaku) ziye zasungulwa kwinkulungwane XIX. Wohlobo umYuda ogama bug Strauss (Loeb Strauss).

Xa umntwana elinesibhozo, yena nonina kunye noodade bafuduka eYurophu ukuya eUnited States. Ngexesha abazalwana bakhe abadala iminyaka eliqela emibini wathengisa zokuthunga eNew York.

Kungekudala Loeb Young wajoyina ishishini losapho. Kwaye yenza kube lula ukuqhelana kwilizwe elitsha, walitshintsha igama lakhe ivalwe ngo betye isandi American, ngaloo ndlela babe, noLevi Strauss (lukwafumanise iinguqulelo bakaLevi Strauss, uLevi Strauss).

Konyaka emva kokuba United States kungekudala ndaba mfana baphile olungileyo ojikelezayo kwelizwe umthengisi ohambahambayo. Ngakumbi negalelo kwimpumelelo yayo ekuqaleni kwegolide.

Ngenye imini xa ekhulula abazalwana bakhe San Francisco inyama uLevi lucky. Naxa ehamba enqanaweni namaqabane bakhe ukuya emigodini, bathenga Strausz phantse zonke iimveliso. Ekuphela kwento kusala yomthengisi - ngelaphu engenamsebenzi. Ukuba bachithe imali, kwaye okona kubalulekileyo - ixesha sakho axabisekileyo uhambo ukuba imveliso entsha, lo mfana yagqiba ukuba ithuba. Lowo weza nomzekelo ibhulukhwe elide ukuba mgodini yaye wayalela othungayo ukuthunga nabo bonke ngelaphu yakhe.

Wayila entsha Straus kwafuneka kungcamla bonke abafuna igolide - ibhulukhwe kuthengisiwe ngephanyazo. Ukuthunga entsha, noLevi kwafuneka ukuba bathenge zonke iseyile kuzo ezingaphezulu kwama 700 kwizibuko yasekuhlaleni. Ngemali, usomashishini osakhasayo ivula zokuthunga wakhe, waza wasithiya ngokuba emva ngokwakhe - bakaLevi Strauss & Co.

Ngemvelaphi yegama elithi "denim"

Commercial ibhulukwe heavy-duty abafuna bakaLevi Strauss wazisa imbuyekezo entle. Ngokukodwa ekubeni abenzi kwakhe zonke izinto ezintsha, yaye eyamncedayo ukuba ahlale yedwa kule ndawo.

Ekuhambeni kwexesha, wagqiba endaweni eli laphu. Kunokuba ngelaphu abantamo yasetyenziswa ngelaphu ixesha elide zendalo osihloko sithi "twill" esiziswe ukusuka kwidolophu isiFrentshi ka Nimes. umbala abalasele oluhlaza ngathi abathengi zeenciniba. Kungekudala, yonke ilaphu ijini baqala ukubizwa wokuwonga elaa laphu - Serge de Nime (Twill ukusuka Nimes) okanye olufinyeziweyo njenge "denim". Hi ndlela leyi, eli gama siyakhuselwa unanamhla.

Le rivet Ukusungulwa kwi ezipokothweni ijini

Ngesandla ukukhanya bakaLevi ijini waba impahla ethandwa kakhulu, kunye nezinye iinkampani ngokukhawuleza abaninzi baqalisa ukuvelisa nebrukhwe efanayo. Ukuze sihlale inkokheli kule intsimi, Strauss kwafuneka uphucule rhoqo wokusungula kunye nokukhuselwa kokuqamba ngezimvo.

Ngenye imini, omnye yenza evela Nevada Dzhekob Devis wathumela intloko bakaLevi Strauss & Co ileta. Kuyo, wathetha ezintsha yakhe - ukomeleza nepokotho riveted. Strauss wakuthanda, yaye kunye umthungi, yena awodwa oko. Le ezintsha wavumela uLevi ukwandisa inzuzo yakho uze wenze inkampani yakho yinkokeli.

501 imodeli wodumo kwaLevi,

Emva phantse amabini eminyaka yomsebenzi ngempumelelo entsimini ijini yomthungo iibhatyi kubo Strauss yagqiba ekubeni lixesha ukufezekisa uhlelo yayo imveliso. Ukuza kuthi ga ngoku, waqala lokubhengeza isimbo ngamnye trouser entsha. Nangona kunjalo, akukho kanye ezikhokelela kule modeli accounting, noLevi wagqiba ukuqala ukubala kunye namagumbi 501. Ngenxa yesi sizathu, imodeli yokuqala elisesikweni bakaLevi Strauss & Co yaba ijini kwaLevi 501. Ngendlela, ukuba usathandwa kakhulu ehlabathini lonke.

jeans kaLevi namhlanje

Loeb Strauss wayehlala '72 waza wafa ekuqaleni kwenkulungwane XX. Ukungabi nabantwana babo, yena ezabiwa superuspeshnoe noonyana bakhe nabazalwana bakhe, noodade, abasafuna usebenzise inkampani bakaLevi Strauss & Co.

