Umzekelo kophando lwemarike kunye langoku iziphumo kwingxelo

Nayiphi nkampani ugqiba ukushiya kwimarike, iwela kwiimeko kukhuphiswano intamo. Ukuze ukuba siyabhanga, kufuneka kusoloko "ngokukhawuleza, ngaphezulu, namandla." Kodwa ukuba amagama njani into ofuna ukuyenza le nto? Kuba le ikhutshwa phandle uphando emarikeni. Umzekelo angamelwa kwimo uhlalutyo zonke iinkalo ezichaphazela imveliso okanye inkonzo phantsi kweemeko ezikhoyo. Nguye isitshixo impumelelo nkampani kunye nempumelelo zonke iinjongo.

Ulawulo ezimbaxa kunye

Yintoni na yonke inkqubo analysis of iimeko zangaphandle nezangaphakathi yenkampani? uphando Market sisiseko lwemisebenzi yoshishino le nayiphi na inkampani. Oku kuquka uhlalutyo zonke iimeko ezichaphazela ukuphunyezwa ngempumelelo imveliso okanye inkonzo. Uphando Complex intengiso ixhomekeke iimpawu ezithile iimpahla, imisebenzi benkampani, isikali imveliso, njalo-njalo. D. Ngaphezu koko, le onefuthe lubalulekileyo lophando lwemalike yeyona njongo. ukuba le nkampani ifuna ukuba bangene kwinqanaba ngamazwe? Ukuba ufuna ukuqatshelwa kunye nokukhula ukunyaniseka le mveliso? nokuba utshintsho lwenziwe kwi icandelo ixabiso eyahlukileyo? Kuphela ngokusekelwe iinjongo echanekileyo kakuhle aliqulunqileyo bayakuqonda oko uhlobo lwempahla kufuneka iqokelelwe ekuhlalutyeni.

Research Category Market

Ngokwemveli, kukho la macandelo alandelayo yesifundo lemakethi:

• Isifundo zesindululo.

Ekuhambeni kolu hlahlelo, quantification eemveliso ebalulekileyo kwimarike, ekufundweni imithamo yokungenisa / kwamanye amazwe, ubukho kunye / okanye utshintsho kwi-inventri yayo. Konke oku kuvumela ukuba benze iingqikelelo malunga nokukhula okanye ukuhla inika inqanaba.

isakhiwo waso kananjalo kuchazwe apha. Oku kubhekisela inkangeleko yeemveliso ezintsha kunye brand, phinde rate kuluhlu. supply Market sikwimo yotshintsho rhoqo. Xa siqwalasela imeko ngokuphathelele omnye imveliso ethile (umzekelo uphando lokumaketha impahla bangathatha uhlalutyo ishampu usana nje), apha kufuneka ukuba afunde mkhwa nophuhliso lweemveliso okhuphisana ', iimeko zeemarike zehlabathi kunye nezinye izinto ezinefuthe isakhiwo unikezelo ukuya ishampu. Xa iimeko yanamhlanje ukulungiswa kunye nokwandiswa uluhlu kunye uluhlu kweempahla uthengiswe, ikhawuleza kakhulu. It iphenjelelwa zombini kraca iintlobo ezintsha, ngaphambili unreleased ezikhawulezileyo ukuphuculwa iimpahla esele zaveliswa.

• Isidingo yokufunda.

Oku, mhlawumbi, ekunokuthiwa eyintloko olwahlula inqanaba kwemfuneko imveliso okanye inkonzo ethile. Esi salathisi ibonakalisa amandla umboleki, iimfuno kunye nokulindelwe, imiba yokuziphatha komthengi, utshintsho kunokwenzeka ukuba imveliso umdla ngenxa yokukhula okanye iqonga imveliso umjikelo wobomi balo. UMZEKELO ukumaketha uphando kulo mzekelo angamelwa njenge grafu ingezantsi.

