Indlela yokwenza nkcazelo ichanile?

Ngokufuthi uya kuphawula ukuba wabaqalayo optimizers ukufaka sibaleke plugin SEO, kodwa phantse zange ukuzisebenzisa kakuhle. Iingcali, uninzi abasebenzisi nje abazi ukuba benze njani inkcazelo. Sithetha i meta-data e SEO, t. E. Of isihloko kunye nenkcazelo meta.

Esebenzisa SEO, sebenzisa ukuba iphepha ngalinye ngokuchanekileyo, ungenza kakhulu ukuphucula simo wophendlo. Zininzi iindlela onokuzisebenzisa ukuze kusetyenziswe izithuba yakho blog, kwaye akwazi ukusebenza iziphumo ezichanekileyo zophendlo. Kweli nqaku ngezantsi iinkcukacha kwi indlela yokwenza ndlela ibalaseleyo inkcazelo.

Ukukhetha le igama main

Into engundoqo igama ibinzana siphambili apho uthembele. Le nto kanye, abasebenzisi iya ufuna yaye ngenxa yoko ukufumana iphepha lakho. Ukuba isayithi yakho zinendawo wokhuphiswano, kukho ithuba lokuba uya akhuphisane nabanye kwezixhobo ezininzi ezifanelekileyo kwaye igunya, esebenzisa amagama efanayo ezithandwayo.

Kulo meko, unako ukuba ungafumana duko enkulu iindwendwe, ukuba usebenzisa amabinzana elide elingundoqo. Ngalo lonke ixesha khumbula ukuba abaphulaphuli bakho - abantu, kunokuba iseti iinjini zokuphendla. Umntu nje kufuneka ukuba ufake igama omnye angaphendla, ezisetyenziswa ngokuqhelekileyo amabinzana weendawo. Ngenxa yoko, igama ibinzana lakho ifanele ibe.

plugins ezizodwa ikuvumela ukuba ukhethe ibinzana kumaphepha zakho. Oku kuya kukunceda ufumane ezi amagama emva kokuba uthathe ezingundoqo.

Ezifanelekileyo SEO-ephepheni

Good SEO-eliphezulu ephepheni, indoda lula-to-ukufunda, kufuneka luqulathe igama lakho kwaye maluphelele phakathi ngoonobumba abangama-70. Nakuba kunjalo, kufuneka ibe kakhulu anomtsalane. Xa page lakho ibonakala kwiziphumo, umsebenzisi uya kugqiba enoba ufuna ukuya kwiphepha ngokusekelwe kwisihloko nencazelo esitsaliwe SEO-uphendlo. Kungenxa yoko le nto umbuzo yokwenza inkcazo kwicandelo ngalinye kubaluleke kakhulu. Le nkcazelo zingatshintshwa kwi iinjini zokuphendla ze iboniswe ngeendlela ezahlukeneyo, ebonisa imibuzo kakhulu efanelekileyo inqaku lakho. Kodwa igama iya kuhlala injalo kule meko. Khangela ukuba igama SEO-ubuhle kanye ngokupheleleyo uchaza ukuba abantu bafuna ukubona ukuba zicofwe kwilinki.

Okokugqibela, kubalulekile ukuba lula igama, ukuba ukupeyinta isigwebo sakhe elide. Umzekelo, "Ingongoma yokucingela umahluko A and B yahlukile" - kungekhona header elungileyo kakhulu. Kubhetele ukuba ayeke kwi ukhetho "A vs. B:. Izimvo" Eli gama nje bamxabela kuphela, kodwa iquka amagama ngokupheleleyo ezikhethiweyo apho, abasebenzisi bakhangela inqaku.

Njani incazelo ku tags meta

Ezinye iingcali zikholelwa ukuba SEO description egama meta kwiphepha uba zingabalulekanga. Noko ke, uninzi akazange avumelane nazo. Kukhuthazwa sesevisi ukusetyenziswa meta inkcazelo ngamnye amanqaku kunye namanqaku kwisiza. Olululo inkcazelo meta na onokumxelela okuninzi malunga nqaku. Umbuzo ye indlela yokwenza ukuba amagama modx kunye nenkcazelo umzekelo, siyasebenza kakhulu namhlanje. Ngaphezu koko, Inkcazelo Meta ngenkuthalo ezisetyenziswa kwiisayithi networking loluntu ezifana Facebook, Google kunye Twitter.

Kufuneka ukhumbule ukuba abantu bachitha inkcazelo bakho meta, ngoko ke ixabiso labo liphezulu kakhulu. Ngoko ke, kufuneka uqinisekise ukuba uqinisekile ukuba ukukhankanya eziphambili elingundoqo yakho kwinkcazo. Kuyimfuneko ukuba bafune site yakho kubasebenzisi abaninzi. Kwenani elimisiweyo loonobumba Meta-achaza abalinganiswa 155 efanayo. Zama ukunamathela kulo mda, okanye inkcazelo yakho meta uya kunqunyulwa emva Sisagqithisa koku ubukhulu. Zama ukusebenzisa igama ibinzana lakho esiphambili ekuqaleni mbaliso, kunokuba ekupheleni.