Nangona kukho ngoku nezinye iinkampani ezininzi ukugxininisa imveliso ijini, siyaqhubeka kwaLevi, ukuba yenye yeenkokheli kweli candelo.

Kubulungisa kufanele kuqatshelwe ukuba inzala kaLevi, ngenxa ngaphezu kwenkulungwane ye ubunikazi nto intsha ngokwenene iye yaziswa xhaphaza ngempumelelo impumelelo mkhulu ezikrelekrele. Ngelo xesha linye bakwazi ukugcina inkampani bakaLevi Strauss & Co, nokuba iimeko yeentlekele ngo-2008, nto leyo nayo kwentlonipho.

Indlela ukupela igama lebrendi kutheni

Imbali brand kaLevi kunye umdali wayo, lixesha lokufunda indlela gama lipelwe ngokuchanekileyo yaye kutheni.

Ngoko ke, nangona igama lenkampani bakaLevi Strauss & Co, ijini, eveliswe ngabo, anxibe igama kwaLevi, kwakho. Eli gama ngokupheleleyo usoloko ebhaliweyo ikhonco, bangaze Levis. Ukususela kulo mzekelo, lo mqondiso kubonisa ukuba noLevi (noLevi) isibizo efanelekileyo na bunini, nto leyo IsiNgesi eboniswe ngokudibanisa kuyo ekupheleni 's. Ngoko ngokoqobo ibinzana kwaLevi, ijini liguqulelwe ngokuthi "iijini Lewis."

"Lewis" okanye "Levayz" - oko kukuthi lo mbuzo!

Kokuba kusetyenzwe upelo oluchanekileyo lwamagama iblukhwe ekugqibeleni kufuneka bafunde ngayo amagama. Indlela - "Lewis" okanye "Levays"?

Njengoko kukhankanyiwe ngasentla, nokuthiywa brand yasekwa egameni umdali wayo - Loeb Strauss, kanye ngakumbi nogxa walo American bakaLevi. It ungumnikazi esibizo ngolwimi Russian unalo umfuziselo - noLevi. Ngokusekelwe kulo, umbuzo ukulibiza - "Lewis" okanye "Levays" - igama lophawu yehlabathi, kuya kuba yimfuneko ukuba siphendule lo mbuzo, "Lewis".

Ke uLevi e IsiNgesi iyalila "ULevi", yaye ngenxa yoko igama lophawu, ngokunxulumene nemithetho yolwimi IsiNgesi yi "Levays" endaweni "Lewis". Njengoko imithetho transfer lamagama ukusuka iilwimi ezingezizo Russian, isandi yokuqala kufuneka kugcinwe.

Njengoko igama amagama

Ekubeni ingqalelo ngendlela efanelekileyo - "Lewis" okanye "Levays", yaye kutheni kunjalo, kubalulekile ukunikela ingqalelo noshicilelo sesibizo. Njengoko yaziwa, i-British ne American IsiNgesi zahluke kancinane phakathi kwabo.

The British Ndinelizwi ukhutshelo kwaLevi, - [li: vaɪz]. Ngoko kwenzeka ukuba, ngokoluvo lwabo, igama lophawu ijini - akukho nanye ukhetho ngasentla. Ngoko abahlali ka Albion ngumqondo Loeb Strauss ebizwa ngokuba "Livayz" endaweni "Lewis" okanye "Levays".

Njengokuba sele waphawula ngokuchanekileyo kwisiqendu esingaphambili, ukubiza igama lophawu kufuneka kube njalo, njengoko kwenziwa kwilizwe lakhe. A ijini Straus US, hayi UK. Ngoko ke, kubalulekile ukuba kugxininiswe noshicilelo American zelizwi. ]. Kwaye kukhangeleka ngolu hlobo: [levəs].

Ngoko ke, ukugweba noshicilelo, phezu umbuzo indlela - "Lewis" okanye "Levays" - ndilithethile igama lophawu, impendulo echanekileyo wayeza kuba yesibini ukhetho.

Ngaphandle ukudideka kwi yokubiza amagama brand kwaLevi, ngolwimi Russian, iimveliso denim kunye nezihlangu yale nkampani njengoko kwiminyaka embalwa edlulileyo, kunye namhlanje, usamthanda lalisakuba yiSoviet Union. Kwaye abantu abaninzi kwaye ayinamsebenzi ukulibiza igama labo. Xa amazwi Uilyam Shekspir: "Ngubani na igama rose inuka rose, sukuma nokuba igama nto, nangona?". Ngokufanayo, kunye ijini - izinto esemgangathweni ziya kusoloko kuthenga, kungakhathaliseki ukuba amagama abo.