Uphengululo ethi "byi The ngcungela kaThixo"

incwadi yokuqala, "byi I ngcungela kaThixo" yapapashwa kwiminyaka engamashumi amabini eyadlulayo, ngo-1997. Ityala inqabile kakhulu apho ixesha akukho ntsingiselo. Le ncwadi nangoku efanelekileyo, kwaye imigaqo ebekwe yi umbhali, ukusebenza ngoku.

Ufuna ukuphendula umbuzo wokuba kutheni koliqele, iinkampani kakuhle yokulahlekelwa ubunkokheli emarikeni. Ichaza ngokweenkcukacha kakuhle eli ezintsha "ephazamisayo", yaye uchaza indlela ezichaphazela ishishini.

A bit malunga nombhali

UNjingalwazi lolawulo lweshishini, utitshala, umcebisi ishishini - imithwalo Christensen ukubhala ngokukhululekileyo iincwadi malunga ishishini, ulawulo kunye nokusebenza. Noko ke, imfundo kunye ishishini namava akhe ezisinika ingqiniseko yokuba lo mbhali onokumthemba.

Clayton waphumelela Brigham Young University, apho wayefunda bulumko, ngoko iminyaka emibini njengoko wevangeli Korea. ezoqoqosho wafunda kwiYunivesithi yaseOxford yaye ngowe-1979 wafumana MBA yakhe emagqabini ephakamileyo School Business School.

Christensen wasebenza njengomcebisi kunye nomphathi weprojekthi e Boston Consulting Group. Waqhubeka umsebenzi wakhe House White njengoko umncedisi kwi uMphathiswa wezoThutho. Enye wabaseki CPS Technologies, waba nguMongameli CEO. Wayishiya inkampani ukufumana ubugqirha.

Christensen wabuyela Harvard, apho wayezithethelela sobugqirha kwakhe; waba neminyaka emithandathu kamva ngowe-1992, waseka uhlobo "irekhodi", wamkela isihloko ngunjingalwazi.

Ngoku Christensen uye doctorates ezisibhozo yekhethelo kunye nesigxina yekhethelo kuZwelonke Tsinghua University ngoko. Ungumbhali weencwadi ezilishumi, yena omnye kakhulu-ethengisa nababhali beencwadi ngayo ishishini.

Kutheni incwadi kuyanceda ukufunda?

In "byi ngcungela," Clayton Christensen ityhila umgca entle phakathi ubugcisa "umbuso" kwaye kwaxhaswa. Efumanekayo yaye ucacisa nzulu iingxaki kulala emva ezintsha. Kulo mzekelo kwiinkokeli imarike kutshanje othetha izizathu ukusilela kwixesha elidlulileyo xa ungena entsha okanye zama ukusebenzisa ubugcisa obutsha.

Umbhali ngokuhlalutya oonobangela imilinganiselo kunye nenkampani ukungaphumeleli. Yena othetha ekunene, zisingathwe ubugcisa ephazamisayo eya kukhokelela kwimpumelelo kunye nophuhliso. Le yenye ixabiso ethi "byi The ngcungela kaThixo." Palesa Christensen, ukuba amava olunzulu kulawulo ishishini, wabelana nabo bafundi kwaye acacise ukungaphumeleli iinkampani ezahlukeneyo kwinkalo yolawulo.

okunene uxakekile

Ukunika ubunzulu iphepha ulwazi, ukutyhila ukuba luncedo zabo kwizicelo Christensen "ngcungela byi" yahlulwe iinxalenye ezimbini. Ukulindela izigqibo jikelele, eqalisa incwadi ne-zohlalutyo olunzulu.

Kwinxalenye yokuqala yale ncwadi ichaza scheme jikelele ngokumka, nto leyo echaza isizathu sokuba abaphathi izigqibo ezichanekileyo zezona ngcali zinetalente abangaphilanga kukhokelela ekuweni yenkampani. Christensen iinkcukacha utyhila ngxaki eku sunguleni.

Izahluko ezimbini zokuqala kuyacuthwa ngokweenkcukacha kwimbali ishishini drive nzima. Le mveliso - ezifanelekileyo ebonakalalisa umhlaba isifundo leempumelelo, kangangoko nto yaziwa, kwaye ikhona "ibali ngokukhawuleza." amacandelo lonke imarike ziye zavela kwaye ikhule kwiminyaka nje embalwa, kodwa ngokukhawuleza buphelile.

Izahluko yesithathu neyesine uchaze ngokweenkcukacha kutheni kwakhona kwaye kwakhona baphulukana kwitumente phambili iinkampani ekwenziweni hard drives. Iintetho umbhali malunga izinto ezinegalelo kule kuwa. Kwaye ekupheleni inxalenye yokuqala wakha ulwandlalo ngokucacileyo yokusilela kwabo.

Imigaqo ubugcisa "baphazamise"

Kwinxalenye yesibini yencwadi, "byi I ngcungela kaThixo" - elesihlanu kwisahluko seshumi - umbhali uzama ukuzithethelela imithetho ubugcisa ezintlanu "baphazamise". Le migaqo ke bomeleleyo kangangokuba abaphathi ngoyaba okanye, phezu koko, ukuzama ukumelana nawo, ukuze ube nako ngokuzithemba ukukhokela inkampani ngokusebenzisa isaqhwithi, ebizwa ubugcisa "baphazamise".

Apha umbhali uchaza ukuba baphumelela baya ukufikelela ukuba baqonde baze baqalise ukusebenzisa le migaqo. Christensen uthi kubalulekile ukuqonda ingxaki, baze bangakhangeli lwabashicileli bayo. Le ncwadi iya kunceda ufumane isicombululo kakuhle kule meko. Kodwa kubalulekile ukuqonda kwasekwa njani, nto leyo echaphazela kanye ndizenzayo, ziyandingqinela ukuba isigqibo ichanekile.

Ekupheleni kwinxalenye yesibini iqulethe yonke imithetho kwaye ucacisa indlela nabaphathi baya kuba nako ukusebenzisa ukuba imeko yakho okanye awulungelelanise kuyo.

Reviews umfundi

Xa ufunda le ncwadi, "byi I ngcungela kaThixo" engathandi qatha engqondweni imizekelo ezintsha "eziphazamisayo 'yobomi. Ngokubanzi, libonisa ukuba akukho nto obungunaphakade - yaye balindele imfuno kwimarike umthengi kunzima kakhulu ukutshintsha izinto ngokukhawuleza, ingakumbi kummandla ubugcisa digital. Oko kukuthi, inika ubukho ekhuselekileyo yenkampani kunye nophuhliso yayo.

Ekugqibeleni, wonke kuxhomekeke kubathengi. Yaye yintoni Ithanda uya kuba ngomso, akukho bani owaziyo, enyanisweni le "byi ngcungela kaThixo." abafundi Guest ukuqinisekisa ukuba imigaqo equlethwe kule ncwadi echaphazelekayo phantse naliphi na ishishini. Apha uyakwazi ukufumana iimpendulo kwimibuzo ebuzwa kutheni kukho ngokuwa ishishini, yaye yintoni ukuba siyenze ukuze sibe phakathi abaphumeleleyo.

kukho "ephazamisayo" ubugcisa obutsha kwiinkalo ezahlukeneyo Ngokuvela kwi Internet, ngoko wachaza ncwadi ngoku ngakumbi echaphazelekayo kunangaphambili.