Ukukhululwa UMZEKELO. Indlela ukubhala ukukhululwa press

unxibelelwano Building iquka ukuba akunakwenzeka ukuba ukucinga ngaphandle isixhobo ezifana umbiko. Kuyinto umyalezo kumajelo eendaba ubuntu ngokufundisayo. release Press iphuma kwaye isasazwe kwezi meko zilandelayo:

1. Ukuvulwa inkampani, umncedisi lenkampani okanye ukwandiswa kwemveliso.
2. Iza kubamba isiganeko corporate.
3. Lo mcimbi, lwenzeka kweli lizwe okanye kwishishini, ufuna indlela zolawulo eziphezulu.
4. Lo mbutho ufumene amabhaso okanye nezinye impumelelo ebalulekileyo.
5. Kubekho ebalulekileyo utshintsho kubasebenzi.
6. Kwimeko amandla majeure kunye kaxakeka.

Kwiimeko ezinjalo ke, ukukhululwa press anokwenziwa kokubini ngaphambi nasemva kokuba isiganeko efanelekileyo. Kwimeko yokugqibela, uya kuthwala ulwazi, kunokuba owazisa umlinganiswa.

Cofa release - yintoni na?

release Cinezela ngumyalezo ebalulekileyo iinkcukacha iintatheli, injongo leyo uthumela - le okukhuthaza kumajelo umdla oluchazwe phantsi nowolunye upapasho amanqaku ezisekelwe kuyo. Umzekelo ukukhululwa press ebhaliweyo kwakhululwa imodeli imoto entsha, inokuba liqulathe ulwazi malunga ubuhle bayo kwaye ithumela iimpapasho nowolunye upapasho (kulo mzekelo, ukuba isihloko kubonakala ezinxulumene readers).

Ukukhululwa eendaba aludibanisi incwadi yentengiso, ngoko ke isigqibo ukuyikhulula oonondaba kuthatha umhleli kuphela. Ukuba umyalezo uqulathe onombono yorhwebo izinto ncwadi uya kucanda icandelo intengiso ke, wamwisela umthetho ngokufanelekileyo.

Yintoni zikhululwa ubhala?

Ukubhala ukukhululwa press iluncedo ukuba ithuba lokubhenela kumajelo ezixabisa ngokwenene. Nje ngokuba nkampani ithuba phezulu ukuze ibonwe zipapashwa kumaphepha-ndaba, kwi-Internet okanye kumabonakude.

Umzekelo olothusayo lobuninzi umbiko ukutsala ingqalelo losasazo yabangela nokulatyuza iimpapasho, - i izenzo ezingekho semgangathweni yenkampani "Euroset", kuquka izabelo apho kwakukho iminxeba 'ukuba undress kwaye ufumane iseli ", njalo njalo. Kuba ishishini elikhulu kube lula kakhulu, ngokuba eendaba ngokwabo ukufuna izaba ukuqaqambisa izintlelo kwabo imiba enxulumene nemisebenzi yabo.

Yiyiphi indlela yokubhala eli nqaku?

Uhlobo ukubhala itekisi iza kukhululwa ulwazi, kungakhathaliseki ukuba umhlaba nobungakanani lo mbutho. Noko ke, musa ukuyilayisha isigama soshishino yombhalo. Ulwazi ezinikwa ukukhululwa eendaba, ngokuchaseneyo iincwadi zentengiso kufuneka babe injongo kangangoko kunokwenzeka.

Ukusetyenziswa Ukusebenzisa iindidi zesigama, "Mna", "size" bekungalunganga. Itekisi kufuneka kwakhona emphefumlweni ezinemibala. Qiniseka ukuba ukuphinda-ufunde umyalezo wakho phambi kokuthumela, ngenxa lokufunda nokubhala kunye nesiqulatho ulwazi ubukhulu becala uya kuxhomekeka umfanekiso yenkampani.

Indlela ukubhala ukukhululwa cofa obhale kwi Internet?

