Supermarket "Magnet": ingxelo evela kubasebenzi kunye nabathengi

Inye yeenethwekhi yemiyinge ahambele phambili kweli lizwe - "Magnet" - ukuba ukutya kunye noovimba non-ukutya format "indlu". Uthungelwano yenye yeendawo akhokelayo phakathi kubathengisi zehlabathi kunye capitalisation enzima kunye nomqeshi enkulu. "Magnet", ingxelo evela kubasebenzi nabathengi leyo luyathandabuzeka kakhulu, ineendlela ezininzi kunye neengxaki ezininzi. Loluphi uhlobo izimvo sele lizale abathengi abaqhelekileyo kunye nabasebenzi malunga koovimba data network? Kule kunye nezinye izihloko kweli nqaku.

Njani ukuba kwaqala?

Umsebenzi JSC, "Magnit" inkampani ulawulo womnatha "Tander", olwenziwe ngo-1994, ngoko phantsi kobunkokheli Sergeya Galitskogo mbutho olwenziwe Iimveliso zokucoca indlu ihoseyile, izinto zokuthambisa kwaye ikhule komnye ngabanikezi zinkulu Russian. iivenkile self-nkonzo avulwa 1998, okokuqala Krasnodar, apho ngoku ikomkhulu lombutho. Nje unyaka omnye inkampani uthathe indawo okhokelayo kumzantsi eRashiya ekuqaleni ukukhuthazwa kwezinye iingingqi. Ngo-2000, umsebenzi weshishini ngemiyinge kwaba ihlelwe, ezivenkileni bafuduka format discounter phantsi brand single "Magnit".

Ebutsheni bowe-2006, i-OJSC "Magnit" ukuba uhlelwe inkampani ephethe yeenkampani abathatha inxaxheba kurhwebo lwentengiso phantsi "Magnit", ingxelo evela kubasebenzi malunga ngelo xesha enentsholongwane kakhulu. Isiphumo luphuhliso olukhawulezayo kothungelwano iimfesi baqalisa elinesihlanu lamakhulu iivenkile ngo-2006, kodwa emva kokuba amalinge ezimbalwa nefomathi kwagqitywa ukuqala kulwakhiwo hypermarkets. hypermarkets 24, 636 "ekhaya" kwiivenkile avulwa 2007-2009. Kwiminyaka elandelayo, uthungelwano liphuhlise ngokukhawuleza. Ngokomzekelo, ngowe-2011 wavula ngaphezulu kwe 1000 iivenkile, izithambiso iivenkile ngaphezu kwama-200 kunye hypermarkets 40.

Namhlanje uthungelwano yeyona njengenkokheli yoshishino eRashiya ngenani kweepropati ngemiyinge emincinci, ebekwe kwi-2180 Settlement: 8581 ifomati Store "ekhaya" kunye hypermarkets-196, 1239 izithambiso iivenkile kunye amanqaku 104 phantsi igama lebrendi "Magnit Family" (data anikwa ekuqaleni kuka 2015).

asolwa

"Magnet" - uthungelwano swi iindwendwe kumanqanaba ingeniso eyahlukileyo kangaka inikeza ezine igcina ifomathi: intsapho, a hypermarket, "ekhaya" kunye izithambiso ukugcina. Xa iivenkile kunye hypermarkets amelwe uluhlu olwahlukeneyo iimveliso, equka kwabathengi kunye mveliso iimveliso kunye wathengisa kuba yonke intsapho. Amaqondo uyonyulwa ukuze, ngaphandle kokulahlekelwa ixesha elininzi, nge-avareji, isiqingatha seyure, umthengi nako ukufumana zonke izinto eziyimfuneko kwemfuno ngemihla: .. Ukutya, iimveliso yococeko, iikhemikhali nendlu, njl Ngokutsho ezithandwa etshintsha ngokukhawuleza kunye neemfuno abathengi kuthungelwano inika uphuhliso oluqhubekayo uluhlu kweempahla kunye neenkonzo.

