Logos of brand adumileyo yokunxiba kunye nezihlangu. Iinkampani Logos-yaziwa

Logo, enyanisweni, lumelo olubonakalayo kwinkampani. Khumbula neengqameko yegolide Macdonald okanye uphawu Nike - ezi iilogo onomtsalane of yemiyinge abaziwayo baye baqaphela phantsi kwebhanile bawo babini umbuso omkhulu kunayo. Nangona kunjalo, iinkampani ezininzi ziyaqhubekeka sinayo kuphuhliso yale inxalenye ephambili yokwakha efanelekileyo corporate. logo Good ukhumbuleka kakhulu kwandisa ukukhula kunye nomthengi ukunyaniseka, idala umbono ofanele kwi amaqabane ezoshishino, idala ukubonakala kwentsebenziswano.

Kukho 3 iintlobo iilogo:

1. izinto ephindiwe ngokungenammiselo. Ngokomzekelo, amandla esisiseko ye-IBM logo, Microsoft, kwaye Sony ukudala izinto sifana eyenza abalinganiswa mveliso ezikhethekileyo.
2. Kukho logo ukuba ngokoqobo abonise oko kwenza okanye enikwa yinkampani, umzekelo, ekupeyinteni indlu isoloko isetyenziswa kwi logo iibhrashi graphic okanye ipeyinti.
3. Ukusebenzisa iisimboli graphic abstract. Imizekelo iquka inkampani Nike. Ekuhambeni kwexesha, umfanekiso logo kubasebenzisi ngokunikhumbuza yenkampani kuyo nayiphi na imeko.

Cinga logo uthandwayo yemiyinge adumileyo yokunxiba kunye nezihlangu.

Nike

Logo edumileyo inkampani thaca Swoosh lwethikh brand ethandwayo, echaza iphiko yesithixokazi Greek Victoria (igama Victoria lesiGrike lithetha "uloyiso"). logo project yasungulwa ngo-1971 ngu Carolyn Davidson,-graphic, umfundi kwiYunivesithi Oregon. Caroline wacebisa ukuba idrafti filipp Nayt, omnye wabaseki nkampani. Knight akazange ingakumbi efana ecetywayo UCaroline khetho, kodwa wayeqinisekile ukuba elizayo ilogo uya kusebenza kuye. Kwaye, njengokuba sibona, akazange enze impazamo izibalo. Kamva, xa Nike uphawu lenyuka ukuya phezulu ngamazwe, uPhilip Davidson thaca ukubonga diamond ring kunye logo Swoosh kwaye inani elikhulu iimpahla ezemidlalo kunye nezihlangu ukusuka yokugcina yenkampani.

adidas

Brand Adidas yasekwa Adolf Dassler emva ukuwa inkampani kayise wakhe, nto leyo ebizwa Gebrüder Dassler Schuhfabrik. Ekuqaleni, igama le nkampani kwakungathi addas - le ungayiqondiyo oonobumba yokuqala umsunguli wenkampani. Noko ke, emva kweenyanga ezimbalwa kamva addas latshintshelwa Adidas (isiqhulo umsunguli likaThixo abahlobo bakhe Adi).

Ezinophawu bands ezintathu kubonisiwe kwi logo bathengwa kwinkampani lwemidlalo Finnish Karhu ngo-1950, yaye namhlanje indlela le nkampani, eyinxenye ye iilogo uthandwayo yemiyinge dumeke. Ngendlela, ukuba band imela ukuthandwa yenkampani kumazwekazi amathathu.

puma

URudolf Dassler, umzalwana Adolf Dassler, yena, lasekwa Puma kraca. Inguqulelo yokuqala logo yenkampani yahlukile lowo siyazi ngoku - Igama ishishini lokuqala elizongomayo «Ruda» (egameni ngumseki URudolf, Rudoo). Ngokutsho kuguqulelo mnye, inguqulelo yokuqala logo yayiyilwe Rudolph, kunye 60s zenkulungwane yama-20. uphawu onelungelo zonke lichaza aziqhelileyo Cougars.

Gucci

Le nkampani Gucci - ngumqondo ka Guchchio Guchchi, ongenise imvelaphi uphawu ngoku edumileyo ngowe-1921 e Florence. Omnye abantwana bakhe abathandathu kwaye umbhekisi phambili kwi logo odumileyo ngo-1933. Namhlanje uphawu Gucci kunye inxalenye chic ye iilogo ze yemiyinge adumileyo iimpahla kunye nezihlangu, njengoko yenye yeendawo zokuqala kwi ingqalelo.

