B2C - yintoni na? Uthini umahluko phakathi kokuthunyelwa kweposi? Iimpawu zezoBhizinisi zeB2C

Yonke indawo yokuthengisa zonke iintlobo zeempahla kunye neenkonzo zidibene ngamacandelo amakhulu amakhulu. Iyokuqala yi-B2C, okwesibini yi-B2B. Ngokuqhelekileyo, emva kokudibana kwezi zifinyezo, abaninzi abantu bayazibuza: B2C - yintoni na? Okanye yiyiphi iB2B? Ngoko, masiyibale.

Inkcazo yemarike yeB2B

Ukuba uguqulela umbhalo wokubhala, ufumana "ishishini ishishini", ukusuka kwishishini lesiNgesi ukuya kwishishini. Ithenda yeB2B ithetha nayiphi na ishishini elijongene nokuthengiswa kweempahla okanye iinkonzo kwamanye amashishini. Njengomzekelo, sinokuthi sicacise iziseko zokuthengisa ezithengisa iimpahla zabo kwiinqwelo ezinkulu, imibutho yezorhwebo emele abavelisi abakhulu kwaye ibambe kuphela njengabathengisi, njl. Ngoko ke, imakethe ye-B2C-yintoni, yiyiphi i-B2B kwaye yintoni na ukungafani kwayo?

Iimpawu zeemveliso zeB2B

Ukuba kuthengiswa kule ngxenye yeemarike kubonakala ngeqela leempawu. Phakathi kwabo sinokuhlukanisa:

• Umqulu . I-B2C ijolise kwizentengiso kwishishini, ngoko ke, iinkampani ezisebenzayo kweli candelo zinomdla ngakumbi kwiivenkile zokuthengisa kunokuthengisa. Kwixabiso elincinci lempahla (xa kuthelekiswa neleyo eyenziwa ngumsebenzisi wokugqibela), ezi nkampani zenza imali enkulu yokubuyiswa kwemali ngenxa yemali yazo zonke iintlobo zemveliso. Umzekelo ocacileyo - iinkampani zorhwebo kunye neenkampani zokuthengisa.
• Imarike ephantsi. Ukuba sithelekisa inani labathengi kwiimarike zentengiso kunye nenani labathengi abakwiindawo ezithengiswa kumashishini, sinokugqiba ukuba ezi zihlandlo ziphindwe kaninzi kunenani elincinane kunelokuqala. Ngokuqhelekileyo, eli qiniso landisa ukhuphiswano kwicandelo le-B2B kwaye lifuna iindlela ezahlukileyo kumathengi kuneemakethe zeB2C.
• Isisombululo esinzima. Ngokungafani nomthengi oqhelekileyo, phantse wonke umntu oshishino uya kuyo nayiphi na intengo yezoshishino zakhe ngokungqongqo. Okokuqala, oku kungenxa yemingcipheko enkulu. Masithi ungathenga ibhetki yeempahla ezintsha, kwaye akuyi kuba semfuno phakathi kwabathengi. Okanye, umzekelo, uthenge umgca wokuvelisa, kwaye uya kukhupha umtshato. Enyanisweni, kukho imingcipheko enjalo. Kwaye umashishini kufuneka athathele ingqalelo, ingakumbi kuba iindleko zezimali kunye nexesha lokuthenga izinto kwiimarike zentengiso ziyahlukahluka kakhulu.

B2C - yintoni na?

Ngokweemarike ezijoliswe kwishishini, ngokubanzi okanye ngaphantsi, siya kuhamba kwicandelo elithe ngqo kumthengi. Ngoko, i-B2C - yintoni na? NgesiNgesi - ishishini kumthengi, kunye nokuguqulela kumveli wethu - "ishishini kumthengi." Ukuba uyayithelekisa kunye necandelo le shishini lijolise ekuthengiseni abathengisi, uya kubona ukuba ezi ngcamango zihluke kakhulu.

Iimpawu zoshishino eziphambili kubathengi

• I-Assortment . Ngokuqhelekileyo, abathengisi bazama ukugubungela ubuninzi bemarike ngokusemandleni. Oku kwenziwa ngokuphakamisa uluhlu lweempahla ezithengiswayo kunye neenkonzo ezibonelelwe. Mhlawumbi umzekelo obalaseleyo weB2C yiivenkile. Kwiindawo ezinjalo umthengi angathengela yonke into ayifunayo. Okunye ukufumana iinkonzo ezongezelelweyo, umzekelo, ukuhanjiswa, ukulungiswa kunye nokufakwa kweefowuni zasekhaya.
• Ixabiso lomthengi. Kworhwebo lokuthengiswa, ixabiso lomthengi omnye aliphezulu kakhulu, kuba imali eyinqobo eyenziwa yintengo yokuthengisa yabathengi abahlukeneyo. Ngoko ke, ibakala le-B2C lijolise kwiimfuno zeemarike ngokubanzi, kwaye kwiimeko ezinqabileyo ziqwalasela iimfuno zomntu omnye. Njengomzekelo wokubonisa, ungathatha nayiphi na impahla yomthengi, umzekelo, isonka. Le mveliso inezo zonke iimpawu ezinokutsala inani eliphezulu labathengi. Kwaye ukuba umntu omnye ufuna ukuthenga isonka ngesinambitha sesinkwa, akunakwenzeka ukuba kuya kwenziwa. Kwaye akukho sityalo asiyi kwenza esinye isonka kuphela ukuze sikwanelise isidingo somthengi omnye kunamawaka. Kwaye ngokulandelanayo: umzekelo, umninimzi wesitrato wanquma ngesinye isizathu sokuba isinkwa kunye nesinambitha se-mint siza kuchithachitha. Uxoxisana nababoneleli-kwaye bamenza ininzi yesilingo eso sinkwa. Ngokwemvelo, ukuhlola okunjalo, umthamo kufuneka ube mkhulu. Imeko, eqinisweni, kungeyona into engokwemvelo, kodwa nangona kunjalo, kunokwenzeka ukuqonda ngayo indlela eyahlukileyo ngayo iindlela zokuphakanyiswa kweempahla kwiimarike kunye nokuqhelaniswa kwishishini kunye nomthengi.

