Iziqholo Niche - a ... niche iziqholo: ncomo, amaxabiso, iifoto

Kwesi sithuba siza kuthetha isenzeko njenge "niche iziqholo". Le ngcamango ayaziwa abaphulaphuli ngokubanzi, yaye akumangalisi ukuba awazi ukuba yintoni na. Lifikile ixesha ukuze siqhelane elide ukwazi niche iziqholo (uyakhetha) yahlukile akanaso kunye nencasa yemveli.

Yintoni inuka iziqholo uyakhetha

Ndiyakuthanda amavumba amabi, kwaye kwithala lakho ekhaya kunye zokuthambisa ezixabisa ngaphezu amaqamza 'okumnandi "? Yintoni na le gama?

Ukuba wajonga ezindlini emininzi nasiphi na isixeko indlu esiqhelekileyo, kusenokwenzeka ukuba zifikelelwe ngabo amagama, adla kubaneka kumabonwakude okanye ecwebezelayo. Dior, Dolce Gabbana, Versace ... La magama musa behle amaphepha kwiimagazini, nkqu nabantwana abangakwaziyo ukufunda, bayazi la mazwi. Ngoko ke, iintlobo fashion, leyo eyaziwa ngokunjalo ehlabathini lonke, akusiwo iziqholo niche. Kubonakala ukuba amavumba zihlelwa ngokwamaqela amathathu, leyo bayashiyana ixabiso, nodumo, Kakade ke, ukuba oko azisezeli.

Ubunzima-market, obutofotofo noku iziqholo

Kuyinyaniso ukuba motor urhwebo - zentengiso. Le usebenza zokumaketha 90% igqiba uya kuba yintoni ephawulekayo ngexesha elitsha, kwaye uthenga wena iimpahla okanye makeup ukuze bazive bezithembile. Advertising nayo ikhuthaza kunye namakha. Wena engaqondanga, phantsi kwempembelelo iindawo ezintle kunye imifanekiso engaqhelekanga kweli phephancwadi, into yokuqala ukuza kuthi ukuba yemiyinge ezithile uze ukhethe into ekhuhlangubeni lakho.

Ngenxa yoko, iqela lokuqala kunye ixhaphakileyo nevumba elimnandi - ubunzima-emarikeni, okanye impahla yabathengi. Iziqholo ukuze ngokufuthi kuthengiswa hypermarkets, iivenkile izithambiso, nangenxa imfuno ezinkulu kwiivenkile ezincinane izithambiso kunye ukuguquka. Baqinise amakha ayikho nzima, kwaye ngomgunyathi zahluke kwi "oo", ngenxa yokuba ezi ntlobo ezaziwa bonke - ukuqala kuncinci ukuya ku- nkulu. Ivumba ayikho nobunzima kakhulu, ezimnandi ngokulula distinguishable. Exakayo, kwinkulungwane yokugqibela fashion ekhaya iphekwe ntlobo iminyaka 2-3, kwaye ngoku ukuvelisa enye zonke sonyaka. Oko kuyinzuzo ubunzima-zemarike eziphambili, oku kuthatha malunga ne-75% abathengi.

Luks iziqholo ezixabisa ngaphezu kwimarike ubunzima, kodwa kananjalo ngokubanzi zapapashwa. Ngokomzekelo, brand Chanel, Guerlain, kunye phunga enziwa iimpahla izindlu becala silk. Hayi kude emva, kunjalo, ndlu izacholo anesiqholo, amavumba ezintsha yaye nekhulu ekhulwini womdlalo iintsingiselo fashion. Kutheni kunjalo? Inyaniso kukuba ngabaqholikazi inxaxheba kuphuhliso imveliso ngaphambi ukukhulula bachitha uphando abaphulaphuli enkulu, nokuchonga izinto ozikhethayo nokulindelweyo. Ngubani kudala amakha zodidi? Kaninzi umsebenzi omtsha nomkhosi wonke Amagcisa ngokungqongqo ukulandela izicwangciso ezimiselweyo. Ngabaqholikazi ayikwazi ukukwenza, ukuba ukuthobela angxamele umphefumlo, ngenxa yokuba ukudala imveliso eyayiza kuba ezilikhulu ekhulwini bamba iminqweno umthengi lowo.