Xa ubhala ukukhululwa kufuneka bangayeku ukuqwalasela ubume inkcazelo ethile ngumfuziselo iphiramidi, zocaphulo phezulu isiseko ekuqaleni leyo icwangcisa izibakala ebonakalayo.

Ngokwemo, ukukhululwa press kufuneka nezi zixhobo zilandelayo:

1. Isihloko kweli nqaku leendaba.
2. umhlathi ezitshayelela, obizwa ngokuba "kukhokela."
3. isiqu senqaku Main.
4. Reference kunye contact ulwazi (bekgraundera).
5. Amakhonkco luncedo umfundi (ukuba upapasho kwi-Intanethi).

okuphezulu okungaguqukiyo ephepheni

Le nxalenye ibonisa yonke ingongoma woyekelelo, ichaza isiganeko ukuba iya kwenzeka. Isihloko kufuneka sikhuthaze yaye ziqulathe akukho ngaphezu kwesibhozo amagama, kwaye icace kwaye ezibalulekileyo. Oogqirha abaninzi bayacetyiswa ukuba ubhale kuyo emva zokubhala isiqu senqaku.

Mimiselo ibonelela ukuba press release ukubhala isihloko ngqindilili kwaye ifonti enkulu. Igama lokuqala kufuneka sibhalwe ngonobumba omkhulu (akukho mfuneko ukwenza yonke ngoonobumba abakhulu). Uyacetyiswa ukuba usebenzise ixesha langoku ngaphandle amanqaku phambili.

Kuyimfuneko ukuba isihloko equlathe inqaku elingundoqo. Oku kuya kunceda ekuphuculeni ukukhululwa kwempahla search, kwakunye kwenza kube lula ukuqonda undoqo intatheli.

umbhalo

Cinezela Ukhupho malunga inqanaba olufanelekileyo isiganeko kufuneka zibhalwe kwiletahedi inkampani yaye okunenjongo umdla isihloko intatheli. Kumhlathi wokuqala kufuneka baphendule le mibuzo: intoni, apho, ziya kwenziwa nini kwaye yintoni injongo ngaphandle.

Le mihlathi ilandelayo kufuneka kuthwala umthwalo yendlela, iqulathe ulwazi malunga isiganeko okanye imveliso iimpawu, indawo yayo emarikeni. Itekisi kufuneka ibe ezininzi izibakala. Kulo yunithi ungaquka izimvo weCandelo le nkampani.

Ngoko ke, umzekelo ukukhululwa press ebhaliweyo malunga neziganeko kokupapashwa ncwadi ngolu hlobo.

Isihloko: "Ishicilela i" Rare "yamkhulula incwadi entsha kwamnandi okuhamba ixesha." Emva koko, isigwebo wokuqala kufuneka abe: "Ishicilela i" Rare "namhlanje sakhulula incwadi entsha akukhuthazwa umlobi yesayensi UBernard Werber kwi ezingaphathekiyo Ixesha Travel."

Itekisi kufuneka ibe ambalwa "amanzi" kunokwenzeka kwaye compact. Ukongeza, ngaphezu bekuya kuba ukusetyenziswa kwamagama slang namabinzana. Koomofu - udade italente, kodwa ukukhululwa cofa iphumelele ingqalelo eendaba, oko kuyimfuneko ukuze kube njengento ulwazi kunye umdla kubafundi na icandelo yakho yomsebenzi.

Company Iinkcukacha

Umhlathi yokugqibela kufuneka bamele inkampani, ukunika ulwazi malunga amanqanaba imisebenzi yayo yophuhliso, kwakunye impumelelo ebalulekileyo. Le iqhekeza lombhalo kuthiwa bekgraunderom kwaye iqulethe iinkcukacha ezibalulekileyo oluphawula inkampani.