B2C: ukuthunyelwa kweenqwelo

Njengemakethi yeempahla, intengiso yeenkonzo zeB2C iyahluke kwiB2B. Oku kusebenza naliphi na ishishini. Umzekelo, ukuhanjiswa kweenqwelo zeB2C. Ukuqhelaniswa kweemarike kumthengi kubangela ukuba inkampani yomphathiswa ibe nenethiwekhi enkulu yokugcina impahla kunye nezothutho. Oku kuyimfuneko, njengoko inkampani kufuneka ifikelele kubaphulaphuli abakhulu kwaye yenze iimeko ezifanelekileyo kubathengi.

Ukudibaniswa kweemarike

Ukuba ubhekisisa ngokubanzi kumashishini amaninzi, ngokukodwa amakhulu, unokuqonda ukuba endaweni ethile umgca ocacileyo phakathi kweentlobo ezimbini zokukhuthazwa kweempahla zicinywa. Umnqweno wemvelo womnini nawuphi na umashishini ufumana inzuzo engaphezulu, kwaye ukuba ufumana ithuba lokufumana isahlulo esongezelelweyo sabathengi, akukho mntu uya kukwenqaba. Umzekeliso omhle uya kuba zonke iintlobo zokwakha izinto. Amafemu angumthengisi ohambisa iimveliso ngeentengiso zentengiso.

Umzekelo weenkampani ezisebenza ngeemarike ezahlukeneyo

Makhe siqwalasele umzekelo: kukho inhlangano encinci eyenziwa ekuveliseni i-hardware. Ngomsebenzi walo eli shishini lisebenzisa upende kunye nemveliso ye-varnish. Umnini uthengela kwisakhiwo sokwakha okanye kwiziseko zokwakha, kuba kuthengwa kwempahla ngqo kumenzi, unemiqulu emincinci. Ngaphandle koko, lo mnikazi unokufumana umbutho onesivumelwano somthengisi kunye nezityalo kunye nokuhambisa iimpahla zabo kwiindawo ezifanayo zokwakha. Njengoko iinkampani ezinjalo zinomyalelo obuncinane, umzekelo i-$ 100, abathengi abaqhelekileyo banqanyulwa ngokuzenzekelayo. Kodwa kumnini-shishini elincinci le mali iyamkeleka, ngenxa yokuba kwinkqubo yokuvelisa usebenzisa le mpahla. Ukusebenzisana nenkampani yomthengisi, ufumana imali eyongeziweyo, kuba kulo nyaka ityala elihlawulelayo impahla lilingana nelinganiselo lokuthengwa kwanoma iyiphi ivenkile.

Kule meko, umnini-shishini omncinci usebenza njengomthengi omncinci, kuba umthamo wokuthenga kwakhe ungaphantsi kweevenkile, kwaye kunjalo, unokukwazi ukusebenzisa amathuba angcono kunabanye abathengi.

Ukwahluke kwiindlela

Uwuphi umehluko phakathi kweB2B neB2C? Phakathi kwezi ntengiso ezimbini kukho ukungafani okubalulekileyo, nangona ekuqalekeni zifana kakhulu. Ezi ntlukwano zigqitywa zombini kwiindlela zokuthengisa, kunye neenjongo zabasebenzisi bokugqibela.

Ulwahlulo olukhulu lweemarike kubathengi abasuka kwiimarike kubathengisi:

• Ukulinganisa nokwenza isigqibo malunga nokuthenga. I-B2C ibonakalisa imvakalelo, isidingo sokwanelisa iiminqweno.
• Imiqulu . Ukuba umthengi oqhelekileyo wenza ukuthengwa ukuze anelise iimfuno zabo, ke umntu oshishino uthengisa ibhizinisi lakhe. Ngoko ke, umthamo wokuthenga unokuba lukhulu.
• Ixabiso lempahla. Ukuba umthengi oqhelekileyo, ixabiso lemveliso lidlala indima enkulu, kodwa ngokuqhelekileyo ayikho isigqibo. Kodwa kwimeko yemarike ye-B2B, umahluko we-dollar nganye kwiyunithi kunokubangela amawaka amawaka kuwo onke amaninzi, ngoko ke indleko yemveliso inikwe ingqwalasela enkulu.
• Izindlela zokuthengisa. Ukuba ingqalelo enkulu inokuhlawulwa kwiintengiso zentengiso ngokuthengisa i-B2C, ngoko kwiimarike zeB2B, oonxibelelwano lomntu kunye nabathengi kunye nokusebenza kunye neenkcukacha zolwazi ziza phambili.

Ngaloo ndlela, sinokugqiba ukuba ukuthengiswa kwamashishini kuhluke kakhulu kwintengiso kwimarike yeB2C, ukuba le yecandelo elifuna iindlela ezahlukeneyo kunye neendlela.