Wonke brand edumileyo uye imbali yayo, kodwa hayi zonke uhlobo unokuqhayisa zophuhliso ezifana Caterpillar yokuqala kunjalo,. Shoes, le nkampani ekuqaleni, kwakungafanelanga ukuba imveliso. Yonke le nto yaqala emva ngo 1890 ...
Ekupheleni kwenkulungwane XIX, umsunguli ezimbini American, Daniyeli Best noBhenjamin Holt, uqale imisebenzi yayo ekuphuhliseni zomphunga umkhondo-uhlobo iitrektara. Sele kwinkulungwane yamashumi amabini, itrektara yokuqala inomfana amafutha itektala apho yaba ipetroli akhululwa. Ngowe-1925, Caterpillar Tractor Co ekwacwangciswa ngayo, leyo ngokuhamba kwexesha uye waba ubukhosi wokwenene. Manufacturing liqulunqe eliphilileyo, etsala abasebenzi abatsha ngakumbi nangakumbi, ukwandisa unikezelo ehlabathini lonke. Kodwa njani konke oku edibene izihlangu? Enyanisweni, yonke into ilula kakhulu. Empire wakhula, abasebenzi, owayesebenza corporation, amakhulu amawaka kwaye zifumaneka kumazwe 200. Kwaba ngoko ukuba ulawulo waza wagqiba ukudala abasebenzi babo izihlangu zisebenza kakuhle ncam. Kule 80 ka khulu lokugqibela leminyaka kwaye uhlobo Caterpillar nezihlangu ibhalisiwe.
Ekuqaleni, izihlangu Caterpillar kunye kweentende nkqi, ngathi kumkhondo kwetrektara (yaye iinzwane intsimbi), wazinikela kuphela ukuya kubasebenzi. ngezihlangu ezomeleleyo bekhululekile ngathi, abasebenzi mveliso nasemigodini. Ngokukhawuleza inkampani iye phambili ekuveliseni izihlangu yobungcali. Rebranding kwenzeka ngo-1994, xa izihlangu Caterpillar baye babe yinxalenye corporation Wolverine iLizwi Wide, lophawu, ukuvelisa ezemidlalo, ukhenketho kunye nezihlangu ngemihla. Ngoko kweziqalo yokuqala ngemihla Caterpillar sele ziphuhlisiwe.
Akukho namnye sicinge ukuba ekuqaleni kwenkulungwane xxi Caterpillar izihlangu nje iya kuba kuthandwa umona phakathi kolutsha. Ukuba phambi 2000 kwicandelo yezihlangu ukuguga ngemihla yaba-10% kuphela umthamo emarikeni, ngoko kwiminyaka embalwa kamva nani zafikelela phantse 85%! Ngokutsiba elibukhali kwi ukuthandwa ka Caterpillar ngenxa eziqhubekayo ezintsha fashion ulutsha. Ngoko, kwi isiqhelo kangangeminyaka eliqela, nje kunye ingafundwa. izihlangu Caterpillar abe engaqhelekanga, isimbo yazo ekhethekileyo, itsale ingqalelo ize idityaniswe ezahlukeneyo yokunxiba. Ukongeza, ukuba bomelele ukuze bakwazi bakukhonze ishumi ngaphezu kwesinye.
Akukho isuntswana ukugcina kunye ntsingiselo ezintsha fashion, uphawu iyaqhubeka ukuvelisa imifuziselo ngakumbi nangakumbi ezintsha nezihlangu. Kodwa waqhubeka izimiso yakhe yamandulo. uphawu Caterpillar kungenziwa ngokuba izihlangu abaziwayo yellow. Uvethe iibhutsi Caterpillar? Abafundi, rockers, abakhi, iimbaleki, abakhenkethi ... Yintoni kubenza bonke? Umoya inkululeko, amkhanuke intuthuzelo self-mazwi, self-ukuzimela geqe ukusuka style oluqhelekileyo! Fighters Young kunye nesibindi ukuze ubuntu ezitsala kakhulu engaqhelekanga!
Caterpillar iibhutsi ebusika nazo ezithandwayo kunye nabantu abatsha esebenzayo. baba iteknoloji elikhethekileyo ezenza imilenze musa lome nkqu abafileyo ebusika. Akubar, non-slip itrekta eliphekwe insoles kuphela - kuphela yinxalenye amacandelo iibhutsi zasebusika evela Caterpillar. Xa kuthengwa izihlangu yale lophawu, ungenza siqinisekiso kuphela lula kunye nentuthuzelo na imozulu, kodwa uya kufumana nendlela yabo ngamnye.