Izicathulo zeLacoste - umgangatho kunye nentuthuzelo ngokuvisisana ngokugqibeleleyo kunye nesitayela esingenakuqondakala kunye nokuyila okungenakulinganiswa

Iindwangu zendoda zibandakanya ubuninzi bezinto, kodwa indawo ekhethekileyo ihlala izicathulo - ikhululekile, isebenze kwaye ikhuselekile. Umsebenzi walo oyintloko uyabakhusela, kodwa abakhangeli kunye nabaqulunqi bakholelwa ukuba oku akusiyo kuphela ekupheleni kwoluhlu lwezinto ezinokwenzeka, kwaye ivumela ukuba umfanekiso uzaliswe ngokupheleleyo kwisitayela nokubunjwa. Namhlanje kukho ukhetho oluninzi lweemveliso kwanoma yiyiphi na isikhwama kunye neengcamango, kodwa into ephambili phakathi kwezi ntlobo kukukhetha izicathulo eziphezulu. I-Lacoste yenye yezinto ezigqithiseleyo kwiimveliso zentengiso kunye neentambo. Umgangatho wayo uyabonakala kumazwe amaninzi ehlabathi.

Kodwa ziziphi iingenelo eziphambili kunye neenzuzo zeemveliso zenkampani? Kwakutheni ukuze athande kakhulu abathengi?

Umlando weBrithani

Enyanisweni, ixesha lomsebenzi wale nkampani yokurhweba likhulu kakhulu. Imveliso yokuqala yakhishwa ngo-1933. Umsunguli uRene Lacoste ngeli xesha uvelisa iqoqo yakhe yokuqala yeengubo. Iikopi zokuqala zenkampani ziyi-stylish polo kunye nekona yengwenya ehlangothini langaphambili eyaziwayo namhlanje. Le ngqokelela yaqalisa ngokukhawuleza imfashini, kwaye uphuhliso lwenkampani lenyuka intaba. Ngokukhawuleza emva kokukhululwa komgca wokuqala weengubo, uRene Lacoste ugqiba ukuzalisa uluhlu lwemveliso yalo kwaye avelise izixhobo kunye nezihlangu. I-Lacoste idibaniswe kwimveliso yayo i-French ekhethekileyo kunye neenkcukacha zezemidlalo ezikhethekileyo. URené Lacoste wabeka ibha ephezulu ekuveliseni izicathulo, njengoko ngexesha lokuvelisa aliqwalasele nje kuphela ukuyila, kodwa uyathuthuzela. Yingakho yonke isicathulo salo mqondiso icingelwa kwiinkcukacha ezincinci. Enye into ephawulekayo yindawo ye logo. Le ngwenya eluhlaza kufuneka ibe neyona nto inqamlekileyo yezicathulo kunye neempahla kunye nezixhobo.

Olu lwazi namhlanje lenye yezona zinto ziyabonakala kwaye zifunwa kwihlabathi jikelele.

Ubunjani kunye nentuthuzelo yintloko kwiimpumelelo

Kutheni kuthanda kangaka le ntengiso yabathengi, kulula ukuthetha, kuba uRenee Lacoste udale inkqubo ekhethekileyo yokuvelisa kunye nokulungiswa, oku kusetyenziswa. Yokwenziwa kwetheknoloji echaphazela ukuba izicathulo ziya kuba zifuna kangakanani ixesha. I-Lacoste isebenzisa iingubo zemvelo kuphela zemveliso yayo. Ewe, akusiyo zonke izihlangu ezenziwe ngesikhumba, ezininzi zenziwe ngeempahla, kodwa naziphi na izinto ezisetyenziswayo zinamandla kwaye zinempawu eziphezulu zobugcisa. Uvelisa uphawu lweemodada zamadoda nabasetyhini. ULacoste wakwazi ukufumana ifom epheleleyo, ebesithandayo amadoda nabesifazana. Into ebalulekileyo yeenqanawa iyathuthuzela. Njengoko kuphawuliwe ngaphambili, uRenee wacinga ngeemveliso zakhe kwiinkcukacha ezincinci. Ngoku ke yonke into inomfanekiso wesatomical, iphindaphinda ngokuphindaphindiweyo ukugoba, imingxuma kunye nama-tubercles ezinyaweni nasezinqeni.