Le peculiarity lomlinganiswa zibe idlulela iileta G. Noko ke, ayikho nje unobumba, uphawu le stirrups ezimbini - lophawu legacy Guchchio Guchchi, ngubani ukuthengisa nezincedisi yamahashe.

Givenchy

Givenchy - fashion lophawu, esisekelwe yi Yuber Dzheyms Marcel Taffin de Givenchy ngo-1952. Namhlanje, inkampani nayo uvelisa isiqhumiso, iimpahla kunye nezacholo. Logos of brand eziziingangamsha, zincediswa luphawu ethandwayo lendlu fashion.

Logo design kulula kakhulu kodwa enomtsalane nezinomtsalane ngexesha elifanayo. It is a amane 'G', elifumileyo indawo yonke. Givenchy logo ukhumbuza izacholo Beje Celtic.

NoLevi Strauss & Co

Le nkampani ULevi Strauss & Co. (LS & CO) yasekwa ngowe-1853, ngexesha bakaLevi Strauss basuka Franconia eSan Francisco ukukhuthaza ushishino isebe zokuthunga abazalwana bakhe kunxweme olusentshona. Sele-1870 inkampani lasungula intengiso enkulu iiovaroli denim, ezo saa ngempumelelo phakathi abathengi.

Kubalulekile ukuphawula ukuba jeans kule fomu, nto leyo eyaziwa umntu mihla esitalatweni, waqalisa ukuba zenziwe kuphela emva 1920. Kuyaphawuleka ukuba logo original yenkampani yabonakala-1886 kwaye ezimbini zokulwa ezinamahashe, eqwenga ijini kwiindawo ezahlukeneyo. Logos-eyaziwa brand impahla, imbali wendalo labo, njengoko umthetho, ukuba yimimango amavo. Ngenxa yoko, imbonakalo LS & CO logo landulelwa ibali, apho isalathisi umgangatho lwemveliso: umqhubi libotshelelwe ijini ezimbini imoto saa kwaye ngemoto ngaloo ndlela kwisikhululo kwindawo.

Reebok

Le nkampani iye yasekwa eNgilani ngowe-1895, Foster noonyana bakhe inkanuko ngumseki ukuphumeza oonyana bakhe iiteki spikes. Emva kokonyuka i Olympus abavelisi zehlabathi ngo-1958 owaseka abazukulwana, uJoe kunye Jeff, igama le nkampani Reebok. Igama ibhekisa kwilizwekazi le-Afrika, apho «rhebok» - uhlobo neula. Logos of brand abaziwayo Reebok no Adidas ngoku lilungu fashion ikhaya single - Reebok i nkampani Adidas ukususela ngo-2005.

Louis Vuitton

indlu Fashion Louis Vuitton wavula ngo 1854, emva koko ihlabathi liphela ukuba lazi malunga empahleni umgangatho ophezulu kunye Chic. inkampani logo amelwe-inishiyali uphawu waza wadala a ngeqanda, ngokukhuthazwa mibala Japanese zeentyantyambo.

hello Kitty

Sam ubhalo kokusungulwa kwaye thaca kuluntu ngo-1974 ngu Shintaro Tsuji, Sanrio inkampani umnini. Njengoko sele ibhalisiwe njengenkampani yorhwebo logo image Cute Kitty ngo-1976.

Ekuqaleni, kukho amagama amabini, phakathi apho kwakukho ukhetho: Hello Kitty kunye Kitty White. Lonke igama elifanayo lokuqala yajika nomtsalane ngakumbi, kwaye umlinganiswa liye laba isithixo izigidi zabantwana kunye nabazali babo abasehlabathini lonke. Logos-eyaziwa iinkampani brand iimpahla yabantwana zokudlala, saa ngaphambili, wenza intuthuko enkulu esinye kwinkalo yoshishino.

ukuxoxa

Imbali, ngokunjalo logo yayo, labhalwa emva 1908 kwaye sibizwa Ncokola yerabha Shoe Company. Ngowe-1915, umseki Mills Ncokola waqalisa ukwenza izihlangu intenetya, kodwa kubaluleke kakhulu siganeko yenkampani kwenzeka ngo-1917: umdlali yomnyazi uCharles H. Taylor Mills wangena ofisi kunye unyawo. Ukuze kube lula intshukumo yembaleki, Mills iphuhlise yezihlangu kunye umda ophezulu eliphezulu apho namhlanje baye baba ziyahlonelwa ushishino fashion izihlangu ehlabathini.

