Digital - yintoni na? Izixhobo zokuthengisa zedijithali

Ngoku nje nje, ukuba uphumelele ubomi kwi-Intanethi yehlabathi, kwanele kwaye enye i-SEO-ukukhuthazwa. Kodwa amaxesha ahamba, kwaye inkqubela phambili kwi-teknoloji yolwazi ayimi. Intengiso ye-intanethi ikhula kwaye ikhula, ngelixa zonke ezinye (ngaphandle, zinyathelisiwe, njl njl.) Ukukhangisa kusele kwinqanaba lokuphuhlisa okanye kwanqatshelwe. Ngako kunjalo, idijithali - yintoni na?

Idijithali kukukhuthazwa kwebhanki ngabo bonke ulwazi olunokwenzeka kunye neziteshi zombane ngexesha langoku, njengomabonwakude, i-intanethi, intanethi, intanethi, kunye nezinye izinto kwi-intanethi.

Ingcamango

Idijithali yinkqubo entsha yokuthengisa edibanisa kunye namathuba amashishini onke okhoyo . Ugxininiso oluphambili kule meko kukungenzeka kwamaphephandaba amasha. Eli thuba liya kufaka indawo yokuthengisa ngokuqhelekileyo kwi-intanethi, ngoku iqondwa ngokubanzi. Xa uphendula umbuzo "idijithali - yintoni na?" Kufuneka kukhunjulwe ukuba oku kuyimpembelelo enzima kumthengi.

Izinzuzo

Ukuthengiswa kweDavidi kunamathuba amaninzi angenakukhunjulwa:

• Ukujolisa. I-Intanethi ikuvumela ukuba uhlukanise umsebenzisi ngokweendlela ezahlukeneyo zeparitha, oku kwenza ukuba igalelo lentengiso lichaneke ngakumbi.
• Ixabiso. Ngokuqhelekileyo, idijithali ishibhekile kunezentengiso eziqhelekileyo , nangona kukho ubunzima bezixhobo, ngokuvela kwenani elikhulayo labantu abafuna ukusebenzisa indawo ye-Intanethi ukukhuthaza ukubaluleka kwayo, nayo ikhula.
• Amandla aphezulu okulandelela ukusebenza kwempembelelo.

Imodeli yokuthengisa yedijithali esebenzayo

Ukuqonda umbuzo othi "idijithali - yintoni na?", Kufuneka uqonde ukuba lo ngumzekelo othile wezenzo zokukhuthazwa. Iquka izinto ezilandelayo.

1. Ulwazi lophawu / umkhiqizo.

Le ndlela isetyenziswe kakuhle kwiimeko ezilandelayo:

• Kubaxhamli abatyebileyo. Mhlawumbi, kuya kubakho ukukhangisa kweemeko ezifanelekileyo okanye ukudibanisa nolwazi oluqhelekileyo, ukutyelela iipalati zabalandeli.
• Ukufumana inzuzo yedijithali kukuphakamileyo kakhulu kunye nabaphulaphuli abancinci nabaphambili, ngaphandle kwendlela yesibini ekufikeleleni kwabaphulaphuli.
• Kwimeko apho inkampani yokukhangisa ayikwazi ukuqhutyelwa kumabonwakude.
• Nebhajethi encinci.

2. Ukwamukelwa kwe-brand.

Idijithali isebenza kakuhle xa:

• I-brand kufuneka idlulise ulwazi malunga nayo, yenza ukuba umthengi athambekele ekuthengeni.
• I-brand ibonakalisa ukubandakanyeka ngokukrakra komthengi.
• Iimveliso zilula ukwenza ukuba ziqondwe kwi-intanethi, zinike "ukukhuthazwa" ngokukhawuleza.
• Izibhengezo (ukuthengiswa okanye ukuthenga, ukunikezelwa kweenkonzo) kuphela phantsi kweemeko zobungakanani beesampuli, isampuli.

3. Ukuthengwa kwetyala.

Ukuba uyazi kakuhle abaphulaphuli nge-brand ngokusebenzisa idijithali, ngoko isampuli kufuneka ihlolwe kwindawo leyo, ngendlela efanayo.

4. Iingeniso zengqiqo xa kuthengwa nge-digital.

Ukugcinwa komthengi ngokukhuthaza, ukuhla kwamanani amaxesha kunye neenkqubo eziqhubekayo zokukhuthaza.

5. Ukunyaniseka.

Ukuze abasebenzisi bazive bebandakanyeka ukubandakanyeka komzwelo kunengqiqo, kubalulekile ukuba bafunde ngokujulile, ukuphuhlisa intetho. Kwaye kule digrikhi inamandla, kungenjalo.

Izixhobo

Ukuthengiswa kwe-Digital kukukhuthazwa komkhiqizo kwimimandla ebanzi ngokusebenzisa iziteshi zedijithali. Ukuqonda, idijithali - oko kukuthi, siluhlu lwezithuthi ezithandwa kakhulu zedijithali zokukhuthazwa:

• Iinjini zophando;
• Ukukhangisa okuxhomekeke kwi-contextual and teaser;
• Ukupapashwa kwiibhanti;
• SMM kunye neeblogi;
• Ukupapashwa kwezicelo zeselula;
• Ukupapashwa kwimixholo yevidiyo;
• Ukukhangisa ngeentsholongwane.

Ukuthengiswa kwe-intanethi kuye kwaqhubela phambili ukuthengiswa kweedit digital. Namhlanje eli ligama elincomekileyo kwaye lichanekileyo.