Ngokutsho kubathengi ezininzi ngokunxulumene kuthungelwano engoovimba "Magnit", i-ncomo abasebenzi zahlukahlukene kakhulu. Abanye abathengi bathi kwiivenkile womnatha kakhulu uluhlu olubanzi, kwaye ngamanye amaxesha uyakwazi ukufumana imveliso olungafumaneki kwezinye amashishini zorhwebo. Abanye bakholelwa ukuba uluhlu bempahla sinqongophele kwaye qaphela nomgangatho ophantsi iimveliso ezonakalayo. Ngelo xesha, ngokusebenzisa uthungelwano wathengisa iimveliso ngaphezulu kwama-600 yokurekhoda zabucala. Ukuphucula uluhlu lweemveliso semi-igqityiwe kunye nokutya ulungele kwi womnatha abe owakho umzi wabo processing.

nkqubo intengiso

chain Retail "Magnit" ijonge ukukhuthaza ntle zabathengi, ngoko kufuneka anikele iimveliso umgangatho kuphela iindleko ezifikelelekayo. Abaphulaphuli ekujoliswe of "igcina lula" agents amazwe anengeniso ephakathi, nto leyo eyenza ukuba inkampani endleleni emanxebani kwamaxabiso. Indlela yena uyakwazi ukugcina amaxabiso nengqiqo? Lungiselela ukuveliswa kweemveliso uphawu 'Magnit' yabo inika abenzi phambi yokuthengisa itshaneli oluzinzileyo kunye nokusetyenziswa umthamo owaneleyo. Oku kunciphisa iindleko imveliso, umenzi esingasingisi iindleko kweentengiso, abasasazi kunye neenkonzo zithengise. Ngoko ukufikelela ukwehliswa kwamaxabiso impahla, iimveliso efanayo okhuphisana. amaxabiso afanelekileyo kunye noluhlu olubanzi oluhlanganisa hypermarket "Magnit", ingxelo evela kubasebenzi nabathengi malunga leyo ukuthetha baduma ivenkile kunye nenzuzo-nkqubo yayo amaxabiso.

Ukubuyekezwa Consumer of hypermarkets "Magnit"

Phakathi inethiwekhi ezikhoyo kwiivenkile ezinkulu "Magnet" usesikhundleni ophakathi kumgangatho nomgangatho nexabiso. Kuyo uya kufumana izidlo, kodwa unako ukuthenga iimveliso eziqhelekileyo ukutyiwa imihla ngexesha elifanayo ukusindisa kakhulu. Amaxabiso abanengqiqo ngezantsi avareji lemarike - nomxokelelwane ngemiyinge "Magnit". Ingxelo evela kubasebenzi nabathengi ngayo utsalela ingqalelo eziliqela nobubi.

"Magnet-Cosmetic"

Uphuhliso izinto ezingezizo ukutya kwicandelo yaqala ngo-2010. projekthi entsha format shop "Magnet-Cosmetics", ingxelo evela kubasebenzi kunye nabathengi leyo ngokubanzi entle, waqonda ngempumelelo kakhulu. umsebenzi entsha kwimfuno, namhlanje wavula ngaphezu kwewaka izitora kule fomati.

Uluhlu of "Magnit" uluhlu olubanzi izithambiso ukulungiselela ulolongo, amakha ubunzima-emarikeni, ukhathalelo kunye iimveliso zasekhaya. Zokuthambisa amelwe iintlobo ezifana "yongxowankulu," "Art-yenza-phezulu", "Artdeko", "Inkaba", "L'akasoze", "Maksfaktor", "Meybilin", "Ninnel", "Vivien sabot", "Lumen" "Rimel" kunye nabanye. Zonke noovimba le fomati abe eqhelekileyo,-to-umthengi lula ubeko: zokuthambisa, amakha, iikhemikhali indlu, njl zithiwe thaca kumasebe ahlukeneyo nezinye izinto ezinkulu ...

