Ukukhuphisana kwamanye amazwe - inkcazo yemodeli yemarike

Inzululwazi yezoqoqosho isebenzisa iindlela ezine ezisisiseko zokufunda iimeko zemarike. Olu hlobo lukhuphiswano olucokisekileyo, ukuzithemba okuzimeleyo, ukhuphiswano olulodwa kunye ne-oligopoly. Kufuneka kuqatshelwe ukuba iimeko ezimbini zokuqala zifanelekileyo, oko kukuthi, xa ziqwalasela, kufuneka zibonakalise kwiimeko ezithile ezikhoyo kwimarike yangempela. Ukhuphiswano olwenziwe ngokuzimela lubonisa ngokwenene, ngoko, isifundo sazo sifanelekile. Siza kuthetha ngalo kweli nqaku.

Ukukhuphisana kwamanye amazwe yimeko ekuthengeni apho kukho iziganeko ezilandelayo: kubakho abathengisi abaninzi nabathengi, imveliso ehlukeneyo iyathengiswa (oko kukuthi, iimveliso ezinikezelweyo zifana kodwa zizinto ezifaniyo), kukho izithintelo ezingabalulekanga zokungena kwiimarike, kwaye Abadayisi abanalo ithuba lokusebenzisana. Ngokungafani nemodeli efanelekileyo yokuncintisana okucokisekileyo (apho inani elincinci labathengisi kunye nabathengi basebenzayo, akukho mingcele yemarike kwaye loo mveliso ihambelana ncamnye), umzekelo wokuncintisana ngokuzimeleyo uveza ngokucacileyo imeko eqhubekayo kwiimeko ezininzi, ngakumbi ukuba sithetha ngeqela le-FMCG iimpahla Umthengi.

Ukuqonda le modeli kuza kuvela ngokuhlola umzekelo. Makhe sizame ukubonakalisa ukuba ukhuphiswano lwezemvelo lukhoyo kwimarike yamachiza ekhaya. Thatha i- detergents.

Ngoko, kukho inani elikhulu labavelisi balo mveliso, bobabini basekhaya nakwamanye amazwe. Iimpawu zokuthengisa, phantsi apho i- powder yokuhlamba idayiswa khona , kukho ngaphezulu. Ngelo xesha, ngamnye umenzi uzama ukunika umkhiqizo wayo iimpawu ezithile (iroma, ubukho bezongezelo ezikhethekileyo, iipakethe zobukhulu obuhlukeneyo, njalonjalo) - ukwahlukana kuyabonwa. Ukuze ungene kwimarike yokuhlenga njengomvelisi, kubalulekile ukwenza iindleko zokuthenga izixhobo, ukuqesha abasebenzi kunye nokufumana iimvume, ukuba umrhwebi ufuna ukwenza nje njengomthengisi wokuthengisa, ufuna kuphela ukukhupha amaphepha afanelekileyo, ukuqesha abasebenzi kunye nokulungiselela indawo Ukuthengiswa.

Ngaloo ndlela, akukho mingcele ephakamileyo yokungena kwiimarike, kuba akukho mfuneko yokufumana iilayisenisi ezizodwa, iimvume kunye nezinye iziqinisekiso eziya kufuneka, umzekelo, ukuvelisa izixhobo. Ukongezelela, ngenxa yokuba kuninzi lwabathengisi kwiimarike, abanalo ithuba lokudibanisa nangayiphi na indlela kunye nokuseka umgaqo-mali odibeneyo-ngenxa yolu, ixabiso liba yinto ebaluleke kakhulu kumdlalo ukhuphiswano kwaye unike ithuba lokukhanga abathengi xa linciphisa. Ukuba le marike yayiyi-oligopolistic, ke bonke abathengisi bangadibanisa kunye nokubeka amanani aphezulu angenabulungisa, okufuneka abathengi bavumeleke ukuba bavumelane ngenxa yokuba babengeke babe nenye indlela.

Ukukhuphisana kwamanye amazwe kuyimodeli esebenzayo kwimakethe yabathengi, ngelixa i-oligopoly inenzuzo ngakumbi kubathengisi, nangona ixabiso layo lithengiso - ukuba abathengisi abangekho ekuhlanganyeleni, kuya kufuneka bahlolisise iintshukumo zabanye baze benze ntoni kwiinguqulelo Ngomgaqo wexabiso lokhuphiswano. Kwigama lesiqhelo sezoqoqosho, i-chain of reactions ebizwa ngokuba ngumdlalo obandakanya ukuhamba okuhlukeneyo.

Phakathi kwazo zonke iimodeli, ukhuphiswano oluthile luhlala lufumaneka kwiimarike zeempahla zabathengi belizwe lethu nabanye. Siyathemba ukuba eli nqaku liye lancedisa abafundi bethu ukuba baqonde iimpawu zesakhiwo kunye nokusebenza kweemarike zokhuphiswano lokuzimela.