Xoxa - ayikho nje lophawu, le elizibalula yonke, umzekelo, ukuba ukho kweli Uilt izihlangu Chemberlen amanqaku amanqaku 100 kulo mdlalo NBA ngo-1962, Maykl Dzhordan wayenxibe ukuxoxa, xa akore injongo isigqibo ngo-1982. Yaba izihlangu esemthethweni NBA ixesha elide, kunxitywa amabali ezinjalo mdlalo njengoko Medzhik Dzhonson, Larry Bird kunye Dzhulius Irving.

Ukususela ngo-2012, umnini-Brand inkampani ubuncinane ethandwa Nike.

Lacoste

Enye iintlobo elidala kunawo ohloniphekileyo, ogama logo noxam oluhlaza, makwazeke bonke abo ubuncinane kanye abanomdla ehlabathini fashion. Ngowe-1933, uJean Rene Lacoste waseka inkampani avelise iihempe intenetya, yaye igama kwabunjwa evela kwamaqabane kunye elabo zemidlalo umnyibilikisi, evuthela ngathi "ingwenya isikhumba".

Uphawu of Rene Lacoste azalwe, kwakunye nezinye iilogo ezininzi zentengiso yemiyinge dumeke. Worth ngayo kule meko. Imbali isimboli limi ngolu hlobo: umhlobo uRene wazoba ingwenya encinane nje nwabisa nje, kodwa kungekudala waba logo ye brand, nto leyo ngoku eyaziwa kubo bonke.

Fendi

Le logo Inkampani idla kuthelekiswa iphazili: ezi ngcinga wamqhuba ezimbini isalamane omfusa kwezinye unobumba ngamnye F. owaseka uphawu - wengcibi yokuluka ethandwa uKarl Lagerfeld, ngubani wasungula logo indlu ukumila sibini Edward kunye Adele Fendi. uphawu selo kwindlu yefashoni ngoku neendwe kwi yoxwebhu ngalunye, isayinwe ngabameli Fendi njenge fashion yoshicilelo Fendi colletions.

Chanel

I-logo odumileyo ngohlobo kabini "C" ezilala phezu kwezinye bahlele "back-to-umva", yapapashwa okokuqala ngqa ehlabathini fashion ngo-1925 kwi-ibhotile Chanel inombolo 5 aqholiweyo.

Logos yeyona yaziwa brand basoloko amabali eziliqela ngendalo labo, njengoko kwenzekayo kunye Chanel kraca. Enye inguqulelo ibali uMikhail Vrubel, owathi ngo-1886 wapeyinta intsimbi yehashe, ngathi yangoku Chanel-logo. Enye inguqulelo yeBhayibhile ithi ukuba akukho Vrubel akazange inxaxheba ekudalweni lomlinganiswa, kodwa nje zamahashe ezimbini bawela njengophawu impumelelo kunye luck zasetyenziswa. Ukanti uninzi abayili bakholelwa ukuba le logo imela inishiyali Koko Shanel - ngunozala indlu fashion French.

calvin Klein

November 19, 1942 Calvin Klein uphawu ebeliqulunqwe ngalo, logo apho kwenziwa ukuba ifumaneke kuluntu kuphela emva kweminyaka engama-30. Ezincinane kunye lula ukhumbuleka SC logo libenza unxulumano lophawu, ngoko kwenziwa kwi kwipokotho zonke neblukhwe. Kungekudala yaba uphawu ethandwayo kusetyenziselwa kuphela itekeni yomvelisi, kodwa njengoko istampu ingumbuthi yakhe.

Versace

Yimbonakaliso uhlobo odumileyo ngokomfanekiso ezinxulumene Iintsomi zamaGrike yaye ubonisa intloko yenyoka uyahambelana, nto leyo edla wavatha neebhegi iilogo. brand eyaziwa kakhulu izinto ezimbalwa, kodwa logo Versace kunzima ukuba xanisa kunye nenye inkampani.

Logo mqambi yaqala ngo-1978 Dzhanni Versachi, lowo phithi kunye ezakudala kwimizobo, ngoko uguqulelo kunye i Gorgon Medusa, utsala ababukeli zibe ilitye, iye yaba luphawu, ubonakalisa oyingozi lowo wengcibi yokuluka ukuze ihlabathi fashion.