Neebhegi kuceba ngexabiso elifikelelekayo: American brand Coach

Baphupha i "zakudala" ntsuba, leyo bakhonza ngokuthembeka kangangeminyaka emininzi, kuyimfuneko ukuba ukujonga Coach brand American. iibhegi Luks, Inomtsalane uSandra entsha yenkomo, Pizza kunye Gwyneth Paltrow ngo-2008, zingathengwa boutiques Russia.

indaba brand

Yasekwa ngonyaka ka njenge yocweyo encinane ngowe-1941, inkampani wavelisa iingxowa zabantu kunye KDE, bafumane inzuzo okulula. Ngelo indawo kwathiwa Manhattan Bags zofele. Yonke kutshintshile kule minyaka ingama-60 ukususela kukufika ishishini losapho amaqabane Kahn. Miles ikwazile ukufumana indlela entsha kwezikhumba, iyenza ithambile kwaye ngaxeshanye sinamandla kakhulu, kunye nomfazi wakhe Lilian ekucetywa ukuba zenziwe ngayo izinto ezintsha ingqokelela neebhegi yabafazi. Ngokuchasene yangasemva ukusetyenziswa kwezinye iifem isikhumba esibhityileyo emazantsi apho eyasetyenziswa yekhadibhodi, ingqokelela kakhulu yokuqala yaba yimpumelelo enkulu.

Isimemo inkampani umyili owaziwayo Bonnie Cashin (1962-1974) izise iinguqu phantse sokulwela inguqu epheleleyo imbonakalo imveliso eyenziweyo sele phantsi Coach kraca. yamahashe Image buyo kwi logo ye nkampani ithetha inkqubo nokuziswa iimpahla kubathengi ukuze kube lula yabo ukuqalwa kuphuhliso loshishino. Emva kokuba uzibandakanye neqela le nkampani Lew Frankfort (1979) iindlela intengiso landiswa kakhulu, kuquka intsimbi basebenzise ngenkuthalo ukuthengisa email. Saqala ukuvula boutiques uphawu (namhlanje kumazwe-30 ehlabathini lonke), ethengisa iingxowa ezinophawu, wabonakala store-intanethi (1999). Ngowe-1986 le nkampani yathenga Sara Lee Corporation, ukuphefumla ubomi obutsha kulo.

inkampani

Namhlanje Coach phezulu baduma eUnited States. siqinile New York-based - enye yeenkokheli kwimarike woveliso, uyilo kunye nokuthengiswa lwezincedisi obutofotofo: izihlangu, iiwotshi, izacholo kunye iziqholo (ngaphezu kwekhulu titles). It onelungelo 25% yazo zonke zentengiso kweli lizwe (ingeniso ngo-2009, umzekelo, yaba 3.23 yeebhiliyoni zeerandi). Ingakumbi idume impahla yesikhumba, phakathi apho kukho okukhethekile, ezifana iikhola kunye leashes ukuze izilwanyana. Kodwa ke impumelelo engundoqo Coach - bag for ozinikezele, ngokukhetha ukuba nokusebenziseka nomgangatho ophezulu iimveliso.

ezikumgangatho ophezulu lesikhumba kuphela kusetyenziswa ukuvelisa kubo. Xa imveliso lwezincedisi saliwe kwi-70% ye-material uzilungiselele, nto leyo eyenza iingxowa brand imbonakalo "zakudala" phantse obungunaphakade. Ukongeza eluswini, wasebenzisa eyolukiweyo, nto leyo edla kwenza imveliso atshiphu, kodwa izinto zale mihla: nenayiloni, ipholiyesta, PVC kunye jacquard - hayi ngaphantsi iipropati kubathengi. ingqokelela bakhe ihlaziywa ngokuqinileyo yenyanga ukuba wahlukile kwaye eyahlula Coach kraca.

Bags: ixabiso, uluhlu

umthengi Russian ovela kwivenkile esemthethweni online yempahla inkampani ayithunyelwanga. Ukugxininisa ixabiso layo, kakhulu, akunakwenzeka, kuba ngaphandle inika irhafu eyahlukileyo isekwimo zonke kwi US. Thenga i bag kuba abalamli, ixabiso kuba oku kuya kuxhomekeka lokufunwa imodeli, ngexesha kunye nenkqubo isaphulelo. Superprochnogo iingxowa belaphu brand axabisa kunoogxa babo nasesikhumbeni, kodwa imveliso entsha-fangled kuya kufuneka ukuba uhlawule bekuthi. nkqubo lwentengo phakathi ekunokuthiwa kuceba ezifumaneka kudidi. Ezithengiswayo i-US, leyo nkampani amalungiselelo rhoqo Coach, iingxowa eliphakathi nendawo zibiza phakathi 150-200 zeerandi. Ixabiso ithi ku ezahlukene 300-500 zeerandi.

Range brand ephawulekayo: evela kwiingxowa ezinkulu isambuku ezithwalwayo ukuya kumakhamandela yabafazi. Products kwi ngohlobo amajukujuku, ohambahambayo ibhegi, ibhegi kwi kuliske zifana oomakhulu neebhegi ozithandayo. Ngenxa yokuba le mifuziselo basoloko bagxeka neebhegi Coach uphawu ekhangeleka a bit endala-lixesha. Kodwa baba yoyi kwaye esebenza, elicacisa endleleni eya kusoloko khangela ngandlel antiquarian. Lusebenzisa eqinile kunye neefom mihla: egxalabeni iingxowa, hobo, abathengi, abathwala ngokomthamo. Kuba ladies ishishini kufuneka imifuziselo ngokugqibeleleyo ukugcina imilo. Ngokuthenga sampula yokuqala, umboleki ufumana imveliso kunye beentanda egqibeleleyo, izixhobo ezisemgangathweni ezininzi ofisi ezahlukeneyo. Kuba design wangaphakathi umdla njengoko ngaphandle.

Miqondiso neebhegi Coach yokuqala

Ukuveliswa nkampani New York namhlanje livela kweli lizwe: ukuveliswa ke ayipheleli eUnited States, kodwa Italy, China. Oku kuchaza inani elikhulu fakes. Indlela ukuqonda ukuba umthengi lowo Coach bag lokwenene?

Ikopi yentsusa kufuneka anelise ezi mfuno zilandelayo:

• Ubukho inombolo imveliso yokuqala, eqhotyoshelwe kule amalaphu lining (ezenziwe ngesikhumba okanye ze-textile).
• Ubukho ngaphandle wengxowa babebhala ileyibhile brand.
• Ubukho isimboli wenkampani izifakelelo yesinyithi.
• Ukusebenzisa yenkampani umbane YKK c iqhekeza yesikhumba okanye uthotho amakhonkco pawl.
• ezivuzayo nasici ngaphandle ngomsonto eveleleyo.
• Ukuba uphawu brand - iileta ezimbini C, ejonge omnye komnye. Yena kufuneka ibe ngaphakathi okanye ngaphandle imveliso.

Ngenxa yokubona izilumkiso nokukhetha ngokufanelekileyo umthengisi, kufuneka kuqondwe ukuba ilifa bag brand uyakwazi ukwenza onwabe ngokwenene umfazi.