Maqhinga 7 eziya kunceda ukuba athengise. Ukukhetha Strategy yeNkampani

Soloko iqhinga yenkampani - kumda wesangqa motion, indlela eya kwinjongo ephambili. Yonke imisebenzi yangoku, kunye nezinye iintshukumo kufuneka zitshekishwe ngumba ophambili ngokungqinelana iimpawu isicwangciso ukuba kulungile ukuba inkampani yakho. Ndithi kuwe ezikhethiweyo sicwangciso yenkampani kunye nezicwangciso ethandwa nolusebenzayo 7 kunye iinzuzo zabo.

iingxaki

• Wonke umthengisi uye isicwangciso yayo.

Ukuba yonke yomthengisi, ukunxibelelana kunye nabathengi, inkampani yahluke ngokupheleleyo, oko kuthetha ukuba nkampani nazo. Kuyimfuneko ukuba babe nento ungadibanisa, nilime iimpawu ezikwenza ukhumbule.

• Imingcipheko ukulahleka.

Kunye nelahleko umthengisi kunye amaninzi singalahlekelwa abathengi apho umthengi lowo ebotshelelwe umthengisi, kunokuba inkonzo ngokwayo. Nenkqubo, emisela imveliso owodwa kwaye inkqubo amaxabiso enye, uya kukwazi lingafuni.

• intambo client ezingazinzanga.

Ukuba umthengisi ngalinye isicwangciso yayo, asinako ukuba abathengi zabo kokufelwa umthengisi kuphulukana yonke into. Ngoko ke, uphuhliso isicwangciso ofanayo yonke inkampani - kubaluleke kakhulu.

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• Strategy - oku izixhobo intengiso, imisebenzi isiseko kunye nesiseko imveliso ezinokuthi ukunika iimpendulo emininzi imibuzo yakho.

• Strategy - elinye eshukumayo kumda wesangqa bonke. Le nkampani xa uwonke kwaye ilungu ngalinye abasebenzi kufuneka baqonde ukuba yintoni na eyona yesicwangciso sabo, kwaye asebenze kwicala elinye bonke.

• nokugcinwa Customer. Banike aqonde ngokucacileyo ukuba umele, ukudala umfanekiso lwakho eya kutsala, kunye nabaxumi ndibuye ukukubona.

Le nkampani kufuneka abe injongo yaso yakhe emarikeni. Ngoko ke ukuba iklayenti ukhumbule ume phakathi kwabanye, imfuneko ukwenza into iprofayile ekhethekileyo okanye emxinwa. Kufuneka ube iimpawu ezikhethekileyo, iprofayili labo kunye niche apho wena professional lokwenyaniso.

IsiCwangciso №1: ezintsha

Umthetho ezingundoqo qhinga: ngowokuqala - kulula kakhulu soloko ngaphezu engcono. Okokuqala, kufuneka Akukho namnye ukuthelekisa, kuba oku akukenzeki. Okwesibini, entsha usoloko etsala ingqalelo; yaye okwesithathu, akukho namnye owenze phambi kwakho, kunye namava abuhlungu akukho mntu.

qhinga ezintsha luthatha ukuba ngokuqulunqa ezinye uhlobo yexabiso, wena wayethimb yonke enye into, wawakhela phezu kwale, unxibelelwano, ngoxa singalibalanga malunga nomgangatho wenkonzo okanye imveliso.

Le peculiarity kukuba inkampani nesicwangciso onjalo itsala abathengi ezifanelekileyo - abo osoloko ekhangela into entsha. Ngoko ke, ukuze sihlale kuzo, kufuneka ngalo lonke ixesha ukuba kunyuswe izakhiwo ezintsha kunye ezintsha.

№2 qhinga: ngokuba abo babebambelele

Babebambelele kufuneka uzinzo, kufuneka banike into ababefudula. Kukho iingongoma eziphambili ekufuneka sihlale lomelele.

Ixabiso kufuneka zizinze. Nangona emali kunye nezinye iinkqubo ezingemnandi, umgaqo amaxabiso le nkampani kufuneka ifane. Kukwacetyiswa kwakhona ukuba ukutshintsha ixabiso iimveliso ezikumgangatho ekulula ukuba ukukhumbula.

