Samvel Avetisyan: biography kanye photo

Yonke imihla ezishelfini kukho amakhulu yeemveliso ezintsha. Izigidi abathengi, ukunamathela eminye imigaqo 'abo ", ukufumana izinto ezintsha.

Yintoni sisiseko ukhetho lwabo?

Umthengi rhoqo uxabisa ukhetho nzima. Babona i window venkile, apho kukho inani elikhulu iimveliso ezifana kbavelisi ezahlukeneyo. Ezinye kubathengi kumashini ugqiba ukuthenga, umntu sikhokelwa iindleko. Ke baninzi ngokuzithemba bathenge imveliso ethile. Kwakutheni ukuze le ukhetho? Yintoni guided? Abathengi bafunda uhlobo oluthile kwaye wenze ukhetho.

Omnye wabona intengiso okanye weva ngabamelwane, abanye abahlobo unayo impendulo okanye ukwazi ezinye iinkcukacha malunga brand. Akukhathaliseki. Kodwa oku kubonisa ukuba abathengi bayazi abakubonayo. Babeye banikele ingqalelo obonakalayo, iisimboli selo kwinkampani ethile.

Ngubani isebenzela ukuba imveliso okubonakalayo? Kwacaca ngokwenene akandifanele? Ndafumana umthengi? It abathengisi. Iingcali abakwaziyo ukuhlola kuphela emarikeni, kodwa kwakhona ukusombulula ingxaki banokuba ngabathengi. Iingcali ngubani na ukuchonga ukuhlangabezana neemfuno zabathengi. Omnye wabo - Samvel Avetisyan.

Ngubani na yena?

Samvel - enye eziphambili ziingcali Russian kubhengezo brendmeykerov. Iingcali, waziwa ngokuba nguvulindlela yolawulo kwegama. Wayeqinisekile ukuba uphawu - ukuba akukho ukuphakheja ezintle, okanye igama. Brand - it kuyingcamango, igama, abe nesityhilelo, umnqophiso.

Ucinga ukuba imigaqo ebekwe Kotler, wayeka ukusebenza. Yena wayethetha imveliso, ukuba iinqobo kunye neengcamango. Marketing Modern - oku ngothotho lwezixhobo ukumaketha abalinganiswa ukuguqulwa art.

Umboleki ukuba nizuze iimpahla ngeenjongo ngevangeli, ayithenge iimpawu - neckties ezithile lophawu, iiwotshi, izihlangu basityathe ulwazi ngaphezu intetho okanye itekisi.

Samvel Avetisyan Tobacco ilungelo practice. zokuthengisa Phantse zonke ezaziwayo-kakuhle, ukudalwa apho inxaxheba - "Tinkoff", "Han", "uKumkani-Bawo", "Darya", "Tekhnoshok", "Dream of umnikazi", "Tekiza", "Picador".

Njani ukuba kwaqala?

Wazalwa ngo-1960 e Tbilisi. Ndagqiba kwelokuba abe mbali ababhalise Leningrad University kwi-Faculty of History. Emva kokuphela kwakukho iindlela ezimbini kuphela ukuqhubeka imisebenzi yabo: Umsebenzi lwenzululwazi okanye iqela.

Samvel Avetisyan waqhubeka izifundo zakhe esikolweni isidanga, waza wasebenza iminyaka esixhenxe kwi umphandi Library kaRhulumente. kweminyaka elishumi wayelilungu Communist Party waza wabhala amanqaku ngembali kwezopolitiko eRashiya. Oku yindlela ngobomi zenzululwazi.

Samvel Avetisyan waqiniseka ukuba isayensi - umsebenzi wakhe. Kodwa enoba umsebenzi bathabathekile, imali eninzi ayikasebenzi. Ke kwakufuneka ndondle intsapho yakhe (ukusuka Samvel abantwana abahlanu). Shiya kwakunzima inzululwazi. Kodwa ke ukungabikho kwemali wathabatha ezihlawulelwayo yayo. Ke yena wathatha ithuba. Xa iphephandaba ndabona isibhengezo umsebenzi - nenkampani Oleg Tinkoff kwakufuneka ngumphathi neentengiso.

