Amagama uhlobo elikhulu: rating. brand Popular ezigxile zabo

Ukuza kuthi ga ngoku, amagama ezaziwayo-kakuhle uphawu ezindebeni wonke. Sifumana kusetyenziswa kubo musa ukucinga malunga yokuba la magama umntu wakha weza naye emva kwazo kukho amabali. Kwaye, elingumthombo, i "ubomi" brand umdla kakhulu, basoloko lwa indawo kwindawo uhlobo "hit imikhosi", iireyithingi baduma kunye nexabiso. Siya kukuxelela ntoni iintlobo idumileyo kwiinkalo ezahlukeneyo.

Iindlela yokukhetha igama

Inkqubo yokuphuhlisa amagama eemveliso kuthiwa wokuThiywa. Kukho iindlela ezininzi ukudala igama ngempumelelo ukuba imveliso okanye inkampani. Lokuqala - alula, xa igama lophawu okanye igama elibizwa ngayo uMdali. Ngoko ke, zukisani amagama abo Ford, Puma, Bosch, Dell kunye nabanye abaninzi.

Enye indlela ethandwayo ukudala izihloko - kuyinto segama. Kwiimeko ezininzi uthabathe inxalenye okanye oonobumba lwamagama neefani kwabayili, ukuze nabo banamathele amabinzana ncwadi. Ngoko kwakukho amagama MTS, "Lenovo", IBM, HP. Amagama Brand ukuze babonakale ngenxa yokusetyenziswa kwamagama akhoyo okanye yasungulwa. Ngoko kwakukho Apple lophawu, Volkswagen, BlackBerry. Ngokuqhelekileyo ngexesha promotion igama logo ezinxulumene umlando, legend, okanye etsomo. Shishini, oku kubizwa ngokuba mythologization kraca.

amagama brand Unusual

Wonke umntu uyayazi lo gama "Nokia", kodwa bambalwa uyazi ukuba lithetha ntoni. Ekuqaleni, le nkampani babe lokusila iphepha,-mveliso yayakhiwe phezu komlambo Nokianvirta, uhlobo esishwankathelweyo waza waqalisa ukuya kunikezelo inkampani entsha. Ngokuqhelekileyo amagama brand zinxulunyaniswa kunye nabalinganiswa nangqondo. ngendlela engaqhelekanga ukusebenzisa igama isidalwa basentsomini nkampani "Asus". Ukudala umbono ikamva le nkampani, abanini ndinibhalele uluhlu iimpawu zayo: amandla, umoya ezintsha, quickness. Zonke ezi iipropati luphawulwa ihashe edume kakhulu kwiintsomi zamaGrike, Pegasus (upelo loqobo - Pegasus). Kodwa abanini zenkampani wayefuna ukuba igama inkampani avunyelwe ukuba ahlale imigca ephambili yefowuni. Ekubeni ayinalo yegama bokuqala begama wehashe kwaye kwakukho "Asus".

Car "Volvo" wanikwa igama ngenxa yesiLatini esithi "I Roll 'imbeko iibheringi ibhola, zaveliswa kuqala Organisation. Lo mgaqo mnye iphelile kunye nenkampani Volkswagen, ogama lakhe - ibinzana isiJamani "imoto zabantu". Kodwa ke edume, mhlawumbi Neum na Apple brand. Stiv Dzhobs, umdali brand kunye marketer obalaseleyo, wathi iinguqulelo ubuncinane emithathu kwimbali ukuvela kwegama.

Brand kuyabiza

Ukwakha brand kufuna utyalo ezinkulu, kunye neenkampani ukuya kwezi iindleko ngabom. Ngapha koko, ekhumbulekayo, igama enomtsalane ikhuthaza yokuthengisa. Ukuza kuthi ga ngoku, kukho amanqaku kumzabalazo capitalisation, nto leyo evumela ukuze ifumane ingeniso engakumbi kuphela ngenxa yegama. brand Top utshintsha minyaka le, ngoko ke umyalelo oyinyaniso kuphela kunye noluhlu brand zehlabathi akunakwenzeka ukuba kakhulu eninzi.

