"Vidal Sassoon" - ishampu, hayi kuphela

Ukususela kwixesha apho kwakungekho iintengiso kumabonwakude, kwathabatha ixesha kakhulu. Kodwa ngamanye amaxesha kubonakala ukuba oku ze khona.

Omnye zenze yokuqala ukuvela kumabonwakude wethu, zipapashwa "Vidal Sassoon" - iinwele ishampu. Ngenxa yokuba igama yavakala engaqhelekanga kakhulu ngenxa yabantu Russian, hayi phezu kwabo sihleke nje amavila. Ngaloo ukudala imveliso advertising olongezelelweyo.

Vidal Sassoon. ekuqaleni

Vidal Sassoon (1928-2012 gg.) Ngaba wazalelwa eLondon ukuya kwintsapho yamaYuda. Oku kungenziwa ngokuba iinwele obalaseleyo vnosshim igalelo elingathethekiyo kwicandelo lezobugcisa. Enye impumelelo ezinkulu zibandakanya ukutshintsha isimo sengqondo kubantu basetyhini ukuba ngeenwele zakho. Wathi indlela ekubaluleke ngayo ukuba zikwimeko egqibeleleyo ngawo onke amaxesha, ngoko musa anciphise unikezelo ndlela kakhulu afike iinwele yabafazi. Wenza isomisi ngesandla wenyusa imveliso ezifana "Vidal Sassoon" - ishampu.

Kodwa kude, yaye umsebenzi wakhe lwaqalisa umsebenzi isisebenzi kwivenkile iinwele kwesesibini kwiMfazwe yeHlabathi. Emva kokuphumelela kwakhe, waya bafunde bonke ubulumko iinwele kwisikolo vocational, emva koko kwafuneka ukuba basebenze kancinane. Yaye ngowe-1948, wafudukela amaSirayeli ukulwela inkululeko yeli lizwe. Ukubuyela eNgilani izicwangciso zakhe azifakwanga.

Vidal Sassoon. Buyela ubizo

Xa e London, ubaba wakhe wafa, yena wabuyela ngokwesicelo unina wakhe. Okokuqala waya kusebenza ngendlela salon zinwele, ibekwe intliziyo mzi. Isimanga, umgangatho womsebenzi wakhe uyavuya kakhulu abathengi, ngoko akazange ukuba never bengenanto banokuyenza.

iminyaka Golden

iminyaka 50 kwinkulungwane yokugqibela baqalisa uyoyiswa segolide ngokwenene, njengoko kweli thuba career yakhe yaba sisiqalo ekhawulezayo yobhekiso phambili. Okokuqala, wavula salon yakhe yokuqala, waza wathi yena ngo-1957 e-Fashion Week. Kukho iindlela waziswe kwi catwalk ngeemini-wengubo (lelona xesha lokuqala) kwaye wadala iinwele zabo. Kakade ke, phambi kokuba kukhululwe imveliso ezifana "Vidal Sassoon" (ishampu), kwaba sekunjalo kude.

Isimo lakhe iinwele yabafazi yayisele ezahlukeneyo kakhulu. Yena wafuna ukwenza iinwele esekelwe iimpawu zendalo kweenwele, uphambuke izakhiwo ezintsonkothileyo ukuba zibanjwa entloko ngokusetyenziswa izixa ezinkulu ze-arhente entengo chemical.

Kule minyaka ingama-60 inkosi wafudukela eMelika, wayivula salon yokuqala eManhattan. Phakathi abathengi bakhe abafazi idumileyo eMelika. Ekukhuthazeni indima yalo ebalulekileyo eyadlalwa umfazi wakhe, lowo ubesazeka kakuhle kakhulu inani e Hollywood.

"Hlamba iinwele zakho ngokufuthi kangangoko ufuna ukuba"

Ngenxa isilogeni izibhengezo, kwisigaba esitsha ukusetyenziswa izithambiso ononophelo iinwele. "Vidal Sassoon" (ngeshampu kunye conditioner), abasetyhini kunye namadoda baqalise ukusebenzisa phantse yonke imihla. Asikwazi kuthi ngokuqinisekileyo ngenjongo oko bamsukela inkosi. Kusenokwenzeka ukuba kukho isidingo sokufundisa lixhaphakile ngayo izithambiso kuba saphicotha lunwele kwakungekho ngaphezu kokuba zithutha emaphepheni, nto leyo eye wavumela ukunyuka kakhulu kule ingeniso evela kwintengiso.

Ekubeni 80 ka khulu lokugqibela leminyaka kwaye ukuya ku-2003 Sassoon wasebenza kwinkampani Procter & Gamble, nto ezo iimveliso ononophelo iinwele.

Ukususela enye indlela yokuqala elizweni bahlambe iinwele, wabonakala kwilizwe lethu, waba "Vidal Sassoon" (ishampu), baba ncomo kakhulu inxaxheba ngolangazelelo olukhulu. Waba eyahlukileyo ngokupheleleyo kuthelekiswa owoyamaniswe kubantu eSoviet. Kwakufuneka zokubopha ezintle yaye ivumba elithozamisayo, oko ngokulula iguqulwe ibe amagwebu. Zonke ziyafumaneka kwi eSoviet Union iimveliso ukugcoba kukhathalelo iinwele phantse akukho sewayini kwaye kungekho eyahlukileyo kulo livumba elimnandi.

Kodwa ngoku, xa imarike kuyinto zizityebi lamacebiso abalandeli uphawu ngokwaneleyo, nangona ezivenkileni Russian ngoku akazange ukuzithenga. Ingxelo evela kwabo basebenzisa ngoku, waphawula umgangatho ophezulu sentlambululo iinwele, lula ngamanzi. Ngeshampu ubuyisela isakhiwo iinwele, ubanika umthamo. Abantu abaninzi abafana into yokuba onokuyenza ngaphandle kokusebenzisa izimiso moya. Ukongeza, ibhotile mihla, "Vidal Sassoon" uye kwisixhobo lokuposa.

Sassoon ukusebenzisana Procter & Gamble ukuphelisa ungquzulwano, ishampu lo gama yanyamalala ezishelifini. Nangona okwangoku, oko kuthengiswa kwamanye amazwe, ukukhuthazwa ingakumbi esebenzayo yenziwe kwiimarike Asia. Modern "Vidal Sassoon" - ishampu, photo sikuvumela ukuba ubone indlela etshintshe imbonakalo ekupakishweni - zinoku-odolwa kwiivenkile intanethi.