Imisebenzi zokumaketha

Ngo-Apreli 1995, Avetisyan wangena udliwano-ndlebe. Njengoko uyakhumbula, ubukho imizuzu engamashumi amane. Samvel waqalisa ukusebenza umlawuli lorhwebo for "Petrosib" - iivenkile "Myuzikshok" network "Tekhnoshok". Phakathi kwiminyaka Tinkoff 10 Avetisyan baqhube iiprojekthi ezintathu - "Tekhnoshok" "uDaria" kwaye idrafti beer "T".

"Tekhnoshok"

Samvel Avetisyan - ukuzithengisa olululo kunye neminqweno emihle. ubuntu Creative, wakwazi ukuba niwaxhaphaze "mzuzu" nokuqhuba ingcamango ezintsha kwiprojekthi wayo wokuqala - "Tekhnoshok".

Ngowe-1996, kwaqhutywa phulo. UPetros waso "intengiso yangaphandle" - sizoku lwisana hourglass panorama isixeko esithi ethembisayo "Ulonwabo - ngoku". ukuqonda Abantu abazange ukuba yintoni na. Amakhaka malunga newaka.

Samvel kunye neqela lakhe kancinane "yagqitywa" ingcamango, yaye wongezelela la makhaka zakhe - on hourglass yangasemva isixeko apho iingqekembe ayichitheki ngapha stereos kunye omabonakude. Khankanya idilesi iivenkile kunye isilogeni. "Ngomso - oku 'uyindawo yethu Isixeko nangoko amarhe ukuba inkampani uchithe eninzi imali kwi izibhengezo. Enyanisweni, ukuba zisetyenziswa nje ngokungafanelekanga wathetha izibhengezo.

Ngehlobo lowe-1997 Samvel Avetisyan ngasekhohlo "Tekhnoshok". Ukuba akukho ezizodwa zemfundo, yena wazibonakalisa sabathengisi zinetalente lezentengiso. Kwaye ngoFebruwari 2000, Tinkoff ababizele kuye, wacela ukuba enze amadombolo "uDaria." Isibini iinyanga Samvel waqonda ukuba kukho ukulungiselela pre-ukuthengiswa.

"UDaria"

Iqela lo msebenzi - nokumisa "uDaria" kwimveliso lula zokupheka. Bakwenza oko. Ingcamango omnye sezabelo kukuphucula imeko yezibalo. Oku kwenzeka kuphela eSt Petersburg, ngoko akwaziwa kakuhle kakhulu.

Le mbono yokuba Darya nganye, owazalwa ngo-2002, inkampani uhlawule isixa semali esingaphezulu zikarhulumente kabini. Samvel Avetisyan (ingasentla) iye baxhonywa iiphowusta ngaphezu kwamakhulu amabini ezikliniki kunye nezibhedlele kubeleka yesixeko. Kulo nyaka 800 Dash wazalelwa eSt Petersburg. Kuba kuthelekiswa, ngo-2001 akukho 45. kuphela Kweli nqanaba kungapheli.

Abo weza isibonelelo, wakhokela utyelelo kwisityalo. Omnye kumashishini zokuqala ukukhawulelana nemigangatho yaseNtshona ucoceko - insimbi, Polymer ukutyibilika, iiglavu, imiwundu kunye iimaski.

On iindwendwe, nto leyo emele ukuba i "uDaria" use kwezinye kwigumbi elingaphantsi, oko kwadlala indima enkulu. Babe "abathunywa omhle", ebalisa ukuba nabahlobo babo.

Endzhaku ko yingisela "uDaria" ilixesha isigqibo - ukushiya okanye ukuya kungena projekthi utywala. ke Tinkoff waqala ukwakha utshwala in Pushkino.

Beer "T"

An marketer ngempumelelo kufuneka balandele iintsingiselo, ukuqonda ukuziphatha kwabantu kunye ilifa ubuchwepheshe bale mihla. Njengoko emarikeni lukhula nenkcubeko kwabathengi indawo iimfuno nokomzimba zentlalo kunye nemilinganiselo yokomoya. It is a uhlobo iyafana zabefundisi Maslow, kodwa zocaphulo. Kwaye oko kuyasebenza, Samvel qiniseka.

Owona mzekelo ugqibeleleyo kule - uphawu beer "T", ingcamango ezingundoqo - unxibelelwano nabazana. It yenzelwe ukuba abaphulaphuli umfundi. ixabiso labo core - kufuneka kubekho unxibelelwano. Yaqhubeka kuphela ukubanceda - ukuba boyise imiqobo yonxibelelwano kunye nezakhiwo. Ukuze anike ingcamango nethoni yelo isigqebelo - babe nesibindi, ukunxibelelana, yiya kwi "T". Ngumbindi wale projekthi yaba kukudala site ukuthandana.