Kodwa iqela leenkokheli kwiminyaka yakutshanje gqolo iquka iintlobo ezifana:

• Apple. Sele brand okhankanywe sele ikhona ukususela 1976. zeemali yayo amakhulu ezigidi zeerandi. Logo for the brand okudalwe ngumyili uRob Janov. Okokuqala ukuba umzobo abamnyama nabamhlophe, ngoko wabekwa eziqhelekileyo abaninzi uguqulelo multi-elimbala. Iminyaka 22, yena "wayehlala 'ekwimo umnyama, kodwa emva koko wabuyela kumfanekiso yokuqala.

• Coca-Cola. A brand ezaziwayo-kakuhle, nto leyo uvelisa kweziselo nezihlwahlwazayo, wabonakala ngo-1892. Le nzuzo yonyaka mali amashumi eziliqela ezigidi zeerandi. Brand logo wabonakala phantse 130 kwiminyaka eyadlulayo, ngelo xesha ukuba unenzondelelo kwezinye iinguqulelo, kodwa imibala kuhlala efanayo.
• Microsoft. inkampani computer Brand eyaqala ngo-1975. Namhlanje kuquka isitali ezintlanu iintlobo ezininzi ezixabisekileyo ehlabathini. Kuba inkampani ubomi obude waya ngokusebenzisa iilogo ezimbalwa, namhlanje kukho ukhetho ngo-2012.
• Google. Digital Inkampani wabonakala ngo-1998 kwaye namhlanje uqinisekise yenye brand inzuzo. Upelo lwegama iminyaka "ebomini" unenzondelelo uphuculo 5, uguqulelo yanamhlanje kusetyenziswa ukususela 2015. Ixabiso lemakethi uphawu ingaphezulu kwe $ 360 billion.
• IBM. Enye IT-inkampani yasekwa ngo-1911, xa ezikhethekileyo ekuvelisweni ezahlukeneyo izixhobo zombane. kwempahla yenkampani liqikelelwa kwi ezingaphezu kwe $ 100 ezigidi.

imbali american

US - kuzalwa lorhwebo, kwaye ke apha ukuba kukho iintlobo kuqala. Ngaphandle kwabo sele ikhankanywe Apple, Coca-Cola, Google nabanye, kukho ezinye kakuhle aziwa brand yaseMelika. Phakathi kwazo kukho ezi:

• Disney. Le studio odumileyo namhlanje corporation wokwenene. Phantsi igama lebrendi "Disney" hamba zokudlala, ziilekese, iimpahla.
• Nintendo. Le nkampani, leyo uvelisa nakweminye imidlalo yekhompyutha umdlalo kunye, aziwa kakuhle abantu abaselula ehlabathini lonke.
• Starbucks. chain odumileyo zezindlu coffee ngoku asasazwe ehlabathini lonke. Kwaye Wabonakala US ngo-1971. Namhlanje ixabiso nkampani kuthetha iibhiliyoni eziliqela zeerandi.
• Foods Market lonke. iimveliso ezikumgangatho ophezulu chain yeevenkile ngoku owoyisayo lonke ihlabathi, yaye oko wadalwa eUnited States.

Zininzi iintlobo nezambatho US ndizuze udumo ehlabathini lonke. Umzekelo, kubalulekile ukukhumbula DC Shoes, Diesel, kwaLevi, Converce, Amazon. Namhlanje, uphawu ukusuka eUnited States umzekelo lokusekwa lophawu, nokwenza inzuzo.

brand German eyaziwa

Ilizwe yesibini - likhaya brand ehlabathini-eyaziwa ingabizwa eJamani. Le meko inxulunyaniswa ngabathengi kunye ukuthembeka kunye nomgangatho. Ayimangalisi into yokuba yemiyinge ezininzi isiJamani - ceke imoto.

BMW, "uMercedes", "Volkswagen", "Audi" zenza uzuko weli lizwe uze abanini bawo inzuzo enkulu. Naye wazalelwa eJamani of yemiyinge abaziwayo ezifana "Adidas" "Puma", "Bogner", "uHugo Boss". Eli lizwe ke khona abaninzi yemiyinge ophezulu zobugcisa ezifana "Siemens", "Bosch", "Gryundik". Ukongeza, eJamani weza ukukhanyisa iintlobo ezinkulu izithambiso ezifana "Fa", "Nivea", "Henkel".

Amagama brand zemidlalo

Namhlanje, abantu abaninzi musa bakhumbule ixesha apho iimpahla zemidlalo kuphela lophawu amabala kunye zemidlalo. Thina owoyamaniswe ekuboneni logo lweembaleki impahla nje, apho ungaya ukusebenza, ukuhamba okanye umhla. Ezi nguqu ezinxulumene nokukhuthazwa yemiyinge isambatho kwezemidlalo. wabonakala ngenxa kubaphathi lophawu, uMenzi uthando kunye nokuzinikela brand zabo kubantu abaqhelekileyo befashoni enjalo izixhobo kwi ngubo eqhelekileyo.