Njengoko sele kuchaziwe, meta-inkcazo okanye ingcaciso, yenye yezona zinto zibalulekileyo sikwalathisa kwiziphumo enjini yokukhangela amaphepha (SERPs) kukutsalela abasebenzisi kwi sayithi yakho. Ngelishwa, le yinto entsha SEO uhlala zingahoywa okanye awufuni ukuba ingqalelo eyiyo. Ke ukuba anithanga wenze iinzame ekulungiseleleni meta-iinkcazelo, uya kuphoswa yemoto elungileyo, nto leyo kungenisa inani elikhulu iinkonzo ezintsha kunye nabathengi.

Yintoni na le nkcazelo meta?

inkcazelo Meta zidlala indima ebalulekileyo iziphumo zophendlo. Xa inkcazo walo ongundoqo - undinike isiqwenga wenkcazelo uboniswa ngasezantsi ikhonkco kwi zophendlo kwiziphumo. Injongo yawo ukuchaza umxholo yephepha kwi injini yokukhangela. Injongo ephambili ukuqinisekisa umsebenzisi nqakraza kwi sayithi yakho. Naziphi amagama kuzakutelekisa umbuzo search, ziyagxininiswa ngqindilili kwinkcazo. Kungenxa yeso sizathu kubalulekile ukwazi ukuba ukwenza njani nenkcazelo kakhulu echanekileyo.

Njengoko kubonakala nohlolo amaninzi, kukho inani elincinane lwabasebenzisi rhoqo ukhangela iincwadi iziphumo zophendlo ngenyameko, ukufikelela emazantsi ephepha kwaye nqakraza kwi kwiziphumo apho. Ipesenti konqakrazo lwe gqolo ashiye ngokukhawuleza kwenu, behle iphepha ngenxa ngakumbi echaphazelekayo, ngokusengqiqweni, kufuneka ibe phezulu SERPs. Umzekelo, ukuba kukho umbuzo malunga indlela yokwenza yokudlala inkcazelo SK, kufuneka eze kunye ibinzana ngcono umgquba efanele site sifundo.

Ngenxa yesi sizathu, ukuba iphepha lakho iyavezwa kwi injini yokukhangela emazantsi (okanye kwiphepha lokuqala leziphumo), kufuneka ukuba ulahlekelwe ezininzi iindwendwe. Le imikhosi isimo kuchazwa, efanelekileyo kunye sazivelela inkcazelo meta, nto leyo ibaluleke kakhulu ngakumbi. Ukuba ubomi bakho uhamba phezu SERPs, logic kusebenza i inguqu, kodwa kukho ezinye bokuqonda, kakhulu. inkcazelo Meta kufuneka icace kwaye ibe neyanelisayo, oko kukuthi, kufuneka ukuba nangoko ingqalelo lomsebenzisi. Kungenjalo, abantu baya kuqalisa ukunikela ingqalelo kwezinye iziphumo. Ngokufutshane, i ngcono inkcazo meta, kokukhona kusenokwenzeka ukuba uya kuba isixa kakuhle kwezithuthi.

Indlela ukwenza inkcazo

inkcazelo Meta kufuneka ukuqinisekisa umsebenzisi ukuba nqakraza kwikhonkco. Le yimfuno esisiseko kubo.

Sebenzisa ulwimi isenzo ebomini

Action-oriented ezifanelekileyo ulwimi ikhwelo lokuba kusetyenzwe - uxelela abafundi ukuba yintoni abanokuyenza, ukuba udlulele yereferensi. Loo nkcazelo meta kubhetele ukuba ziqala ngesenzi, ezifana "ukuvula" okanye "khangela '. Ukuthetha ngendlela yokwenza inkcazo Ucoz, akufuneki silibale malunga ukusebenza injini - kuba meta-data ziphawulwe izinto menu ngamnye.

Ibonelela isisombululo okanye inzuzo

Xelela abasebenzisi izinto bangalindela ngokunqakraza linki ingasentla. Ukuba uninzi iindwendwe kuya klikha iqhosha "Back", kuba baya thina oko kulindeleke, izithuthi elungileyo, ngeke. Inkcazelo emayithelekiswe ukuba anikwe kwisiza.

Bhala isivakalisi esifutshane imboniso umxholo okanye indlela inowuthi kutheni kufuneka ufunde eli nqaku. Nika umsebenzisi kufumaniseka ngokucacileyo oko akubonayo kwiphepha lakho. - umsebenzi wakho nje kuphela ukutsala ingqalelo iindwendwe, kodwa ukuze ayigcine.

Musa idlule imali abalinganiswa 155

Njengoko umthetho, inkcazelo meta kube ngaphezu kuka-155. Noko ke, Google ayilungelelani umlinganiselo abalinganiswa - ubungakanani nkcazelo emiselwe ngokwenani lee-pixels. Oko kukuthi, inkcazelo meta ziya thumbanails emva ububanzi ethile. Isizathu ukuba bangathini 155 ngabalinganiswa - yinto nje isikhokelo jikelele. Uyakwazi ezifayile ubude meta ngokweenkcazo isihloko tags, izixhobo SEO ezikhethekileyo ezinceda ukwenza njani inkcazelo (WordPress, umzekelo), kunye zakhe kakuhle kunqunyulwa okanye kunqunyulwa.

