Nezimaphambili ezingundoqo zokumaketha

ingqiqo Marketing ichazwe kulawulo ishishini ifilosofi ingqiqo, oko kukuthi, okuququzelela kwezoqoqosho kunye nemveliso ukuze ahlangabezane neemfuno kwinjongo umthengi ngamnye zombini zendalo kunye nempahla kwezoqoqosho. Ngenxa yesi sizathu, siyakwazi ukubona ukuba lo marketing - yi inkqubo emanyanisiweyo lombutho imveliso kunye nokuthengiswa kwemveliso ugqibile, olujoliswe ukwanelisa zonke nezidingo zemakethi, kwakunye ukufumana inzuzo yezoqoqosho imisebenzi enjalo. Kodwa eyona nto ibalulekileyo yale nkqubo kukuphuhlisa qhinga esebenzayo kunye Amaqhinga yokuziphatha kwiimeko zemarike ngenxa ekufundweni imeko yezoqoqosho.

In market namhlanje kunzima kakhulu izimvo zabo nokuba ukungqina ukuba iimveliso asondezwayo uyinkampani kubalwa, kungcono kakhulu kunalowo apho bafuna sele apho. Ngokhuphiswano yonke intshukumo, sonke inyathelo, nokuba incinane, kunokuba akugungqi. Kungenxa yoko le nto kukho imfuneko ukucinga uze ucwangcise zonke iinkcukacha lweshishini, kuba lowo uzayo ishishini ufuna kwimpumelelo.

nezimaphambili ezingundoqo zentengiso kuya kusinceda siqonde ngakumbi kule inzululwazi enzima, kodwa umdla kakhulu.

Ingcamango yokuqala ekufuneka uyikhumbule - oku imfuno leyo ingqiqo unqwenela ukuba umntu uziva xa into eyimfuneko kakhulu ngeli xesha. Ufuna njengengqiqo has a ngokwemiqathango yolwahlulo:

1. Ngokuxhomekeke oonobangela kunokuba: iziphene (ukutya, impahla) okanye lufundiwe (impumelelo, imali, ukuqondwa).

2. Ngenxa yeziphumo kwezempilo kunye nemeko ngokubanzi imfuneko zabantu kunokuba: HIV (imfundo, ezemidlalo) okanye embi (utywala, ukutshaya).

Okwesibini, qiniseka ukuba eze lezentengiso lwabaqalayo, efikeleleka - ingqiqo ngesizathu. Oku nje ligama, apho lufakwa ukusebenzisa ingqiqo kunye undoqo nokuthengisa, kuba sesona sizekabani - kuba yimfuneko ukuba kwiimeko kwimarike yangoku iye engxamisekileyo. Kufuneka kuqatshelwe ukuba le yeyona ndlela uqinisekise ukuba yenza ngokupheleleyo indlela yokuziphatha kwabantu bonke abathengi.

Kwikota yesithathu - imfuneko. Kuyinto efanayo kakhulu kwindalo obalelwa, kodwa eyahlukileyo kukuba le mfuno sele lamkela umphandle ifomu ethile.

Okwesine, isimaphambili lulandelayo Ngokusengqiqweni ukusuka yangaphambili emithathu. Wish - exhaswa ngokuthanda komntu imfuneko.

Ndakuqonda ezi ngcamango zorhwebo esisiseko ukuze ibonakale ilula kakhulu kwaye banal xa uqala kuqala, sinako ukufikelela impumelelo enkulu, Kakade ke, kuphela xa isicelo oluchanekileyo ulwazi olufunyenweyo.

Namhlanje kunzima kakhulu ukuba zazi ukubaluleka nenzululwazi lokwakha iqhinga yomsebenzi kwimarike, enyanisweni inokusetyenziswa ukubhengeza kakhulu ngokwabo, ukuba ukuthengisa imveliso entsha ezintsha revolution ukutsala abathengi ezintsha nokwandisa ummandla wentengiso iimveliso ezinjalo. Iindlela ukususa ezininzi, yaye zonke ishishini kufuneka ngokuzimeleyo ukhethe indlela apho uya kuphuhlisa, apho imiba ukuba anikele ingqalelo, yaye akazange kuchaphazela umsebenzi nkampani, kodwa kunjalo akavumelekanga ukuba ukulibala malunga nezimaphambili ezingundoqo lorhwebo.

Ngoko ke, akunakwenzeka ukuba ukubala babhaliswa kanye zingaphi iinkampani kulo lonke ihlabathi, leyo sihambise iimveliso efanayo okanye ezifana kakhulu, nangona oku, umntu imisebenzi ngempumelelo kwaye ufumane inzuzo enkulu, ngoxa abanye basala ngasemva, abakwazi ukuluthetha kwaye ukungqina ukuba uyakufanelekela ingqalelo. Kutheni le nto isenzeka? Yinto elula kakhulu. Isizathu kukuba ezi nkampani ngokusilela balibala malunga nezimaphambili ezingundoqo lorhwebo, leyo ilula kakhulu, kodwa emangalisayo efficacious!