Ukuze ukuchonga iimfuno kwi imveliso okanye inkonzo kubalulekile ukwazi ukusebenza umthamo emarikeni. Oko kukuthi, ukuba Ukwanda le mveliso kuqikelelwa ngokusekelwe izalathi si zokunikwa borhwebo lwangaphandle kunye manani mveliso.

• Ukuze ukufunda imiqathango ukhuphiswano emarikeni.

Olu hlahlelo kubalulekile kuba ngokusekelwe izigqibo zolawulo iziphumo, injongo yazo kukuba bawandise ukusebenza yenkampani. UMZEKELO ukumaketha uphando kolu didi angamelwa njenge yokuthelekisa neempawu inkampani elinikiweyo okhuphisanayo zazo eziphambili. Kodwa kukho kuqwalaselwa kuphela imisebenzi mveliso, abathengisi kunye nabathengi iinkampani, kodwa kusenziwa yorhwebo jikelele ezikhoyo kwimarike ethile, iimeko ukuhanjiswa kwempahla, imijelo lophunyezo, imiba yomthetho, urhwebo kunye neempawu kwezopolitiko, njalo-njalo. D.

Iindlela for ukungena kwiimarike

Ukuqhuba uphando market ukujonga ukhetho ilungileyo usasazo kunye ekuthengisweni kweempahla kunye neenkonzo. Xa iimeko mihla kukho iindlela ezintathu ezingundoqo ndzulu emarikeni.

• Dala eyakho womnatha wakho distribution.

Xa ukhetha le ndlela elalana lemarike kufuneka kuqala ngokucokisekileyo bafunde amandla kunye nobuthathaka sikhuphisana, ukuba ukuhlela baqeqeshe abameli babo wayeza kukwazi ukuba bakhusele imfuno inkampani yakho ukukhuthaza ukukhula ukuthengisa.

• Ukusetyenziswa kwe-arhente zeentengiso ezizimeleyo.

Ngale ndlela kokuqonda uphendlo lothungelwano lonikezelo ezikhoyo. Kunokuba kuba koosomashishini abucala, kwakunye iivenkile ezinkulu kunye ezinkulu.

Umzekelo kophando lwemarike

Xa inkqubo yokufunda ithatha indawo ukuqokelelwa, uhlahlelo kunye systematization zonke iinkcukacha ezifunyenwe ngomhla kwiimpawu zangaphandle kunye lwangaphakathi inkampani, oosomashishini okhuphisana zayo, imveliso kunye nemarike xa iyonke.

Eqokelelwe kule khosi yesi sifundo zithiwe thaca kwi ifomu yengxelo equka ezi zinto zilandelayo:

• Uhlalutyo ulwazi lwangaphakathi inkampani (Injongo / injongo, umbono lokuhlanganisa iindlela zophuhliso inkampani, izakhono imveliso yawo, amandla kunye nobuthathaka inkampani).
• Umthamo kunye neentshukumo zophuhliso lemakethi (uphuhliso kunye notshintsho kwimarike, itotali yesayizi yemakethi yangoku).
• Segmentation yemarike (indalo kunye nenkxaso criteria segmentation, inkcazo ezimqoka yemarike, a segmentation olubanzi amaqela nathembisayo abathengi).
• Uhlalutyo Market (ukuchaza iimfuno umgangatho, le iintsingiselo zolu rhwebo enkulu, izinto eziphambili eziphembelela isigqibo ukuba bathenge imveliso okanye inkonzo, isimo sengqondo yabathengi umgangatho, emakethe).
• Uhlalutyo Idols (segmentation lwamashishini-sikhuphisana, ukufunda izicwangciso zazo eziphambili zophuhliso, kucazululo nkqubo kwamaxabiso ezivenkileni, okubonisa uphuhliso imeko wokhuphiswano).
• intengiso sasemini kunye amathemba kuphuhliso loshishino (iinjongo zeqhinga kweprojekthi kunye feedback on-analysis).