Ukukhetha - ingqiqo entsha flavour

iziqholo Niche - kukudala abathile - wabaqholi abangalandeli nakubani kulindelekileyo. Iziqholo Le enkulu akukho kweendleko (ngokufuthi iziqholo niche zinokubiza kangangoko izinto ezintsha abandwendweli), kwaye 'isandi "kunye izithako. Kuba iziqholo ukukhetha kuphela sebenzisa kwizinga eliphezulu izinto, nto leyo eyenza kube lula ukuvula i mavumba eluswini izitakantlantsi ngesiquphe eqaqambileyo - le nto kugqiba ixabiso leempahla. Ukongeza, ukuba ezinye iimveliso izinto ezixabisa kusetyenziswa kuyilo zizinto ebekupakishwe, ezifana negolide, imithi ekhethekileyo okanye namatye anqabileyo. Kodwa nokupakishwa engaqhelekanga - kodwa kunokuba umnyinyiva. Kwindawo yokuqala ukubaluleka livumba uyakhetha - nguye sisiqinisekiso manuelle iziqholo. Brand ezininzi ezaziwayo-kakuhle kuquka uyakhetha ingqalelo Penhaligon kaThixo, Jo malone, Montale, UCreed, Le Labo, M. Micallef, Amouage, Parfums de Rosine, Byredo, Fragonard, Frederic Malle, Kilian, Serge Lutens.

Ngomhla imbali yeshishini isiqhumiso kwinkulungwane yamashumi amabini

Ntoni "niche iziqholo," nathi sele ndicinge ngaphandle, kodwa kutheni kukho isebe kwi "ngokoqobo amakha"?

Ukuze wenze oku, sibuyele umva kancinane ngaphambili. Kwiminyaka nje nekhulu eyadlulayo, zokuqhumisela iqashiso embalwa, kodwa kunoko abantu ngamandla ezikhuselekileyo. Kodwa kuphuhliso kwemveliso yoshishino, xa impahla ziye zehla kwaye ifikeleleke ngakumbi, amakha wawa naye ngokumangalisayo. Kwiminyaka 50-60, waba ifumaneke phantse wonke umntu, kunye nentwana kamva, ukuya ekupheleni koo, abenzi baqalisa ukucinga ngendlela ukuqinisekisa umxumi ukuba bathenge iimveliso zabo ngokuchanekileyo. Ngapha koko, ezinezinto ukude lee imfuno, nangenxa ngabaqholikazi baqalisa ukusebenza ngenxa kubathengi.

Ngoku izindlu perfume abasekho udale into nje, waza waqalisa ukwenza imveliso efikelela iminqweno yabantu. Abenzi bemeko- original abangafuniyo ukusebenza ngaphakathi kwemida emxinwa, abaye bazifihla phantsi igama "iziqholo uyakhetha."

Yintoni umehluko iziqholo niche

Ngoko ke zintoni izinto kule ndawo scents njengoko iziqholo manuelle? Stores e Moscow, bakulungele ukunikela kuwe uyakhetha, nto leyo eye ezi mpawu zilandelayo: a incasa olwahlukileyo, ezingcono ekrwada, ukunqongophala phantse epheleleyo izibhengezo, indawo okungaqhelekanga zentengiso.

Livumba - ke iziqholo umahluko niche yokuqala ibalulekileyo. Ukuba kujoliswe iziqholo iziyolo kunye nobunzima-nemarike abathengi kunye ebil ukudala i "iilekese" lihle kakhulu, yiko uyakhetha ngayo musa nokuba ucinga. Niche iziqholo kuba nanto ngokupheleleyo 'umfanekiso' njengoko enomtsalane lamela. Khawube nomfanekiso amanqaku icuba emanzi, irabha, isiraphu yobusi, okanye umthi, uyayanelisa imiqathango gayakovogo, must - yinto a iziqholo niche. Zokuhlaziya ezahlukeneyo lakhe kakhulu, kuba isiqhumiso lisenokubhidekisa, kubangela ukudideka, kuwa eluthandweni, okanye ukutyhala, kodwa yintoni kanye - akukho mntu uhlala diki na.