Ngaba iindwendwe akucele

Ukuba inkcazelo yakho meta umdla abasebenzisi isiqulatho ezinganxulumananga oko kulindeleke ukuba babe bakulungele na imali encinane kwezithuthi. Abanye inkcazo enesiqulatho eliphezulu spam kunye amagama non-efanelekileyo. Lo ngumzekelo ukuziphatha ezingathandekiyo kakhulu lisenokuba lithathwe endala-school nokuqonda SEO. Xa iinjini zokuphendla ze iinjini zokuphendla ubone amagama feykovye, ukuba ukubonisa uphawu isilumkiso, kunye nesayithi afumane inqanaba elisezantsi kakhulu ukuzithemba.

Yiba ezithile nefanele

Umsebenzisi avareji uyakwazi ukubona inkcazelo efanayo meta xa ndidibana nabo kumaphepha search (nangona abaninzi abazi ukuba yintoni le nkcazelo). Kungenxa yoko le nto kubaluleke kangaka ukuyisebenzisa amagama achazayo kwaye wenze konke okusemandleni ukudibanisa nabaphulaphuli yakho target.

Oko ukwenza kwiinkcazo zakho meta

Ukuba nako ukubahlangula nenkcazelo meta ye sayithi yakho, ufuna ukubona indexed, Google lizakubonisa esitsaliwe lwesicatshulwa ukusuka kumhlathi wokuqala kwiphepha lakho. Ukuba kukho iseti amagama kwisicatshulwa, kuya kuba ngqindilili. Kutheni embi le nto? Oku kuthetha ukuba kuphoswa ithuba ukutsala isininzi abasebenzisi.

Ukuthetha indlela yokwenza inkcazelo, kwaye khumbula ukuba udweliso elula amagama kule nkcazelo meta akayi wenze naluphi na elungileyo. Le nkcazelo kufuneka zijolise ekuboneleleni ngendlela ecacileyo kwaye ezimfutshane malunga kwiphepha lakho le web, ngoko umele akuphephe ukusetyenziswa ngokugqithisileyo amagama kunye isitshixo. Nokuba umsebenzisi ufuna ulwazi ibinzana enye, uthotho lwezintlu ezilula ngamabinzana ezinjalo akunakwenzeka ukuba nomtsalane kuye.

Zigaba tags

Iindidi kunye tags nabo badlala indima ebalulekileyo. Baya kukunceda ukubeka imixholo sisibonelelo hayi kuphela abasebenzisi, kodwa bona kwakunye kuba iinjini zokuphendla. Ngenisa website yakho ibe incwadi malunga nantoni na. Iindidi i itheyibhile yokuqulathiweyo, kunye tags - uhlobo lweebhukmakhi.

Emva kokuba uzalise isayithi rhoqo kangangexesha elithile, uya kuba ngokwaneleyo kumaphepha ayo umxholo, nto leyo ngokuqinisekileyo angathanda ukutsala abafundi abaninzi kangangoko kunokwenzeka.

Ngokusebenzisa links yangaphakathi uyakwazi ukwalathisa iindwendwe ezintsha ukufunda amanqaku zakho zangaphambili kunye namanqaku. Ukuhlanganisa yangaphakathi yindlela enkulu ukuphuhlisa imeko evumela phakathi amanqaku amatsha kunye namadala kunye. Xa ulwimi SEO kuthiwa Ukuhlanganisa lwangaphakathi.

Ezinye ii-injini, ezifana WordPress, ukuvumela ukuba ukukhangela amanqaku akho endala ngqo kwi kumhleli umyalezo. Nqakraza ikhonkco iqhosha kwi post umhleli interface, uze ukhethe "okanye ani umxholo okhoyo." Kulo mzekelo, ibhokisi yokukhangela iyavezwa. Fumana imiyalezo emidala ukuba ufuna ukuseka uqhagamshelwano kwaye baya ukubonisa iziphumo kwinto wokungenela. Khetha post ofuna ukudibanisa, uze ucofe i-ayithem yemenyu "Faka ikhonkco". Kulo mzekelo, inkcazo indima okukhulu - kufuneka kube amaphepha leyo meta inkcazelo efanayo.

ikhonkco lwangaphakathi search

Wonke umbhalo ngokuthile kwisiza anako ukuba ukwandisa yokufika abasebenzisi injini yophendlo. Ukuze wenze oku, kubalulekile ukuqonda ukuba ukwenza njani inkcazelo. Konke oku kuphunyezwa ngokudibanisa meta-data zonke izihloko ukubhala izihloko ezilungileyo relinking phakathi amanqaku akho endala. Xa ukwenza oku, kuza kungekudala uqala ukubona ekukhuleni enjini yokukhangela kwezithuthi.