Awunako ukutshintsha kubasebenzi abasebenza kunye babebambelele. Ukuba amagqabi nomthengisi, zama kangangoko kunokwenzeka ukuba uyavumelana nayo kwintsebenziswano ngexesha wenkonzo ngumthengi. Umsebenzi ophambili ukusebenza kunye nabathengi-babebambelele - ukubonelela imeko yangaphambili, umthengisi kunye nenkonzo lomgadi ubukhulu efanayo.

Iprofayili Nciphisa - №3 qhinga

Ukhetho sicwangciso ithetha ukuba bonke ingqalelo unikel 'ingqalelo kwinto enye, yomxhaso niche. Ukuba wenza into esinda ezithile, wena ngokuqinisekileyo kuyenza ngcono kunaye nabani na yaye, ke ngoko, yibani kule ndawo lokufundisa oyinyaniso.

Khetha niche kufuneka ngobuchule. Mhlawumbi kufuneka ukhethe indawo kunye ukhuphiswano ngaphantsi, eyona nto ibalulekileyo - ukuhlola ngokusengqiqweni izakhono zabo kwaye akhethe into eniyenzayo ukulawula.

Ukukhetha zinendawo emxinwa, uchitha imali encinane. Olu khetho enkulu ukuba izakhono zakho zemali athelekiswa kuphela ngalo mzuzu.

Ngokubanzi - №4 qhinga

Esi sicwangciso enhle uma customers zakho large-. Ngokukhetha ngayo, nina bathi zonke izinto yaye uyakwazi ukumelana kwiintlobo ngeentlobo zemisebenzi.

Ukuba uthi ungenza yonke into, oko kuyimfuneko ukuxhasa kwamagama isitshixo, iya kuba yanele 1-2 ukugxininisa ukhetho ngalunye. Kulo mzekelo, akukho mfuneko ukwazisa abaxhasi behlazekile: Nazi eziliqela lweempikiswano, kodwa ngoko kukholosa ukuba ndingekawuboni ukunika kubo.

Strategy №5 - umnikelo owodwa unique

Inkalo yesi sicwangciso ukuba inkampani imveliso ekhethekileyo kangangokuba nje akanayo analogue, yaye ixabiso layo eliphezulu kangangokuba umthengi uza emva nje kwakhe, yaye, ke, yonke enye into yokuba athenge engagqibekanga nawe.

Xa icebo enjalo, sisibonelelo ekhethekileyo - akukho umthombo wengeniso. Injongo yalo esentloko - ukuba ufuna ukuxelela. Nokuba umthengi akuthethi ukuthenga oko, umfanekiso ocacileyo aziyi kukhunjulwa, kwaye uya kuba iimpikiswano ukuba ukhethe.

№6 qhinga: intshutshiso inkokheli

Khetha inkokeli, uhlolisise obu buchule kwaye wenze oko. Inkokeli qhinga basebenzisa intshutshiso isebenza kanye njengokuba semngciphekweni nokungaphumeleli kwezi aya kuncitshiswa abe ubuncinane.

Ukukopa inkokheli, nawe ncam efanayo; awukwazi ukuwukhuphela kwi isikali okanye imbonakalo - ungakwazi ukuthatha kuphela imodeli yokuziphatha. Ukukhetha phinda yonke into kanye, ukubalaselisa amanyathelo eziphambili, ukufunda kwiimpazamo zabanye ukufumana izixhobo zabo.

Isicwangciso №7 - cula emarikeni yasekuhlaleni

Oku kukhetha kuya kuvumela iqhinga yenkampani ukuphuhlisa, kunye imali encinane. Oku kuthetha ukuba amanyathelo afike, ukukhetha nje iindawo ngamnye, amaziko oshishino, njl

Sebenzisa izibonelelo ngobulumko, ukuze afeze ukufundiswa wengingqi, kunye iindleko ezincinci. Ngokwenene cinga izakhono zabo kwaye uyizalise kuphela into ebaluleke ngokwenene.