Namhlanje kakhulu idumileyo iilogo ezemidlalo kunye brand unyusa enkulu kubanini bayo. Brand ezemidlalo ezininzi ezaziwayo-kakuhle: Nike, Adidas, Puma, Asics, Umbro, New Intsalela, Reebok.

brand yasekhaya

Russia iqale ukuba ukuzibandakanya uphawu iimveliso zabo kwiminyaka engama-25 kuphela eyadlulayo. Kodwa ezinye iibrand zasekhaya ezaziwayo-kakuhle kuye kwavela kakhulu ngaphambili. Namhlanje brand Russian ezi uzuko ikratshi lizwe. Brand ezininzi ezaziwayo-kakuhle kuquka amaxesha Soviet, "Lada", "Aeroflot", "Kalashnikov", "Kamaz".

Kodwa kule mihla, eRashiya kukho brand ezifumene udumo ehlabathini lonke, phakathi kwabo; inkampani ekuveliseni ziziveliso ze-software ABBYY, inkampani evelisa software anti-virus, Kaspersky Internet Ukhuseleko, «Rocket» inkampani izibonelelo iwotshi "Gazprom".

brand impahla Popular

Emva kokuba impahla ukutya yenye iimpahla ezininzi ezithengwe rhoqo. Le minyaka ingama-40 idluleyo ehlabathini ukwakha inkcubeko zokusela brand ukwenza impahla abenzi. brand Fashion zibe yinxalenye yokuphila, inxalenye inkcubeko ethandwayo. Kukho iibrand bobobunewunewu ngobuninzi yemarike kwilungu ngalinye iinkokeli zalo.

A mlinganiselo ithandwa jikelele malunga sijongeka njengoku:

• Versace. Italian okuphambili brand fashion iingubo eyasekwa ngo-1978.
• Gucci. Enye uhlobo endala Italian iimpahla zodidi sidalwe 1922.
• Hermes. Popular brand French iimpahla, yinto trendsetter elinegunya ehlabathini, yasekwa ngo-1837.
• Puma. brand-waziwa kakuhle, nto leyo silwenza iimpahla, izihlangu kunye obutofotofo izincedisi, wazalwa eItali ngo-1913.
• Louis Vuitton. Le nkampani iye yasekwa ngo-1854 e-Paris kwaye ekuqaleni ezikhethekileyo ukuvelisa iimpahla obutofotofo kunye neengxowa zokuhamba. Namhlanje, phantsi brand uthengisa impahla, izihlangu, nezincedisi.
• Dolce & Gabbana. abathungi Italian ukuvuthela wavula indlu yakhe yefashoni ngo-1982. I brand sizibonakalisa style ngqindilili kunye ezizodwa.
• Mango. liyavela brand impahla iSpanish ngo-1984, lo kwicandelo ubunzima-market phezulu.
• Benetton. brand iimpahla Italian zadalwa ngowe-1965 yaye ekuqaleni ezikhethekileyo kwimveliso yezinto ezinithiweyo, ngoku uvelisa iimpahla amadoda, abafazi kunye nabantwana.

brand Fashion bazalwa rhoqo, ngokuchaseneyo, umzekelo, imoto. Ngakumbi nangakumbi kukho amanqaku izifundo kwi abaphulaphuli bakhe kunye neempawu.

iimveliso brand Famous

Buys kakhulu ehlabathini yemiyinge ezithandwayo ukutya. Advertising ufundisa abantu ukususela ebuntwaneni ukuya amagama brand sele udidi ngesifo sephepha, yaye ngamanye amaxesha namagama abo. Namhlanje, esaziwa ehlabathini lonke amagama brand: "Danone", "Nestle", "Mars", "iUnilever", "okwakhiwa Foods". Xa zizonke iintlobo ezininzi ezahlukeneyo kunye nemveliso. umzabalazo phakathi brand abadumileyo ziya kuphela kunyaka ngamnye. Koko bayicutha ebhengeza iimveliso zabo, sizama ukutyhala ukusuka umthengi ye, ingakumbi, abalimi kazwelonke ezincinane.