Kwisiza esizimeleyo kufuphi umnyango ukuya iipowusta evenkileni wokunyusa, iimveliso izaphulelo: zokuthambisa, iikhemikhali nendlu, iimveliso yococeko. Njengomgaqo, abacebisi intengiso ndixela izinto ezithengisiweyo kwimpahla ngezaphulelo kunye nezipho, kunika amaphetshana.

Reviews Customer of "Magnit-Kosmetik"

Wonke umthengisi uye amandla ayo kunye nobuthathaka ukuba isaziso abathengi kuqala, uze emva koko, kunye nabasebenzi kulo mbutho. "Magnet-Cosmetics", wayexakekile. Lowo ushiya okhule ngokubanzi, ukufaneleka kwayo ingakumbi kwiidolophu ezincinane apho luncinane okanye akukho zokuthambisa iivenkile ezizodwa. Abathengi kakhulu badumileyo phakathi izinto ezintle:

• amanani ezifanele ukuba iindidi ezithile impahla, amanani ngaphantsi kwezinye kwiivenkile ezizodwa;
• uluhlu ofanelekileyo izithambiso care, iimpahla iikhemikhali zasekhaya kunye iimpahla zendlu;
• ukufumaneka impahla ezinophawu;
• promotions umdla namaqhuzu, umzekelo, isaphulelo ngenyanga ka-15%, esivumela iqula ukugcina xa uthenga izinto zasekhaya kunye nemveliso yezempilo.
• onogada akukho khadi ukuziphatha ubuncwane yabasebenzi.

"Magnet-Cosmetics", ingxelo evela kubasebenzi kunye nabaxumi koko luyathandabuzeka kakhulu, kwaye eziliqela izinto ezimbi. Phakathi bobubi abasebenzisi rhoqo zizakubalulwa:

• imajini ophezulu iindidi ezithile kwempahla;
• neentlobontlobo kuphekwe uhlobo badla unmarketable ufuzo;
• imveliso uphelelwe;
• abathengisi ukuhluleka, inkonzo amahlwempu;
• Amaxabiso ukungafani phezu tags ixabiso, kwaye kwi-ofisi bhokisi (ngenxa iintsilelo abathengi badla abangafuni kuthenga);
• inani eliqingqiweyo okanye ukungabikho uphenyo, ngokupheleleyo akukho kwamalweyile, disks umqhaphu ukuze zisetyenziswe abahloli.

"Magnet" -rabotodatel

Uthungelwano urhwebo "Magnet" - yenye kubaqeshi sikhulu kweli lizwe, inkokeli kwimarike kwinani kwizakhiwo zorhwebo. Kwi-avareji, ngapha komsebenzi womnatha igcina bazizigidi ezi-10 abantu yonke imihla. La manani ezinkulu eyayikrolwe iimpawu uthungelwano kunye nomsebenzi nkcukacha. Ayizizo zonke sicelo uya kusondela umsebenzi "Magnit". Ingxelo evela kubasebenzi becala ezimbi, ukuba ekunokuthiwa, yaye abayi kuba imixokelelwane wevenkile "sifo" ngokohlobo lwabasebenzi nomsebenzi lwesiqhelo. uluvo embi ngayo le nkampani eseleyo abasebenzi becala yangaphambili "Magnit".

Inani labasebenzi inethweki sele idlulile 260 amawaka abantu. Nangona inani elikhulu lohlolo embi evela kubasebenzi wabeka-off, "Magnit" liye ngokuphindaphindiweyo wafumana i "yomqeshi of the Year" isihloko. Ebekwe yimithetho zabasebenzi le yokhuseleko loluntu, iimeko yabasebenzi ziyafikeleleka ulawulo yenkampani. Umvuzo inethweki i "emhlophe", wakwenza konke notsalo kuyimfuneko, abasebenzi babonelelwa iphakheji zokunxibelelana eyakhe fund yawo yomhlala phantsi. Le nkampani inika iintlobo "iibhonasi" ezifana amatikiti cheap.

