Research Marketing - Way olusebenzayo Development dalneshem Inkampani

Ukuthengisa uphando namhlanje yeyona ndlela ilungileyo ukufunda imeko kwimarike, izenzo okhuphisana kunye nabathengi unqwenela. Indlela ukuba ulwazi oluqokelelweyo luza kuba qualitative data, kuxhomekeke kakhulu ubume bombutho, nto leyo eqhuba iinkcukacha zophando, kwakunye nabasebenzi balo kunye neendlela ekhethiweyo. Kufuneka kukhunjulwe ukuba into ebalulekileyo kuphuhliso ngokubanzi okanye imveliso kunye neenkonzo jikelele - ukufunda ngexesha ukuvavanya le meko.
Lo msebenzi yohlalutyo zingangqamana abadlali, abaxumi, abathengisi, iimarike, amashishini ezahlukeneyo, iimpahla kunye neenkonzo, iindlela zonyuselo. Izifundo ezi bezicatshulwa ezahlukeneyo.

call Exploration uphando oku kwimarike, oluqhutywa phambi kokuba reschenie ethile saqulunqwa okanye kwathathwa amanyathelo eziphathekayo. Iindlela - yomsebenzi izifundo amava, izifundo, umsebenzi focus groups. Kuba izifundo achazayo zezo apho iimpendulo ezafunyanwayo le mibuzo: Ngubani? Ntoni? Nini? Phi? Njani? Kulo mzekelo, iindlela zixhaphakileyo - ndlebe, amaqela, iimvavanyo iholo ingqalelo. Ukuba uhlalutyo nje udidi uphando nolwalamano kobude okanye nokuchongwa izenzo kunye nezigqibo ezakhokelela umphumo. Iindlela ngalo ukuba iyenziwa, - ukusetyenziswa imifuziselo zemathematika kunye imifuniselo.

Kwindawo lokumaketha, kukho ezahlukileyo iindlela zophando. Zahlula-hlulwe quantitative and qualitative. iiyantlukwano zabo Kucacile ukuba umsebenzi oluninzi ngokwesiseko amanani abo bafunda abemi zamanani ngamanani. Zisetyenziswa ukuvakalisa-manani. Kwaye izinto ezinzulu zezifundo yaye ndiphanda indlela qualitative yenziwe ngokwemiqathango ethile.

Ukuba uphando sentengiso ukuthatha nje inkcazelo, singatsho ukuba olu ukuqokelelwa kolwazi oluthile ukuze ukufunda iintsingiselo zokuthengisa. Ulwazi olufunyenwe emva ukumaketha uphando inika uqhagamshelwano nge-bume ojikeleze nkampani. Kukho ubudlelwane entsha, ukwandisa abathengi kunye nokhuphiswano isiseko, kuba emarikeni awukwazi ukubakhona ngaphandle ifomu okhuphisana. Ezo zifundo ukuvumela ukwenza izigqibo kwaye ukoyika umngcipheko kuba lunciphisa inqanaba ukungaqiniseki.

Ngokuqhelekileyo, ezi zifundo ifezekiswe ngeendlela ezimbini: ukulinganisela parametric kunye nolwemozulu zinomgutyulo. Kukhuthaza uphuhliso mbutho kuwo onke amacala.

Le nkampani, leyo liqhuba uphando ukuthengisa okanye isizathu iingcali, uzuza ulwazi olubalulekileyo malunga nendlela ukwandisa yokuthengisa, ukutsala indlela abathengi ezintsha emarikeni. Oku kukuvumela ukuba phezulu phambi okhuphisana. Zibekele usukelo ezintsha ukumisela ixabiso le nkampani. Vula up kwiinkalo ezintsha umsebenzi.