Iyintoni i-franchising?

Namhlanje eli gama livakalisa ngokuphindaphindiweyo kwaye ngokuphindaphindiweyo bobabini phakathi koosomashishini abanolwazi, kwaye phakathi kwabo baceba ukwenza into yabo. Makhe sibone ukuba yiyiphi i-franchising, yiyiphi inzuzo enika yona kunye neyayimfuneko yokuqwalaselwa ngale ndlela yokulungisa ishishini.

Ingundoqo kunye nomxholo

Iingcambu zeli gama livela kwi-franchir yesiFrentshi, eguqulela ngokuthi "inkululeko" kwaye inxulumene ngokusondeleyo nokunikezelwa kwamalungelo kunye nenkululeko kwiibhishophu ngowe-1559. Ukuphendula umbuzo malunga nokuba yiyiphi i-franchising, kufuneka kuphawulwe ukuba kubonakala kwiMinyaka Ephakathi, xa ookumkani baseBrithani banikezela iibhonon zabo ilungelo lokufumana irhafu kwimimandla ethile ukuze batshintshe iinkonzo ezahlukeneyo. Ngelo xesha, abantu abakhululekileyo bangafumana imvume yokuthengisa kwii-fairs kunye neemarike zedolophu ngenkokhelo. Iindawo ezizodwa apho bathengisa khona iimpahla zabo babenegama labo-i-franchises.

Ngethuba lethu, ngomgama obanzi kunazo zonke, igama lokuthengisa i-franchising lithetha "ukuqesha" ukutyunjwa kwezorhwebo okanye uphawu lokuthengisa. Okwangoku, endaweni yokuqulunqa into entsha, ungathenga kuphela ishishini eliyimpumelelo kwaye usebenzise amayeza kunye neenkonzo ezibonakalisiweyo. AbaQoqosho bathetha ngamaxwebhu abo ukuba yiyiphi i-franchising, ichaza njengomsebenzi wobugcisa, apho i-franchisor (umnini-nkampani) idlulisela i-franchisee (inkampani ebizwa ngokuba ngumphathi okanye ishishini elizimeleyo) ilungelo lokuthengisa iimveliso zabo ngokuchitshiyelwa ukubopha imimiselo ethile. Ezi ziquka:

• Ukuqwalasela iimpawu ezithile zekhwalithi;
• Ukusetyenziswa kobuchwepheshe abathile;
• Umbutho wezorhwebo phantsi kwegama lokuthengisa elichaziweyo ngokwecwangciso eliphuhlisiwe kunye kwindawo ecacisiweyo.

Ukuchithwa kwempahla - imizekelo yezicwangciso eziphumeleleyo

E-Rashiya, olu hlobo loshishino lwaba ludumo kwi-half half of the 90s. Kuze kube lelo xesha kwilizwe lethu, bambalwa kakhulu abantu abazi ukuba yiyiphi i-franchising kunye neyiphi inzuzo. Ngoku ngokutsho kweengcali ezahlukeneyo, iinkampani ezingaphezu kwama-200 ze-franchise zisebenza ngempumelelo kwimarike yaseRussia. Phakathi kwazo zizo ziphawu lokuthengisa eziziwayo njengeXerox, Subway, Kodak, Baskin Robbins, Alphagraphics kunye nabanye.

Ngokwezinga elipapashwe kwisiNgesi saseRussia, i-Forbes, i-franchise enenzuzo kakhulu ka-2013 yaboniswa ngamalingani kaFeliksi (ukuvelisa nokuthengisa ifenitshala). Ukuxhamla kweshishini phantsi kwesi sibane kufikelela kuma-40%. Indawo yesibini ithathelwe yiPerekrestok-Express (inethiwekhi yezitolo), kunye neyesithathu yiPozitronika (uluhlu lweentengiso ezithengisa i-electronics).

Franchise franchises

Isicwangciso sezocwangciso esilungileyo kunye nesilingo, esichengeni sengozi, esinobuxhakaxhaka bokuthengiswa kwintengiso kunye nesiseko esilungeleyo sokuqala ishishini - oku, oku, kuyandila kakuhle. Kodwa musa ukulibala malunga neemeko ezimbi. Eyokuqala kwezi zilahleko lokuzimela: yonke into eyenziwa ngokusomashishini iya kuba emva kokugqitywa kwemvumelwano echaphazelekayo ekhutshwe kakhulu yimithetho ye-franchisor. Ukongeza, ukusebenza kunye nenkampani eyaziwayo kubandakanya ukuhlawulwa kweenyanga, kwaye oku kunokubangela ukuba uzuze intlungu. Iphuzu lesithathu elibi lidibaniswe nenyaniso yokuba bonke abathathi-nxaxheba benethiwekhi yentengo ye-franchise baxhomekeke ngokusondeleyo kunye kunye nempazamo yazo nayiphi na inokukhokelela ekulahlekeni kwabanye. Nangona kunjalo, akukho shishini elinjalo eliza kuqinisekisa impumelelo ye-100%. Omnye usebenzisa i-franchise, abanye abenzi. Nangona kunjalo, ukuba udibana ne-franchise enenzuzo kakhulu, kutheni ungayisebenzisi? Kulula kakhulu kunokuqala ukususela ekuqaleni.