"Magnet", ncomo apho abasebenzi kufuneka ufundwe phambi kokuba isixhobo ukusebenza womnatha, idala amathuba zalo zabasebenzi yokukhula umsebenzi. Ubukhulu becala ngokukhawuleza ukwenza umsebenzi, umzekelo, isiqingatha sonyaka kamva abe ngumphathi ivenkile, ungakwazi amasebe asanda kuvulwa kwi usaqala emarikeni. Luxanduva yomqeshwa ngamnye ukuya kwisixa endilisekileyo imisebenzi enxulumene nkcukacha kothungelwano ngemiyinge emincinci. Umsebenzi "Magnit" iya kufuna ukuba umfaki-sicelo umsebenzi, ukuthamba, ukukhuthala kunye phulo. Namabhongo, non-entsatsheni, bakwazi ukumelana nokutshintsha iimeko zomntu ngokukhawuleza kuya kuba lula ukwakha umsebenzi kwinkampani.

Izimvo labaqeshwa inkampani "Magnit"

Phambi abaninzi abafuna umsebenzi kuphakamisa lo mbuzo: "?" "Ngaba kulungile ukuba bahlale kwi" Magnet Kwimeko yenkampani kakhulu ngokulula, iimfuno ngokugqithisileyo ngenxa zicelo ziya kuhlawuliswa. Kodwa ukuthatha isigqibo sokugqibela, kufuneka kuqondwe ukuba networks zorhwebo, kukho Okukodwa somsebenzi. Sebenza kwi "Magnit", ncomo apho abasebenzi kufuneka ufunde, efuna ukuya kufuna umsebenzi womnatha eye eziliqela iimpawu. Abantu abaninzi bashiya ukubuyekeza inkampani, njengoko a plus point umvuzo "emhlophe", iphakheji izibonelelo kunye nendawo iintsilelo efanayo.

• Umsebenzi ngesantya ngumsindo: ukwamkelwa iimpahla, uyilo, ukucoca, iitags ixabiso utshintsho yemihla ngemihla, kunye kwathontelana abathengi - imali, akukho abathengi - ukwabiwa amaphetshana, lobeko, njl Ngaba uyathandabuza okanye wonqena - ukumelana nayo ... A emfutshane umzuzu sasemini neti kuphela ngamaxesha ezicwangcisiweyo. Yonke kufuneka kwenziwe ngokukhawuleza, ukubala ngokuchanekileyo imali, kuba ukunqongophala angatsala imali emvuzweni.
• abasebenzi Le nkampani enganikwanga kwizikhundla ezifana umphathi, umamkeli, unogada, icocekile, umlayishi. Ngokuqhelekileyo, ivenkile unalo isithuba ukuba uMlawuli, amabini ezithengiswayo kunye nomthengisi. Ukongeza, abasebenzisi ningazuza, abasebenzi bamaziko lonikezelo kunye nezinye iingcali. turnover High kunye nokungabi kwabasebenzi kukhokelela kukuba yonke imihlaba yomsebenzi iwela emagxeni lomthengisi, umphathi iimpahla kunye nomlawuli. Ibambela owayengumphathi uthwala ukucoca ivenkile, ukothula iimpahla ezifunyenweyo kuthungelwano "Magnit" Iimpahla.
• Izimvo zabasebenzi zibonisa ukunganeliseki kunye ngosuku lomsebenzi iiyure-12, non-afane ngokunxulumene abasenophicotho-, babonise ngemveliso kunye nokunqongophala kwabasebenzi. ukuxhomekeka High kwishedyuli yokusebenza kwi yoqwalaselo karhulumente, kodwa sidla usebenzisa i 3/3 okanye 2/2.
• A umvuzo omncinci (kuba umthengisi, njengoko umthetho, 15-16 amawaka engange.), Izohlwayo, ipesenti esezantsi abathengisa lobuqu.
• Ngenxa ilahleko rhoqo, ukungabikho yokurisayikilisha uhlawulwe inxalenye kuphela. ilahleko Gcina ukunciphisa payroll ixhomekeke kwimivuzo. Isambuku payroll ngokusekelwe iiyure babesebenza kunye okuza ezisasazwa kuzo zonke abasebenzi, kodwa noKwenziwa ngokutsha kwezinto ebesezisetyenzisiwe kabini imali engahlawulanga inkampani "Magnit".