Ukongezelela, ezi zihlangu zithengwa naliphi na ixesha, njengokuba kukho ikhefu zekhefu, ukukhanya kunye nokuphefumula, kunye nemizekelo ebusika - i-insulated and waterproof.

Ezinye iintlobo zemveliso yemveliso

Kodwa ngaphezu kwezinto ezisetyenzisiweyo ezisetyenziswayo kunye neentlobo ezahlukeneyo, kukho ezinye iinzuzo kunye neLacoste iimveliso. Izicathulo zeenyawo zale bhanya ziye zaba ngumgangatho oyinyaniso wekhwalithi kunye nesitayela. Ukuthintela ukuyila, uhlobo olulungekileyo kwaye, ngokubaluleke kakhulu, ukhetho kuyo nawuphi na umcimbi (imidlalo, intlanganiso yezoshishino, uhambe epakini). Olu hlobo lulandela iindlela zefashoni (iintyatyambo, iifom). Kodwa ukuba sithetha ngamathoni akhethiweyo yohwebo, ngoko ke imhlophe-epheleleyo, ecocekileyo. Yingakho iimveliso zikaRene Lacoste azikwazi ukufumana nantoni na: ngokuba izinto ezinjalo zokugqoka kunye ne-wardrobe udinga ukunakekelwa rhoqo, ukucoca.

Kodwa ubukho beengubo okanye izicathulo zolu hlobo kwi-wardrobe enokungqina ngongcamango oluhle lomnini kunye nezinye iimpawu zakhe ezichanekileyo: ukuchaneka, ukuqonda isitayela, isimo sengqondo kunye nokunye.

Umgangatho ophezulu, intengo efanelekileyo

Ukuphazamisa imveliso yale nkampani ayikwazi ukuba konke, kwaye kungenakho ukunyamekela kweempahla kunye nokujonga kakuhle kwimveliso yeLacoste. Izicathulo zabasetyhini, njengabesilisa, zinekhwalithi ephezulu engapheliyo, kodwa ke ukwenzela ukunika inani elifanelekileyo. U-Renee Lacoste wenza i-brand yangempela-ephakamileyo kunye nexabiso, ngoko-ke akuyena wonke umntu onokufumana izicathulo zeedola eziliwaka. Enyanisweni, ukuba ikhabethe ineemveliso zangaphambili kunye nengwenya, kuthathwa njengento yento yokunethezeka, kwaye ke, uphawu lokungahambi kakuhle nokuchuma.

Kuthekani abathengi?

Intengiso nganye kwiimarike uye yazibonakalisa ixesha elide kangaka kwii-angles ezahlukeneyo, kodwa inkampani kunye nezicathulo zeLacoste ziyahluka ngaloo ndlela. Ukuhlaziywa kwabaxhasi emhlabeni jikelele kubonakaliswe kwakhona kukuba ixabiso lemveliso liphantse liphelele. Awuxubisi - ukhululekile, unobomi obude benkonzo, kwaye ke, isitayela esikhethekileyo - esityebileyo kunye nebonakalayo. I-modeller kwimveliso evela kuRené Lacoste inzima ukuyibona. Isakhelo esithile esikhethekileyo siya kunika umnini wezo zinto, iimpahla kunye kunye nezicathulo.

Abathengi baphinde babone ezinye iimpawu zemikhiqizo yomkhwa, kwaye kwindawo yokuqala - isitayela esiphambili. Akukho mizobo yokubiza - yonke idizayini icingwa ukuya kwi-millimeter. Kungenxa yoko, kwicandelo lehlabathi lefashoni, iLacoste ihlala ibeka iindlela ezintsha.

Ukuthenga iLacoste, wenze ukhetho olufanelekileyo!

Nangona umthengi usazibuza ukuba yeyiphi i-brand ukunika ukhetho, kwanele ukuhlalutya zonke iimveliso zenkampani kwaye, ngokukodwa, zenziwe izicathulo zeLacoste. Iifoto zamawaka zeekopi kwanoma yiphina ixesha, isondo kunye nesinambatho asikwazi ukukholisa abathengi. Yaye inyaniso yokuba ikopi ethengiweyo iya kuhlala iminyaka emininzi, iya kukwazi ukukhokelela izikali ekukhethweni kwezinto zikaRene Lacoste.