Ukuze sibhengeze iividiyo babesebenzisa ezahlukeneyo. Kodwa musa bonke bafumane ngempumelelo. Kodwa ke kuqala, kunye kwezikhephe, wadala furore. Lo mbono ungowabo Oleg Kompasovu: indoda ilele phezu kwezikhephe, emacaleni intombazana - abamnyama nabamhlophe. "Xa wonke umntu uyakwazi ukubona amaphupha ezimibalabala, ubona abamnyama nabamhlophe."

Samvel Avetisyan kuqala ngcamango zingamkelwa, kodwa ocacile ukusebenza kuyo. ukudubula Movie baya Portugal. Lafumana mfazi omnyama, blonde bazizisa. Siye baqesha ntaka kwaye imali encinane wenza ingxelo.

iimbono ezintsha ungagcina kakhulu-mali. Marketing "T" izicwangciso $ 7.5 million, kwaye ke injongo kwaye kwaphunyezwa 5. Kungekudala emva inkampani ezithengiselwe ngokuqinileyo Belgian for $ 60 million.

A marketer olungileyo - kule usomashishini ishawa Samvel waza washiya abhabhe ngokukhululekileyo.

"Archidea"

NgoJanuwari 2006, Samvel S. waseka ngokuqinileyo yakhe. Inkampani encinane yenziwe ngabantu ezisixhenxe. Kubhaliwe elalijongene kuphela kuphuhliso izimvo, kunye noyilo kunye nokudalwa izibhengezo - oko soshishino zabathengi.

Iiprojekthi ezinxulumene kumacandelo ahlukeneyo - ukutya, elektroniki, kwaye ngaphezulu. Le nkampani kukuwe iiprojekthi ezilishumi ngonyaka. I-avareji nengeniso ye nkampani "Archidea" - malunga $ million 3 ngonyaka.

Phakathi abathengi le nkampani kakuhle aziwayo iinkampani - "Atlant-M", "Technosila", "Ren-TV", "Eldorado", kunye nabanye.

ukufundisa

Ngowe-1999 Samvel Sergeevich Avetisyan waphumelela Stockholm School of Economics. Ngo-2004, wafunda izifundo INSEAD kwinkqubo MBA. Iindleko zoqeqesho yi-20 000 euro. Uthi Samvel kakhulu ukusebenzisa le uqeqesho zatsho phantsi.

Namaziko afana ne-MBA wakhululwa abaphathi ekruqulayo and like-nye. Kwiinkampani ezinkulu, iingcali ezifana ziluncedo ukudala umsebenzi bubunzima-free. Kodwa abayi kukwazi ukwenza igalelo ekukhuleni kunye nophuhliso kunye nokudala abakhokeli eliqaqambileyo.

Samvel waya apho fun - ukubona ukuba yintoni na inkqubo yemfundo kwamanye amazwe. Naye waba nabafundi abavela kumazwe-18. Kwaba umdla ukunxibelelana nabo, azuze abahlobo abatsha.

Avetisyan Samvel - umfundisi okuqaqambileyo. Owayesakuba Umphandi, uyazi ukwakha indlela izifundo ngobuciko kunye eyonwabisayo. Oku kukhokelela i-Higher School of Economics of iimodyuli eziliqela kwenkqubo MBA. Ufundisa kwaye ubambe esitulweni e Moscow State University. Yena mfundiso e British School of Design, ngokunjalo kwi Stockholm School of Economics and Skolkovo.

iiklasi Mfundisi kunye nezifundo Samvel ethandwayo. Hi ndlela leyi, ixabiso inxenye nganye kwingqungquthela ngosuku olunye-- 7 million engange. igama lakhe yaziwa kokubini eRashiya nakwamanye amazwe.

Marketer kuka amabini amava, Samvel ayikwazanga babelane ngolwazi lwabo noogxa. "Kuphela lezentengiso olivila" - ingqokelela-ndlebe kunye namanqaku ababhala Samvel Avetisyan.

Iincwadi malunga ngokutshiswa, enika ubuninzi ulwazi luncedo - lwepaki. Kwakuloo Samvel S. wahlula imbali ye lophawu, eziyimpumelelo yoqobo kunye nombhali-bulumko uphawu.