Ingxelo evela kubasebenzi (eMoscow) zibonisa iimpawu ezininzi ezintle network, esibonakala ngokubanzi ngokuthi ukuxhomekeka kumgangatho wolawulo. Nomvuzo, iiyure, ukusebenza ngamandla yabasebenzi, imozulu kwiqela luqinisekiswa kakhulu kwinqanaba lobungcali emsebenzini yaye zobuqu iimpawu yeenkokheli (umphathi ivenkile, iisuphavayiza, abasebenzi-ofisi). Ukuba iingcali ukufunda nokubhala, baye bakwazi ukusebenza kakuhle kunye, ngokucacileyo ulandele yonke imiyalelo benkampani, ngoko ke imveliso ziya kufumana ivenkile yimpumelelo, apho kumnandi kunye nabathengi, kunye nabasebenzi.

Ingxelo evela kubasebenzi kwi "Magnet-Cosmetic"

Ngenxa ezininzi iivenkile ezingezo-ukutya "Magnet" ziyaphunyezwa iimveliso unonophelo izithambiso, ubunzima-emarikeni, iziqholo, iimveliso ucoceko kunye iimveliso zasekhaya. Okukodwa umsebenzi kwi "Magnet-Cosmetics", ingxelo evela kubasebenzi leyo zahlukahlukene kakhulu, kufutshane kakhulu ngokubhekiselele kumsebenzi kwinethiwekhi supermarket ukutya. Usuku zabasebenzi iiyure 12 iinyawo zam ngendlela isingqisho olukhawulezisiweyo, ulwamkelo esisigxina kunye nokuboniswa kwempahla, umsebenzi emva ekhawuntarini. Abathengisi wenza njengoko nomthombo, abalindi, nabamasango, abacoci (ngamanye amaxesha kuqesha imali yabo, njengoko kwenza kwiivenkile kwizixeko ezikhulu, ezifana kuthungelwano "Magnit", Ekaterinburg).

Izimvo abasebenzi kunyanzeliswa ukuba mawuhlawule ingqalelo eziliqela iingenelo neengozi esebenza zokuthambisa kwivenkile "Magnet".

• iphakheji iinzuzo Good kunye namaholo ezizinzileyo.
• wage nophahla, kungakhathaliseki nemiqulu yokuthengisa (udliwano-ndlebe idla isithembiso sentlawulo a ngaphezulu), ukunqongophala rhoqo. Ishedyuli mgaqweni kunye nokunqongophala kwabasebenzi.
• Akukho ngezaphulelo kubasebenzi babo.
• Ukugaya oluqhutywa ngaphezu efunekayo. Ino- amava okanye ulinde ukuba kuvulwe ivenkile entsha, okanye yiya kusebenza kwenye isixeko okanye ugxothiwe.
• ubusela Ukusoloko ngabathengi, apho kunzima kakhulu ukuba sime, kuba "Magnit" enganikwanga iikhamera kunye nabalindi.
• Rhoqo iishelfu pereraskroi kweKhabhinethi, ukothula iimpahla, nokuba ubunzima bayo, ebeka phantsi zorhwebo. Sinokuqhuba abarhwebi, uninzi amantombazana, ngaphandle koncedo bafaki, ezingabonelelwanga ezivenkileni Company "Magnit".

Izimvo yabasebenzi (St. Petersburg) kuqulatha izimvo zabo baye emsebenzini, ugxothiwe ngenxa yezizathu ezahlukeneyo nako ukusebenza kwi network.

isiphelo

Phakathi noovimba nayiphi chain iimfesi iye inzuzo kunye kan-. Ngeendlela ezininzi, impumelelo zorhwebo lwamashishini le ixhomekeke iqela umanyano kunye nobuchwepheshe nolawulo. TC "Magnit", njengaye nawuphi na umbutho, uye ubuhle nobubi bayo.