izithako uyakhetha

Ukuba abalimi bulawu 'abaqhelekileyo' ngokushushu imveliso atshiphu, ukukhetha izithako zibiza zokwenziwa, unyana wabaqholi zemveliso niche musa ukucinga ngaloo nto. Ngaba ubusazi ukuba, kwakunye ngenxa yewayini elimnandi uneempawu zawo ngasinye "mbewu" nakwioli elungileyo, kuquka indawo kunye nexesha yokuqokelela. Umzekelo, kakhulu 'alungise "iintyatyambo lomthi orange zikhiwa North Afrika okanye Morocco. Ukuba iimfuno womqholi ingqalelo gayakovogo umthi, ke yena uya kuba ku Indonesia. Yeyona izinto ekrwada luqinisekiswa kakhulu ixabiso ikamva lawo aqholiweyo. Ezinye iintlobo uyakhetha kuvela kumkhamo othile kakhulu ngenxa yokungabikho icandelwana.

Sinxiba ngokuba ukumkani, okanye upakisho

Ufuna rhinestones kanye bezinto? Ke wena - obona bulawu ubunewunewu nokufu- emarikeni. Ingakumbi kuba kubathengi abanyulu kwiimagazini wenza iintlelo ezizodwa ebalisa indlela lelabhastile, linamafutha zadalwa. Funny, akunjalo na? Ibhotile phezu kwithala, ngelixa kufuneka nje amakha!

Ke ukuba uyakhetha, unyana wabaqholi ukuba asebenze ngaphezulu kwisiqulatho kunokuba kwimbonakalo. Amaninzi, ukuphakheja phunga niche ukhangela eyingqondi, ingathi yimimangaliso, nangona kukho ukuxolelwa. Ngokomzekelo, ibrendi Martina Micallef, ezineengqayi ezithi waziqaba kwaye ihonjiswe ngamatye ngendlela manual. Kakade ke, ngokwesigxina bapakishe namnye ngaphandle umthengi.

komthamo izinto

Kangakanani Ucinga ukuba amaqamza enziwa incasa entsha, ezifana Niny Richchi? amashumi eziliqela amawaka, kuba impahla kufuneka kuziswe zonke noovimba izithambiso kunye hypermarkets! Ke ukuba uyakhetha, imveliso inxulumene ngqo inani amacandelo. Ukuba ufuna ukwenza ivumba izinto ekrwada ukuba ungafumana ligcuntswana, umvelisi ingakhupha amaqamza nje ezimbalwa. Ngoko ke, ngokuba iindidi ezithile sisiqhumiso emgqeni ngokoqobo.

indawo yokuthengisa

Ukuba nomdla uyakhetha, khawuleza ibe hypermarket enkulu okanye uthenga ukuthenga zokuthambisa ngenxa isoya, ngoko niya kudana. Niche iziqholo "Rive Gauche" ayithengiswa, kodwa unako ukufumana oko boutiques ezizodwa uyakhetha. Yintoni na le ndawo yentengiso?

Xa umongo wayo, boutiques kunye ntlobo ezinjalo - uhlobo "umtyhido" phakathi amanqaku bandlala zokuthambisa. Njengoko abanayo abantu abaninzi, yaye ngokuqinisekileyo akuyi kubona etyhwini. Ukongeza, ezi ezivenkileni abalibali promotions zabathengi kunye nokuthengiswa eqhelekileyo. Kakhulu ukuba umthengi uyakwazi ukubala kukuba njengesipho ku vumba ekhethiweyo unokwenza into evela ukuqokelelwa webhate brand efanayo. Njengomgaqo, abathengi rhoqo Boutique umnini uyazi buqu, saza songeza ubudlelwane ukuthembana phakathi kwabo.

Musa ukoyika ukuya kule shop! Ukuba ufuna ukuba bachukumise kwilizwe niche iziqholo, ngoko kukuba apho ungafumana siqhelane izinongo. Kodwa ke musa ukwenza ngathi ukuba umthengi kakuhle ecela, ekubeni umthengisi xa ubona nge! Kulungile ukuba sivume ukuba ufuna kuphela ukufunda into malunga iziqholo nshila.

Kuthekani ixabiso, nendleko iziqholo ukukhetha eMoscow? Ixabiso le hlobo ivumba akunakwenzeka ukuba engange ngaphantsi kwe 2000 ml-20. Kodwa kufuneka uvume, ayikho imali eninzi - nje isixa efanayo unako ukuthenga umzekelo 100 ml iziqholo ezithandwayo kunye ezipapashiweyo. Yintoni ukukhetha - kuwe isigqibo.