Eli shishini ludinga ukuthengiswa kwezedijithali ngezizathu ezilandelayo:

• Imilayezo ye-SMS kunye ne-MMS ayilahlekelwa ukuthandwa kwabo, kodwa iifowuni zesebe, ngokuchaseneyo, ziyazuza.
• Okwangoku, ukuguqulwa kwe-intanethi kumanethiwekhi asekuhlaleni kubonwa.
• Unyaka wonke, i-TV yedijithali ishintshela ngokutsha indawo yehlabathi kwaye idibanisa kwi-intanethi, evumela abasebenzisi ukudibanisa ii-akhawunti zabo kunye nezicelo ezihlakaniphile kwizixhobo zecomputer kunye nokwenza lula ukusetyenziswa kweTV, okubangelwa ukuthandwa kwayo.
• Ukukhangisa ngekhompyutha (ii-POS-terminals, izikrini ze-LED, imigca ehambayo) ngokukhawuleza kuncedisa ukukhangisa kwangaphandle kunye neebhanti kunye neebhokisi ezikhanyayo. Oku kukuvumela ukuba ukhange ingqalelo yabathengi ngamandla amakhulu, kungekhona kuphela emini, kodwa nobusuku. Ikhuthaza ukuthenga, ikhuthaza.
• Izicelo ezikhethekileyo kwii-smartphones zivumela ixesha lokona kungekhona nje ukugcina iziganeko, kodwa nokuthatha inxaxheba.
• Nangona iifom ziye zanyanzelwa phantsi kwefuthe lokuthengisa nge-digital. Ukusetyenziswa kwezicelo ezahlukahlukeneyo zokudweba, izixhobo zomculo, njl njl. Kwenza ukuba kube lula ukwenza isinyathelo esikhulu kumashishini obugcisa.

I-Arhente yeDamente - yintoni na?

Xa kuthelekiswa nama-arhente eendaba aqhelekileyo abandakanyekayo ekubekeni kweentengiso zakho, ii-arhente zedijithali zinika uluhlu oluhluke ngokupheleleyo lweenkonzo ezinokuthi zifumaneke ngoku:

• Ukudala, ukugcinwa nokukhuthazwa kweziza, ukuyila.
• Uphuhliso lweqhinga lophuhliso lenkampani, indawo yalo yolwazi.
• Sebenza kwimimandla ekhompyutheni, amaqela, ii-blogs, amanethiwekhi asekuhlaleni, iiforam kunye neendawo ezizodwa.
• Umbutho wezehlakalo, izikhuphiswano, iintetho kunye nokukhuthazwa kwe-inthanethi.
• Ukunyamezela kunye nokudluliselwa komthengi ngakumbi kwi-intanethi ukuya kwi-intanethi.

Into ephambili eyahlula i-arhente yedijithali kwiintengiso eziqhelekileyo omnye ngumsebenzi kumaqela azincinci ahlukeneyo kunye nama-freelancers kunye nokungabikho komsebenzi ngaphandle kokungaxhunyiwe kwi-intanethi. Isixhobo esona sikhulu sejitjhini yinkqubo yokujonga izameko zoluntu.

Ukubonakalisa ukuphumelela kokutshala imali kwidijithali, unako ngeendlela ezininzi: ukusuka kwi-resume yakho kunye neleta zokubulela kunye namabhaso kwimilinganiselo yemigangatho kunye nemibiko.

Kuqhelekileyo namhlanje ukudala inkonzo yabathengi ngeengxelo ezixakekileyo kwiimidiya kunezibalo zobume.

Siyakwamkela iindawo ezisebenzayo, ii-blogs, amanethiwekhi omntu, ukuthatha inxaxheba kwiiblogi, ukufumaneka kwamanqaku athile. Ukuba umxholo wazo zonke ezingentla zihlaziywa, ke ngoko kunokwenzeka ukuba, ikusasa lala ma-arhente awanalo.

I-arhente ezidumileyo zedijithali zi-ADV, R / GA, i-Promo Interactiv, i-Gray New York, i-Pirogov's Bureau, i-Zebra, i-Razorfish, i-DesignDepo, i-Virtual Factory, uMnu. Ulutsha / iNkcazo.

Ukuthengiswa kweDitari: iimeko eziphambili

Uphuhliso olukhawulezayo lwe-intanethi kunye neenkonzo zalo, kunye nokuvela kwamashishini amasha kunye nezicelo ezininzi zenza inkampani isebenzise izicwangciso zobugcisa. Kubalulekile ukuhamba ngexesha, khawuleza uphendule kuzo zonke iziganeko. Kodwa kungekona oku kubaluleke kakhulu, into ephambili kukuba i-forecast, ikhono lokujonga imeko leyo kubanda, ukuyibeka kwikamva.

Ukukhangisa kweDivithali akuboleki kwimithetho emininzi yokuthengisa ngaphandle, kwaye ngoko ke, ukucinga malunga nomlingani wedijithali, kuqala ukujonga iinkonzo zakhe ze-intanethi. Ukulawula umqhubi wokukhuthazwa kwedijithali, kufuneka ufumane ubuncinane isethi yolwazi malunga neendlela zokunxibelelana nge-Intanethi. Namhlanje, akusiyo ingxaki ukudlulisa izifundo ze-digital kwi-intanethi, efundisa izifundo kunye nezindlela ezisisiseko.