Inkcazelo zikwazi ukuthathwa ncwadana ezikhethekileyo okanye ngobungcali yenziwe izicwangciso zoshishino zenkampani. Ekugqibeleni kufuneka ukhankanye site web yenkampani, yaye ukuba kuyimfuneko, le URL olupheleleyo eendaba.

Ekupheleni kufuneka kwakhona ucacise umntu ekuqhagamshelwana onoxanduva unxulumano noluntu kunye nabo abantu abajongene iinkqubo ezithile ochazwe likhutshwe kumajelo eendaba, umzekelo, isebe engineering kunye ezintsha (ukuba sithetha ethile uhlobo ukufunyaniswa okanye ezintsha).

Iinkcukacha zoqhagamshelwano Key enikwe kukhupho eendaba kufuneka iquke:

1. Igama elipheleleyo lombutho (official).
2. Uluhlu lwabantu zoqhagamshelwano , ebonisa amasebe ababameleyo.
3. idilesi Legal le ofisi.
4. iinombolo zomnxeba yefeksi format amazwe zonke neekhowudi.
5. Qhagamshelana inombolo yeselula.
6. ixesha umsebenzi yenkampani.
7. iidilesi site ne e-mail inkampani.

UMZEKELO ncwadi kwimithombo Internet

Papasha iingxelo zakho cinezela kwimithombo online buya yokuzonwabisa kuthandwa, njengoko nobugcisa elektroniki kunye ngakumbi nangakumbi kunyaka ngamnye ingena imithombo eprintiweyo yolwazi. Abantu abaninzi khangela ingcaciso efunekayo kwi enkulu World Wide Web. Kufuneka ifana uphumezo esichanekileyo ukukhululwa press? amanqaku ulwazi umgangatho UMZEKELO lumi ngolu hlobo lulandelayo:

Indlela ukutsala ingqalelo eendaba?

Ngokushicilela ukukhululwa cofa kumajelo eendaba lwenziwe, kufuneka kuqondwe ukuba abameli eendaba lo mngeni ubalulekileyo kukutsala ubambe ingqalelo abaphulaphuli bakhe. Kwaye ukuba efunyenwe release cofa inkampani alikho umdla kubafundi (okanye ababukeli), nto nje aziyi kupapashwa. Umzekelo likhutshwe kumajelo eendaba, ezo awunamdla eendaba - oko kukuthi, ulwazi malunga ukuvulwa kwisitora "ujikeleza igumbi 'okanye malunga lokukhumbula inkampani encinane-owaziwa encinane. Olu lwazi upapashwa intlawulo ephambili units ad.

Kodwa, ukuba uthe wenza ulwazi umdla kumfundi okanye uyithumele kwi akwiengile elungileyo, amathuba lokukhululwa kabukhali. Impumelelo izisombululo ezintsha. Ngoko ke, ukukhululwa Tide Power ibeka ugxininiso izixhobo ezikhethekileyo eMpuma Yurophu, leyo yatsala ingqalelo intatheli ngokulambisa ligxile.

Indlela ukuthumela?

Ithumela ukukhululwa kufuneka bajolise kuphela kumajelo eendaba, apho nomdla ulwazi olunikiweyo. Thumela inqaku kuhle kusasa ekuqaleni evekini. Ithunyelwe ekupheleni kweveki iindaba imingcipheko ezavalwayo ukuba veki kwaye ishicilelwe. Iyavakala ukuthumela amanqaku zolwazi iindaba ezizodwa kunye websites corporate.

Imizekelo abezindaba ukuba eendaba

Ncwadi eendaba iphucula kakhulu loo nkampani kunye nempembelelo entle ingqalelo yawo kwaye, ngenxa yoko - yimpumelelo. Umzekelo kweli nqaku leendaba eendaba lumi ngolu hlobo lulandelayo:

Ngenxa yoko, i ukukhululwa ucofe umdla ibunjwe-kakuhle kutsala umdla eendaba kunye kukulinyusa ulwazi nkampani, nto leyo eza ngokuqinisekileyo nefuthe impumelelo yayo.