Enye umahluko osisiseko

Niche kunye iziqholo uyakhetha yahlukile ukusuka iziyolo kunye iziqholo nobunzima yinyaniso phantse zapapashwa. Oku kunjalo. Ngokuthenga imveliso entsha okanye ivumba ethandwayo aluphumi amaphepha ecwebezelayo, uhlawula ngoku loo: 60% yentengiso (imifuziselo inxalenye zabe neenkwenkwezi, PR inkampani probnichki kwiimagazini kunye ezivenkileni), 30% of package kunye nomsebenzi intlawulo abenzi bemeko-ivumba kunye% 10 kuphela aphila.

Imeko ne scents niche yahluke kakhulu, sinokuthi, iphambene malungana. Ikhetha ngenkankulu zipapashwe kuba yenzelwe kwimarike ubunzima, kwaye musa kuhlawula yentengiso kwaye hayi kwebhokisi, kodwa isakhiwo ekhethekileyo ngokwenene.

Indlela ukukhetha ngezo niche ngokwakho

akayi kuvela Niche iziqholo "Rive Gauche", hayi kuthengiswa boutiques ezincinane ixhokonxa ukuvumbulula zonke iintlobo zobulawu. Kodwa ekubeni amakha ezinjalo engaqhelekanga ngokupheleleyo kusithengela wena, musa ukuzama nto kwangaphambili, awukwazi, kuba njani oko? Ngokukodwa le njongo kuye otlivanty. iziqholo ukukhetha ngenxa yeendleko yayo ephezulu ayifumaneki wonke, kwaye ukuba uza kubanalo ithuba ukuthenga igutyana anqabileyo, ngoko ngokuqinisekileyo ekufuneka uyazi ukuba bafumane, akunjalo?

Le igcina intanethi kunye boutiques ezincinci unako ukuthenga otlivanty. iziqholo ukukhetha bathulula nje ezityeni ezikhethekileyo amancinci (atomizers), kukho umthamo 2-5 ml. Ekubeni ulwelo abaninzi kangaka anqabileyo, ungasebenzisa "loqhankqalazo" kunikeza ubone ukuba uthanda ukuba iziqholo okanye hayi.

Ngaba kukuchitha imali kwi uyakhetha

Njengoko sele sibonile, iziqholo niche - oko eqolo. Kukho kakhulu ngumbuzo esengqiqweni malunga nokuba ngaba ukuchitha imali kwi nto iintupha ezifana uyakhetha. Ukongeza, ezi iphunga abayinqobo kakhulu, yaye ukuba incasa niche iziqholo wonke umntu. Brands lula kwakhona, ezifana ubunzima-zeemarike abandwendweli abizayo ziyavunywa kakuhle kwaye lubonwabele yonke into.

Kaloku, impendulo elula lo mbuzo akukho. Eziyobisi vumba ethile isixelela malunga incasa womntu kunye nenkcubeko yakhe. Yinto ingekho imali, njengoko iziqholo niche akayi kubiza kobeka phi imali eninzi kakhulu. Noko ke, ngaxa lithile ebomini abanye abantu nje iqala ukuvula phezu scents ezithandwayo kwaye ufuna into ngamnye ngakumbi.

Izimvo ezingu

Ndingazifumana phi ukubuyekeza uhlelo kwewayini entsha okanye ezinqabileyo lencwadi? Kucacile ukuba iingcali iqonga izinto ezinjalo, yaye musa ukuthetha kumagumbi chat musa izimvo ukushiya. iziqholo Niche - nto ibalasele ngaphezu ukuthandwa lunike nezalo izimvo. Kakade ke, unako ukufumana ncomo, into elolo hlobo - "ewe, ivumba saphezulu," kodwa yiloo nto usenokuthi?

Khumbula ukuba sikhethe inuka ekhethekileyo yaye ngamnye uthembe ayikwazi ukuba imbono yomnye umntu. Kufuneka ukhethe ngezo ngokwabo, alandelayo kuphela kwakho nomnqweno, kunye neengcebiso yomnye umntu. Ngokuba ndifuna ukunilumkisa ukufunda izimvo zabanye abantu, landela kuphela intuition lwabo nendlela abayibona. Nangona kunjalo, qaphela ukuba phakathi ezahlukeneyo ntlobo uyakhetha uqinisekile ukufumana into abangayithandiyo ngokwakho.